Trump has been very influential in helping me expand by vision. Sometimes I...

Trump has been very influential in helping me expand by vision. Sometimes I talk to Donald two or three times a day, and he’s taught me many things. The best thing was a story he tells me about buying a building. When he built Trump Tower he also bought the rights to use the Tiffany name on the building. It was gonna be Tiffany Tower. He late father said, Yeah right. When you change your name to Tiffany, you call it Tiffany Tower. But for now, you call it Trump. Over a period of years whenever he was in trouble, his name and his promotion of himself as a brand are what saved him. I keep that lesson in mind. I remember how connecting Def Comedy Jam to Def Jam records helped both entities – associating HBO with an established hip-hop brand helped get the show on the air, while linking the label to a hot TV show helped the label survive a cold period.

– Russell Simmons


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