Grow your business and decrease your costs with our business coaching program. From web, design, graphic design, SEO, marketing, advertising, sales training and more, we provide you with everything you need to grow your business for less than a full-time employee.
By The SBA Entrepreneur of the Year and current member of the Forbes Business Coach Council, Clay Clark teaches specifics on growing your business to the next levelGet Your FREE Book
|Graphic Designers||$4,000 - $8,000 / month (compare to in-house designer and CreativeState.com)||Included|
|Web Designers||$5,000 - $7,000 / month (compare to SEOInc.com, CreativeState.com, TheModStudio.com or GraphicGranola.com)||Included|
|Search Engine Optimization||$2,000 - $5,000 / month||Included|
|Proven Templates, Systems, and Examples||Save years of trial and error||Included|
|Executive Coaching||$5,000 - $10,000 value (compare to MauiMastermind.com and TonyRobbins.com)||Included|
|Public Relations Coaching||$2,000 - $10,000 / month (compare to OKCNews.com and WallerPR.com)||Included|
|Online Advertisement / Reputation Management||$1,000 - $2,000 / month||Included|
|Sales Training||$4,000 - $5,000 / month (compare to GrantCardone.com and DaleCarnegie.com)||Included|
|Speaking Coaching||$2,500 / month||Included|
|Personal Finance Coaching||$1,000/ month||Included|
|Total||$26,500 / month||$1,500 / month|
Our Team of Expert Coaches teach step-by-step instructions on growing your business.
NBA Hall of Fame Basketball Player /
Founder of Carver Academy /
Founder of the Admiral Capital Group
Strategic Thinker / Gifted Keynoter /
One of The World's Most Award-
Winning Professional Speakers
Former Executive Vice President of Operations for Walt Disney World® Resort Who Once Managed 40,000+ Employees
Thrive15 CEO /
Optometrist / Entrepreneur /
Pulitzer Prize-Nominated and Bestselling Author /
"Mom-Preneur" / Retail Product Developer whose products have been worn by Oprah, Britney Spears, and countless celebrities
Founder of Thrive15 /
U.S. Small Business Administration Entrepreneur of the Year
Founder of three websites visited by 100,000 moms monthly /
New York Times Bestselling Author
Representative of Choice for Michael Jackson, Prince, Nike, and Many More
Schedule a free 90 minute meeting with the Thrive Time Show to learn how your business can grow rapidly with our proven systems.Schedule Consultation
And now broadcasting from the center of the universe, and The Thrive15.com world headquarters. Let’s go. Presenting the world’s only business school without the BS, with Optometrist and Entrepreneur, Dr.Robert Zoellner, and the former Small Business Administration Entrepreneur of the Year in your ear, Clay Clark. It’s The Thrivetime Show, on Talk Radio, 1170. Three, two, one, boom.
Clay Clark: Boom, boom, boom. Welcome back into the room. It’s The Thrivetime Show on your radio. My name is Clay Clark, and today, do we have a show for you. We are honored to have you listen to this program. I can tell you are one of the elite minds out there. You, my friend, you could be listening to a political show. You could be the guy who buys like a newspaper at a QuickTrip and then you go and try to return the newspaper to get the money back after you’ve read the newspaper.
I’ve actually seen somebody attempt to do this before. You are not those kind of people. No, no, you are investing your time, and by the way, you can make a ton of money. You can always make more money but you can’t make more time. You’ve chosen to invest your time into your self-improvement. We are excited about the show we have for you today. My name is Clay Clark. I’m a former SBA Entrepreneur of the Year, sit here, on a mission, to help you get yourself in the right financial situation, in the right financial position.
Today, we are talking about business coaching. Specifically, what does a business coach do? Why do you need a business coach? Where did the concept of business coaching come from? So many aspects of business coaching but I’ll just take it up with this. If you’ve ever started a business, and you’ve ever felt yourself stuck, or if you currently own a business, and you feel stuck, and you have no idea how to take that business to the next level, then maybe, a business coach is right for you. I guess the best example I could give you would be in sports.
If you’ve ever played a sport, many of us have played hockey. We’ve played baseball. We’ve played football. I know that my son played hockey there, for about a year and a half there.
When he played hockey, the coaches wanted to push every player to be the very best they could be. But by default, I find it highly unlikely that any of the parents, myself included, would take our kids to a given piece of ice.
Let’s assume, we did have the ice, I don’t know how many parents would take the kids to the ice, and then, methodically, teach skating, and to teach the kids to push them themselves to be the best stick handlers possible. I don’t know that many of us would push our kids to perform at their very best, athletic best, without a coach whose entire focus and mission is to do that.
Another example would be personal training. Many of us want to get in shape. Unfortunately, the statistics show that most of us are not in any physical shape we want to be in. The research has shown that when someone hires a coach, or has a class, or has a partner, who is in shape, who can push you, you will get far beyond where you would be by default if you didn’t have somebody pushing you. It’s no different in business but for some reason, in business, people feel like they don’t need to have a coach.
Therefore, they accept mediocrity and they get stuck in that rut. Benefit number one of having a business coach is you’ll have the support of a coach to give you honest feedback, and an integrated library of small business solutions to help you think strategically about long-term goals. Here’s a notable quotable for you, coming in hot from a Bill Gates’ and his Ted talks to be delivered on May of 2013. He says this. He says he is speaking to a group of educators.
He says everyone needs a coach. With no feedback, no coaching, there is just no way to improve. Now, I am sure that you, the listener who had never done this but if you don’t believe that — if you find yourself into believing that you have the ability to improve, if you begin to believe that you are stuck because you’ve always been stuck, and that’s why you are stuck, and now, it’s something else, you are going to start to say things like, “Well, it’s the economy really. I would grow better if we had a new president.”
Then, President Obama gets elected, and now, you are going, “Well, it’s going to take him a long time to make the changes needed to fix my industry.”
Then, President Trump gets elected and you are thinking, “Well, I could probably this time try a different side of political aisle. I hope he can help my business.” But at the end of the day, nobody is going to come and help you but you. Dr.Z and I, we care a lot about you and your business. We are obsessed with helping your business succeed but nobody cares about your business more than you. You’ve got to understand that.
You’ve got to become comfortable with that. You’ve got to understand that if you were not pushing yourself to be the very best you can be, and you are not just overwhelmed with solutions that will definitely work, if you find that your man-cave is not a library of case studies, if you find that your walls are not filled with the strategies and proven business systems, if you find that you don’t have the templates and the tools and the resources to grow your business, and you find yourself just working harder all the time, then you, my friend, need a business coach.
Now, reason number two of why you would need a business coach and how a business coach would help you, specifically, how would a business coach help you? Is the business coach will help you increase your revenue with turn key and proven systems. One of the business coaching programs that’s out there is called– this is a great program. It’s called Traction. The program was developed by Gino Wickman.
Again, that program is called Traction. This is a notable quotable that he says from his book called Traction. He says, “Most people are sitting on their own diamond mines. The surest way to lose your diamond mine is to get bored.” To become over-ambitious– are you guilty of this?
Have you ever become bored with your business? Have you ever become over-ambitious or thinking that the grass is greener on the other side? Have you ever found yourself thinking, “Man, if I switch industries, I’m going to be better off than I was before.” You ever thought that? But when you switched industries, the problem was, is that you are everywhere that you are. Everywhere you go, you are there. Then, you bring the problem with you from job one to job two. I’m sure it’s not you.
I’m sure it’s other people listening to other shows.
The people listening to the Rush Limbaugh Show are the people who are thinking this way. But, the surest way to losing your diamond mine is to get bored, to become over-ambitious or to start thinking that the grass is greener on the other side. Find your core focus, stick to it, and devote your time and resources to excelling at it. As an example, right now my son, we bought him his 48-inch Riding Husqvarna mower. Therefore, hid for Christmas. He is sitting right next to me, right now, in the man-cave, as we broadcast this episode of The Thrivetime Show. The thing was, when he got that mower, he has looked at other mowers too.
He knows about the riding mower. There is like, what other 60 something inch riding lawn mower. I’m not even sure. There’s a lot of riding mowers, circular, zero turn mowers. There’s mowers that glow in the dark. There’s mowers that have been created by alien planets. There’s mowers that will drive themselves. There’s mowers that you can– there’s all different kinds of mowers. But he has a 48-inch Riding Husqvarna. I want him to master that mower and to become the master of the mower before we move on to anything else.
He’s got to beget that thing to pay for itself. He’s got to make our– I want our yard to look like the inside of a Caesar’s Palace, the inside area. What’s the word?
I’m struggling to find that word. It’s the word in the middle where people gather. The commons maybe is what I’m looking for. Where they have the pool, and they have the landscaping. They have all that decor. I want my bushes, all my trees to be curly cue. I want to have the grass a perfect level. I want the pond to just never ever be anything but perfect. I want a fountain. I want to own a fountain. I want it all.
I want it all behind our walls. So, we are in the process of erecting a wall and the wall is going to be about nine feet tall. On the other side of the wall, we’re going to have full stone. He’s a nine-year-old but I want him to make this the total dojo of mojo.
Then, when he’s 16 years old, and that crazy guy has a driver’s license, I am going to get behind him and help him market his landscaping business. But here’s how it’s going to work. I don’t know if he knows this move but I’m only going to match him $1 for $1. Every time he puts a dollar in for marketing, I’ll match that dollar. That’s what I did with my brother-in-law but his business, The Elephant in the Room, men’s grooming lounge.
I’ve done it with so many other business opportunities but I’m telling you what? “There’s no way that I would give him any money for marketing.” There is no way that I would’ve invested any money in my brother-in-law’s business unless I knew that they knew the system.
Unless I knew that they were committed and unless I knew that they had the knowledge on how to create a turnkey way to increase their revenue. So, a coach is going to help you increase your revenue with these turnkey, proven processes, and systems. I’ll give you an example.Elephant in the Room are men’s grooming lounge. We now have three locations to serve you and the experience is awesome. So many men come in there and say, “Wow! that is awesome.” I mean the whole, barn wood and the Edison bulbs and the smell, “What is that smell? It smells so good.” The pinyon wood outside, the atmosphere, I don’t even know what it is. I mean it’s just awesome. Well, we had to get people inside of the business.
If I didn’t know how to get them to the top of Google, if I didn’t know how to launch no-brainer online ads, if I didn’t know how to design print pieces, if I didn’t know how to do strategic mailers, if I didn’t know how to run ads, if I didn’t know how to make YouTube commercials, if I didn’t have a team of graphic designers, if I did not have photographers, if I didn’t have videographers, if I didn’t have an entire team of business ninjas that were available to execute the business systems, then there’s absolutely no way that business would have succeeded even though the atmosphere, the experience– the product was good but there’s no way it would have succeeded without that team of business ninjas.
If you’ve ever found yourself where you’re going “Okay I need a team of business ninjas. I need a graphic designer.” that’s my ninja sound by the way. “I need a photographer.” [punch] that’s a punch. I need a search engine guy. [punch]
If I need a guy who just knows the whole strategy and talks those Asian movies back in the day the old Bruce Lee movies where they couldn’t match. They didn’t have subtitles yet, they hadn’t figured that out.
What they would do is they would have it was the subtitles were there but for they some reason they would have an American do the voice, an English speaking person do the voice but the face of an Asian ninja was on the screen. He would say stuff like “Come back here and I will fight you.” [punch]
If you don’t have an entire team of business ninjas who can help you grow your business for less money than you would spend on a barista, well then, you, my friend, are most people and that is why we built our business coaching platform here at thrive15.com.
However, in fairness to our competitors who I believe are second best, third best, fourth best and fifth best, there are other programs out there. There is the traction program by Gino Wickman which is a very fine program.
It’s been written about, well-documented. They’re a very successful company, very much more expensive than our program but then there’s also the E-myth program. E-myth by Michael Gerber. Michael Gerber, he wrote the E-myth, the book E-myth Revisited and used to be working on your business, not in your business he wrote that stuff okay.
The next program that exists that I believe to be a very good program is the Maui Mastermind program. The only problem is you have to spend $30,000 to go out to a seminar and if you don’t do that you got to spend, you got to sign a contract.
On thrive15.com business coaching programs has zero contracts. We include the entire team of business ninjas for less money than you would spend on hiring a full-time barista. When we come back we’re going to get into the other benefits, the other benefits of how a business coach can help you. How can a business coach help you grow your business?
If your business feels, if you feel stuck with your business, if you have a business and you feel stuck you definitely do not want to change the station because we’re going to get more into business coaching and help you create sustainable profits.
How to become profitable in a sustainable way, stay tuned, Thrive Time Show.
Clay: All right ladies and gentlemen. Welcome back inside the Dojo of Mojo. Today I’m broadcasting live from the man cave where we’re always learning. We’re always earning and we’re always burning. Joined with me on today’s show is not Mike today but he’s with us in his thoughts. Is my son Mr. Aubrey Napoleon-Hill Clark. He is the incredible age of nine and he is obsessed with landscaping. This guy has a 48-inch Husqvarna riding lawn mower. He’s taken his game to the next level and I’m teaching him the art of production.
He’s watching us today. He’s heavily influencing the show. At any point, if you feel like I sound stressed, I feel like I’m — it’s tough. He’s an intense manager. Let’s just say that. He’s intense.
It’s like having Darth Vader next to you. It’s how it feels. He’s an intense guy. No, I’m just kidding. Today on the Thrive Time Show — he’s with me, though. I’m not kidding about that but he is not an intense overboard like Darth Vader. Today we’re talking about the value of a business coach and how does a business coach help you? Well, move number three is a business coach who can increase your profits in a sustainable way. I’m going to give you a notable quotable that I love.
This comes from the guys who built the Scale Program. It’s a business coaching program developed by the authors of the Maui Mastermind book; a sensational book, great authors.
This is their notable quotable. They say, “This isn’t something that hard work alone is going to solve. Blindly working hard is part of the problem. The more your growth is based on your personal production, the more dependent your business becomes on you for that production. You’ve got to make sure that even in the midst of meeting the demands of your business, you take some energy and invest it in the systems, the team and internal controls that allow you to scale your business beyond just you.”
I think somebody needs to have us play that back. I can play it back. Here we go. “The more your growth is based on your personal production, the more dependent your business becomes on you for that production.” My friend, How many of you have done that? You’re working so hard. You could not work any harder. I’m talking about — this is the deal. Bernie Sanders has suggested that we should not be working more than 40 hours a week, right? I mean I’m going to go off on a little bit of tangent but I promise I have a point.
If you look up Exodus, that’s the Bible. If you look up Exodus or maybe you look up — I don’t know. Say you want to look up Genesis. Just say you consult your Bible.
Allegedly, how many days did it take the infinite God, the God of the infinite intelligence, the God — the Trinity, the Trifecta, the Father, the Son, the Holy Ghost. How long did it take the God of the universe to make the planet, allegedly? I’ll wait. Six days, right? He rested on the seventh. Okay. Let’s use that as example number one. Example number two. Let’s you’re not into religion. You’re just into business. What Elon Musk — google search this. Elon Musk was once asked the key keys to success.
How has he built PayPal? How did he built Tesla? How did he build SpaceX? How did he build Solar City? How was he doing this? He says, “You must work 80 to 100 hours a week.”
He’s talking about to build these systems, you got to work 80 to 100 hours a week, okay? Let’s look at the three examples. God thinks you and I should work six days a week to build a great creation and rest on the seventh. Elon Musk thinks we should work 80 hours a week. I’m telling you that Bernie Sanders wants you to work 40 hours a week or less. Like 38 is what he’s looking for and paid time off.
If you have a kid, you get to take the year off and then if I’m good buddies with you and you got a kid and I feel I’m emotionally invested in the kid, but we’re not married but somehow I’ve helped to create the kid, then I get to — I’m a biological pseudo-parent but not actually going to be a parent.
I’m just going to help create the parent. Will be an absent parent if I’m one of those people. I get to take the year off too or part of the year off and that kind of thing. Well, you have extremes. Bernie Sanders is basically — obviously, I’m kidding around here. Bernie Sanders is into almost socialism. Elon Musk thinks you should work every single second of the day. Then over here you have Henry Ford who — the same mindset.
Work almost everyday if possible, okay? Then you have the Bible where the Bible is saying, “Hey, just work six days a week to make that great creation, rest on the seventh.” I’m telling you, my goal is for you to be able to work 10 hours a week or less. 10 hours? Yes, that’s my goal.
It’s 10 hours a week or less. How am I going to do it? Well, what you have to do is you have to take sometime out of your schedule to work on your business and then the other time to work in your business. I can’t tell you how many entrepreneurs are just annoyed when I suggest the concept of them taking time out of their schedule to work on the business and not just in the business.
People will come to me all the time and say, “Oh pale male, wise wizard? How do you do it? How have you been able to build this successful companies? What are your tips? What are your moves?”
Then when you show them the moves, they have a push back where they go, “Yes, I know that’s the moves but I don’t want to do the moves.” I say, “Why don’t you want to do the moves?These are the moves. These are the moves that we do. These are the moves.” They go, “Well, because I don’t want to change my website because my wife made it.” Then you’re, “Okay. That’s really the issue.” They go, “I don’t want to change the website because my husband made it.
I don’t want to change the business card because that’s the way we’ve always done it.”
Here’s an example. Have you ever been to Target? Can you picture the last time you went to Target? Think about this. You got to Target and the last time you were at Target, they probably had something on sale, right? Everything’s on sale by the way. I just bought TVs this weekend from Hon Appliances. I go into Hon and there’s two TVs. They’re 49-inch LG TVs. The two 49-inch LG TVs for the office. I go in there to buy those TVs and when I buy those TVs, it says they’re on sale.
Of course, they’re on sale. There’s always something on sale. There’s never a time where something is not on sale. Am I the only one who goes into a hobby lobby and notices that everything is always on sale? That sale it’s going to end on Saturday because they’re not open on Sundays. We have to buy the thing. We got to buy the clock that says, “Blessed is our God.” We got to buy the clock that says, “Mary had a little — ” The very Christian hobby lobby phrases like, “Blessed are the persecuted,” or “Success is a choice.”
I don’t know even know if you’d find them like that a hobby lobby. You probably find one in a hobby lobby that says, “For God so loved the world that He gave His only begotten Son.” Something like that.
They realize you’re not going to buy that. You’re not going to buy those encouraging words. Those scripture versus that are somehow painted on a beat-up rusted clock that we know that was manufactured overseas but we somehow — when thralled we have to buy that beat-up clock that looks aged but it’s really not. We want to buy that clock but we can’t buy that clock.
We just can’t motivate ourselves to do it unless we fell like there is a special because for some reason, once there’s a special, we then start to say things to our wives and our husbands.
We say or they say, “How much was the new truck?” “Oh baby. I saved a ton of money. I bought this new truck and I saved so much. It was on sale.” “How much was the clock?” “Oh. I saved so much money on that clock. I saved like $80.” Well, I don’t know how you do math but in my mind when you spend money, you actually have decreased the money you have, not increased it.
They’ve convinced us through marketing that saving is a move and the reason why you should buy because these are the special that will expire. These are the moves that a business coach will help you implement; branding sales, marketing.
When we come back we’re going to teach you more about business coaching and how a business coach can help you build a business that can really work without you physically being present. Stay tuned.
Clay Clark: It could get dangerous today inside the audio dojo of mojo, the Thrive15.com world headquarters is typically where we broadcast from but today I’m broadcasting from the man cave, a place where earning, learning and burning never stop; can’t stop, won’t stop. Recently, just a few minutes ago the fire has gone out and I must go out there in between breaks and rekindle the flame.
You remember how Oral Roberts University was known for? They still have the flame that never stops burning. That’s kind of how I view. I don’t know what it is. I don’t know, I’m not sure I’m afraid of I just feel like if we’re not burning something bad things are going to happen. I just really really enjoy man burning. Now, today we’re talking all about business coaching. Specifically, why do you need a business coach?
Do you need a business coach? We’re talking specifically about how does a business coach work. Okay. Step number five; a business coach helps you build a business that really works without you but for you. I don’t know that people understand what that means so I’m going to assume that you’ve never seen it before because before I had seen Dr. Zoellner build a business that worked for him, I had never seen it up close and so let me just talk about Dr. Z for a moment.
He deeply cares about all of the patients. He deeply cares about the people who work with Dr. Robert Zoellner and Associates. In fact, if you go to his holiday parties, you will see an army of people that have worked with him for a long long time. You’re going to see hundreds of people there, many of which have worked with him for over 10 years. He obviously cares about employees.They wouldn’t stick around if they don’t think the boss cares, right?
But also he deeply cares about his own time freedom and its financial and it family’s time freedom more than anything else. He cares about his family’s financial freedom and his family’s time freedom more than anything else. So the business has been clearly built to help the business work without him. His optometry clinic, when you go in there you’ll probably never be greeted by him. You’ll probably never be seated by him. He’ll probably never answer your phone call.
I doubt that he’s going to go “Can you see better now?” because you know that little– they put a puff up there in your eye. My wife used to do that when my wife worked at his is facility when she was 19 years old and he won’t pretest the eye, he’s not going to be going over the chart going “Well, it looks like you have a little bit of a this and that. Can you see better now? Could you see better now?”
He’s not going to sit down with you and help you choose the right glasses for your face type but what he does is he has built a system that allows him the time freedom to do this. So this is how you know if this is not you. If this is not you, if you’re not to that level where you’ve built a business that works for you this is how you know. It’s where you get stuck where you personally are making most of the decisions.
You generate most of the business. You are meeting with most of the key clients. You are in charge of everything even if you somehow get disappeared for a vacation for a weekend, you are the one who has to do every conference call and there’s constantly things breaking and falling apart when you’re not there. So the question is how do you build a system like that. How do you how do you do it.
Well, what you want to do is you want to work with a business coach that will help you to build a linear business process, a systematic linear workflow like a blueprint for a house. That’s the best example. My wife and I years ago we built a house at 111th in Memorial, in the neighborhood called Silverwood, if you live there during that time, in American history I’m apologizing for all of the times that I violated the HOA rules repeatedly.
I always tried to apologize before I broke the rule and after I broke the rules is a way to let everybody know that I really cared and we moved out of a neighborhood now so we’re no longer having that problem. But we built our house and you meet with the Builder and you tell them what kind of wood floor you want. You tell what kind of cabinets you want. You tell them what kind of trim you want.
You tell them all these things you want and then he comes back and builds a plan and usually have a nifty name tube for it like “We call this the Bonaparte.” and you’re like “Okay cool.” and they have connect epic names for paint. My son’s on the show is listening in here, his nine-year-old mind is absorbing it all but they’ll name the paint after a bizarre animal.
They’ll call the paint “This is doe skin paint.” Rather than calling it brown, they’ll go “This is a doe skin.” and they come back and you will say “Let’s look at the plans.” “Let me pull out the Bonaparte.” and they have a big old huge blueprint they roll out for you. They roll it out, “Okay, this right here’s the Bonaparte. This will allow you to live life at the fullest. You’ll have a beautiful dining area that you can walk in and enjoy time with family around the dining table.”
And I’m going “I’ve never added dinner in a dining room other than on the holidays.” “You’ll be in there all the time. Then you have what we would call– right here when you first walk in this is the office and this is a great place for your family. You can work while still being at home.” and the entire time I’m thinking “I actually have five kids. Do you know how that works? I mean typically, one of them is pooping or is upset, one is touching the other person, one is like ‘Stop touching me.'”
When you have kids of the age of 12 let alone five kids, someone’s always touching somebody. Someone’s always leaving like a metallic toy in your quote-unquote office. Yes, we’ll see how much work it’s done in my office. And then you go up then they say “Now, up here this is the theater room. The prices of movies today have caught up so much. Did you see a movie at Warren theater? It’s like $14 but we put in this $35,000 room. You could watch all of your DVDs and all you Netflix and all of you.”
They kind of sell you on that plan. Then you say “No, no, home skillet, that’s not the plan that I want. Here’s the plan I want.” Then you go back and forth you batted around pretty soon you decide on a plan, you agree on a plan. By the way, the guy that we use to build our house the first time who was awesome. This guy’s great. If you’re trying to build a house in Tulsa, use this guy, Rob Brewer, with Spartan Construction. He’s still in business. He’s still around. Use Rob Brewer that guy was awesome.
The Builder comes back with the plan and he shows to my wife and I and we do what? We disagree on things. I’m like well it’s just what basically why don’t we just put in carpet? We could save some money.
We put in carpet. We make the hallways more narrow. If we do not do this the smooth walls and we get rid of the archways all this could be a saving. And she’s going “I want marble, not travertine.” What? “I want wood. I want it hand-scraped.” Why does it have to be hand scraped? What do you hate the people who are doing this for a living? Why do they have to get down on their knees and hands scrape it? Why can’t they scrape it with a machine or why can’t we just use linoleum?
Long story short, we agree on a house and we build the house. But the builder had to make the blueprint and a lot of times, you don’t even know what you want until you’re presented with options. So a business coach will help you see your life as it could be, not as it is and will help you work towards that distant future. The next question is how do I begin business coaching? If I want to do business coaching how do I begin it and I think the question before that is how did you start business coaching Clay Clark?
How did you do it? What did you do? What qualifies you and your team of scallywags to business coach? How come you’re qualified to business coach? I’ve seen you at Sprouts with your super pale skin never going outside always wearing your jerseys driving your Hummer and your Mercedes, what qualifies you [music] to teach me how to become a successful business owner? We come back I’m going to teach you my journey.
We go back into the past and I’m going to teach you how I became America’s number one and most humble business coach ever.
Clay Clark: Hey, welcome back to the Thrive Time Show. It’s the Thrive Time Show on your radio and I’m telling you what today, you are in for a treat. You are an intelligent Oklahomie. You’re the kind of person– I’ll tell you what kind of person you are. You’re the kind of person– you’re the kind of sick freak who– it doesn’t just accept mediocrity.
You don’t just say “Well, my life, my income isn’t very good because of the president and therefore I’m going to focus all my time on the president because that’s what’s keeping my income down.” No, you are a solution minded person. You are a solution-minded and future-focused person and you have what it takes to become successful because that’s how you view the world.
You realize if your marriage isn’t that good right now, you can learn how to make it better. You realize if your business isn’t that good right now, you could learn how to make it better. You’ve learned to be able accept the things you cannot control. So those situations like my father– again, my name is Clay Clark. I’m the former SBA entrepreneur of the year. Dad if you’re listening from upstairs and I know you are.
My dad passed away this year from ALS Lou Gehrig’s disease and I know that he’s up there in heaven right now listening with Ted Williams, his a baseball hero and Wilt Chamberlain and the cast of characters. He’s up there. He’s hanging out there. I don’t know if he’s hanging out with Prince or Michael Jackson, he’d probably be a little bit worried about those guys but he definitely will spending time with Ted Williams up there and he’s listening.
Dad if you’re listening, I miss you. I do. I miss you quite a bit and for everybody listening right now, if you’ve ever lost a loved one, you missed that person to right? But you as a person who’s solution minded and future-focused, you’ve realized I got to focus on doing my best and forgetting the rest.
Someone should probably write that down. I got to do my best and forget the rest. I got to focus on what I can control and block out what I can’t. Before we left, we were talking about business coaching, the value of a business coach. Now, we’re talking about what makes me specifically Clay Clark and us, Dr. Zoellner and I, qualified to have built a business coaching program. That’s a great question there, you’re putting me on the spot and so I’m going to get into it.
One is I built a company called djconnection.com. If you look at djconnection.com, what it was, essentially was, a wedding entertainment service and before I sold it, we were teaching thousands of people how to have a good time at a wedding. People go to a wedding and a lot of times they don’t have any fun. DJ connection was successful because our entertainers would get out there and inspire a crowd of people to have a fun time at a wedding.
But the magic was, is that almost every single one of the disc jockeys that we had at the peak before I sold the company, had never DJed before.
So we had to teach a repeatable system to teach adults how to become a disc jockeys. We also had to market. We had to get the business. We had to go out there and get the– it was a start-up back in ’99 and we had to get the business. We landed the accounts for UPS, for Boeing, we did events for Southwest Airlines. Insert the name of the big company American airlines, QuickTrip, we’ve done all their holiday parties. UPS, like I mentioned, Hewlett-Packard, we’ve done all other entertainment. We’ve done those parties.
So one, we had to learn marketing, had to learn sales, had to learn branding, had to build repeatable systems and it allowed my wife and I to achieve financial success. My whole goal was to build a multi-million dollar business before I was 30 and to hire my dad someday, and at the age of 27, I did that.
And so I sold the business and I ended up getting asked by business owners to help me grow their business. One lady called me and said “Hey my business is stuck. I am currently the only person in my business, my retail shop, who has the mental capacity to– or the skill or the whatever it is, to sell things and I’m so frustrated. How did you do it?” And it all starts with curiosity, doesn’t it? Doesn’t it all start– isn’t self-improvement start with curiosity? Wanting to know; how are they doing that?
Then I had a person reach out to me about their mortgage company. I had a Hewlett-Packard reach out to me for speaking. I had Maytag, O’Reillys, Valspar paint, the paint people Valspar V-A-L-S-P-A-R paint, just some big companies, funeral homes for whatever reason. For some reason I’m a big deal in the funeral home community group called Messenger Services I recently spoke to.
Mortgage companies in Toronto, dermatologists, dentists, roofers, at this point it feels like I’m just naming industries but I’ve worked with almost every kind of industry. Retail, men’s hair, women’s hair, personal training group fitness, fitness gyms and every time I work with the business, when they execute the proven plan, it grows. I’m not a genius. I didn’t you know invent this system. It’s just I documented the systems that were out there and made it executable.
I think it was one thing to observe nature and to observe these business laws. In my man cave and the Thrive studios, I have so many books and I’ve read them all. And when you take all those books and you can distill them into actionable items that people can implement and take and apply it on businesses, that’s a game changer. Because a lot of people are like, “I don’t want to read all of the books that you’ve read, I don’t want to do that. I don’t want my homework to be, go read these 17 books, I’d rather you tell me what to do.”
So as I was coaching other businesses, we grew a company called Party Perfect and it’s now been acquired by Party Pro, it did well. Then I grew a wedding show that was then merged and so people been to a wedding show. I probably had my hand involved in that in some capacity, the Tulsa Wedding Shows, that kind of thing.
We started this thing called the Tulsa Bridal Association which had its own wedding show and that wedding show would be hosted– because I couldn’t get into the other wedding show, in the other wedding show was fully booked out, the one that Vicky Taylor started. You couldn’t get in because it was booked out.
So I said well screw that, I’m going to start my own wedding show. So I started my own wedding show, I grew it to be massive and then we merged it. I started Epic Photography which has gone on to be the largest wedding photography business on the planet and it still exists today. We’ve won all the awards and I never took any photos.
And so the thing is, you have to ask yourself how are you doing it? Well Dr. Zoellner, he started an optometry clinic and then he goes on and he starts an auto auction. He starts a durable medical equipment manufacturer. He starts a sleep diagnostic sleep center. He’s invested in a bank. He acquired a horse ranch and started producing some of the most successful horses out of that thing. I’m just telling you, it’s not that we’re geniuses. It’s because we know the path. We know how to build the proven business systems.
And to make it affordable for you, we decided to coach up a team of coaches that now can help you execute these business systems. Yes, I did as a fact went to Oral Roberts University, yes I was kicked out of Oral Roberts University or asked to leave I guess is the official deal, asked to leave by Oral Roberts University for writing a parody called the ORU Slim Shady that these schools leadership didn’t find me as funny as I did. But Adam Bagwell and I can be heard on that song, you can still find it on YouTube today, the ORU Slim Shady.
It’s well documented I did– asked to leave that college, yes I started a very successful DJ company called djconnection.com. Yes, I started a very successful photography company. Yes the Elephant in the Room Men’s Grooming Lounge is very successful. Yes, my consulting PR company, Make Your Life Epic, is arguably– many people say it’s the largest marketing firm in Oklahoma and yes I’ve won the award from the US Chamber of Commerce as being the national Blue Ribbon quality award winner. Yes, I’ve won all the wedding awards.
Yes, I’ve been the entrepreneur of the year for the city of Tulsa as well as the state of Oklahoma. Yes, I’ve won the innovator– the award for one of the fastest growing companies in Oklahoma, but let’s not talk about me. Let’s talk about you. You qualified to win those awards. You can do it. you need to say it, “I have what it takes to make the money I want to make.”
Say it with me now; “I have what it takes to make the money that I want to make.” Say it with me now, “I’m going to fake it until I’m going to make it.” You can go ahead, this is got a positive affirmation show, “I’m going to fake it until I make it.”
Now here’s the deal, we are teaching you the proven systems, so, our online school is a dollar. Just go to thrive15.com, it is a dollar. It is the best dollar you’ve ever spent and the last hour you just spent buying some random stuff at a convenience store was probably the worst dollar you’ve ever spent because you didn’t intentionally tell your money where to go.
A budget is telling your money where to go not having a budget asking where your money went.
We’re asking you to be intentional about investing in yourself and so we have built the world’s largest best online business platform, thousands of videos. If you want to learn management, the guy who used to manage Walt Disney World Resorts is the one teaching. I’m sure that he couldn’t possibly understand how tough it is to manage your business right? No, he knows the moves that you need to know, okay? We teach you search engine, marketing if you want to learn public relations, the PR consultant of choice for Michael Jackson’s estate, you know the singer? [sing] that guy, Prince, right? His PR guy, Charlton Heston, Nike, Pizza Hut, that is the PR guy, Michael Levine is going to teach you PR. Now, when we come back, we are going to talking about what does a coaching relationship look like? What is a relationship with your business coach look like?
Many people have never had a business coach. They’ve never seen a healthy positive relationship with the business coach or a business coach at all, so when we come back, I’ll show you the path to success for your business.
Clay Clark: Welcome back to the Thrive Time Show.
Yes we did. Welcome back to the Thrive Time Show. This is the show for anybody out there who’s ever started from the bottom and now they want to get here, here being success.
Anybody who’s ever decided that they want to become successful, maybe you’ve attended a motivational seminar, maybe read a book, maybe you had an epiphany, maybe you watched an inspirational movie and you have all these motivational feelings and ambitions and you want to achieve success but you’re struggling to gain traction and to introduce your product or service to the marketplace.
If that is you, you are not alone; in fact, you are somebody who’s right at the beginning of your journey, if that’s you. And so today we’re talking exclusively about business coaching and the value of having great business coaches. To introduce you to the playing field, if you’re not aware of the programs out there that are good, and I say good I mean they are well reviewed. I know people have used the programs, people have spoken highly of the programs.
The E-myth program by Michael Gerber is program number one, program number two is Traction by Gino Wickman, program number three is the Maui Mastermind program which started from the guys who’ve launched the Priceline website and they also created this thing called the Maui Mastermind and it’s a great program and so the fourth program is the one that we’ve built for you here at thrive15.com where our one-on-one coaching program is designed to be one-fourth or one-fifth of the cost of any of the other competitors but it’s designed to give you five to six times more value.
Specifically, we have a thrive15.com business coach help you, that also includes the complete back-end support team.
We have an entire team of business coaching ninjas, kind of business– people who know their craft who are supporting you. As an example, your point of contact will be your coach but then you’re going to have a graphic designer, a photographer, a videographer, a web developer, a coder, an online ad manager, a search engine optimization content writer, many other people, this whole team of people, dozens of people supporting you in your business so you don’t have to go out there and hire these people full-time.
We always tell people, for less money than you would spend on hiring a full-time barista, you’re able to have the complete skill set needed to grow your business in a team of business building ninjas.
But the question gets asked a lot is; what does a business coaching relationship look like? Well, a business coaching relationship is a form of development in which a person called a coach supports a learner, in this case you or client in achieving a specific personal or professional goal.
So the coach is hired to help you achieve your goal. The main thing you want to do before you hire a coach is you want to know what your goals are. But think about this for a second; Jack Welch, he was the most successful CEO of his time; many of you are listening saying that well, “He’s actually not the most.” by what measure– how do you determine he’s actually the best? The man seems like hyperbole.
Okay well, let’s just give an example; he took over GE, he wasn’t the founder of GE, that was Thomas Edison, he took over GE and at the time the company was consistently drifting, like they were barely keeping up with the inflation rate. Every year your money’s worth less money because the government prints money and spends money it doesn’t have thus devaluing our currency. We have a thing called a fiat currency. I don’t want to send you down that rabbit trail, but Fiat meaning it’s a basic currency by decree.
We don’t have a gold standard anymore; our money’s not backed by metallic and by precious metals anymore like it used to be, thanks to Richard Nixon.
The thing is, we now have a fiat currency and so the inflation rates grown by two or 3%. So if you own a business, let’s just say that you go to the grocery store tomorrow, the cost of yogurt is higher this year than it was four years ago. So back in 1999, went to college of Oral Roberts University, I’m dating myself, but I went to college at Oral Roberts University and the cost of yogurts were four yogurts for a dollar. It was four yogurts for a dollar. You could buy four candy bars for a dollar.
Now, the same candy bars, and I feel like they’re getting smaller, maybe that’s just my feeling but the candy bars now like for Reese’s Peanut Butter Cup, what that thing is like what? 60 cents, 70 cents if go to QuikTrip it’s like 79 cents maybe, 69 cents if you work at QuikTrip and I’m getting that wrong please feel free to email me, firstname.lastname@example.org. But I believe it’s like 69 to 79 cents and it used to be a quarter, now that was only what, 18 years ago.
That’s incredible, so the money loses values so quickly and so when Jack Welch took over GE as the CEO, he would be like the guy who would take the role of the business coach. He came on there and said listen, “We have a lot of different businesses. We have hundreds and thousands of different products and we’ve got to make these things profitable.” He needed a lot of systemic changes. He had his rules for the thing called differentiation where he said “If we can’t be number one or two in the world with that product, let’s get rid of it.”
He also had differentiation with employees. He demanded all of his managers make a list of their a players which are people who get there early and stay late and they get their job done and they bring what he calls the 4 E’s to work. So an A player would be somebody who brings energy to work; one, two; they can energize other people, three; they can execute. They just get stuff done.
We’ve all worked with people that can’t get stuff done. He says the four E’s matter; the energy, energized, right? Execute, and the fourth is they have the ability to what? They have edge, to make the tough decision even when it could irritate other people. “Irritate other people?” Yes, that’s what management is. Good management consists of irritating somebody before noon every day.
If you’re an effective manager, let me tell you what, you’re going to irritate somebody before noon every day. If you do not irritate somebody before noon every day because you hold them accountable, then you my friend are not a good manager.
And so what Jack Welch did is he took over as a CEO of GE and he grew the company by 4000% during his tenure. 4000%, so how can I say he’s arguably the top CEO of all time? The guy grew the company by 4000%.
What does a business coaching relationship do? What will happen if you hired a guy like a Jack Welch to come help your business? Well one, it starts with a free session with a coach who will do an in-depth comprehensive 13-point analysis on your business. I don’t care whether you hire a coach or not, having that analysis is worth, it’s absolutely game-changing exercise.
I mean when you’re standing in front of somebody or you’re on the phone with somebody and you’re rating your website on a scale of 1-10, from 10 being the highest and one being the worst.
Unless you’re mentally absent, you start to go “Wow, I just discovered that I have some areas for improvement right there.” and then we ask you on a scale of one to ten to rate your branding, your search engine optimization, your online ads, you’re offline ads, your retention rate, your ability to keep the employees you want.
I don’t care about your total retention rate, if you can’t keep morons motivated, who cares?
But if you can’t keep the people you want to keep, that’s something we need to think about. We need to talk about your overall profitability. You need to analyze your profitability; are you operating in the 30% profit margin or more, is your business able to operate without you?
There’s so many things the business coach will ask you about, they’re going to ask you; how much of the business is dependent upon you to bring it in and to deliver it? When they do the assessment, when they finish going through this hour-long assessment, you are going to be like somebody who just received– Dr. Z’s an optometrist and I can only relate it to this because it just happened here fairly recently, I go in and I get my prescription and my eyes, because I’m 36, have gotten worse. What?
Pretty soon I’m going to be looking through four-inch thick glasses. I’ll be like Harry Caray soon here. My glasses are getting thicker and thicker all the time so I can see. When I go in there and I get my new prescription, I get my new glasses on and I can see baby, I can see. I mean, do you know what it feels like to be able to see consistently, awesome. That’s how it’s going to feel after you have an in-depth interaction with your coach.
When you do an assessment with a coach, you’re going to find out that where you are versus where you need to be is within your reach, within your grasp, that you can get from where you are to where you want to be. You can turn your dreams into reality.
And if you’re around the office enough or you didn’t have conference calls, you’ll quickly discover that all of the businesses that I have are very successful and it’s not because I’m a genius because, this just in, I’m not a genius.
“What? I turned in every day to the Thrive Time Show because I thought Clay was a genius. I thought this guy had a series of unbelievable skill sets. I thought he had a mastery of the English language. I thought he had an unbelievable narrative. I thought his voices sometimes well hilarious. That’s why I tuned in. I wanted to hear from a genius.” No, I’m not a genius but I get stuff done, I know how to get things done. I know how to achieve results. I know how to grow your business. With our coaching program, Dr. Z and I have taught the coaches, taught them our systems, Our 13-point systems, that are now discoverable in our boom book and I’m telling you what. The life-changing results the business owners are receiving is awesome. Now, the thing with your coach though is your coach knows the way and has helped companies go the way — oh oh oh. Here we go. They aren’t going to tolerate mediocrity.
You might have been a mediocrity before as a DJ as an example. When I built DJ Connection, I remember receiving some award and they said, “You are the most successful vendor in the wedding industry in Oklahoma in the wedding industry.”
Well, there’s a lot of great people in the wedding industry in Tulsa but being the top of the wedding industry is like climbing to the top of a small hill and declaring yourself king of the mountain and the discovering that somebody has climbed to the top of Mt. Everest and he’s actually the king of the mountain. I mean if you’re the king of your office or the king of industry, maybe your industry is not that great.
Maybe it is, I don’t know but Jim Rohn, the best-selling author, the game-changing speaker, sales consultant, he passed away fairly recently but he says this, he says, “You’re the average of the five people you spend the most time with.” Let me tell you what. This week I had an unbelievable week.
Within the past seven days, I was able to hop on a phone call with Jim Stovall, the legend. The guy who went blind and then gained a vision for his life and has written numerous best-selling books. He’s the founder of a television network for people that can’t see. In his movies, he’s featured Steve Forbes. I mean he’s like the who’s who. I get nervous every time I talk to the guy.
I’m on the phone and I sound like my voice is quivering. He’s unbelievable. He’s a great mentor, a great Oklahoma asset. He made a very generous donation to Oral Roberts University and they named one of the buildings after him. He’s just a great guy, a great source of wisdom.
Well, then I also talked to Clifton Taubert. Well, Clifton Taulbert is the guy who helped introduce the stare master. His life was made into a major motion picture. Phylicia Rashad who played Bill Cosby’s wife in The Cosby Show — she is in the movie. I mean just big time actors are in that movie. Siskel and Ebert back in the day gave it two thumbs up.
Then inside the man cave, I had Brother Carlton Pearson. They guy who used to be the head of Higher Dimensions Church. The guy who used to be the head of the World Action Singers. The right-hand man of Oral Roberts. He’s in the man cave and we’re recording a transcript for his new upcoming book called Any Given Sunday about the Pearson principles to Powerful Presentation.
It’s unbelievable. All these people. I mean that’s just one week. I’m telling you what. The people that I am around today are much higher caliber than they used to be. What happens is people who have a higher caliber, they’re going to hold you to a higher standard. That’s why when Jim Rohn says you’re the average of the five people you spend the most time with. That might not work out so well for you if you’re surrounded by idiots or if you’re the smartest person in every room.
I love to be the idiot in every room because when I’m the idiot in every room, it lets me know I’ve done well in business then I’m in the right pace that I need to be. Being around a coach will provide you an ongoing source of wisdom.
We come back, we’re going to talk about how a Business coach can help you discover your biggest limiting factors. Stay tuned right here on the Thrive Time Show.
All right, welcome back to the ThriveTime show on your radio. For many of you who are just finding the show for the first time, this is business school without the BS. It’s a business school where we don’t really get into that whole BS zone. We don’t get into it I don’t know your syllabus, we don’t get into humanities, we don’t get into the way that you feel, about how I feel, about how we feel, we don’t get into the Tigris, the Euphrates, the Mesopotamia River Valley. We really don’t talk a lot about the periodic table, but we talk about how to grow successful companies and what we were just talking about was how a business coach can help you prioritize the action steps you need to take to find and solve the core problems that are creating your ongoing frustrations.
Gina Wickman one of the best business coaches in the history of the planet. Unbelievable business coach his program called traction and my opinion in my humble opinion as America’s most humble man and America’s number one business coach is that his program is very good and dramatically more expensive than ours. He says that he says “What gets measured gets done.’’ Well, okay. Well what else does a business coach tell you? Well the business coach is showing you how to measure the core metrics that are going to move the needle. There’s things that matter that relate to your business and things that don’t matter. I’ll give an example. I used to own a company called Epic photography and the people on the team for whatever the reason was they constantly want to talk about being more relevant on social media.
Well, I’m going to walk you through what I know. I don’t think people know what I know but let’s assume that they do. The average American I want you to Google this. The average American is let’s do it. Get your smartphone, average Americans screen time per week. Somebody go ahead and Google that. Okay, here we go. CNN says the average American is devoting more than 10 hours per day on their devices, however they’re looking for work with me, work with me. They’re looking to spend 50 minutes on social media as a diversion. As a diversion yes, as a diversion. You mean what does a diversion mean?
Okay, we might have a deeper show than I wanted to go into today but what happens is all of us are very busy. We like getting things done, we love achieving success but we need some time to relax. Some guys go grab a beer and watch football, some guys go whitewater rafting, some ladies go whitewater rafting they go for a run, they go shopping, they go write a book. I don’t know, but the thing is we all have a diverse and we go work out. A diversion is an activity that diverts your mind from the tedious or serious concerns or recreation or a pastime. For you, many of you this show is a recreation or a pastime because occasionally I might just lose my mind and I have a lot of fun on the show and so for you this is a diversion.
Then there’s this area called cathartic, the word cathartic means providing psychological relief through the open expression of strong emotions causing catharsis thus causing Facebook. My teammates would constantly want to have me invest time and money into Facebook marketing and this is how the meeting would go “Hey, I just wanted to know what are we doing to make our videos go viral on Facebook because there’s another company in Tulsa who’s there making Facebook videos that are viral.” Well meanwhile we’re out earning these people 25 to one so I don’t give a crap about the competition and what they’re doing, I care about making copious amounts of cash so that I could enjoy my time freedom and financial freedom.
What do you do right now thrivers and once you get out a sheet of paper and I want you to write down your F six goals now if you’ve already done this before dust that baby off and make sure you’re headed in the right direction but your F six goals are the following. F number one is faith, what do you want to do with your faith this year and how much time do you want to spend per week on your faith? Two family. Today I’m going to be planning a copius. I love the word copius a large amount a large sum of trees with my kids in a camp clark in chicken palace where we live we’re planning more and more trees, we’re continuing to erect to the wall and we’re not getting Mexico to pay for it. So calm down is not a political statement but we are building a massive wall to keep people that we don’t invite, just a thought.
Anyway so we’re building this wall, we’re planting trees. I enjoy that family time I took my son out today to go buy the trees. I’m taking my son to go pick out a pair of shoes. I’m honored he wants to be just like Dad’s he wants to shell toed Adidas baby. The thing is that is something I prioritize family. Faith, family but how much time when specifically will you spend time with your family? Then there are this thing called fitness this area called fitness. Well, fitness is you got a workout in when are you going to do it? I know for me it’s just like man get on that machine. I could probably do something else with my time. The thing is you’ve got to block out time for the items that get done what gets scheduled gets done and your business coach will help you.
That’s what business coaching is all about is helping you schedule time for what matters and achieve the results that you want. Fitness, right and then we have faith, we have family fitness and now we have what friendships. Who should you be spending time with and who should you stop spending time with? I mean because we read the notable quotable earlier but Jim Marone bestselling author multimillionaire he says, “You are the average of the five people you spend the most time with.” Who are you hanging out with? I know a lot of the thrivers that come out to our workshops just to hang out with successful entrepreneurs and to be surrounded by them because they realize that mediocrity is accepted by mediocre people and nobody’s mediocre by birth. I’m talking about the choices that they make.
Faith, family, finance, friendship then there’s fitness and there’s fun. You got to schedule time for faith, family, finances, fitness, friendships and fun. I’m sorry I’m giving them to you in different orders. It’s hard to write them down let me try one more time. Faith, family, friendship okay friendship you got that? Friendship you got to write that down and then we have what was next one friendship and finances and fitness and fun not necessarily in that priority but you can decide your priority. Your coach will help make sure that your priorities match your action steps. Otherwise you’re going to have dissonance which is where you’re stating a goal but at no point are you moving towards that goal.
All right, so you’ve stated a goal but you’re not moving towards that goal. Then your business coach will help you to identify your biggest limiting factor so you can focus on what matters and what doesn’t. For me in those meetings with our photography team I don’t give a crap about Facebook. I don’t care how many likes we have. Do you know how many people like us on Twitter and Facebook at Thrive15? We have thousands of people who like us on Facebook and Twitter. Who cares? I care about the people that we help. That’s the number I track I don’t care about the number of likes. It’s ridiculous. I mean people like things they don’t even like and they like it because they should like it, they like it is their friend tell them they should like it because the salesperson said, “Please like my facebook the only way you can like our Facebook, that would be really beneficial.’’ I care about the people that we help right because that’s the metric that I track.
Now the next move a business coach will help you to help you execute is they are going to work with you to set three goals by creating a vision for what you want your life to be and what you want your business to look like in the ideal scenario. When we come back we’re going to get into the details of mapping out what you want your your life to be like. If you’re not intentional your life will just become the result of what people tell you to do. You’re getting up with a ton of student debt, you’re going to have a big mortgage, you’re going to have two kids, you’re going to drive a Prius, you’re going to do what society wants you to do. I believe that you already know what you want to do. When we come back I’m going to teach you specifically how to turn your bike into what you want to be.
Host: Alright, welcome back to the Thrive Time Show on your radio. For many of you who are just finding the show for the first time, this is business school without the BS, it’s a business school but we don’t really get into that whole BS zone. We don’t get into– I don’t know, your syllabus, we don’t get into humanities, we don’t get into the way that you feel about how I feel about how we feel, we don’t get into the Tigris, the Euphrates, the Mesopotamian river valley, we really don’t talk a lot about the periodic table.
But what we talk about is how to grow successful companies and what we were just talking about was how a business coach can help you prioritize the action steps you need to take to find and solve the core problems that are creating your on-going frustrations. And so Gino Wickman, one of the best business coaches in the history of the planet, unbelievable business coach, his program called Traction and my opinion, my humble opinion as America’s most humble man and America’s number-one business coach is that his program is very good and dramatically more expensive than ours.
But he says this, he says, “What gets measured, gets done.” Well, okay. Well, what else does a business coach to show you? Well, the business coach is showing you how to measure the core metrics that are going to move the needle.
There’s things that matter that relate to your business and things that don’t matter. So I’ll give you an example; I used to own a company called Epic Photography and the people on the team, for whatever the reason was, they would constantly want to talk about being more relevant on social media. Well, I’m going to walk you through what I know, I don’t think people know what I know but let’s assume that they do, okay? The average American, I want you to Google this, okay? The average American, let’s do it, everybody, get out your Smartphone, okay? Average Americans’ screen time per week. Somebody go ahead and Google that.
Okay, here we go; CNN says the average American is devoting more than 10 hours per day on their devices, however, they are looking for– work with me, they’re looking to spend 50 minutes on social media as a diversion. Ah, as a diversion? Yes, as a diversion. You mean– what does a diversion mean? Okay, we might have a deeper show than I wanted to go into today, but what happens is, all of us are very busy, we like getting things done, we love achieving success but we need sometimes to relax. Some guys go grab a beer and watch football, some guys go whitewater rafting, some ladies go out whitewater rafting, they go for a run, they go shopping, they go write a book.
I don’t know but the thing is we all have a diversion, we go workout. But a diversion is an activity that diverts your mind from the tedious or serious concerns. A recreation or a pastime. For many of you, this show is kind of a recreation or a pastime because occasionally I might just lose my mind and I have a lot of fun on the show and so for you, this is kind of a diversion, right? But then there’s this area called cathartic. The word cathartic means providing psychological relief through the open expression of strong emotions causing catharsis, thus causing Facebook.
And so my teammates would constantly want to have me invest time and money into Facebook marketing and this is how the meeting would go; “Hey, I just want to know what are we doing to make our videos go viral on Facebook because there’s another company in Tulsa, there making Facebook videos that are viral.” Well, meanwhile, we’re out earning these people 25 to 1 so I don’t give a crap about the competition and what they’re doing. I care about making copious amounts of cash so that I can enjoy my time freedom and financial freedom.
So what I want you to do right now thrivers, I want you get out a sheet of paper and I want you to write down your F six goals. Now if you’ve already done this before, dust that baby off and make sure you’re headed in the right direction, but your F six goals are the following; F number one is faith, what do you want to do with your faith this year and how much time do you want to spend per week on your faith.
Two, family; today I’m going to be planning a copious– I love the word copious– a large amount a large sum of trees with my kids in a Camp Clark in Chicken Palace, where we live, where we’re planting more and more trees, we’re continuing to erect the wall and we’re not getting Mexico to pay for it so calm down, it’s not a political statement but we are building a massive wall to keep people out that we don’t invite. Just a thought but anyway, so we’re building this wall, we’re planting trees. I enjoy that, family time. I took my son out today to go buy the trees, I’m taking my son to go pick out a pair of shoes, all right, and I’m honored. He wants to be just like dad, who wants the shelltoes. Adidas baby.
So the thing is, that is something I prioritize, family right, so faith, family. But how much time, when specifically will you spend time with your family? Then there are this thing called fitness, this area called fitness. Well, fitness is; you got to workout and when are you going to do it. I know for me it’s just like, “Ah man, get on that machine.” I could probably do something else with my time but the thing is you’ve got to block out time for the items that get done. What gets scheduled gets done and your business coach will help you.
That’s what business coaching is all about, is helping you schedule time for what matters and achieved results that you want. So fitness, right? And then we have, you have faith you have the family, you’ve got fitness and now we can have what? Friendships. Who should you be spending time with and who should you stop spending time with. Right? I mean because we read the notable quotable earlier but Jim Rohn, best-selling author, multi-millionaire, he says, “You are the average of the five people you spend the most time with.”
Who are you hanging out with? I know a lot of thrivers that come out to our workshops just to hang out with successful entrepreneurs and to be surrounded by them because they realize that mediocrity is accepted by mediocre people, and nobody’s mediocre by birth. I’m talking about the choices that they make.
So faith, family, finance, right? Friendship, then there’s fitness, and there’s fun. You got to schedule time for faith, family, finances, fitness, friendships and fun. I’m sorry I’m giving them to you in a different order so it’s hard to write them down, let me try one more time faith, family, friendship, okay? Friendship, we got that? Friendship, got that written down? Okay, friendship, right? And then we have, what was the next one? Friendship and finances and fitness and fun. Not necessarily in that priority but you can decide your priority.
But your coach will help make sure that your priorities match your action steps, otherwise, you’re going to have dissonance which is where you’re stating a goal but at no point are you moving towards that goal, all right? So you’ve stated a goal but you’re not moving towards that goal and then your business coach will help you to identify your biggest limiting factor so you can focus on what matters and what doesn’t.
And for me, in those meetings with our photography team, I don’t give a crap about facebook, I don’t care how many likes we have. Do you know how many people like us on twitter and facebook at Thrive15? We have thousands of people who like us on Facebook and Twitter. Who cares? I care about the people that we help, right? That’s the number I track, I don’t care about the number of likes, it’s ridiculous. People like things they don’t even like. They like it because they should like it, they like it because a friend tells them they should like it.
They like it because the salesperson said, “Please like my facebook. Are there any ways that you could like our Facebook? That would be really beneficial.” I care about the people that we help because that’s the metric that I track. Now the next move a business coach will help you execute is they’re going to work with you to set three goals by creating a vision for what you want your life to be and what you want your business to look like in the ideal scenario.
And so when we come back, we’re going to get into the details of mapping out what you want your life to be like. If you’re not intentional, your life will just become the result of what people tell you to do. You’re going to end up with a ton of student debt, you’re going to have a big mortgage, you’re going to have two kids, you’re going to drive a Prius, you’re going to do what society wants you to do. But I believe that you already know what you want to do. When we come back, I’m going to teach you specifically how to turn your life into what you want it to be. Stay tuned, Thrive Time Show.
Gaining Time Freedom with a Business Coach Help
Speaker 1: If you have still not found what you are looking for, I recommend you do two things: One, get on over to Oklahoma Joe’s where they consistently serve up the world’s best baked beans. The world’s– The baked beans there are incredible. I’m a guy who– I’m not super passionate about just baked beans. It’s not something I wake up every morning, go on, ” Oh, I love baked beans. I probably should talk about baked beans on the radio show because I love baked beans.” No.
Oklahoma Joe’s decided to sponsor the Thrive Time Show many months ago and when they did, I went over there and I had the baked beans and I realized that what I was experiencing was like a party in my mouth. It was like a– I was almost like Thomas Jefferson, like the founding fathers, Ben Franklin.They’re all in a room and they’re signing a declaration of independence where I’m now no longer dependent upon mediocre baked beans. I’m now independent. I now understand what it’s like.
I’ve seen the light. I’ve gone to another place. I have seen the world’s best baked beans and they are clearly found every day at Oklahoma Joe’s, they’re incredible.
The mood number two is if you want to get, if you want to find what you’ve been looking for, if you want to achieve success, you must write out your F six goals. If you’re just tuning in that’s faith, family, friendships, fitness, finances and fun. Write out those goals and then let’s go and get them, right. Let’s go get them. I’m going to walk you through how your business coach will help you during a business coaching experience.
A business coach is going to hold you accountable to execute your action steps and your daily performance indicators, your daily key performance indicators. The idea here of Jack Welch, the former CEO of GE who I love to quote because he grew GE by 4000% when he took over. You guys understand that if the TV show Seinfeld, it would not be on the air. It wouldn’t have been on the air if it wasn’t for Jack Welch.
Jack Welch was so pragmatic that when they took over our CA and they took over the TV network, he realized, ” Hey listen, we’re not growing because of the shows aren’t good.” He decided that he would commit to continuing cutting shows that did not perform well and by him cutting, by him pruning the tree, he was able to make room for Jerry Seinfeld. Jerry Seinfield would not have had a sitcom if it wouldn’t been for Jack Welch pruning away a show that wasn’t very good.
In your business, think about areas where you are settling right now. You’ve got somebody who’s not very great at sales, doing sales. Somebody’s not very accurate in accounting, doing accounting. You have a website that’s awful, you have print pieces that are a disaster, you have social media marketing that doesn’t work, you have search engine optimization that produces no results, you have a sales process that just doesn’t get it done, you have a manager that can’t manage.
Well at the thrive15.com business coaching experience that we have, we are obviously at the two-day, in person, interactive workshops where many people come and they discover and they have their epiphanies but maybe you need one on one business coaching. Jack Welch said this notable quote. He says, ” You’ve got to eat while you dream.” You’ve got to deliver on short range commitments while you develop a long range strategy and vision and implement it to the success of doing both. Walking and chewing gum if you will. Getting it done in the short range and delivering a long range plan and executing on that. That’s what a business coach is going to help you do.
The next thing a business coach is going to help you do is your coach is going to help you verify that you are incrementally working on your business and not just in it. What I’m going to do right now is I’m going to switch into, I’m going to get a little bit awkward with you. I’m going to bear my soul with you. It might seem uncomfortable but you’ll let me do that, I’m going to do it.
Here we go. My family, growing up, my mum and dad are awesome people. They really, really care about me. They’ve encouraged me. I used to stutter as a kid. I couldn’t talk very well. While on the school bus, I remember a kid made fun of me and I went to school and people made fun of me. I just struggled with speaking. My parents believed in me and helped me become a person who was confident in the way I spoke.
For them it was a major, major financial sacrifice to have a speech pathologist work with me. It was a sacrifice. It was tough. My dad worked night shifts. My dad, who just passed away unfortunately as a result of ALS, Lou Gehrig’s disease. He basically lost the ability to move his body and his limbs and he eventually suffocated to death on 09/04/2016.
He sacrificed to make my life the best that it could be. I appreciate that. He worked at QuikTrip. He worked night shifts. He worked at Medtronic, the place that make pace makers. He worked at the calibration place. He did the best he could but I can tell you this. If I would’ve been able to coach my dad and taught him what I know now, we would have been travelling often, which my family’s been able to do. We would have been able to tell certain people to screw off because we don’t need them in our lives because we didn’t.
We didn’t have to have some overload that would nag us because financially, when you’ve–, Humphery Brocard once said that the goal of becoming wealthy is so that you can tell some big shot where to go. The thing here is financially, we wouldn’t have been in a situation where we had to do certain things. My dad would not have to work the craziest schedule he had to.
I feel like that many of you deserve, all of you. You personally, you listening right now, you deserve financial freedom, you do. You deserve time freedom, you do. You’re not going to have success until you know what to do. It’s, I call it exceptionalism but a guidance counselor probably told you, ” You’re exceptional. You’re an exception. You’re great. You have great potential Gary. “, “Amanda, you have great potential.”, “Russ, you have great potential.”, “Danielle, you have great potential.” , “Kurt, you’ve got good potential.”
That doesn’t matter. You get paid based upon what you do, not based upon what you know. You’re probably reluctant to start a business. You’re probably going, ” I don’t know if I have what it takes.”, “I want to do it but I don’t know if I have what it-“, ” I’m worried about what other people might think.”” Gosh, what if I speak up in a meeting.”, ” What if I don’t want to own my own business, I just want to become the best manager I can be.”, ” But, if I speak up, what if I offend somebody.”
Well, Steve Jobs has a notable quote for you, that I’m going to read to you. He delivered this speech while speaking to the Stanford graduates which is hilarious to me because he did not graduate from college yet he was asked, as so many successful people are, to speak at the graduation when he did not actually graduate himself. Something should be learned there.
He says,” Almost everything, all external expectations, all pride, all fear of embarrassment, or failure, these things just fall away in the face of death leaving behind only what is truly important. Remembering that you are going to die is the best way that I know to avoid the trap of thinking that you have something to lose. You’re already naked. There’s no reason to not follow your heart.”
Maybe you don’t like that quote, maybe it didn’t do anything for you. Well, Psalms, even the Bible, 11. It’s Psalms 118 so 1-1-8, 24. It says, ” This is the day that the Lord has made. Let us rejoice and be glad in it.” My friend, you don’t know how long you are going to be on the planet, correct? I don’t know how long I’m going to be on the planet. My dad did not determine the day that he would get ALS. He did not email in some doctor and say, ” Oh, doctor, you know what, this day, that’s the day that I want to have ALS. “
None of us know how many days we have. When you realize that time is in fact your most precious resource and not money, you will begin to invest in yourself. People that don’t grasp this concept struggle forever. I paid somebody when I could not afford to pay somebody. I paid someone to teach me photo shop when I was 19 years old. I paid somebody to do my accounting when I was 25 years old. I have paid somebody just as recently as last week to plant some trees at Camp Clarke in Chicken Palace. I paid someone to install a flat screen TV at thrive15.com. What you can get over this ridiculous mindset is that you value money more than time, you can have success.
Everybody needs a business coach. Tat’s me trying to sell you something, right? The CEO of google, on an interview he did with Fortune Magazine. Google Fortune magazine Eric Schmidt business coach. This is what hes says and I’m going to give you time to write this down. He says, “My best advice to you is to have a coach,” a business coach. He says, “My best advice to you is to have a coach.” He said, “I remember thinking why would I need a coach? Am I doing something wrong?” My argument was how “How could I coach advice me if I’m supposed to be the best in the world or at doing this?”
He’s a CEO of Google but he believes that having a coach was the number one game changing event that took his business career to the next level perhaps the CEO of google needs business coach and you don’t. Until next time three, two, one, boom.