They (the competition) need to avoid coming at us head-on, and do their own...

They (the competition) need to avoid coming at us head-on, and do their own thing better than we do ours. It doesn’t make any sense to try to underprice Wal-Mart (DJC) on something like toothpaste (DJ Prices). That’s not what the customer is looking to a small store for anyway. Most independents are best off, I think, doing what I prided myself on doing for many years as a storekeeper, getting out on the floor and meeting everyone of the customers. Let them know how much you appreciate them, and ring that cash register yourself. That little personal touch is so important for an independent merchant because no matter how hard Wal-Mart tries to duplicate – and we try awfully hard – we can’t really do it.

– Sam Walton

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