Ultimately, the goal of any public relations campaign is to either reorient...

Ultimately, the goal of any public relations campaign is to either reorient or solidify the perception of a product, client, policy or event. From there nature takes its course. If the public perceives the product as good, the movie stars as sexy, the pet rock as indispensable, then the public will fork over its money. One will succeed in a P.R. campaign only if the perception fostered truly resonates with the public. People respect wisdom but obey pain.

– Michael Levine

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