Introduction: The SEO Manifesto From the Business Coach
If you are a human on the planet earth, there is a good chance that you have used the Internet to search for products and services you need or want. In fact, nearly every human I have met uses their smart phone to search for the products and services they need and want. Former Vice President Al Gore (the man who once claimed to have invented the Internet) has won. People are now officially using the Internet to shop. Thus, I would like to ask you three questions:
• How much would it be worth to you for your business to be at the top of search results displayed by Google?
• How much is it costing you to not be at the top of Google search engine results?
• What terms are your ideal and likely buyers typing into the Google search bar on a daily basis to find the products and services that most closely relate to what your company offers?
If you don’t know the answers to these three questions, don’t freak out, but also, don’t move on without e-mailing us at [email protected] so that we can coach you through finding the answers to these questions.
Now, you might be a motivated and loyal Microsoft employee or a Yahoo employee and you might be saying to yourself, “But what if I use Bing or Yahoo and not Google as my search engine?” Don’t stress, the game-changing systems I’m about to teach you will help you climb to the top of search engine results, regardless of which search engine your ideal and likely buyers are using. To get a baseline audit of your website so that you can quickly determine what you are doing right and wrong, just request a free website audit by e-mailing us at [email protected].
As a business coach, I promise that you have the mental capacity to learn this. We’ve worked with and personally coached thousands of busy business owners like you and in every case, we have been able to teach anyone who is sincerely motivated to learn how to dominate search engine results. We know that search engine optimization is currently one of the most affordable, proven, and powerful marketing strategies available and we believe it to be a huge issue if you do not know how search engine optimization (commonly referred to as SEO) truly works. Search engine optimization should not be viewed as mysterious or overwhelming. It should be seen as just another core daily task that is executed by your business every day, just like turning the lights on and opening the door. Up to now, you probably have not learned the dark arts of search engine optimization because…
1. You have denied that your ideal and likely buyers actually use the Internet to find both the products and services they are looking for.
2. You have read too many search engine optimization blogs and have been falsely led to believe that the Internet is too complicated and that Google is always changing, so even attempting to optimize your website is a waste of time.
3. You have yet to discover a system for search engine optimization that is both clear and understandable.
To create the system that we are going to teach you today, please know that we first experimented on ourselves (members of our team are owners and partners in dozens of businesses). We then successfully taught this system and coached hundreds of clients through this process. Our team painstakingly invested thousands of hours into the creation of these effective search engine techniques, and have read countless best-practice search engine optimization books on the subject to create what is THE BEST SEARCH ENGINE OPTIMIZATION SYSTEM ON THE PLANET. If you would like to read more on the subject of search engine optimization, we highly recommend that you read the following books:
• Get Rich Click – by Mark Ostrofsky – This book is endorsed by Steve Wozniak who co-founded that little company called Apple.
• Search Optimization All-in-One – by Bruce Clay – This book is very detailed and has the potential to blow your mind…so be careful.
• Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game-Changers – by Scott Brinker, Anna Talerico and Justin Talerico
After you finish reading the 1,500 pages of these books about how to harness the power Internet marketing, you will be a certified nerd and we will give you a high-five when you see us in person at a Thrive15.com workshop. Once you know what the heck you are doing, you must then commit to being a diligent doer and not a happy hoper. As a business coach, I know that you must commit to taking the action steps that are required to win because knowledge is only potential power.
NOTABLE QUOTABLE – “Knowledge is not power; it is only potential power that becomes real through use.” – Napoleon Hill (Bestselling author for whom the founder of Thrive15.com, Clay Clark, named his son…Aubrey Napoleon-Hill Clark)
Getting to the top of search engine results is not an overnight process that will immediately begin sending your business life-changing amounts of inbound leads from your website. However, I promise that if you follow these checklists provided by the business coach and our proven search engine optimization rules, you will rise to page one in Google search results. Let’s do this.
The Google Domination Equation
Proper Google Website Architecture (must follow Google’s canonical rules) + Proper Google Mobile Compliance + Reviews + Most Relevant Original Content + Most High Quality Backlinks = Top of Google Search Engine Results
(Create a graphic of this)
My friend, the bottom line is that the sites that have the most overall Google compliant architecture, the most mobile compliant architecture, the most original relevant content and the most backlinks, win. Once you wrap your mind around this idea, you can win. However, before you can win, you must first know what search terms (also referred to as “keyword phrases”) are actually winnable. As an example, let’s say you want to come up to the top of the Google search results for the word search term, “San Diego bakery.” To show you if this search term is actually winnable, I’ll walk you through the process.
Step 1 – Type “San Diego bakery” into the Google search bar and hit enter. http://www.twiggs.org/ came up top in the search results.
Step 2 – Go to SEMRush.com and run a report on their overall Google compliance score. Their overall score right now is a 78% out of a possible 100%, which is like getting a letter grade of a C.
Step 3 – Go to https://www.google.com/webmasters/tools/mobile-friendly/ and run a report on their overall Google mobile compliance score. Unfortunately, Google is showing their website is not mobile friendly.
Step 4 – Go to http://freetools.webmasterworld.com/ and click on “Indexed Pages” to determine how many pages of content the Twiggs.org people have. Currently they have 176 pages of content on their website (each page must have 1,000 words or more).
Step 5 – Go to SEMRush.com again to check how many backlinks the good people at www.Twiggs.org have. Currently they have 4,100 backlinks.
Equipped with this information, you now know that if you wanted to beat Twiggs.org for the term “San Diego bakery,” you would need to have the following:
• Google architecture compliance score of 79% or more.
• A Google mobile compliance score that is found to be “mobile friendly.”
• 352 pages of original content on your website (because you always want to have two times more content that your closest competition).
• 8,000 backlinks from various websites around the Internet.
Thus, your total costs needed to win would be approximately:
• $3,000 to fix your website to get it both architecturally and mobile compliant.
• $3,520 to pay for the writing of 352 pages of original content for you.
• $16,000 to create 8,000 backlinks from various high quality websites around the Internet.
In total, you would need to invest approximately $22,520 to win.
Quick Thoughts from business coach, Clay: Marinate on the math for a moment. For me, this number would be very encouraging both now and when I was starting my first business out of my college dorm room. I grew up without money. When I was in college, I worked at a call center, Applebee’s, Target and as an intern at Tax and Accounting Software Company. I worked nearly 80 hours per week during the summer as a home health aide at night and a very low-skilled construction worker during the day. Without reservation, I spent nearly $2,000 per month on Yellow Page advertisements and nearly $1,000 per month on bridal fairs – this while I was still in college. To afford this marketing, both my wife and I decided to live without air conditioning and to operate with one mobile phone and one car. We made sacrifices, but they paid off. If I owned a bakery in San Diego and I just discovered that for a total outlay of $22,520 I could beat my competition, I would be pumped and asking when we could get started!
However, if this data I just provided is both discouraging and overwhelming to you, reach out to us at [email protected] and we will gladly help you find some “winnable keywords” that are more affordable or more approachable for you at this time.
NOTABLE QUOTABLE – “I never took a day off in my twenties. Not one. And I’m still fanatical, but now I’m a little less fanatical.” – Bill Gates (Co-founder of Microsoft)