Business Coach Explains Steps To Expanding Your Business

Business Coach Explains The Importance Of A Detailed Plan

Experienced business coach teaches about creating a plan for starting and growing a successful business.

Business Coach Story Time:

The big goal was to get Store #2 into the profit zone within 90 days of opening, and we did it. This is a partial look at the marketing to-do list that made it happen.

  • Elephant in the Room – Michael design Valpak mailer (see Clay for verbiage) – Due Monday – 7/29
  • Elephant in the Room – Michael design targeted online ads (see Clay for verbiage) – Due Monday – 7/29
  • Elephant in the Room – Michael design landing page (see Clay for verbiage) – Due Monday – 7/29
  • Elephant in the Room – Tonya reach out to Valpak to determine the cost of mailing 30,000 men who live within three miles of the 91st and Yale Location 2. Only mail to homes worth more than $300,000 – Due Monday – 7/29
  • Elephant in the Room – Jonathan – Write press release announcing dollar give-back to the Tulsa Boys Home for every haircut we provide – Due Monday – 7/29
  • Elephant in the Room – Jonathan set up Twilio account to mass text entire database of clients about new location (see Clay for verbiage) – Due Monday – 7/29
  • Elephant in the Room – Jonathan create mass email to be sent out via Constant Contact to every client in our database (see Clay for verbiage) – Due Monday – 7/29
  • Elephant in the Room – Jonathan design online targeting ad demographic – Due Monday – 7/29
  • Elephant in the Room – Devin populate the Twilio database with customer information – Due Monday – 7/29
  • Elephant in the Room – Devin populate the Constant Contact database with customer information – Due Monday – 7/29
  • Elephant in the Room – Clay proof Valpak mailer – Due Monday – 8/1
  • Elephant in the Room – Clay proof targeted online ads – Due Monday – 8/1
  • Elephant in the Room – Clay proof landing page – Due Monday – 8/1
  • Elephant in the Room – Clay proof Valpak costs for mailing 30,000 men who live within three miles of the 91st and Yale Location 2. Only mail to homes worth more than $300,000– Due Monday – 8/1
  • Elephant in the Room – Clay proof press release announcing dollar give back to the Tulsa Boys Home for every haircut we provide – Due Monday – 8/1
  • Elephant in the Room – Clay proof Twilio account to mass text entire database of clients about new location – Due Monday – 8/1
  • Elephant in the Room – Clay proof mass email to be sent out via Constant Contact to every client in our database – Due Monday – 8/1
  • Elephant in the Room – Clay proof online targeting ad demographic– Due Monday – 8/1
  • Elephant in the Room – Clay proof the Twilio database with customer information – Due Monday – 8/1
  • Elephant in the Room – Clay proof the Constant Contact database with customer information – Due Monday – 8/1

As you can intuitively sense, most people don’t like this part. Everyone likes to make money but nobody really seems to enjoy sitting down and creating a linear and detailed plan to turn the goal of getting Store #2 into the profit zone within 90 days into small achievable actionable items. Disorganized entrepreneurs tend to have a rude awakening when they discover that the most successful entrepreneurs are the ones who are the most organized and well planned. At this point, somebody usually says to me, “But I thought if I just believed it and was motivated enough, that money would just jump into my wallet from the Law of Attraction.”

“In the absence of processes that can guide people, experienced people need to lead. But in established companies where much of the guidance to employees is provided by processes, and is less dependent upon managers with detailed, hands-on experience, then it makes sense to hire or promote someone who needs to learn from experience.” -Clayton M. Christensen, author of How Will You Measure Your Life? (American scholar, educator, author, business consultant, and religious leader who currently serves as the Kim B. Clark Professor of Business Administration at the Harvard Business School)

Business Coach Booming Business Foundational Principles

Booming Business Foundational Principle #1 – Setting Up the Sales Machine

My friend, as you know, you can have the most incredible business model on the planet, but if you do not have leads, you are not going to sell anything. If you don’t sell anything, you are going to end up living with your mom and sleeping on a beanbag in the basement (not that there is anything wrong with that).

You must find a duplicable, memorable and compelling way to get in front of your ideal and likely buyers that will produce sales and income for your business. It is this part of the business that really, really gets me, as a business coach, fired up.

When I talk about sales, I am referring to every activity and every action step that you take to turn the pitches and offers you make to your customers into selling opportunities. You can deliver your sales pitches and your offers in an endless number of ways.

Business Coach Examples:

  • Deploying a team of well-trained sales people to go business-to-business and door-to-door to sell the products and services you produce.
  • Setting up a call center where your team of trained sales people dial and smile until they sell something to another human.
  • Setting up online advertisements and online sales conversion funnels that take the payment from the customer without you ever having to speak to your prospects.
  • Setting up a local retail store where you sell the products and services you offer when speaking face-to-face with consumers.
  • Creating direct response mailers that earn the interest of your ideal and likely buyers by conveying a compelling piece of information in a way that gets the attention of your target market.

When I talk about marketing, I’m referring to action steps you can execute on an ongoing basis to get you in front of your ideal and likely buyers. The marketing game is all about getting in front of those beautiful ideal and likely buyers under the most favorable conditions possible. If you participate in nude, door-to-door megaphone marketing, you would definitely get a few of your ideal and likely buyers to open their doors, but you would also likely not sell anything before you were hauled off to jail.  Those are not favorable conditions, my friend.

Business Coach Provides A Not Fun Fact:

During my bachelor party, the men I had invited to be a part of my wedding actually ripped the clothes off of my body and left me in a Chevy Suburban, telling me that if I wanted to get married on time, I would have to sprint naked through the entire Oral Roberts University campus en route to the parking lot of the Mabee Center where I could meet them and a vehicle waiting for me with my clothes. I’m still mad at those men. I freaked out a lot of Christian parents and students who were visiting the campus, but I did make it to that other vehicle and got my clothes in time to get to the wedding. As of yesterday, I have been married for 15 years.

December 8th, 2017

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