Strategies For Retaining Customers + Business Coach

Business Coach Teaches About Customer Retention

Business Coach Teaches How To Implement the WUPHF

In the seventh season and 135th episode of the American comedy TV series, The Office, the character known as Ryan convinces Michael, Stanley, Darryl, and Pam to fund his new startup called His technology was supposed to allow users to reach their ideal and likely buyers by sending them a call, fax, voice mail, Facebook message, and a text all at the same time. Although WUPHF technology does not actually exist, I would schedule a monthly or quarterly time to text, e-mail, call, mass mail, and send a voice mail to all of your previous and current customers.  In effect, WUPHF them.

The best programs for texting your current and former customers are either or For training on how to set up to work for you and your business, watch this training at For training on how to set up Twilio to work for your business, visit:                                                                                                                                                            

The best programs for mass e-mailing your current and former customers are or For specific step-by-step training on how to set up to work for you and your business, watch this training at: For training on how to quickly set up Constant Contact to work for your business, visit:

The learn about the best way to call your former and existing customers to let them know about the services and solutions you and your company can offer them, I highly recommend that you watch this power training at:

There are many high quality mass-mailing companies around the country that we have worked with over the years to handle the bulk-mailing needs of my clients and my own businesses. I have had the most success over the years with the folks at The UPS Store and a small bulk mailing service called Flanagin’s Bulk Mail Service ( To watch a specific training video on the step-by-step process of how to launch an effective bulk-mailing campaign, visit:

The best program to simultaneously send all of your current and former customers a voice mail is For in-depth and specific training on how to quickly set up to work for your business, visit:

Business Coach Teaches How To Create an Intentional and Scripted Referral Generating System

Most established business owners of small to medium-sized businesses tell me that most of their business comes from word-of-mouth referrals, which is a good thing. However, the word-of-mouth referrals they’re describing depend solely on the customer touting the business, without any prompting from the business owner.  Basically, these business owners are putting the health of their referral system into the hands of someone with no stake in their company.

To take back control of your referral system and make word-of-mouth consistently work for you, you must be the catalyst driving the referrals that come from your existing customers. To help you install a specific system that has been proven to work, we have created a step-by-step training on How to Generate Referrals in a Systemic Way Without Irritating Your Loyal Former Customers. Watch this training at:

Business Coach Teaches The Resuscitation of Your Customer Nation

If you’ve been in business for years and you’ve focused on doing business the right way by adding value to your former customers, then I would highly recommend creating a systemic previous customer reactivation game plan. This involves mailing, calling, texting, emailing and voice mailing your former customers to invite them to check out the 2.0 version of your business. Don’t get overwhelmed at the thought of doing this. To reactivate your previous customer database, you only need to take 10 quick and simple steps:

  1. Compile a database of your former customers.
  2. Detail the reasons why you are reaching out to your former customers and what is in it for them. Why should your customer want to do business with you now when they decided to stop using you in the past? What has changed?
  3. Design the reactivation request. You want to first reestablish rapport with your former customers and then you want to make sure that your call to action is very clear. Are you inviting them to an open house? Are you inviting them to take advantage of a new special?
  4. Design a bulk mailer that you will physically mail to your former customers.
  5. Create a call script for the calls your team will make to your former customers.
  6. Create a mass text for the text message your team will send out to your former customers.
  7. Create a mass email for the emails your team will send out to your former customers.
  8. Design a voicemail that you will send out to all of your former customers.
  9. Block out the time needed to execute this game plan.
  10. After you have executed the game plan, make sure that you measure the effectiveness of this campaign and make adjustments so the next campaign will be even more effective.

To learn more from a business coach or for an in-depth training video on How to Resuscitate Your Customer Nation visit:

“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.” -Wayne Dyer (Bestselling author of Your Erroneous Zones, which sold over 35 million copies)

Business Coach Teaches The Wow and How To Retain Your Existing Customers by Focusing on Increasing Your Net Promoter Score

Although it never feels good, over the long haul it is very normal and healthy to see a few customers leave you as they find a better fit with your competitor (whose business you hope implodes). However, it is critical that you focus on keeping your client attrition to an absolute minimum because the costs associated with getting a new customer are dramatically higher than the costs associated with keeping an existing customer. Think about all of the work and that costs that you and your team have to put into marketing to, attracting, wooing, and selling every new customer. As a business coach, trust me on this, it’s much cheaper to wow and keep existing customers happy than it is to attract new ones.

December 11th, 2017


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