The Formula for Success: ADAPT or Die – 3. Ideal And Likely Buyers – Part 2
If you are wanting to grow a profitable and sustainable business, then you must follow the ADAPT system that is laid out in this video. Thrive15 business coach, cultural warrior, and tallest man in the office, Marshall Morris, teams back up with the best business coach in the United States, Clay Clark, to teach you the ADAPT Formula for Success. In the past videos, Clay and Marshall discussed how you must accept that the calvary is not coming to the rescue in your business. In this episode, Clay and Marshall discuss how important it is to learn your ideal and likely buyers. Your ideal and likely buyers are the people that are the most ideal and likely to do business with you. They are the specific demographics of your customer base. To illustrate this point, Clay mentions how, no matter what, you cannot get him to like soccer. If a soccer team was trying to market to Clay Clark, they would be wasting their time and money, because Clay does not have any interest in soccer. In other words, Clay is not an ideal and likely buyer for the soccer world. However, there are people who like soccer, and those are the people that a soccer team must go after to market to. My friends, in business you must know who are the people that are most likely and ideal to do business with you so you do not waste your time and money marketing to them. It is time that you defined the specifics of who are your ideal and likely buyers. What interests do they have? How much money do they make? What part of the world do they live in? If you need help with defining your ideal and likely buyers, then let a Thrive15 business coach help you out today!
