Real Estate Expert Teaches Common Terms as Business Coach

Real Estate Expert Teaches Common Terms as Business Coach

For those unfamiliar with real estate, all of the terms used during real estate transactions can be confusing which is why our business coach will break them down., an online educational platform geared towards business coach, career professionals, and entrepreneurs, has partnered with real estate expert Michael Burer to bring clarity to an often confusing list of real estate terms. In his training, titled Real Estate Terms, Burer explains the basics of nearly 89 terms that one comes in contact with dealing with real estate transactions. Burer explains topics as commonly used as annual rate percentage (APR) and capital gain as well as more obscure real estate terms such as CAM cap, 1031 exchange, and index lease.

Burer, who is the Chief Financial Officer for the $4 billion real estate investment group, Parallel Capital Partners, is a Boston College graduate, and received his MBA and Juris Doctor degree form San Diego School of Law. His career with Parallel Capital Partners began in 2002. Today, the Parallel Capital Partners investment group own properties in Dallas, Hawaii, Phoenix, Los Angeles, and San Diego. Burer has over 10 years of experience in the real estate industry with expertise in the areas of commercial real estate, acquisition underwriting, debt and equity capitalization strategy, joint venture and lender reporting, and value optimization plan (VOP) implementation.

Michael Burer adds his name to the Thrive15 team of expert mentors in their field. Other mentor trainings on the educational site are conducted by former Executive Vice President of Operations for Walt Disney World® Resort, Lee Cockerell, award-winning public relations consultant, Michael Levine, Rustic Cuff founder and “mom-preneur,” Jill Donovan, and Golden Gavel and Cavett Award winning speaker, Jim Cathcart. Mentor and Business Coach Teaches Benefits of Merit-Based Pay

What happens when businesses continue to pay people who underperform? Would performance increase if the pay scale changed based on the results they produced? In his training titled, Merit-Based Pay: Using the Wallet to Inspire Good Decision Making, business coach Arthur Greeno dives into the topic of merit-based pay and how implementing a pay system based upon results rather than hours can increase productivity and produce good decision making.

In his training, Greeno, who is a Chick-fil-A franchisee and marketing guru, explains the reasons that merit-based pay makes sense. In The Service Profit Chain, it states “Customers don’t buy products or services. They buy results.” From Greeno’s experience, when someone is doing a good job or going above and beyond they should be rewarded. Conversely, when someone does not do a good job, they should not be rewarded with bonus treatment. In Greeno’s experience, employees may start working at the same pay rate, but based on their performance they may move up into leadership positions and receive better pay as a result. For Greeno and other businesses who use merit-based pay systems, these systems serve as a layer of quality control to make sure that performance is taken seriously.

Arthur Greeno is a two-time Guinness World Record holder, holding the records for “The World’s Largest Sweet Tea” and “The World’s Largest Snow Cone.” He, has worked alongside Keith Boyd, an 11-year-old boy with cerebral palsy, to help start Keith’s Ice Cold Beverages, a national non-profit whose mission is to change the world’s perception of people with non-verbal special needs. Greeno, also an accomplished author, has written two books, Dysfunctional Inspiration and Breaking Conformity. His charitable events have been featured on Ripley’s Believe It or Not, The New York Times, the Huffington Post, and more.

Guerrilla Marketing Taught by Two-Time Guinness World Record Holder and Business Coach

Arthur Greeno, a two-time Guinness World Record holder and Chic-fil-A franchisee, has joined the web-based educational platform as a business coach,, to teach the basics of guerrilla marketing. Many startups and companies on a budget tend to use guerrilla marketing due to the amount of money needed to run a successful campaign. Rather than sink an incredible amount of funds into a traditional marketing channel, businesses using guerrilla marketing are able to market through creative, yet often inexpensive ways to reach their target audience.

Greeno’s training on, titled What is Guerrilla Marketing?, covers how guerrilla marketing works and some ways that he has been able to successfully use it to generate new customers and more business. Greeno’s experience with guerrilla marketing spans back several years when he operated his first Chic-fil-A franchise in a poorly designed mall. Greeno was able to spend only a few dollars and create several new customers through the use of some cheap toys and chicken hand puppets in front of his store. Greeno also mentions how giving away products can help to create buzz for one’s products and company.

Another tactic used by interviewer and SBA Entrepreneur of the Year honoree, Clay Clark, is to trade-out services. Often by trading out services, costs can be kept low for whatever the project needs and can also lead to additional exposure. The end game, according to Greeno, is to keep costs low while still making an impact on the target audience.

Arthur Greeno is the Guinness World Record holder for “The World’s Largest Sweet Tea” and “The World’s Largest Snow Cone,” and a marketing guru. Greeno, alongside Keith Boyd, an 11-year-old boy with cerebral palsy, has helped start Keith’s Ice Cold Beverages, a national non-profit with a mission to change the world’s perception of people with non-verbal special needs. Greeno has authored two books, Dysfunctional Inspiration and Breaking Conformity. Breaking Conformity, which is co-authored by fellow mentor, Bryan Smith, reached #1 on the Amazon Best Seller List.


December 8th, 2017


Let us know what's going on.

Have a Business Question?

Ask our mentors anything.