If you find it difficult to figure out how much you should be charging for your services or products then this is the episode for you. If you are an entrepreneur who is wondering if they are charging the right prices for maximum effectiveness then this is the episode for you. In this show Clay Clark, the best business coach in land and his trusty co-host Dr. Z the world’s best optometrist join forces to tackle “The Six Steps That You Need to Take to Turn Your Dreams Into Reality by Determining the Prices That You Should Be Charging.”