Content transcribed for the business coach program at Thrive15.com
Z: I just don’t have enough time in the day, I just, you know, I don’t have the time to do the things that you’re telling me to do. People love the show because we give them practical steps to do, as a business coach would. We give them practical steps. Ask this, say this, do this. You get on thrive15.com, you can do downloadables, templates, we help you. I mean, it’s the easy button to get you started to grow your business. So the thing about it is, Clay, you’ll spend a dollar on a lot of things.
Clay: Yeah.
Z: But and then even that, it’s 19 dollars a month, which is nothing.
Clay: We had a thriver I talked to who told me they finished school at Cornell. They learned more in 60 days on Thrive than they learned in their entire 4 years at Cornell. Now we have a great guest inside the box that rocks today. Two great guests, but we have Jeff Rindt. He’s an emotional intelligence expert, so I wanted to save this question for you, Jeff. And this is sort of indicative of questions I hear every single day from thrivers. Here’s the question. If I’m the manager or an owner of a business …
Jeff: Yeah.
Clay: Why do I have to waste my time, quote unquote, I hear this all the time.
Jeff: Yeah.
Clay: Waste all my time dealing with the emotions of my employment?
Jeff: Well, that’s a great, yeah.
Clay: I’m giving you the mic here. You go for it.
Jeff: I’m dealing with a business right now where we went in and tested everybody and we had real momentum problems in the business, and so what we did is we tried to convince the boss first of all, is that paying attention to his employees and how they felt was gonna actually increase his bottom line, because he was low on empathy when we tested and so it showed that he wasn’t really caring very much, and what they did was, they went ahead and started doing things like getting together and doing outside office things, a ranch, or they would fly some place with employees and do some things that really tried to increase the overall welfare of the group, and then they started caring about what people cared about. Really, because people are- they think they should be respected. I don’t know why this is, but it is a universal requirement.
Z: Jeff, I’ve got a good question if you can kinda deep dive in.
Jeff: All right.
Z: Number one, how does a business guy get a hold of you? What’s, if he says, “Listen, wow, I need to test my people. I need to grow my people together more. I want to talk this guy more. How do they get in touch?”
Jeff: Thanks, just call Jeff Rindt Associates, it’s in the book, it’s 918-742-2600, or they can look at JeffRindt.com
Z: Say that again, please, I was changing, I was turning up the volume on my stereo, I was pulling into a truck stop, I didn’t catch it.
Jeff: It’s Jeff Rindt and Associates. It’s right here in Tulsa, and you can reach us at 918-742-2600, or Jeff Rindt, R-I-N-D-T,.com.
Z: And now, the question I’d kinda like for you to kinda deep dive into, and I know this is kind of a thing, and it’s kind of a thing, it’s getting more and more online and even in the workplace, but it’s specifically in the workplace. Let’s say I own a business.
Jeff: Yeah.
Z: And I got somebody in there who feels like they’re being bullied.
Jeff: Yeah.
Z: And since they feel like they’re being bullied, they are being bullied.
Jeff: Yup.
Z: Right? I mean, that’s what we have you believe when we people say-
Jeff: Perception, yes.
Z: You know, so it’s their perception. So I call you up and I say, “Jeff, please show up to my business and help me with this. What are the steps, what’s the process you would go through?”
Jeff: That’s a great question.
Z: And is that fixable?
Jeff: Yeah, it is in most cases. I mean, sometimes it’s so toxic you just can’t fix it, but that’s a rare thing. Usually, what we do is sit down, first of all, with the person that’s offended somehow, and we talk about what’s going on. We indicate, look, you’ve gotta play ball because the boss, if the boss, this is a job, and it’s a business, it’s not just fun time for you to run around and say whatever you want to, you gotta do your job, but at the same time, we need to understand why you guys are disconnecting, and that’s why emotional intelligence works so well, because it shows you where you’re missing each other.
Clay: I want to read a notable quotable to you there, Jeff. This is from Daniel Goleman, best selling author, award winning psychologist and notably not a business coach. He says, he wrote the book called “Emotional Intelligence”. And Emotional Intelligence 2.0. He says, “If your emotional abilities aren’t in hand, if you don’t have self-awareness, if you’re not able to manage your distressing emotions, if you can’t have empathy in effective relationships, then no matter how smart you are, you’re not going to get very far.” So I’m listening today, and I realize, okay, that’s my biggest limiting factor. Some of our thrivers or business coach clients are listening and they go, “Sales is my biggest struggle.”
Jeff: Right.
Clay: Somebody else says, you know, marketing. Okay, but thrive15.com online school and business coach program, we can help people with that. Sales, marketing, management. But if someone’s listening and they go, “I am struggling to manage the emotional state of my office,” like Z mentioned the bullying scenarios, corporate culture, what would be the course of action that you’d recommend?
Jeff: Give everybody one test, it takes about 20 minutes, and it shows where they fit in comparison to people who rise. We’ve studied healthy people instead of troubled people, and it shows in a zone where in 14 and 15 different areas, it shows where if they will work to build their different personality in these ways, their emotional intelligence, they’re gonna make about 1300 dollars a point increase in their life.
Clay: Wow. And what’s your website, one more time?
Jeff: JeffRindt.com.
Clay: All right, thrivers, when we come back, we’re gonna be getting into more mailbag questions from great thrivers like you, specifically how do I build repeatable business systems? So many of you want to know, how do I build repeatable business systems designed to give you both time and financial freedom. Stay tuned, ThriveTimeShow.com.
All right, Thrive Nation. Welcome back to the conversation. Welcome back into the Thrive Time Show on your radio, my name is Captain Clay Clark. Captain Clay Tiberius Clark head business coach, and I am joined here with my man, the myth, the legend, the broda. You know, there’s Yoda, then there’s Broda, a guy’s who’s Tulsa’s tycoon. A guy who’s, if you see him right now on Facebook Live, you’re wanting to know, why is he not anchoring the channel 2 news with Shera Kamico? Why is he on radio? Why isn’t his face all over the place? Why is he not on TV? It’s Dr. Robert Zellner!
Z: Because my face is actually designed and built for radio and that’s why I use radio to grow my primary business intel. Some of my Dr. Robert Zellner and Associates, 2 locations here in town.
Clay: I have a question for you. Coming from a business coach point of view.
Z: Okay.
Clay: We were getting into the mailbag questions from thrivers out there.
Z: All right. All right.
Clay: And there’s two kinds of entrepreneurs out there. And in my mind, they get to fit into two categories that relates to advertising. and as a business coach I have seen this a lot
Z: Okay.
Clay: There’s a 95% camp that believes they don’t advertise, and if you talk to them, they go, “Oh, I just grow primarily through word-of-mouth.”
Z: Viral. They just want to be viral.
Clay: And then when you show up at their really small house and their really old car and they’re really struggling, and they’re sin- It’s all word of mouth. And then I see the advertisers. I see the people out there that advertise. I’m not talking about radio. If you’re listening right now, and you’re like, “This is the most self-serving episode ever.” No, this isn’t about advertising in radio. I’m just saying, advertising in general. I go, I see entrepreneurs who are the top home builders in Oklahoma. The top auto dealerships, the top optometrists, the top anything. They all advertise. So what advice would you have for the thriver out there who’s listening right now who goes, “Man, I can’t afford to advertise, or I just kinda believe in more word of mouth, you know, I’m just organic, you know, marketer,” what would you say?
Z: Well, one of the things that we love here in the Thrive Time Show is using a little thing called facts.
Clay: Facts?
Z: Now, in order to use a fact, you have to get your fact from somewhere, right?
Clay: You mean like a fax machine?
Z: No, I’m talking about something that is factual.
Clay: Okay.
Z: One of the sources we use is Forbes. Forbes has a business magazine, business website, with business coach articles that they are really out there putting out facts and putting out numbers if you will, about businesses, and one of the numbers that they put out that which I hate-
Clay: Uh-oh.
Z: Is that 80% of all businesses that start up, ’cause in order to be a business, you gotta start the business, right, fail.
Clay: That’s not good.
Z: 8 out of 10 fail. And so when you sit there and say, 90-95%, I know you’re joking a little bit, and there are people that don’t think advertising’s appropriate. They haven’t budgeted for, therefore they don’t have the money for it. They haven’t, you know, made sure it’s a priority, and then they haven’t diversified their advertising in the form of what we teach them is the three-leg system of advertising. What you want to have three different types of advertising going on out there. Three, yes, three. And so what happened is I think that those numbers are probably kind of indicative of each other. In other words, people out there that have a business, start a business, and don’t think it’s worthy enough to do the advertising, probably wind- there’s an 80% fail rate in business.
Clay: I feel like this, I feel like in business, a lot of people say, let’s say you’re a typical small business. According to- I’m just giving you some statistics here, some more, more facts. You got me all started on this whole facts thing.
Z: It’s a good thing, throw them out there.
Clay: So according to Forbes, 65% of all of the new net jobs that have been created in our country since 1995 are from small businesses. 65.
Z: They’re the backbone of a community.
Clay: So here’s a typical scenario. You have a company with six employees, and you say you can’t afford to advertise. This is what I would do. This is how passionate I am about advertising. This is my move. Maybe I’m a little crazy, but this is what I would do. I would tell somebody, “Hey, I need you to go find another job. I’m gonna try to help you find a job. I’m gonna- but starting in two weeks, we’re done, and you go, “What would you do with the 800 dollars a week you’re saving on paying that person” I would buy the heck out of one ad medium. I would market my business because if you have no customers and you’re fully staffed, that’s not good.
Z: That’s not good.
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