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Business Coach Designing A System

Transcript prepared for business coach program.

Z: Deep thought by Clay Clark, head business coach.

Clay: No, this is my, this is as deep as it’s gonna get. So the last month, you know, past month and a half, I’ve just stopped eating random stuff, and I’m working out and I’m just eating protein shakes, and you know, just getting back in it, getting back after it. And the trainer today, this is what he did. He says, “We’re doing lunges,” you know, and he says, “Do one more.” And I’m like, “Frank, I know how this goes. I’m gonna do one, and then,” I’m gonna, I’m like, okay, but he’s so good in one more. And I do one more. And then we’re doing the biceps and one more. And so, this week, I’m doing more than last week. And it keeps improving and improving and improving.

And I know that if I didn’t have a trainer, for some reason in business, I don’t necessarily need a trainer, you know, to sit there and go, “One more, one more,” but there was a time in my career where I did need a trainer for business. I did need a mentor, I did need a coach. And now as my business has improved and I’ve grown in the business, I

‘m always reaching out to mentors like you and guys to partner with who can push me to be the best me that I can be, as a business coach will help you build the best business, and I would just encourage anybody out there listening, if you’re going, in the world of business, if you kind of feel like at the gym without a partner or a coach, where you’re like, you go to the gym, you got your shoes on, you know, you get all dressed up, you got the shirt that helps your pelves sweat, under armor shirt, but you don’t actually push yourself, and you need a coach, you’re not an idiot. That’s just normal, is it not, see? Everyone needs a coach.

Z: It absolutely is. If you’re sitting out there and Forbes tells us that about 60% of you, 57% actually, are thinking about starting a business, I mean, you’re kinda going, “Hmmm, these guys are talking to me. I think 2017 or here soon, I’m gonna get my dream, I’m gonna start my business.” It’s okay to need a business coach. In fact, we encourage it, here’s the thing that we figured out in life, is that in business, you learn one of two ways, you can either run by a mistake, and then you say, “Oh, that was costly, that was stupid.” [crosstalk 00:59:17]

Or if a business coach is not possible right now then you learn by mentors, and they say, “Don’t step over there, ’cause you see that looks like a landmine and you don’t want to lose your foot today.” And you’re like, “Oh, yeah, I like both my feet. Thank you. Thank you, mentor.” And it’s okay, some people feel like, I don’t know why this country particularly has this mindset of being your own man. These are the ways a business coach 

Clay: Yeah!

Z: Being your own woman.

Clay: Oh, yeah!

Z: Let’s figure this thing out, you’re weak if you have to lean on someone.

Clay: You’re so weak if you have to ask anybody for questions.

Z: You can make this happen. You know, like, man, you’re just like, “Well, I’m not gonna ask for directions.” I’m like, really?

Clay: I ain’t gonna use GPS either.

Z: I’m not even gonna-[crosstalk 00:59:58]

Clay: GPS crutch.

Z: I mean, we got the whole week of Spring Break, but I won’t figure it out.

Clay: I ain’t got enough gas in this plane to probably find a runway.

Z: I mean, I’ll figure it out sooner or later, I mean, it’s gonna happen, you know. But the thing about it is, it’s okay. And it’s All the time, we take people that are, they don’t know what they don’t know, and so they come into one of our workshops, they get online, they get our one-on-one business coaching, and all of a sudden, a light bulb goes off and they say, “Oh my goodness!” And we’re not talking about little success stories, we’re talking about big success stories. And when you’re dealing with something in your business, this is your life.

This is the thing that’s gonna give you the time freedom, it’s gonna give you the financial freedom so that you can really really really really really do the stuff that you want to do. I mean, making widgets is fun, but that’s not, you know, probably you’re like, “You know, I make widgets so that I can go do family vacations. I make widgets so that I can fund a missionary in Guatemala.” I mean, those are the things that really move you.

Clay: We had a thriver who was to tell me, 2 years ago, their problem was getting leads and I ran into her the other day, and she says, “My biggest problem now is scheduling time for my cruises because I have so many leads, I can’t keep up.” So it’s, she’s like, “I’d rather have these problems than the other ones” and, now Robert, I want to go ahead and let you ask Z any of the questions behind the questions, because we had a thriver who’s wanting to know, “How do I build repeatable systems?” But you work with a client every day. What questions would you have for Z about the nitty gritty of building business systems as a business coach?

Robert: Yeah, and so, in the last segment, we had the overview of systems, right, designing a system that allows your business to run but I want to get into the nitty gritty of how to design systems to actually deliver the service that you guarantee, so that other people can get trained in it quickly so that you can consistently deliver, so that you have guard rails, how do you go about, what’s the first step in building a system to deliver your services or products?

Z: Well, this is assuming that you’ve done it. Right, so let’s say, you’ve started a business and you’re listening out there, you’re like, I’ve started a business, and now I want other people to come in so I have to train them on what I’m doing.

Clay: Let’s help Coach, let’s help Coach on this because Coach has got a line of people beating down the door because he’s an excellent basketball coach at So let’s say you’re helping coach, let’s say he’s got hundreds of kids, how does he scale his, how does he build repeatable systems. We are one big business coach team for coach. 

Z: Yeah, well, the thing about it is, you’ve got to first of all, if you can do it once with one kid, now you can use that as your template to do it with, just scale that, right? So you have to write it down and you have to get very detailed because the thing about it is, and here’s what I’ve made the mistake, is that I was trained four years in optometry school.

Clay: Okay.

Z: Right, and I saw a lot of patients back in the day, just me and one employee, and so a lot of things I did with that patient throughout the day, they were just kinda self-evident to me because one, I had done it hundreds of times, and thousands of times, actually. And I had gone to lot of school, and I learned and I knew about it, so when you bring in someone that’s new into the business, they don’t have that same education. They don’t have the same knowledge of, “Oh, this is the way you do it.” So one of the things that you have to do, just like we start today on the glass board over here, is you have to write it down. You have to stay, “Okay, what’s the first, how’s the first way we touch that kid? How’s the first way that they come into our system?” Okay, and then step by step, you walk it through and you write it down and then you have to keep going back and re- redoing it.

Clay: Coach, what’s the biggest challenge for you, making your business repeatable, because you guys have grown. You have so many people who want your service and you’re always turning down kids, you can’t keep up with all the kids sometimes, otherwise, it’s like, “Hey, we can only have a hundred-and-something kids come to this camp.” What’s your biggest question for Z, or what’s your biggest limiting factor as it relates to building a repeatable system? and has having a business coach helped?

Coach Calvert: It has absolutely helped. Probably every kid’s a little bit different, every parent wants something different, and so it’s keeping it exactly the same. When people call, how do I keep the phone calls the same, how do I keep talking to the parents the same, how do I push them through the program the same, ’cause I know I can do it, because I’ve been doing it for 21 years, but I have a coach that’s like 2 years, he’s been with us 2 years now, how do I teach him, to do everything that I’ve been doing?

Z: Yeah, well, you script it, and then you follow your system that you make up. In other words, the kid comes in, the parents say, “Hey, Billy really needs to work on his jump shot.” And that’s part of your step, yes, we will work on Billy’s jump shot. Maybe not Step 1, maybe just not right now, but that is part of our- here’s our 10-point, ma’am, here’s our 10-point things that Billy’s gonna be better at when he’s done here and scores.

Clay: Now what I would like to do when we come back, is Z, when you have a patient that comes in with, let’s say, someone’s vision is 20/40 and you’re helping them over time improve their vision or maintain their optimal sight, optimizing their ability to see, you have to keep notes of all the progression or the the regression, you have to keep notes of what’s going on. And I think with basketball, every kids’ different just like every patient’s different, but yet you found a way to keep the files accurate. The electronic medical records or those kind of things for thousands of people, and I would love to know, let’s put on your hat, let’s say you took over the basketball tomorrow. He hires you, you guys team up, he’s, you’re an investor in score, how would you document that system of coaching a kid, ’cause every kid is different, how do you do it? I want to know how the doctor would do this.

Z: I’ve got an answer. I’m excited.

Clay: And your basketball moves are sensational. I haven’t seem them, but I’ve heard.

Z: You gotta stay tuned to see those, too.


All right, Thrive Nation, welcome back to the Thrive Time Show on the radio. If you are out there chasing the stars, you want to achieve your dreams, you have found the right show for you. It’s Thrive Time Show on the radio. It is business school without the BS, and I will tell you, it is the number one business coaching radio show on the planet and I know this because I am scratching my own niche. As an entrepreneur for years, I remember when I didn’t have resources to access to guys like Dr. Z, Clifton Talbert, Lee Cockerol, Michael Levine, David Robinson, all these gurus of their industry,

I was flailing around blindly going from conference to conference, reading blogs, and random, you know, literature, I remembering going to Barnes and Noble and look for the best-selling book, and best-selling book, doesn’t mean the best-written book, so I’d find the new book of the week about the power of the Y or the power of the vision, or the, and I was like, all these motivational books and the books for entrepreneurship tend to skew pretty heavy in the motivation category, so I’m just reading endless motivational stories, and then I meet a guy like you, and I go into your optometry clinic, and you’re seeing in a typical week, thousands of patients, but I mean, in your new Harvard location, if you expanded a little bit there with the new renovations.

Z: Yeah, we’re gonna move in probably this weekend as a matter of fact, so it’s pretty exciting, it looks awesome, you gotta swing by. If you’re in Tulsa, swing by and check it out, it’s pretty cool.

Clay: Could it be said that you see thousands of patients a month?

Z: Yeah, oh yeah, for sure.

Clay: Okay.

Z: For sure, man. you business coach beast, you…


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