Jonah Berger a professor at the Wharton School of Business at the University of Pennsylvania, and he’s a world-renowned expert on word of mouth, viral marketing, social influence. Throughout his career his work explains why products, ideas, and behaviors catch on has been featured in the The New York Times, the Wall Street Journal, and the Harvard Business Review and in countless media outlets. Today, Jonah he’s known as the internationally bestselling author of multiple books including Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
From the center of the universe alright, you welcome back to the drive time show on your radio and I’m fired up for today’s podcast and broadcast, because we are interviewing the man the myth. In the legend, the man who are really his success is 1 whale of a tale. It is jonah berger, […]Read More »