The Prerequisites: 10 Concepts You Need To Know Before You Can Grow – Episode 2 – Part 2
What do you do to stimulate your imagination? If you are not continuously coming up with something new, then someone else is. In this episode of “The Prerequisites: 10 Concepts You Need To Know Before You Can Grow” business coach Clay Clark talks about the power of imagination. How do you become more imaginative? In order to become more imaginative you need to feed your mind. Give it something new to think about. What resources do you have in front of you that will help you do that? A few examples are magazines, books, podcasts, and even Thrive15! Business coach Clay Clark and thrive mentor Deedra Determan give a few stories of what they do to help stimulate their minds in becoming the greatest thinkers of their days. Clay goes to mention a quote from W Edward Deming that helps introduce another concept in this episode. “You can’t manage what you can’t measure.” Management equals metrics. Business coach Clay Clark goes into breaking down the importance of knowing your numbers. The numbers can be a tracking system of what leads you have and checking to see where it all came from? How do you know the mailers you sent out last week worked? You will not be able to look at your marketing budget and make a well educated correction. Not measuring the important parts of your business is like throwing out all the hard work you put into it. Lets say you have a strong track record of social media clients calling into your business buying you product and service. How do you know who is from the web and who heard your radio ad? This could even go further into who is purchasing your product? Are the leads coming in from social media any good? Here at Thrive15 we believe in making sure you know everything about your business.