Most people really need to know that the business coach projects they are working on matter and are making a positive impact. Your company will succeed if you find a way to profitably solve the problems of your ideal and likely buyers. More often than not, your employees will succeed if you are able to establish a connection that helps them see how their role in the company actually helps your customers and company alike.
When you are able to show people how their work matters, honest and diligent team members will work with a sense of purpose. One great way to do this is to engage your business coach team in the improvement of the products and services you offer. I highly recommend that you create a platform for your team to share ideas they may have to improve your company. I have found that you must take three steps to make this business coach system work effectively.
Remember that you must find ways to engage your team mentally and emotionally in the execution of your company’s business coach mission or you will create a culture that encourages drifters, gossips, and poor performers. I’m sure that lack of employee engagement does not plague your business, but Gallup statistics published on April 13th of 2016 reveal that that only 34.1% of U.S. employees are engaged in the workplace. Stop and think for a moment how much it is costing you and your business to not have your employees engaged in work.
Mystic Statistic: An article written by Cheryl Conner and published in Forbes titled, “Wasting Time At Work: The Epidemic Continues,” showed that 89% of people surveyed admit to wasting time at work.
As an employer, that statistic irritates the heck out of me; but there are things you can do to engage your employees in the workplace and now it’s up to you to do them.
“Nothing will work unless you do.“ -Maya Angelou (American poet, memoirist, and civil rights activist)
In Order for Your Team to Succeed You Must Become an Effective Executive
You can take the time to read the countless books that have been written on leadership and what it means to be an effective executive. However, because this is the best business coach post in the history of the world, I have distilled for you the core roles that you as an executive must be able to deliver on.
F.O.C.U.S. | Keep Your Team Focused On Core Tasks Until Success
The co-founder of Apple and legendary former CEO of Pixar, Steve Jobs, once said it best when he commented, “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
My friend, to be an effective executive, you must keep your team focused on your mission, your values, and your ideal and likely buyers. To help you and your company maintain its core focus, we have developed a worksheet titled, The Effective Executive: Maintaining Focus on Your Mission, Your Values, and Your Ideal and Likely Buyers (Download at www.Thrive15.com/MaintainingFocus). Take a moment to fill out this form and print it. Tape it on the wall next to your desk. Tape it on your bathroom mirror. Place it everywhere that you and everyone else can see it so your company does not lose its focus.
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” -Jack Welch (CEO who grew GE by 4000% during his tenure)
 Create an inbox for employees to submit their ideas to improve the company
 Create compensation plan for ideas that save or increase money for the company
 Schedule a monthly time to evaluate new business ideas submitted by employees
 Fill out and post the Effective Executive: Maintaining Focus on Your Mission, Your Values, and Your Ideal and Likely Buyers
The 8 Specific Super Moves for Keeping Your Company’s Vision Out Front
Super Move #1 – Put your company’s vision and mission statement in writing and place it somewhere where everyone can see it. If this document gets too long, no one will read it. Keep it short and simple.
Super Move #2 – Repeat your company’s mission statement over and over and over again until you almost can’t stand to say it one more time; then don’t stop saying it. You must constantly clarify the vision with your team because over time, most teams tend to drift at the first sign of adversity. You must bring up your company’s mission when formally speaking, when having a casual conversation with teammates and when self-talking to yourself.
“If you have no major purpose, you are drifting toward certain failure.” -Napoleon Hill (Bestselling author and advisor to Woodrow Wilson and Franklin Delano Roosevelt)
 Publicly post the company’s vision and mission statement
 Include the company’s mission statement in weekly meetings and daily huddles
 Create a testimonial document and regularly share submissions with team members
 Add company’s mission statement to memos and communication
 Create a Core Values Document for team to print and post at workstations