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Diligence Doer and Business Coach

Clay: I don’t know why it makes me cry when I think about that number. It’s such a good number for a business coach client we can help. So, Marshall, walk me through another diligent doer.

Business Coach 181

Marshall: Another diligent doer, Fine Folk Pizza and-

Clay: Where are they located?

Marshall: They’re located down in Fort Myers, Florida.

Clay: How are you helping people who aren’t located in Tulsa?

Marshall: Oh, it is incredible because our level of communication and transparency with our one-on-one business coach meetings is awesome, so we’re able to teleconference in every single week, same place, same time over the phone. And one of the things that we implemented with Fine Folk is they are executing the Dream 100. So it’s as simple as this is they made a list of the top corporations in which they wanted to do catering every single month, and they just systematically called them and reached out to them every week. Now, they are getting up to $1,000 catering orders just by calling up these businesses.

Clay: What if I’m listening right now and I’m thinking, “Gosh, that seems like a lot of rejection. I can’t take that level of rejection.”

Marshall: Oh, and here. I’m going to say something a little bit crazy, but you got to fall in love with the no’s, the no’s because you know that for every hundred calls that you’re making, every hundred calls, you’re going to get somewhere between 90 and 95 no’s. It’s just the statistics.

Clay: If I’m listening right now, and maybe I have a pizza place, hypothetically in Tulsa, and I wanted you to help me grow my business, could you do that as a business coach?

Marshall: We can do that, but our coaches only work with 15 business coach clients at a time because we want to be able to go deep with all of the one-on-one business coach clients that we have. So, if you will just fill out a business evaluation form, you fill out your information on the site, we’ll have one of our coaches reach out to you.

Clay: I was eating my Oklahoma Joe’s baked beans while thinking about Don Calvert’s I got very distracted. What was that website again, there?

Marshall: It is,

Clay: Now, when we come back, Coach Calvert is going to be walking us through how diligence has helped him get to where he is, and then Jeff Rindt is going to walk us through how diligence has helped him get to where he is because there had to have been a time, Coach, where you thought, “Is this ever going to work out? What am I doing? Am I out of my mind? Have I lost my mind? Should I go get a job? Should I be working at a different job? Maybe I should go work at Target. Maybe I should apply at Chik-fil-A.” There’s got to a point where that happened. So when we come back, I’m so excited to hear you share when you hit the bottom, right, and then when diligence … You said, “You know what? I’m going to get up, and I’m not going to stop. I’m going to just keep on fighting through and how that’s been able to contribute to your success because so many people look you guys up online. They see where you’re at now. They hear the testimonials. They hear the referrals. They hear you on the radio, and they’re going, “I could never be where they are. I just don’t have what it takes.” And you guys could be some intimidating dudes. When we come back, we’re going to hear the story behind the story of Coach Calvert and Jeff Rindt. Stay tuned. Thrive Time Show. Boom.

Clay: Tulsa, Tennessee. People in Texas, people who drove here all the way from Texas, from California. The Thrivers who drove here from Florida. We had Thrivers driving here from Boston. People who flew in from Toronto. People who all over the world are tuning into this podcast at, we welcome you inside the dojo of mojo. And it is my hope for you to be successful, but it is also, and I don’t use this lightly because I’m not somebody who says “Hey, I’ll pray for you.”, but I do pray for you.

And it is my prayer that you, the listener, will be able to find a nugget of knowledge on today’s show that will help you become the you that I know you are meant to be. I believe that this is the day that the Lord has made, and I choose to rejoice and be glad in it because I know that God has a tremendous plan to prosper you and that if you will just apply what you’re learning, you can have success. But you must implement diligence. If you’re at the bottom, there’s no place to go but up. Winston Churchill says, “If you’re going through hell, don’t stop.” So I want you to think about that for a second. Marinate on it. Marinate on that like some Oklahoma Joe’s, any of their barbecue products. They marinate … Slow rotisserie on that thing. Just marinate on that concept. If you’re going through hell, don’t stop.

Marshall Morris, business coach, you have worked with some clients, and unfortunately, many people do not reach out to us until they have a breakdown. They don’t look for a breakthrough until they’ve had a breakdown. Marshall, talk to us about that.

Marshall: Okay. So the breakthrough after a breakdown is sometimes you’re waiting for this trigger, waiting for this thing to come into your life. You’re being reactive to needing change within your business. Then, I’ve also had clients that have proactively said, “Hey, I acknowledge the fact that for continuous improvement, I need a coach.” Eric Schmidt. Eric Schmidt, CEO of Google-

Clay: Never heard of Google.

Marshall: Never heard of the Google?

Clay: I use bing.

Marshall: Oh, yeah, you and the five other people.

Clay: I work in Microsoft.

Marshall: Yeah, sure. Okay, so Eric Schmidt, he says that even I need a business coach. Even I need somebody to hold me accountable to the things that I am doing. And so, I’ve worked with clients that have had that breakdown and some that have done the proactive effort of getting that continuous improvement. But the thing that we consistently see is, no matter how maybe emotionally in a rut that you are, it is not too late. The best time to have started growing your business is 20 years ago. The next best time is now. Okay? So don’t wait. Don’t hesitate. I can understand. I appreciate, I understand that it might be hard for you to make those strides and make those efforts. So I want to ask you, Coach. Coach Calvert, we have this unique relationship where you actually coached me. And I know that there were definitely some times where you and I were emotional. We have that dissonance about what I wanted to do and maybe what I needed to do. So I wanted to ask you, specifically what are some of the things that maybe you’ve worked through or you’ve helped some of your athletes work through as maybe you’re helping them do something that they didn’t want to do but maybe they needed to do in order to move forward?

Coach Calvert: Well, there’s a couple of things you have to get through first. One is you have to get through your insecurities. If you don’t get through your insecurities, you’ll be worried about failing. You’ll be worried about what people are going to say. You’ll be worried about rejection, all those kind of things. So first thing and Clay helped me with this, is you just got to forget about all that. Who cares if they say no? Who cares if a hundred people say no, just assume they’re going to say no. That’s the first thing.

The second thing was that I had to figure out when I first started my business, that I had to go do the work way before there were any results. The results don’t matter. You just have to do the work, do the work, do the work, do the work. Because I believe in reaping and sowing, and so I had to just determine that if I do the work, eventually things would start showing up. So the first thing was get to work. I had to get to work. And then the second thing was quit worrying about what people think, insecurities, all that kind of stuff.

Marshall: And I remember that you used to say that at the beginning of each practice. “Let’s get to work.” Because that’s what we’re coming to do. We’re working on our business. We’re continuing to grow. We’re continuing to improve. So you said that you fell in love with the process. You didn’t fall in love with the results, the 10% that everybody sees, but when you made it about the process, you weren’t focused on the success, but rather the negative. You knew if you did the work, the results would come. Eventually, you would be reaping the harvest. Business coach sessions are golden.

Coach Calvert: I felt like we had a great product. The great news to you guys is I was a terrible business man. I had no idea how to do billing, how to keep track of things. Clay has helped me tremendously with all that kind of stuff. What I did do, though, was I’ve listened. Even when I didn’t want to do things that Clay had asked me to do, I did it. Even when I didn’t feel like it might work, I did it anyway because I was trusting him.


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