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Sir, what is your name and what’s the name of your business?
My name is Brett Meehl. I own Leisure Insurance Group.
And so, sir, we’re at the desk, you’re looking at the numbers. One more time, what is your name, what’s the name of your company, sir?
My name is Brett Meehl. I own Leisure Insurance Group.
And so, you’re looking at your stats, and tell us this year’s stats versus last year’s stats. This year’s stats versus last year’s stats. Tell us what’s happening. We had a
massive year in 2024. Started working with the UCLA in 2023. In 2023 I did a total of nine hundred and forty seven thousand nine hundred and sixty one in total sales. And in 2024 we did a total of two million eight hundred ninety four thousand sixty seven dollars and eighty four cents in total
a lot of numbers coming in fast repeat that again a lot of people who might blacked out there was again
yeah so you did to tell us again the numbers so in twenty twenty three I did nine hundred forty seven thousand dollars and in well nine hundred forty seven thousand nine hundred sixty one dollars and seventy one cents in twenty twenty three and in twenty twenty four we finished the year with $2,894,000. There’s so many numbers I can’t even say.
So let’s talk about it again. So this year, you ended up over $2 million. And the year before, you were at how much?
$947,000.
OK, so as far as a number, is it safe to say that you doubled, or you more than doubled? Or how would you describe that? We more than doubled our sales in 2024. You more than doubled your sales? Yeah. And what’s the process been like? Because I’ve been meeting with you every week for over a year now. What’s it, what’s it, has it caused you hair loss? Has it caused
anxiety? What’s the process been like of just weekly coaching and diligently implementing the systems? The systems have been everything and it’s just been a every single week move the needle type mentality every single week here’s what we got to do get a reach out to these people get reviews reach out to these people it’s the same thing to be it’s consistent I know what to expect every single Tuesday when we meet but it’s just the accountability to the process and the results speak for themselves.
Now, in the final 90 seconds we have you here, you talked about the systems. And it’s not about just gathering objective video reviews. It’s not just about calling the leads. It’s not just about texting the leads.
It’s not just about the Dream 100. It’s not just about search engine optimization. It’s all of that working together. Could you describe that for anybody that maybe is new to that ecosystem of having multiple systems running simultaneously?
Because I think a lot of people, they get overwhelmed by the complexity of having multiple systems going simultaneously. Yeah, and that’s the beauty of having a coach like you, Clay, is you can make it very condensed and practical.
This is easy. It’s so easy, I can do it. And you just got to stay humble, and stay coachable, and stay consistent. And it’s not overwhelming, it’s you hit your columns, A through whatever column we’re at now.
Because if you look, we started in 23 with one, two, three, four, five, six, seven, eight, almost nine columns. And in 2024, we’ve added almost double that. That’s because every single week,
we’re finding new ways to move the needle. And so it hasn’t been overwhelming. It’s been fun. It’s been hard, but that’s business. It’s been an incredible year. Now, final question I have here for you. I guess final two questions. If somebody wants to buy something from you, what do you actually sell? I mean, what is your product that you sell? What kind of
solutions, what kind of services do you sell? I sell peace of mind. Oh, well sure, they don’t buy two. We sell auto, home, life insurance, umbrella insurance, boat, RV, commercial, workers comp, you name it. Pretty much everything but group health insurance and individual health insurance. We can insure it. So reach out. Happy to help. And then how would you
describe your overall coaching experience? Let’s say in like you know 30 seconds or less for everybody watching. So it’s kind of like you know what’s your name, name of your company, how would you describe your experience? Yeah my name is Brett Meehl. I own Leisure Insurance Group. My coaching experience with Clay has been incredible. I show up every single week ready to move the needle.
And that meeting might be three minutes, it might be an hour, but every single week I leave with something tangible that I can do to move the needle and help grow my company. Thrive Nation, every single day somebody reaches out to me, literally every single day somebody reaches out to me and they say, I’m in an industry that’s saturated. I’m a mortgage provider. I’m an insurance provider.
I’m a car salesman. I’m a dentist. I’m a doctor. I’m a lawyer. And they say, how do I stand out in this cluttered world of commerce?
How can I reach my ideal and likely buyers? And on today’s show, we’re interviewing a longtime client that’s having a remarkable success very quickly. And he provides insurance to anybody watching today’s show. He provides insurance to people all over across this great nation.
He’s a great friend of the program. Brett, welcome onto the Thrive Time Show. How are you, sir? Good, Clay, thanks for having me. So Brett, let’s start off with the controversial stuff. First off, what’s your last name?
How do we properly pronounce your last name? Mee-el, like happy meal. Okay, and your website, I want to prove that you’re not a hologram. The website is leisureinsurancegroup.com. Leisureinsurancegroup.com.
For the people watching today’s show, what kind of listeners can you help? What states, what kind of products, who can you help? Yeah, we’re mainly focused in Oklahoma and Texas. We have some clients right now in Colorado, Arkansas, Tennessee, Missouri,
but mainly Oklahoma and Texas is where
we’re focused right now. So how did you first hear about me? What four choices did you make that caused you to end up in my office?
I have a friend of a friend that said, hey, you need to meet my friend, Clay. And it’s been history ever since. And I think he’s a friend of the show.
His name is Steve Currington. Now, working with you, so many people, when they think about business growth, they think, oh, we’re going to have to walk on hot coals, take hours and hours talking about our vision. And really that’s not what I do at all. My goal is to help you grow your business so you and your wife can pursue the vision
that you believe God’s given you and your wife. I try to keep our meetings to the point, pragmatic, so I’m not wasting your time. Can you talk about the non-length of our meetings? Because I think a lot of times people think when they hire a business coach who’s helping them grow, they’re going to be stuck in massive, long meetings. Talk about the overall flow or the focus of our meetings.
Yeah, I mean, it really depends on, you know, how the week before went, which is great because it’s all about accountability. So if I’ve hit all my markers for the week or metrics for the week, sometimes that meeting is a 10 to 15 minute, hey, good job, you know, keep doing it, you’re doing great. Sometimes we got to dive a little deeper. And sometimes those meetings go 30 minutes, but the most it’s ever taken is 45, I think.
And we were kind of dealing with some website issues. So, you know, average time is 20 to 30, and really productive and highly accountable.
Now, your growth has been outstanding. I don’t want to exaggerate the result. I just was looking at the tracking sheet today, and I don’t want to give a wrong number or wrong percentage, but I mean, have you grown double the size you were before you met us? Have you grown 10 times, one time, 33 times? How much larger are you now than when you first started with us?
Well, that prior company I was with before was a captive group, and in my first six months in the brokerage working with you, I had already sold more in the six months than I did in my two and a half to three years with the other company And just to be clear when you say captive company what that means is you’re selling insurance for one particular brand And so you’re pitching a specific brand and now you’re free if people go to leisure insurance They go to your website right now if anybody goes to your website
That’s leisure insurance group calm you can now sell a variety of products. I mean am I getting that correct, sir? Yeah, absolutely. So we have a contract with several different AM best rated carriers that we find the best rate with the best coverage on the market. And with a captive agent, they have one carrier that they can shop with. And sometimes that’s good. Sometimes it’s not so good because you can’t control rate.
Now you’re selling, you’re saying more product now in a month than maybe you used to sell in a year? Am I getting that right?
Yeah. So, actually, last month was July. And ever since I’ve been in this industry four to five years now, we’ve always known July as to be our worst and lowest month we’ve ever had. And that’s the mindset everyone has. And since working with you, my mindset obviously has changed a lot about what’s possible, what
we can do. And July, which was last month, was the largest month I’ve ever had on record by triple. So I tripled last July’s production. And it was just a real testament to just stay with the process, keep going, and just have the biggest
month in what is traditionally our lowest month.
Now, this is big. Whenever you take the sun, for anybody out there who wants to talk about the sun and magnifying glasses and someone says, I like this. Are we going to talk about burning ants? What you do is you take the sun’s rays and you harness them via the magnifying glass and you focus that magnifying glass on a given area. And if you do it, you can cause something to burn. You can cause a fire. Now, if you don’t
focus on core tasks until success, you will never create enough heat or enough energy to actually start a fire. And I believe that’s a big part of growing a business. And so every single week, and again, there’s 14 steps to growing a business. I’m just focusing on one of them during today’s testimonial video or success story video. Every week I talk about VISM, video reviews, images, search engine content, more reviews. That represents the entire marketing plan.
Video reviews, images, search engine content, more reviews. Can you talk about just the, maybe the maddening nature of having somebody that literally obsesses on the same thing every week? I mean, I know it produces fruit, but also knowing that it’s a simple plan
that actually works.
Yeah, I mean, just today, I think we spent about five minutes of our meeting talking about VISM. And today’s main thing was Google reviews. Get more Google reviews, get more Google reviews. And I’m a believer because there’s proof in the pudding.
And so whenever you say it, I just know, hey, you’re applying pressure to this because we’re onto something and we’re on the heater and we need to keep going. And so I just trust the process and get more Google reviews. I think we got 10 today.
Now your business, again, I just want to be very clear,
because you’re saying you’re now selling three times more this July than you sold last July. Am I getting that right, sir? Yeah, yeah. And so, and again, you’re selling more in what, a month than you used to sell in a half a year?
Or what’s a better way to articulate that? I’m just trying to, because again, people listen to this show, they’re listening because they want to have real results. How would you best describe the results you’ve had?
Gosh.
I mean, what I used to do with our company in one month, I do in a week on average. So you’re now closing four times more deals than you used to close?
Absolutely.
That’s incredible. Okay. So now this is the system I’m giving people the system. So it says it’s a secret system. A lot of these ridiculous business coaching programs, they have this system where you pay a 1700 this month and the next month we’ll teach you the secret.
We just charge a flat rate of 1700 per month. So someone says what? One seven zero zero. That’s a 20 percent margin. Thus, I make three hundred and forty dollars a month for a client. It’s really a simple system.
I’ve been doing this since 2005. So we talked about the system. I’m going to go through these 14 points. Box number one with every client, we sit down, we figure out your revenue goals. What are your yearly goals?
What are your weekly goals? We do that. Okay. Second, what’s your break-even number? Can you talk about the importance of knowing your numbers now?
I mean, really knowing how much you have to sell just to break even. Absolutely. I mean, you got to have a target to hit. You can’t just go in and hope and wish and dial without having a target. And so, you’ve been really good about saying, okay, here’s what I, here’s what, I remember that first meeting because it was like, here’s what I think we should do or could do.
And we’ve exceeded that. And we’ve, you made X amount of calls. How about 50 more this week? And so we just consistently up those numbers. And so we are not just hitting the goal, because once we’ve hit it, you always push me to go further and reach for more. And so that’s been incredible to see. Now, next, I want to really, really hammer this, folks. Box three, define the number of hours per week you want to work. I’m not advocating for men to get divorced. I am somebody who does read the book of Genesis and Exodus,
and I do believe in the concept of a six day work week in the Sabbath rest on the seventh. However, I have clients, I have clients that work four days a week. I have clients that literally have one guy I talked to today, I won’t mention his name. He jokes, his goal is to figure out how many minutes per week he can work. He literally is to a point where he’s trying to work less than an hour a week. And he spends that hour just following up on certain things.
And so everyone’s got their own goals, but how important is it to know the time blocking? Like block out time in your schedule, especially as a father and a married guy.
Yeah, it’s incredibly important. And I said now with my wife, when we started this new venture, said, hey, I’m getting challenged a lot. And for us to get where we need to go, I need to go in on Saturday.
So I work Monday to Saturday, and you’ve been really good about helping me figure out what’s important to focus on, and time blocking it. You know, it’s really good working with you because I can see your actual calendar,
how to stay accountable to things, and to actually finish it. It’s also encouraging because I see your calendar and realize how light my calendar is, so there’s never an excuse to not get anything done.
Yeah, you know what? And the time blocking is such a big thing for anybody out there. Time blocking, time blocking, time blocking. You’ve got to block out time. Box number four, unique value proposition at Leisure Insurance. I would argue you guys are allowing people to find the best rates possible.
The best plan, the best rates, the best policy. People could call it the three Ps. I tell non-captive insurance agents I work with, I talk about the three Ps a lot when they ask me, they say, what can I do to make my brand different? I say, focus on the three Ps.
They say, what are the three Ps? I say, best price, best product, easiest person to work with. Best product, best price, easiest person to work with. How has it helped you knowing that you got a website that represents you?
Because we do include the photography, the video, the web, the search engine, the branding, the online ads, all of that’s included. How much has that helped you go out there as an individual, knowing that you have a website that represents those three Ps behind the scenes?
Yeah, as a business owner and someone that’s just driving the business, I don’t have to focus on it. That’s a huge load and mental load and even just skill set I don’t have, I don’t have to think about it.
And to know that you guys are consistently updating that and putting that out there. So it’s just one thing off my plate and I can focus on what’s really important.
Now we’re moving through these boxes again, folks I’ve written a book, you can download it for free. I’ve written 30 plus books, but you can download this book for free. It’s called a Millionaire’s Guide. You can download it for free
at thrivetimeshow.com forward slash a millionaire. You can download the book for free, thrivetimeshow.com forward slash millionaire. Box number five, branding. People do judge you based upon the first impression website, print piece, logo,
branding. Box number six, we talked about it, that’s the marketing strategy for you, in particular, BISM. You’ve got to have a three-legged marketing stool, a sturdy stool of at least three ways
that you market in a sustainable way. I do not ask you to do things on a weekly basis that are not scalable. I focus on repetitive systems that work. Can you just give the listeners out there an example? How much are your Google leads up this time,
this month versus let’s say six months ago?
Oh my gosh.
10X, I mean, legit 10X.
Yeah, so how has that impacted you
having your Google leads go up by 10X? I mean, yeah, my phone rings nonstop,
which people are wanting to buy or interested in buying your product, so they’re automatically a prospect. It’s been awesome. The marketing leg of just having leads come to you is such a load lifted off my shoulders.
Now, we look at box number seven, having a sales conversion system. You do a great job with this, but you have sales scripts, recorded calls, written materials that make sense, pre-written emails, you got it in place. Box number eight, figuring out how much profit you actually make. You do a great job. You got to measure what you treasure.
Tracking is a big part of success. You do a great job of that. Cumulatively, I think we all do a great job of that on your account, keeping track of the numbers that matter. Box number nine, you got to be organized to build an organization. This just in.
You’ve got to be organized to build an organization. You’ve got to create repeatable systems if you want to scale a company. You’ve got to be organized to build an organization. Can you talk about that a little bit, having a team behind the scenes that knows where to find files and organizes your business cards and print pieces in a way where you
can actually find your passwords? Yeah, absolutely. We have a sheet that is the agenda sheet that’s got, I mean, everything you can think of. It’s got last year’s lead tracker. It’s got last year’s sales report. It’s got password sheets, it’s got the contracts,
it’s got scripts, it’s got everything you think of. So if you lose something or can’t find it, you know where to find it, it’s on the agenda.
That is the move. And again, folks, this is what a scalable business looks like here, we’re rounding the corner here. We move on to the next system, it’s so important, box number eight, what, box number eight. Again, you’ve got to know your customer acquisition costs.
What does it take? What does it cost you to get a new customer? Box nine, you’ve got to build, you have to create repeatable systems, processes and file organization. Box number 10, you got to manage people as you grow.
Once you nail it, you got to scale it. And eventually you have to manage people. We do talk about that a lot in our business coaching for sake of time today, we won’t get into that a lot, but you’ve got to find a way to hold people accountable. Carrot and stick, merit-based pay.
Box number 11, you’ve got to create a sustainable weekly schedule. That’s a financial tip and a marriage tip. If you want to keep at least 51% of your net worth, don’t get divorced, okay? So you’ve got to create a repetitive weekly schedule.
Box number 12, you got to hire great people. You got to hire people. This just in folks, you got to hire great people that you can train and retain. People that are already inspired to do what is required and we teach how to do that. Then box 13, you’ve got to make sure you have money left in the account.
It’s not how much you make, it’s how much you keep. Again, it’s not how much you make, it’s how much you keep, so you’ve got to look at the accounting. Then box 14, you say, what’s the point of success? I think that’s where we’re kind of getting with you right now. It’s like, what is the point?
When you’re to a point now where you’re looking at your calendar, you’re looking at your week, your recurring business, your recurring billing, your insurance, where people go ahead and re-up their policy, they continue their policy, you have residual income coming in, you’ve got referrals flying in, people are now recommending you, you’re starting to get to a place of financial abundance, prosperity, then you can sit back and say, man, what’s the point of this? And that’s where we talk about our goals for our faith, our family, our finances, our fitness, friendship, fun.
I’m going to let you kind of put a ribbon on the box here, a bow on the present here. What would you say to anybody out there who’s watching this that maybe is on the fence about scheduling a free 13-point assessment with myself and or attending one of our interactive two-day business workshops?
Yeah, if you care about your business, I mean, invest in it and you know it’s totally worth showing up and at least listening and if you can stay coachable and stay humble I promise you it’ll work because it worked for me and I just know that there’s proof in the pudding.
Who’s not a good fit? Who’s somebody you say hey bro bro seriously bro they only take on 160 clients bro save yourself the time don’t fill out the form if you, who should not be going to thrivetimeshow.com to schedule a free consultation?
If you think you know how to do it already, and you’re just stuck in your ways, and you’re not gonna work hard, that’s it.
Okay, and then final question I have here for you. How has the one-on-one business coaching impacted your life?
Oh, it’s been huge.
You know, the accountability is probably the bigger thing. Sitting in a room with you and some other business leaders, knowing that they’ve gone, they’ve walked the same road I have, maybe not the exact same road, but they’ve been in my shoes.
And there’s just such encouragement. I always leave my meetings encouraged, believed in, and challenged. And so that’s huge because I want to grow and I want to go to whatever’s next for me and take my family there.
You know folks, another way you can challenge yourself is to try driving your car with three wheels. That’s a way to challenge yourself. Just rip off one of the tires and drive around with three wheels. That’s something you could do. Another way you could challenge yourself is you could try to figure out the Rubik’s Cube
today. You could look at it, figure out how to get it to work. You could go to the mall and stare at one of those paintings or posters where if you look at it long enough you could eventually see something else. Those are ways you could challenge yourself. But I would recommend you challenge yourself to create time, freedom, and financial
freedom. And also, if you’re looking for insurance, I know you are, I would encourage you to go to the website. I’m going to pull up the website one more time. That website you can go to is leisureinsurancegroup.com. Leisureinsurancegroup.com. If you’re in Oklahoma and or Texas, leisureinsurancegroup.com. You can go there to compare rates.
Brett, thank you so much for your time today, sir. We’ll talk to you soon. My name is Ramey Stanley. I’m the owner of Best Insurance. We’ve had good results with
Google since we started coming to Thrive. In six months or so we’ve made our way to
the top and we’ve gotten a lot more leads to work our business on the ground. It’s definitely
a good thing.
Now, how did you originally come in contact with us there, Bob?
Well, Roy Coggeshaw, a good friend of mine, told me about you and he said, you’ve got
to do this. And so we started to, we came and met with you and the rest is history. It’s been amazing. Amazing. Now, how much have you grown?
Do you have like a percentage or is there some sort of way you quantify the growth since we’ve had the opportunity to work with you guys?
Well, here’s how I do it because, you know, our businesses change and here’s what I mean by that. I’m 64, I know I probably look 44 and I’m just kidding. But the thing about it is, is that, you know, what I love about this business, working with you and working with Andrew is this,
is that the business starts taking a life of its own. It starts taking the… We are getting so many calls, so many reviews, but calls from Google. People are calling us from Oklahoma City, for example, or Tulsa, and we’re getting more calls than we’ve ever received before from the internet. Andrew had told us a couple years ago, he said, it will happen, you watch, and he was
right on the money.
Thrive Nation, I am excited for you to meet an actual, wonderful, diligent, kind, hardworking person that you should probably do business with. This is a long-time client of ours who’s having massive success as a result
of diligently implementing the proven systems and processes. Bob, welcome onto The Thrive Time Show. How are you, sir?
Doing great, doing great, thank you.
So Bob Derby, if people wanna verify that you’re real, what’s the website they need to go to to find your business?
Derbyinsurancesolutions.com.
Okay, I’m going to pull it up here on the screen so people can verify you are in fact real and not a hologram. Okay, so derbyinsurance.com?
Derbyinsurancesolutions.com.
Derbyinsurancesolutions.com. So derbyinsurancesolutions.com. Putting it in right now. Boom, that’s the website. That’s where you go. And do you provide insurance in all 50 states or just a specific state? Or tell us, where do you provide insurance?
Well, we do a lot of Oklahoma and Texas, but it’s just a matter of getting a non-residence license in another state so we can get health insurance, life insurance virtually in any
state.
What states do you currently operate in, just for our listeners who would know if they want to reach out to you.
Our big ones are in Florida, Texas, Oklahoma. We are so busy, Clay, with those that we’re just swamped.
Now how did you originally come in contact with us there, Bob?
Well, Roy Coggeshaw, a good friend of mine, told me about you, and he said, you’ve got to do this. And so we started to, we came and met with you, and the rest is history. It’s been amazing. Amazing.
Now, how much have you grown? Do you have like a percentage or is there some sort of way you quantify the growth since we’ve
had the opportunity to work with you guys? Well here’s how I do it because you know our business has changed and here’s what I mean by that. I’m 64, I know I probably look 44 and I’m just kidding, but the thing about it is that you know what I love about this business, working with you and working with Andrew, is this, is that the business starts taking a life of its own. It starts taking the, we are getting so many calls, so many reviews, but calls from Google, people are calling us from Oklahoma City, for example, or Tulsa, and we’re getting more
calls than we’ve ever received before from the internet. And Andrew had told us a couple years ago, he said, it will happen, you watch. And he was right on the money.
Do you have any kind of percentage that you could throw out there as far as the growth? The reason I’m asking is because there’s somebody watching this right now that’s a lawyer, a doctor, a dentist, you know, and they’re thinking about scheduling a consultation or coming to a conference. And is there some sort of number you could say or what you…
Yeah, I’d say right now 10, 15% and we’re just so busy with that, we’re just doing great.
It’s amazing. And again, that website is derbyinsurancesolutions.com. Just to be real, before you and I met, you’d been in business for a long time. How long had you been in business before we met?
Well, we started, I started back in 2001, 23 years. And so we met a couple of years ago, Clay, the leads were really good. You could buy leads and, you know, from people that got on the internet and all that. And I would, I bought thousands of leads, but after a few years, those leads turned into, they were just garbage because 10 people, and I’m not exaggerating, 10 or more people would get the same lead.
And even if you call them right away or maybe the next day or something like that, people were mad because they had already been contacted a bunch of times and everything. And so we quit buying those leads. And then we found out about you. We had tried a couple of SEO, a couple of other companies. We didn’t get any results.
I was a little, oh, hesitant at first. But when Roy told me and talked to me and then we met you, I just said, okay, we’re doing this. And it’s been wonderful.
For somebody out there that’s on the outside of the website looking into the conversation, we talked to a guy the other day who had said that he had been listening to our show daily for nine consecutive years. Wow. Before he filled out the form. And I said, nine years?
He goes, yeah, I remember this. He said, Clay, I’ve been listening to your show for nine years, found you on iHeart, and he goes, I just don’t know why I didn’t schedule a consultation sooner, I don’t know what I was thinking. What would you say, how would you describe your experience
for anybody who’s watching right now?
Well, first of all, do it. And second of all, I will say this, and my daughter was talking, we were talking about this this morning, you know, what we love about your company is you support our goals and helping them grow. You listen to what we need, what we want.
You’re not just trying to slam something down our throat and say, do it this way, and that’s the only way. We get the marching orders on what to do, but it’s to reach our goals, and that’s what we love about it. It just makes it convenient for us because the nice thing is, like I said a few minutes ago, it does have a life of its own. We’re getting calls. We used to get most of our business from reviews, and now… excuse me, from referrals, and now we’re getting a lot of them from Google, from the internet, and it’s just amazing.
In fact, they’re getting to be… half of them… it’s almost getting to be half of them are from referrals and half of them for reviews, and it’s exciting to see the growth in that. That’s the real growth to us, to see how many are coming from the internet.
Now, a friend of mine, I won’t mention his name because I don’t want to make this show politically polarizing, but a friend of mine owns a hotel chain and he has more people that reach out to stay at his luxury hotels than he has availabilities. So he actually can’t possibly accommodate everybody who wants to stay in his luxury hotels and that’s because he’s got great marketing and great systems in place. Now his focus is, I would call it, schedule optimization.
Can you talk about that? I know that’s one thing that Andrew has talked to me about. He said, working with you guys, it’s been great because you guys are very coachable and approachable about schedule optimization. Could you talk about that?
Yes. What happens is, the calls come in, we find out where they’re coming from, and we schedule, a lot of times we can do an appointment right there, but we schedule calls with them and our appointments, our calendar starts filling up and we start talking to people. And like the other day, on Good Friday, we were going to leave at two o’clock and most of us did, but a couple of us were here until three because we just had another appointment,
somebody that wanted to do business with us. And what we love about our business is we get to help people with something that’s so important. We’ve helped people with health insurance. We’ve had seven or eight people in the last few years that have had over a million dollars in medical bills.
We’ve had people with life insurance being able to take care of their family now because the breadwinner or whoever passed away. So what we do, we feel it’s very important. We love serving people that way and it’s just wonderful because this helps us get to more people. And the other thing is, as you know, people are going on the internet more and more and they are looking.
And what I love, what Andrew said that I really loved and it stayed with me for a long time is that with a, with the, when they’re going on Google, the work that we’re doing today, and this is important for all the business owners out there. The work that we’re doing today will be there a year from now, two years from now, three years from now. It’s not like if I buy a sign and then I take the sign down
in a year, that sign’s gone. But with this, it stays and it grows and it grows and it’s just wonderful. You couldn’t get rid of us, so we just love it.
Now, system creation. One thing we’ve had a wonderful opportunity working with you guys. And again, I’m not attacking clients. A lot of our clients listen to this show. I have some clients, and I call it a coachability scale. So on a scale of 1 to 10, 10 being the most coachable client ever and 1 being not.
I have some clients that are just not coachable. So they’re not willing to install systems. They’re not willing to gather objective reviews. They’re not willing to follow a system for tracking their leads. And you guys are very, very coachable. So I want to get your thoughts on this system creation.
A lot of times people think about, you know, they say, I want to create time freedom. I want to create financial freedom. I want to systemize my business. But what does that mean to you when it comes to systemizing your business?
Well, what it means to us is, is that we have certain times of the day where we’re doing certain things. And, and what Andrew’s talked to us about over, over the last couple of years, two or three years, is you have to do that because that way you’re controlling your time rather than somebody else controlling it, if you will. And so what it has done for us is we’ve been able to get, just to have more appointments, we’ve been able to help people. And it’s just been wonderful
because we’re more in control of it. And here’s what I want to say about this. You’ve got to, you know, one of our relatives, very, very distant relative, was one of the finest baseball batting coaches probably in the history of Major League Baseball. And the best hitters in the league have a coach.
And I don’t care how good your business is, you need that, I look at you guys as our batting coach, as our batting instructor. We come in every week and we’re talking about things and we’re learning new things. You have to have somebody like that. It’s wonderful to be able to do that.
Another thing I really love about working with you guys is some clients, and I’ll give you an example of a good client here, Roy Togshall, who you were telling us about there. Roy, they really pride themselves on doing a great job for their customers. Let me give you an example. We pull up his website, thegarageba.com. His customers like him because he actually focuses
on doing a good job. So when we put on the agenda, hey, we need to gather objective video reviews from your real customers, it’s kind of easy to do because customers actually like them. Other clients, and I’ll just give you an example.
There’s a client I worked with years ago and we first started working with him. He was a dermatologist. And I said, this is over 10 years ago, the story. And by the way, this guy’s not a client anymore. He’s since sold his company, great guy.
But he said to me, you want video reviews? And I said, oh yeah. And this is back when we had the flip video camera thing. We didn’t have remote phones. And he says, well, I just, I don’t know. I don’t have the video equipment.
And he was not in our state. And I said, hey, you could just film it on a flip video camera. You can buy one at Best Buy for a couple hundred dollars, or you could buy a camera best buy for $500.” And he’s like, yeah, I just don’t know what we would ask them. So I put on the script,
well, you’re going to ask them what’s their name, how they hear about the company, what are their thoughts about the service and what they recommend the person. And he says, I just don’t know who on my team would film it.
And after this round and round, and finally I said, is there like a bigger objection here? And he goes, yeah, a lot of our customers hate us. And I said, they hate you?
And he’s like, no, no, no. He’s like, my partner, he’s the one who sees most of the patients and he’s very combative and we’re always running late. And I frankly don’t think a lot of people have good things to say about us.
And so I don’t think we should be getting those reviews. But just that process of asking him, he started saying, you know what? That’s probably not good for me to be saying that. You know what we need to do is we need to find out what we could do better and improve it to the point where we’re confident
that customers don’t hate us and then we’ll start getting those video reviews. And so can you talk about just the process of knowing that you’re striving now to gather objective reviews from real customers, how has that helped you maybe be more mindful of making sure that you’re already happy customers are having the best experience possible?
It’s everything. We have over a thousand now five-star reviews. When we started with you, we had about 30. So we are almost, well, we are just a little over a thousand more than when we started with you. And the thing about it is that people, you know, they want to give reviews. I had this one lady, it was so sweet of her. We were talking one day on the phone and she said to me, she said, I’m so glad that I called you. She said, my friend said, we were looking at all your reviews, and she said, my friend said, oh, they can’t have that many good reviews.
And she said, well, they can’t all be lying. And she was laughing because she was so grateful that she had called us. And people love getting reviews. And when I go to a website, I look at a review. I’m looking at reviews. I want to see who’s put it down. And the video reviews,
I think, are just absolutely brilliant because people are seeing somebody live and they’re just seeing them talk about what your service is. And we really pride ourselves. We give, and I mean this from the bottom of our heart, we give the very best service. And we have so many people tell us that. And we care because, again, it’s so important. When you have somebody call you, I had a gentleman, I was on the phone with him about a month ago. He’s had over $2 million in medical bills and he’s had health insurance with us and it saved his life because he’s gotten the care that he’s
needed. And when you talk to people like that and you realize that you’ve given them great service and you’ve helped them in a very important part of their life. It just, it makes it all worthwhile, everything.
Tracking, final area I wanted to talk to you about is tracking and marketing, tracking and marketing. Sometimes people, marketing, people say, well, I’m just trying to get my name out there. I’m just trying to get the word out there. I’m trying to make an impression on my market.
I look at marketing as how are you generating leads? I mean, to me, marketing is generating leads from real, ideal, and likely buyers. So to me, you say, well, what’s the role of marketing? What does marketing mean? To me, marketing is the act of generating real leads from ideal and likely buyers. To me, if you’re not generating leads from ideal and likely buyers, I don’t know what
you’re doing, but it’s not marketing. Now, so we do tracking because tracking shows the fruit of those efforts. Can you talk about tracking and doing real marketing, how that’s helped you to optimize your business?
Well, it has because we’ve gotten so many leads. And here’s the other thing that people don’t realize. The leads that you get, the people that call in from seeing us, going to our website and seeing us there, then those leads, we not only get those folks, but a lot of them give us referrals. And so that’s why I’m saying it’s a wonderful business that just keeps going on and on and on. You might spend a dollar today, if you will, but that keeps going for the next number of years.
People love to tell people about when they’ve had a good service, a good experience somewhere. It’s done everything, and it’s been amazing to be able to work with you on this.
I guess my closing question for you would be this, you know, I have used in route to growing my own companies. I was, you know, I’ve been in self-employed since I was 16 years old. And I remember I was growing my first business, DJConnection.com, I found a consultant
and I won’t mention his last name or the name of his company, but his name was Bruce. And Bruce said, Clay, I would love to coach you. I love what you’re doing. At the time, I’m like 19 years old looking for this guy. And he says, I could mentor you, I could coach you, I can
guide you. And for three thousand a month, let’s go. And again, I haven’t owned DJ Connection in well over 10 years. But so I hired Bruce and then Bruce said, well, where my coaching works is we get you get a call every two every two weeks. And if you need anything, you call me. And I said, OK, cool. What Bruce didn’t tell me was every time I called him, there was an extra charge. He didn’t say that every time you call me, there’s going to be an extra charge.
I also found an attorney I worked with over the years that every time I called them, they would charge me. And I’ve even had one attorney that would call me just to check on me and then charge me. Accountants a lot of times charge per minute. And so what happens is when the very time
you need mentorship the most, you hesitate to call because you don’t want to get that extra fee. So I determined in my mind at that point that if I ever did build a consulting company, if I ever did build something like what we do today, I would charge flat rate. I would do a flat rate service where it’s just a flat rate. So today,
as of the time of the recording this, we charge $1,700 a month. And then for most of our clients and where most of our wealth is generated, just being very clear here, we make a 20% profit margin with each and every client we work with. And then most of our wealth is generated where we get a small percentage of the growth, a small percentage of the growth. And so as companies grow their revenue, we make more money. But again, how has that impacted you knowing that you have
a flat rate service that you’re working with? It does photography, video, web, consulting, workflow design, handles all the digital marketing, all that tech support. How has that impacted you knowing that it’s a flat rate of 1,700 a month?
It’s, number one, it’s been great. And number two, it’s been more than worth it. And so we’re very grateful because of the situation that people, we can actually see the results. You can actually see what’s happening. We’re getting, and we’re getting, like I said,
we had two other SEO people in the past and it’s night and day, night and day. And so it’s just wonderful because the bottom line is, like you said in the beginning of our conversation, it’s results. It’s just what results are you getting? And we’re getting results and that’s the important thing. But the other thing that I love about it is, is that we plan on, I have a wife and three girls and we have everybody and two
sons-in-laws and everybody’s a licensed insurance agent. And so we don’t plan on quitting anytime soon, and we see this going for many years to come. And what this does is this gives us, it puts us out for years to come. And I cannot emphasize that enough to any of your listeners. It is going to last you for years and years, and we just love it.
Bob, I really do appreciate you carving out time for us today. I encourage anybody out there, if you’re looking for an insurance agent you can trust, that’s DerbyInsuranceSolutions.com. DerbyInsuranceSolutions.com, and so we don’t waste anybody’s time. What states are you in again there, Bob?
Well, the big ones are Oklahoma, Texas, and Florida. We’ve got a bunch of other states, but those are the ones that we’re tracking right now in a heavy way.
Bob, thank you so much for your time, brother, and we’ll talk to you next week.
Thank you.
Bye-bye.
Clay Clark is here somewhere. Where’s my buddy Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.
Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa,
Russia?
Oh, Santa Claus?
No, that’s March.
March 6th and 7th, we’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, possibly the best-selling, or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place.
In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you’ve got billions of dollars of business experience between those two. Not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration.
That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Pornhub, the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here. He’s gonna be here, I’m pumped.
And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees, and while Donald J. Trump was the 45th President of these United States and soon to be the 47th President of these United States, he needed someone to
run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump, as he was the 45th President of the United States, and now the 47th President of the United States, is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their
products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. The man behind the business for the last pretty much since 2015
He’s been the man behind it So you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge That’s gonna be amazing now think about this for a second You know would you buy a ticket just to see a Robert Kiyosaki and Eric Trump? Of course you would of course you would but we’re also gonna be joined by Sean Baker This is the best-selling author the guy who invented the carnivore diet.
Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s gonna be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that
and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa and we had 419 people
that were here. 419 people. And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. So I thought, you know what, we should probably add on.
So we’re adding on what we call the upper deck, or the top shelf. The seats are very close to the presenters, but we’re actually building right now, we’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com, when you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service. You say, I want you to call me right now.
Just text my number. It’s my cell phone number. My personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. 918-851-0102. That is not actually bilingual, that’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now let’s talk about this. Now what kind of stuff will you learn at the
Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years, so let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, okay? You’re going to learn marketing. Marketing and branding. What are we going to learn about marketing and branding? Oh yeah, we’re going to dive into, you know, so many people say, oh, you know, I’ve got
to get my brand known out there, like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that. You’re going to learn sales.
So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage
people? Well because first of all people are either have great people or you have people who suck and so it could be a challenge. You know learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re
driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?
How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now let me tell you how the format is set up here. Again, folks, this is
a two-day interactive 15… Think about this, folks. It’s two days. Each day it starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m., two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session and then we break for 15 minutes
for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens.
I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership and you don’t you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your
marketing and what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you, as the attendee, to write your questions on the whiteboard. And then we literally, as you mentioned,
we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis.
There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, you had a crocodile one time. That was pretty interesting. You know, I should write that down.
Sorry for that one guy.
We lost him. The crocodile, we duct taped its face. We duct taped the baby crocodile. Yeah, duct taped around the mouth so it didn’t bite anybody, but it was really cool to pass that thing around. I should do that.
We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that identify as being self-employed.
So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have 3 out of every 100 people in America that are self-employed to begin with and when Inc. Magazine reports that 96% of businesses fail by default, by default you have a 1 out of a thousand chance of succeeding in the game of business.
But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double? And you say double?
Yeah. There’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples. You can see it at Thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization.
You add to that Sean Baker. Now you might say, but Clay, is there more? I need more. Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here.
And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We cater in food, and because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Escozito’s, an incredible Mexican restaurant.
That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home, and now she sells millions of dollars of apparel and products. That’s rusticcuff.com.
And someone says, I want more. This is not enough.
Give me more.
OK. I’m not going to mention her name right now, because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma.
And nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that?
The rental, the storage space? Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing.
Most people don’t know who owns the mini storage facility, or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself
an incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th.
March 6th and 7th, we just got confirmation. Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad. He’ll be here. Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells.
Aaron, I could not be more excited about this event. I think it is incredible, and there’s somebody out there right now, you’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life? I promise you this will be ten times better than that.
It’s like I picked the wrong week to quit smoking.
Don’t do the Smoke Your Way to Thin conference. That is…
I’ve tried it.
Don’t do it. Chain smoking is not a viable… I mean, it is life changing.
It is life changing.
If you become a chain smoker, it is life changing. It’s not the best weight loss program though. Right. Not really. If you’re looking to have life-changing results in a way that won’t cause you to have a stoma,
get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark. And reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma.
I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma. We can’t wait to see you right here in Tulsa, Oklahoma.
Oklahoma.