The Three R’s Of Business Success: Relationships, Results, And Rewards – Episode 2 – Part 1
Join top business coach and the former U.S. SBA Entrepreneur of the Year Clay Clark and the late hall of fame entrepreneur Jack Nadel as they continue their journey through understanding The Three R’s of Business Success. In episode one of this business training course, Clark and Nadel have established what it looks like to build a strong relationship with a customer. This is most easily done by being genuinely interested in a customer’s problems and matching your solutions to their problems. By building a relationship, we find that there are opportunities to create make our way to the second R – Results.
Nadel encourages business owners to find out what is the major difference that your product or service provides when compared to your competitors. Once you have found this differentiating factor, you have to enlarge that difference. By making your product or service appear superior in the areas that are valued by your customers, the more success that you will have. Nadel highlights, that it isn’t just how your company or service is different, but what are the values that appeal the most to your customers.
Clay Clark continues along this idea of tailoring your strengths to the customers’ values. He suggests, based on his previous experience with other businesses, that the business owner has to begin listening to the customer, asking about their needs and then acting on the information that you have been given. By following this process of asking, listening and acting you will being to see results that really appeal to your customers. Your ability to provide real results, based on your established relationship, will start to usher in big rewards for your company as well as the business of your customers.
Stay tuned for the next episode in The Three R’s of Business Success as Clay Clark and Jack Nadel continue to carve their way through the intricate process of creating rewards.