Business Coach : The Best Guidance
-Now, Tim, I want to ask you this. Steve Jobs, the famous inventor, the co-founder of Apple, the guy, he was actually the CEO of Pixar. A lot of people don’t know, he was the one who oversaw the creation of the “Toy Story” movie. Steve could have made a great business coach too.
-His energy infused an organization that got them to work inhumane hours to produce something that’s never been created.
-Yeah. I mean, now, Steve Jobs, he says this. He says, “Here’s to the crazy ones– the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently– they’re not fond of rules.
You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
Tim, throughout your career as a business coach, it seems like you’ve probably noticed some entrepreneurs being a little bit crazy. Like, what you just drew up on the board, a little bit crazy. Talk to me about this. I mean, have you noticed that the top-level entrepreneurs are a little bit delusional in their optimism or with their big vision? Does it come across?
-No? You disagree?
-I disagree. I think they’re very delusional.
-I just said a little. No. If you’re going to create an entrepreneur, what they are is, they’re a creator. And so, you’re going to create something that doesn’t exist. Well, yeah, but I’m selling pancakes, or I’m selling copiers, or I’m reprint– it may be, but you’re going to create a whole new way of doing that business, with the help of a business coach.
And so, for you to think in-line with status quo, you put a straightjacket of inactivity, a straightjacket of flatline thinking. And it requires energy. One guy said, he said it’s painful to be creative. You’ve got to put something into it. But if you want to make a mark on the world, you’ve got to create something.
And so, I have people in my seminars come up. And I’m– first question I ask is, people have called you crazy, haven’t they? Yeah. Yeah, how’d you know? ‘Cause you look crazy. What you’re saying is crazy. You’re going to create something that may not exist in the world, yet.
-There is a restaurant that’s in town. They’re all over the country, called Genghis Grill.
-And they have, it’s like, a hibachi style grill. If you ever get a chance to go into one, I highly recommend you check it out. But as a general rule, they have a largely Hispanic population that grills the food, right? But it’s an Asian themed restaurant.
And so, one of things I think would be crazy– if I explained to you, hey, we’re going to have a hibachi themed restaurant, where the large percentage of the people that we have working with us are going to be Hispanic. And we’re going to– first off, those two things, I would say, what? Because those two ideas don’t go together.
TIM: Oil and water.
-Yeah. And then when you start to say, and then what we’re going to do is, we’re going to tell people, when they sit down, we’re going to give them a bowl. And they’re going to go through the buffet and choose the items they want, and bring them to us. And they’re going to do the work for us. They’re going to bring the ingredients to us.
It’s almost going to be like, they’re going to be paying us to make their own food, kind of thing. It doesn’t make a lot of sense, but it works. Or when Steve Jobs came up with– the whole idea that the music industry would all come together and agree that they would put all their songs on iTunes, and make them available for download purchase.
-I remember hearing about that and thinking, how is he– that’s possible.
-Yeah. And so, I just– I mean, if you’re watching this and you’ve been told you’re crazier or your idea’s a little bit off, you may be in good company. Now, Tim, Brian Tracy, the bestselling author and the business coach and speaker, he says, “What we expect with confidence becomes our own self-fulfilling prophecy.”
Tim, share with us a story about how you’ve actually seen– in your own life, or the life of a business coaching client you’ve worked with– where you’ve seen their life become a self-fulfilling prophecy. Where they’ve had this big idea, they’ve started to say it’s going to happen, and then it happened.
-Well, I can say, first of all, in a negative. I know about a guy that has had this vision. He talked to me about 20 years ago. And it was developing certain technology, a transportation business. And he was like– he had that half crazy, to me it’s an attractive, like, wow, you’re one of us kind of looks.
I’m thinking, OK, this is good. And then talked to him some about five years later, and he was still talking about this crazy idea. And 20 years later, it’s almost like he’s lost his mind. He’s like, not just crazy like, (GOOFY VOICE) yeah, you’re a little crazy. But you know, you’re a little crazy. Let me give you some medicine.
I think he’s huffing glue.
-And so what–
So– I’m supposed to have a serious conversation, here.
-I’m just– I mean, I’m just trying to, you know–
-So what’s happened here is, he had this idea. And he didn’t massively act on this with whatever he could. He had the first step as so unbelievable. It was over $100 million he needed for this first step.
So he didn’t get obsessed with taking action on the little. So craziness plus action equals results. Craziness plus staring at that craziness and doing nothing about it makes you crazier, to a point where you need to be institutionalized.