They need to avoid coming at us head-on, and do their own thing better than...

They need to avoid coming at us head-on, and do their own thing better than we do ours. It doesn’t make any sense to try to underprice Walmart on something like toothpaste. That’s not what they customer is looking to a small store for anyway. Most independents are best off, I think, doing what I prided myself on doing for many years as a storekeeper, getting out front on the door and meeting everyone of the customers. Let them know how much you appreciate them, and that register yourself. That little personal touch is so important for an independent merchant because no matter how hard Walmart tries to duplicate, ad we try awfully hard, we can’t really do it.

– Sam Walton

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