The Catalyst: How to Change Anyone’s Mind (with Wharton Business Professor Jonah Berger)
The iconic Wharton business college professor and New York Times best-selling author, Word of mouth is powerful in the world of business, but why do some people talk about and share some things more than others? New York Times best-selling author and Wharton Marketing Professor Jonah Berger shares the 6 Key S.T.E.P.P.S to creating contagious... Do you want to learn how to communicate more effectively? MIT physicist and the best-selling author Joseph Romm shares why: Numbers numb and stories sell, virality isn’t born, it’s made, the... Learn how to master your emotions, why only comedians and musicians have free speech in the world of political correctness and tips for finding your flow state. How to Keep Your Emotions from Determining Your Motions |... Australian celebrity entrepreneur, author, and podcaster Pete Williams teaches how you can double any business by making small (10%) improvements. During the interview Pete breaks down his new book Read More
Clay Clark breaks down the similarities between Kanye West and his “brother” President Donald Trump. Clay then sifts through the hilarity of the topic and finds practical action steps that all listeners can apply. The... Clay teaches how to grow a custom cabinet business before he drops 6 knowledge bombs from his Amazon best-selling book, Start Here. Initial QUICK START It’s essential for any successful business to find and share it’s true and memorable core story. Clay Clark, Pastor Jessi Gibson, and Pastor Brian Gibson teach how to create this narrative for you and your business. You know it’s important to create an experience that wows your ideal and likely buyers, but how? Clay and Z break down the specific steps needed to create a remarkable customer experience that will systematically grow your... All the research shows that consumers by from people and companies that they trust, like and believe in. However, in order to connect with your ideal and likely buyers you must write a narrative and core story that succinctly shares what you do with your potential... Tom’s Shoes, Apple, Warby Parker, Zappos, Starbucks and most massive companies have an iconic figure or a core story at the heart of their business, but why? Learn why having a core story or narrative at the heart of every business... What makes your product or service stand out in the crowded marketplace? During this episode, business coach Clay Clark breaks down Seth Godin’s best-selling book Purple Cow Jonah Berger
How to Make Your Ideas Catch On with New York Times Best-selling Author and Wharton Marketing Professor Jonah Berger
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MIT Physicist (Joseph Romm) Breaks Down the Memory-Creating Magic of Radical Rhetoric and Powerful Prose
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How to Keep Your Emotions in Control, and How to Find Your Flow State
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How to Define Your “Core Story” and How to Create an “About Us” Video
Developing Your Core Story 101
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