Refusing to implement the proven business coach systems that we will teach you during this book would be a lot like a super small Division 1 athletic director telling Coach Eddie Sutton during the peak of his career that he couldn’t possibly help his team or his program to win more games because he had only coached at Creighton, Arkansas, Kentucky, and Oklahoma State. My friend, if this is the mindset you have, you need to go out and get one of those police-grade tasers and unleash it on your own inner thigh while in the middle of a church service. Doing that would be dumb and everybody would see how dumb you are, just like it’s dumb and everybody can see how dumb you are when you are working 80 hours per week because you believe that you are only one on the planet capable of doing what you do.
Unless you are a professional athlete who is playing at the all-star level or unless you are the Artist Known as Prince (whom we just lost recently), you can teach people to do your job. It’s hard to teach people to dress up like a purple figure skater and then create iconic and legendary music for decades in a row, but it’s not hard to teach people to do your job.
3.2 – What if You Were Abducted by Aliens for 30 Days?
I realize that asking you “what would happen to your business if you were abducted by aliens” may cause you to wonder what is wrong with me and if I have a firm grasp on reality. However, just for a second, let’s suppose that you were abducted by aliens for 30 days who were focused on picking your brain, trying to figure out what the mullet is all about, why the heck Americans use a representative delegate system for determining the presidency of the United States, and why we are willing to exchange goods and services in exchange for a paper (fiat) currency.
Definition Magician: Fiat – “fee-aht” – A paper currency made legal tender by a fiat of the government, but not based on or convertible into precious metal based coin.
My friend, throughout the years I have asked thousands and thousands of people this question and I almost always hear the same, terrible answer. Most business owners would be totally out of business if they were unable to work for 30 days. Think about all of the energy, time, and effort you have invested in your business and your entire business would be totally gone if you were abducted by aliens for 30 days. Time and time again, I meet with business owners who have built owner-based business systems that only work if the owner invests long hours. These business owners explain to me that they have no time freedom, no financial freedom, and they definitely do not have an exit strategy for the business.
“If you are willing to do only what’s easy, life will be hard. But if you’re willing to do what’s hard, life will be easy.” -T. Harv Eker (Bestselling author of Secrets of the Millionaire Mind)
However, most of these same business owners tell me that the reason they even decided to start a business was so that they could achieve both financial and time freedom. At the end of the day, if the success of a business is judged based upon whether it has achieved its purpose to create the time and financial freedom that the owner desired, then that business would actually need to be considered a failure.
Now, if we were playing third grade soccer, I’m sure a socialist referee would give us a 2nd place trophy and some ice cream to keep us from considering the profundity that your business is currently failing you. But this isn’t third grade soccer – this is your livelihood. Time to face reality.
Take the test. How long would your business last if you were abducted by aliens for 30 days? www.Thrive15.com/30DayAlienAbductionTest
Business Coach Tip 3.3 – Don’t Feel Bad, but Don’t Get Stuck
As a dude who started his first business out of his college dorm room and who has personally launched over a dozen successful business coach ventures during my lifetime, I will say that every business has to start with a highly-motivated individual who is willing to scratch and claw his or her way into profitability. However, once you begin to figure out what works, you must have the knowledge, discipline, and focus needed to document your workflow, your business coach operational systems, and your turnkey marketing moves that have been proven to work time and time again. If you don’t do this, you will become trapped inside of your own success.
“Most people are sitting on their own diamond mines. The surest ways to lose your diamond mine are to get bored, become overambitious, or start thinking that the grass is greener on the other side. Find your core focus, stick to it, and devote your time and resources to excelling at it.”
Remember my fabulous friend, you are trying to build a duplicable business vehicle that is capable of growing and producing revenue for you without you personally doing all of the work. Building a business vehicle that is dependent upon you is much like renting a super expensive luxury car to take your kids to Disney World, and then arriving at the park only to discover that you don’t have enough money left in your account after renting the Lamborghini (which your wife advised you not to rent in the first place) to afford admission into the park. In an attempt to save face, you may tell your kids, “Hey kids, it’s no big deal. Let’s just go to Taco Bell and you can have anything you want to eat and we’ll eat it while driving fast in this Lamborghini.” Big letdown.
My friend, not only is this example insane, it’s also just as crazy to build a business that is totally reliant upon you. Take it from a business coach: Your business exists to allow you to achieve your faith, family, financial, fitness, and friendship goals, and that is it. Be careful here, because if you are not very intentional YOU WILL BECOME SO BUSY WORKING IN THE BUSINESS THAT YOU WON’T BE ABLE TO FIND ANY TIME TO WORK ON THE BUSINESS.