Transcription provided for the business coach program at Thrive15.com
Introducer: And now, broadcasting from the center of the universe and the thrive15.com world business coach headquarters, presenting the world’s only business school without the BS with optometrist and entrepreneur Dr. Robert Zoellner and the former Small Business Administration Entrepreneur of the Year in your ear, Clay Clark. It’s the Thrive Time Show. Three, two, one. Boom.
Clay Clark: All right thrive nation, welcome back inside the temple of boom which is located inside the thrive15.com world headquarters which is located within Jinx America which is located on the left coast of the Arkansas River which now I’m broadcasting from the magical microphone which is inside the box that rocks and I’m telling you what. It is going to be an incredible show today. Dr. Z, every show I’m always so super excited about today’s show, but today’s show is probably the most excited I have ever been.
Rob Zoellner: Ever?
Clay Clark: Ever. Out of all of the shows I’ve talked about where I’ve always said, “This is the most excited I’ve ever been”, from a business coach standpoint this really is the most exciting show that I’ve ever been a part of.
Rob Zoellner: Are you being disingenuous? Are you “What About Bob?”-ing me?
Clay Clark: No, I’m-
Rob Zoellner: Mmmm, is this the best show ever?
Clay Clark: Now, part of it is, I have you-
Rob Zoellner: Mmm, is that corn hand-shucked? hand-shucked business coach corn?
Clay Clark: No, no.
Rob Zoellner: Oh, it’s the best.
Clay Clark: Listen, listen. For those of you who don’t know what he is referencing, there’s a scene in “What About Bob?” where Bob is sitting next there having dinner with Richard Dreyfus, his psychologist.
Rob Zoellner: Oh yeah, the fellow that he’s been stalking for the break.
Clay Clark: And his wife serves corn on the cob and rather than being a normal adult and saying, “Hey, this is really good,” Bob sits there for like at least 30 seconds to a minute just going-
Rob Zoellner: Being so disingenuous, just all just over the top, just “Oh, so good”.
Clay Clark: Then she says, “Do you like it, Bob?” And he goes, “Is this hand-shucked?” So all I’m saying is … No, but seriously. Here’s kind of the deal. As an entertainer I DJ’d for years and I remember one of the things that Carlton Pearson taught me, the former Minister in Tulsa, was you have to set the expectations for every show to your audience as well as to yourself that this is going to be something you’d want to listen to. This is something you want to … It’s worth their time.
And so, I’m telling you, if you’re in the audience right now, if you’re listening right now, today’s show is worth your time because so many of us struggle to influence other people. We have a great idea and we get more poor as a result of trying to give away our idea or sell our product to the planet. We believe so strongly in our product, but we just can’t convince people to say yes and the penalty you pay when you can’t do it is you just keep getting more and more poor. It’s not a good situation.
So inside “The Box That Rocks” today, we brought on business coach Tim Redmond, the guy who knows something about growing a business. He grew a company from two people to 450 humans. Tim, how are you?
Tim Redmond: I’m doing really good. I am in fact a business coach.I know a thing or two about that being [po, mo po 00:02:55].
Rob Zoellner: [Mo po 00:02:58]. Well, I tell you what, for those of you tuning in for the first time, welcome to the Thrive Time Show.
Clay Clark: Yes.
Rob Zoellner: This is a show that walks you through step-by-st … [singing] step-by-step.
Clay Clark: [singing] Oh, baby.
Rob Zoellner: [singing] Ooh baby. You bring out the DJ in me, Clay. I don’t know what it is, but when I’m around you, DJ just oozes out of my pores. As everyone knows, besides being a business coach… Clay is an expert DJ.
Clay Clark: As you hype up today’s show, I’m going to give you some hype music. Okay, ready?
Rob Zoellner: Okay, that’s great.
Clay Clark: Here we go. Okay, hype up the show.
Rob Zoellner: You see, I’ll tell you what. There’s political shows out that can tell you how to think about situations in the world. Those home and garden shows that could coach you on how to plant your tulips.
Clay Clark: Oh, yeah.
Rob Zoellner: Then there’s also cooking shows.
Clay Clark: Go ahead.
Rob Zoellner: That you can learn how to marinate the marination of the marina, at the marina.
Clay Clark: Whoa, we’re talking about mariners and marination. It got out of control there. We’re taking control over the show here.
Rob Zoellner: I got a little out of control, but this is the number one business talk show. Here we give you step-by-step practical information on how to start and grow a business, because according to Forbes, which is kind of a big deal in the business world, according to Forbes, 57% of you listening out there want to start and grow your business. We’re here to help you. Clay Clark is arguably, and I’ll argue it, the best business coach in the world. And I’m just kind of like the … He’s the play-by-play. I’m just kind of the common commentary. I’ve learned a lot through the mistakes I’ve made and you know what, we want you to learn through mentorship. So, we’re here to mentor you and to business coach you up.
Clay Clark: As an example, thriver’s, recently I won a vacation and I brought my Harry’s razor with me on vacation and I left it at the hotel room, and a mistake I made today is I bought a off-brand shaver just because I was in a bind. I bought one at Walgreen’s and my face hurts. That’s a mistake.
Rob Zoellner: It’s a mistake.
Clay Clark: I talked to a guy today and he says, “Dude, why would you ever-“
Rob Zoellner: Why would you?
Clay Clark: “Why would you ever switch away from Harry’s. Harry’s are the best razors.” And It said, “Hey, I’m learning from mistakes. Calm down.” That’s what we’re talking about here, those kind of things. You learn from mentors or mistakes. My shaving mentor and my guru, Dr. Z’s on the show here today. So, here we go. This is today’s show.
Today’s show is: “Are we, as humans, and are they, as consumers, as easy to manipulate as animals?” That is the question. Is the consumer, that would be in this case if you’re the listener, are you as easy to manipulate as an animal? And am I as easy to manipulate as an animal? Because if we are, watch out. We’re going to teach you these mega moves today that will help you influence others, but they also could be used for nefarious and negative purposes if they get in the hands of the wrong people. It’s like the force. If you give the force to Darth Vader, it gets bad.
Rob Zoellner: Absolutely. I’m just thinking in my mind now we’ve got to go through put a filter on there. I mean, you guys are in your car, you just got out your lunch bowls, and you’re getting ready to eat lunch. For those of you listening live right now, Monday through Friday on Talk Radio 1170 here in Tulsa and also, we’re now growing in the other cities around the country so, welcome Thriver’s. Welcome, Thriver’s. But most of you’re sitting there thinking, “I’m just trying to figure out what I’m going to have for lunch,” and you know that the idea though that this could be something you could use in a positive way or that you could make sure and deflect yourself from it. If Darth’s coming at you-
Clay Clark: Yeah.
Rob Zoellner: you want to make sure …
Clay Clark: So, here is the example. Tim, I want to get your wisdom on this, okay?
Tim Redmond: Sure.
Clay Clark: What we’re going to do, is we’re going to hop in your car and we’re going to drive down to downtown Tulsa and we’re going to see four white males who have hoodie sweatshirts on. It’s 04:00 a.m. and they’re gathered by your car. You stayed the night at The Mayo Hotel. You come out to get to your car. It’s dark. There’s four white males-
Tim Redmond: Why are you that racial?
Clay Clark: Work with me on this scenario, there’s four white males. They’ve got hoodie sweatshirts on and they’re all standing around your car. Would you be more or less likely to go to your car if that were the scenario? You’re all by yourself. It’s dark, 04:00 a.m., would you be more or less likely to go to the car?
Tim Redmond: Well, I’m probably more foolish than most. I’d just walk up there-
Clay Clark: You would?
Tim Redmond: Probably wouldn’t be too bothered.
Clay Clark: You would?
Tim Redmond: Red and yellow, black and white, they’re all precious and a sight.
Clay Clark: Here’s the deal, whether it was white males, black males, any male at all, I give this example to you. I would not go to my car at 04:00 a.m.
Rob Zoellner: You would not?
Clay Clark: No. No way.
Rob Zoellner: You would not?
Clay Clark: No. I’ve had my cars broken into, that kind of thing. I wouldn’t do it.
Tim Redmond: I understand you’ve got quite a punch, though, if you got backed against the wall.
Clay Clark: I have thrown a couple of haymakers, you know business coach haymakers but here’s the thing. Here’s the thing. It’s a safety mechanism, okay? Your human brain learns things over time. You want to protect yourself. Another example would be Z, we’ve all touched a hot stove before and after you’ve touched a hot stove once, you don’t want to do it again.
Announcer: Broadcasting live from the center of the universe, you’re listening to the Thrive Time Show.
Clay Clark: So, we have chickens. And the chickens we have, we have a real fire pit with real fire and they don’t walk near it, because they’ve learned or they’ve observed through nature or whatever, you don’t want to go near that thing.
Tim Redmond: They don’t want to be fried chicken.
Clay Clark: However, there’s faux fireplaces you could put up there and I’ve seen animals avoid a faux fireplace, because they think it might be hot even though it’s not a real thing. So, all I’m saying is these are natural things that we’ve learned over time. I don’t want to use the word evolution, because it’s so divisive, but over time the human brain, the human race, the human people, whatever, have all learned there are certain protection moves and it allows us to make decisions easier.
So, another example would be, you’re driving to work today and do you remember what happened on the way to work today? Did you scan both the left and the right side of the road completely while driving? Who remembers … If you’re listening right now, did you can remember driving to where you are right now? I mean, probably not, right?
Rob Zoellner: I don’t even know who I am right now.