Cleaning Business Podcast | Know Your Numbers with Clay Clark | 7 Clay Clark Client Success Stories
Transcribed with Cockatoo
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York.
I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects.
You know what I mean? People rave about what they learn from you.
So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.
In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.
What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.
And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show Kevin. Welcome on to The Thrive Time Show.
How are you, sir? Clay, I’m doing great.
I had a great Christmas holiday, and I’m glad to be here.
OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas, and the name of our company is MultiClean.
We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas.
And how long have we worked with you approximately at this point, sir?
It’s been about six, seven years.
First, hear about us for those who don’t know that story. Yes, so I was listening to Entrepreneurs on Fire with John Lee Dumas. And you were one of the guest speakers that day and I thought it was very timely as I was looking for a new consultant. And so I just picked up the phone, called, and went through the 13 -point assessment, became a client.
It will be three years this upcoming May.
How much have you grown during those three years?
218%.
It’s a fact! It’s a fact! But most people don’t know their numbers.
So we go back to the ultimate tracking sheet.
This is big. I’m trying to help people again. Knowledge without application is worthless. Meaningless. I’m a terrible teacher.
Knowledge without application is meaningless.
Yes! That’s what it is! So people love to focus on what doesn’t matter. People say, Clay, did you see that new Marvel movie? I go, no, I didn’t see it.
People say, Clay, there’s a new song that came out you should really listen to, and it’s awesome.
It’s a Bob Dylan song. No. Hey, did you know that I only focus on what I can control? So I can only control that my focus is on the things that matter, OK? So if you’re listening today, I’m asking you, what are your goals for your faith, your family, your finances, your fitness, your friendship, your fun? I have a lot of goals for my family.
That’s not the answer I’m looking for. I have big goals for my family.
Stop it.
What are those goals?
I don’t know.
Okay.
You’re not going to drift to it, but as it relates to your business, you got to have specific goals here. Okay.
So we’re going to fire through these 90 miles an hour. Ryan, why does every client need to know what week it is?
Um, because it’s an easy way to keep track of what’s happening in your business and in your life. So if you don’t know the week, then you probably don’t know the month or the year. Why should a client know their cash on hand? I’m just making up numbers here. Why would they want to know? Well, I’ve got $104 ,521 .19 in my account.
And the week before I had $102 ,000. Why should people know that number? That number is important from a working capital standpoint. Like if you have, let’s say $105 ,000 going out in payroll, you got to make sure you have enough cash in the bank account to pay and cover that payroll.
So seeing when it comes in, seeing what goes out of your bank account is key. I don’t think most people know that. I’m just throwing it out there. Maybe it’s an insulting statement. I work with business owners every day.
Do you feel me? My 160 clients, we make sure we’re like a boot camp for business. So people go to thrive timeshow . com when they schedule a consultation.
My clients will know these numbers, but why don’t most people know these numbers, Ryan? What is that all about?
What is that all about? Either they think understanding numbers is complicated because it’s not part of their core task or their knowledge base or they just are lazy and don’t take the time to understand what numbers mean. So it’s laziness or they just don’t care to learn because it doesn’t impact what they actually do. Um, and I have to pay you. I guess I don’t have to. I mean, I choose to pay you and you choose to work here.
But I mean, every day, I mean, you, you, you’ve got to sell about 20 tickets a day.
That’s right.
And yesterday, how many did you sell yesterday? 36. There it is. And so, but I’ll tell you the math here. If we have 2 ,800 people, okay, that are coming to a conference, someone out to help with the math here, and I’ve got 120 days until an event, I got to sell 23 .3 per day. It’s not offensive either.
It’s not like it’s an offensive number. And some people have a real hard time with the chopping at that tree, swinging the blade at the oak tree every day. You know, people say to me, Clay, how did you build DJ Connection into a multi -million dollar company? People always ask me, did you ever think you’d be a millionaire? Yes, I did, actually. And they go, how did you think?
What do you mean? I said, well, I figured step one, don’t be dead. Because I was like, look both ways. Don’t run with scissors. You know, I’m just thinking, whatever I can do not to die.
You know, I don’t like that.
It’s a good start. That’s why I’m not kidding. I don’t downhill ski. I don’t jump out of airplanes.
I don’t I’m very risk averse.
Okay, I’m very not a big fan of dying through some bizarre accident.
Okay.
And I know people, I’m old enough now.
I know people have died in weird accidents and how I don’t die by shooting is I don’t jump out of planes. Okay. So pro tips. I want you to put that on a t -shirt. So you got 3 ,650 days. It’s 10 years.
So I’m going, I want to make a million dollars in the bank.
I got to figure that out.
I’m going, I got to save $273 a day, bro. And people are going, why did you drive a crappy van? I was paid for it. I was able to put $273 a day in the bank. People, then I get to be like, you know, 25 years old and they’ll go, man, did you ever think you’d be a multimillionaire?
Yes, I did.
I thought about it a lot. Every day, in fact. What? Yes, yes. Churches, pastors will tell me, thank you for your donation.
Thank you for your generous gift.
And people want, you know, I love that, but it’s a set percentage. that I like to do. If I go to church and there’s a big emotional message, or the message is not good at all, it doesn’t determine how much I will or won’t give. Does that make sense? Like, I’m not, oh, wow, that was a compelling message. Woo, I’m broke now.
Or, that message was terrible, I’m keeping all that money.
It’s picking the emotion out of it.
Okay, you got to know your weekly expenses.
Ryan, how often do you sit down with somebody at PeakBusinessValuation . com and they have no idea what those expenses are? Um, pretty much no one knows anything about expenses. They have a general idea and that general idea is always wrong. Right, right. So let me just tell you something I’m doing today.
I’m not gonna tell you on this show. I’ll just hint at it. A certain person will be in this building very soon. And when they’re here, they’re here for Operation Save America. And there are certain expenses and security that goes with that. And when said person is here, I will not be shocked they’re here, but it costs money.
And I got to know, what does that cost to get the security, flying them, the whole thing? But there’s something that has to be done. So I know what it costs. Now, I’ll tell you what, though. When I start seeing round numbers on people’s tracking sheets, I know they’re lying to themselves. My expenses this month were $12 ,000 total flat.
They weren’t I think they were and it’s usually people always tend to round down expenses and round up income You ever see that phenomenon there? I see it all the time So but if I see someone who’s got like thirteen thousand, you know, four hundred and eleven dollars and eight cents I go that seems like a more likely number, you know, but you start to see people rounding numbers up It’s I’m just there now if you feel like you do not know where you’re at with your businesses finances My call to action would be you really need to get a check up from the neck up What you want to do is you want to take some action today So I’m gonna give you some options here one if you go to thrive time should calm you can schedule a one -on -one business growth Consultation we focus on offense and defense marketing sales branding. That’s offense marketing sales branding advertising That’s offense defense is accounting legal that kind of thing. Um, I But I also think you need to have some experts in your life. You need to have an accountant you can trust. I know you need to have an accountant you can trust.
I know that you need to have an attorney you can trust. You need to have that. I know you need to have a consultant or a mentor that you can trust that’s gone, that knows the path, that can lead you down the path.
And I recommend you have a couple expert advisors.
One way you can find out what your business is actually worth and take the emotion out of it, take the emotion out of it, is go to PeakBusinessValuation . com. PeakBusinessValuation . com. That phone number is 435 -359 -2684. That’s 435 -359 -2684.
-2684. If you add up all those numbers, I have no idea what they equal, but it’s 435 -359 -2684. Ryan, final thoughts here. Knowledge without application is meaningless.
In your own business, you haven’t drifted to success. with the clients you work with, they haven’t drifted to success. What would you say to anybody out there? For anybody out there taking notes, who’s been kind of drifting around with their business, what would be the final thoughts you have? Yeah, kind of going over those comments.
Knowledge and knowing empower decision making. So by understanding your numbers on a weekly basis, your revenue, your expenses, your profit, your cash on hand, knowing the value of your business, you’re better off knowing how to make more pinpointed decisions and more timely decisions than most individuals who wait until the end of the year to do their books, to understand their numbers.
Like if you know them on a weekly basis, you can move quickly and beat your competition and grow your business quicker.
Because it’s all about timely decision making.
And it changed my life. So I would just tell you again, knowledge without application is meaningless. You could have a great knowledge of the periodic table, the tigris, the Euphrates, the Mesopotamia, the migration patterns of birds. The mitochondria. The mitochondria. I mean, there’s a lot of people that know a lot about black holes.
and, you know, Stephen Hawking.
And they’re just like, man, I know all that. I know all that. You’re like, well, your hardware store is currently on the verge of bankruptcy. That’s true. But again, just acquiring general knowledge is not helpful, folks. So if you’re out there today, if you want to grow that business, take it to the next level, I encourage you.
Go to Ryan’s website there.
It’s a great place to get started.
If you already have a company, you want to get that thing evaluated, that’s peakbusinessvaluation .
com.
Or if you want to schedule a one -on -one consultation with myself, or if you want to come to one of our in -person workshops where we can focus on yourself, we would love to do that.
You can get those tickets today at thrivetimeshow . com. Ryan Hutchins, you’re looking like you’re smelling terrific, and I’ll talk to you next week. Clay Clark is here somewhere. Where’s my buddy Clay?
Clay’s the greatest.
I met his goats today.
I met his dogs. I met his chickens.
I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February.
Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this.
I’m pinching myself and if I cry, forgive me. And the last two and a half days we have bettered our entire month of February and the last two and a half days.
So and the phone’s blown up. Everything’s just blown up. Well you’re right. It is like a rocket ship. So we’re pinching ourselves. Actually I learned at the Academy King’s Point in New York Octa nonverbal.
Watch what a person does. not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJ connection . com.
And I decided I am going to have success. And so I reached out to millions of people. people that I kinda knew through church and friendships and people that, parents of my friends, and I said, what book would you recommend that I read? I’m I’m a 15 year old asking this question. True story. And I kept being told, you gotta read.
Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today, my guest is Clay Clark, and I went out with Tom Wheelwright to visit Clay with Eric Trump also.
And the reason I want to talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast, and many people are completely missing the show. Things are changing at rapid, rapid, rapid speed. Technology’s changing. So I went to Tulsa, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study.
I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are. But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here.
We show our books here. This is how I study. You know, this is the creature from Jack O ‘Lantern. It’s on the Fed. And with Clay’s doing the same thing, we study. So I go out to Clay’s place in Tulsa, Oklahoma.
He’s built this huge compound out there. And you guys start at five o ‘clock in the morning. That’s nothing new. by Zoom. They drive there. They show up five o ‘clock, bright -haired, bushy -tailed and all this, and they’re on fire.
Your group is on fire. So that’s what was unclear. This technology, you tell your group, I was so, so impressed because like I said, study has became a bad word. I got into fights in my own company because our staff didn’t want to study anymore. And I just, I don’t know how they can not do that.
So Clay, anyway, welcome to the Rich Dad Radio Show.
That’s what I wanna talk to you about, is how do you do it?
Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much?
That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean.
I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual. And we picked it up and it was a lead.
I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like 100 percent growth. Like we’re like a full functioning company. It’s great. Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100.
So we have a list of customers that we want to market to. And so we’ve been making phone calls, we’ve been showing up in person, we’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. We’re also asking our clients for Google reviews after we’ve cleaned their houses.
And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious. They’re fun. They’re educational. They’re so good that even my teenagers like them.
And I would say don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging.
When he first met with us, he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time. And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace.
But that next week, he’s drilling us again, like pushing us to go harder. Our no brainer offer is we are offering your first clean for a dollar.
And that sounds absolutely insane.
It even sounded insane when we
was talking over it with our business coach. And I would tell you that that has generated some of our hugest clients. I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.
And we were surprised how far that Dollar Clean got us.
How important has it been for you to work out that scripting?
Even though you offer a dollar for the first clean, how important has it been for you to nail that down?
It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.
And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that.
But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.
Had you ever been an entrepreneur before starting this particular business? No, never. Did you ever think about wanting to own your own business someday?
Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely.
I’ve probably been dreaming about it for about 10 years. Okay.
And let me go to your daughter here.
Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. www . whistlewhileyouclean . com.
Honestly, the hardest thing was getting over the fear.
It was the fear of the unknown.
It was there was like a cloud of doubt that, you know, you can’t do this. You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump. and actually start a business. You’re an entrepreneur.
I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. And so if you let you let these pinheads get in your way, you’re in trouble. Octononverba is the model of the U . S. Merchant Marine Academy at Kingspoint, New York.
I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says.
Watch what they do. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you.
So congratulations. My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas. And so to be Arkansas. We have probably grown probably five times.
We’ve added, I think when we first started with you, we had 60 to 65 employees and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to In six, seven years, I’ve probably been to 12 to 13 business conferences. Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company.
Having a relationship with Thrivetime is It’s just been amazing for MultiClean. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do. What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.
And therefore, now my company is much, much larger. Folks on today’s show, we’re joined by a real client.
He may look like a male model. He may look like a hologram, but he’s a real person.
He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show, Kevin. Welcome on to The Thrive Time Show.
How are you, sir?
Clay, I’m doing great.
I had a great Christmas holiday, and I’m glad to be here. OK, so first question.
can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas. And how long have we worked with you approximately at this point, sir? It’s been about six, seven years. Clay Clark is here somewhere.
Where’s my buddy Clay?
Clay’s the greatest. I met his goats today.
I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?
His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this.
I don’t think you know this.
I’m pinching myself and if I cry, forgive me. And the last two and a half days we have bettered our entire month of February and the last two and a half days. So and the phone’s blown up. Everything’s just blown up. You’re right. It is like a rocket ship.
So we’re pinching ourselves.
Actually I learned at the Academy King’s Point in New York. Octa nonverba. Watch what a person does. Not what they say, but I recognized at the age of 15. I’m going you know what I am not going to live that way And so I started a company out of my parents basement called DJ connection calm and I decided I am going to have success and so I reached out to millionaires and people that I kind of knew through church and friendships and people that Parents of my friends, and I said what book would you recommend that I read? I’m a 15 year old asking this question true story, and I said
being told, you got to read. Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always dangerous, a good time.
Today, my guest is Clay Clark. And I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I wanna talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast, and many people are completely missing the show. You know, things are changing at rapid, rapid, rapid speed. Technology’s changing.
So I went to Tulsa, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study. I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are. But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire.
And you start your classes at five in the morning. Now, let me talk to you about study here. We show our books here. This is how I study. You know, this is The Creature from Jekyll Island. It’s on the Fed.
And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there. And you guys start at 5 o ‘clock in the morning. That’s not by Zoom.
They drive there. They show up 5 o ‘clock, bright -haired, bushy -tailed, and all this. And they’re on fire.
Your group is on fire.
so that’s what was unclear this technology you tell your group i was so so impressed because like i said studies became a bad word i got into fights in my own company because our staff didn’t want to study anymore and i just i don’t know how they cannot do that So Clay, anyway, welcome to the Rich Dad Radio Show.
That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study.
Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know. Give us a little bit about your background.
My name is Karime Schofield, and the name of our company is Whistle While You Clean. I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual.
And we picked it up and it was a lead. I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like 100 percent growth. Like we’re like a full functioning company. It’s great. Like we were blown away at how well we’re doing.
So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to. And so we’ve been making phone calls, we’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we
post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so we’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious.
They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say, don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer.
This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time.
And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace. But that next week he’s drilling us again, like pushing us to go harder.
Our no brainer offer is we are offering your first clean for a dollar.
And that sounds absolutely insane.
It even sounded insane when I was talking over it with our business coach. And I will tell you that that has generated some of our hugest clients. I mean, that has been like a
game changer because it opened up the door to more clients, more recommendations, more leads.
And we were surprised how far that dollar clean got us.
How important has it been for you to work out that scripting? Even though you offer a dollar for the first clean, how important has it been for you to nail that down?
It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.
And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that.
But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.
Had you ever been an entrepreneur before starting this particular business? No, never.
Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business?
Absolutely. I’ve probably been dreaming about it for about 10 years.
Okay.
And let me go to your daughter here. Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. www . whistlewhileyouclean .
com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. it was there was like a cloud of doubt that you know you can’t do this you’re going to fail there was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it was just absolutely scary to take that jump and actually start a business.
Transcribed with Cockatoo