Business coach tips – In fact their dog school, it’s only a dollar for the first session and then if you like it they have a program to meet any budget. I’m bragging on those guys because they are diligent doers. Diligence means the steady application of effort, and they are people that steadily apply effort and they do what they’re supposed to do and that’s why the Business Coach Program has worked so well for them. During one of the segments I had said that I have a theme song I’ve been working on for them. A jingle, and for those of you who say, “This jingle sounds a little familiar.” When you hear it if you said, “That jingle sounds a little familiar, almost like I’ve heard it somewhere else before.” That’s because it’s a good jingle. I mean it’s so good if feels like you know it right. It’s going to get stuck in your head like the Robertson Tire. Remember Robertson Tires?
(Singing)
That’s how we want this song … We want this tip top jingle to get stuck into your cranium where you can’t get it out. Then we’re going to get back into discussing what is your core differentiator. What makes you different in the marketplace. So here is, without any further ado, the tip top canine jingle I’ve been working on for several months as their business coach.
(Singing)
Yes. That was one take Thrivers. One take. I’m talking about that right there deserves an immediate complaint or an immediate thank you. I’m willing to take whatever you’ll give me at this point. But Thrive Nation I’m telling you, I love the guys at Tip Top Canine. I know they now think less of me as a result of that insanely just brutal butchering of the Diff’rent Strokes soundtrack. Well you know, remember the show Diff’rent Strokes? I mean I feel like I haven’t seen that show for a long time and I had to find a way to bring life back to it while celebrating the success of Tip Top Canine here in Tulsa. That was the best that I could come up with. Please definitely email your complaints to [email protected]. I’ll keep them coming in hot.
If you want a jingle for your business let me know, and we’ll probably decrease the amount of business that you get but as it relates to growing your business, everything else you need, we can do that for you. Thrive Nation, we’re now talking about your differentiator. Your core differentiator. What makes your business different, and on a scale of one to ten we asked you to rate yourself. If ten is, “Wow we’re so different, and everybody knows we’re different, we’re totally unlike anybody else,” and a one is your business is like the vanilla. You know you’re the same … You’re trying not to offend anybody. You’re trying to appeal to everybody and so you’ve named your company something like A-1 Home Remodeling. You know, A-Best Roofing. Something … I don’t know, something like that. Where it’s a name that is safe. It’s fine. But then when you look at your website your products are professional. You’re saying … Here’s a little game for you.
If you had to explain to somebody three ways that your business is different from your competition and you can’t say professional, and you can’t say great customer service, and you can’t say high quality, what would you say? That is what I am getting at. You need to know how your business is different. Seth Godin wrote a book called Purple Cow. Where he says in a world where there’s so much going on, so much advertisement, so much marketing. We’re being inundated with marketing through text messages, through Facebook, through email, through billboards. We’re just being bombarded with messages. Not being remarkable is the same as being invisible, and you don’t want to be invisible. People need to remember your business, and so as example of how to do it we named Elephant in the Room the Elephant in the Room because it begs the question, “What is the elephant in the room?”
When you come in you’re going to be greeted with an adult beverage. You have a paraffin hand dip. You have a hot towel treatment. It has that man décor. It is an incredible game changing experience. When people come in they go, “Oh my gosh this is so different from anything else I’ve ever been to.” I challenge you, go to eitrlounge.com and book your first haircut. It’s only a dollar. Check out the differentiator from the business coach.
Stay tuned. Thrivetimeshow.com.