So to hype up PolyGram we placed fake orders for the record into their...

So to hype up PolyGram we placed fake orders for the record into their system by telling retailers and wholesalers to order the 12 inch through PolyGram. PolyGram didn’t own it yet, but we created an appetite for Christmas Rappin that led them to buy it…So in the fall of 1979 Kurtis Blow signed with Mercury Records a division of Polygram Records, making him the first rapper on a major label…Christmas eve 1979 was the first time that I heard Christmas Rappin’ on the radio; I was upstairs at my family’s house. Frankie Crocker the biggest radio DJ in New York played it on WBLS.

– Russell Simmons

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