Top Business Coach and Sales Influencer Teaches Up-Serving on

Top Business Coach and Sales Influencer Teaches Up-Serving on

Most people are familiar with the term “up-selling,” offering a similar, yet often more expensive service or product. business coach mentor, Jim Cathcart, offers a new way to better serve customers called “up-serving.” Cathcart is an expert in both sales and marketing, being named as one of the Top Sales Influencers for 2014 and 2015 by Top Sales and Marketing Magazine. According to Cathcart, up-serving is simply providing superior customer service and going above and beyond the customer’s expectations. As Cathcart contrasts, up-selling’s goal is to generate a larger transaction, where the goal of up-serving is to identify more ways to satisfy the customer. As Cathcart explains, up-serving is about “genuinely serving.”

Cathcart’s training adds to his existing courses in’s business coach video library, which includes titles such as The Key to Promotion: Reputation and Favor, You Have Greatness Within You, 7 Natural Values: Reading People, 14 Ways to Increase Sales this Year, Goal-Setting Mastery, and Eight Competencies of Relationship Selling. Cathcart’s influence can also be found in his two international bestselling books, The Acorn Principle and Relationship Selling. Cathcart has been additionally named as one of the Top 5 Speakers on Sales & Service for five consecutive years.

Cathcart, as well as being an expert salesman, is a hall of fame speaker and personal development expert. Cathcart, who has been awarded the Golden Gavel Award and Cavett Award for his speaking career, has been the speaker and trainer of choice for some of the top organizations in the world including Sony, IBM, New York Life, Thrifty Rent-a-Car, American Medical Association, Century21, Marriott, Motorola Inc, Pacific Mutual, and countless others. Mentor and Business Coach Teaches Self-Motivation

For some people staying motivated is a difficult task. According to mentor, business coach, and personal development expert, Jim Cathcart, self-motivation is the key to success. Cathcart, whose career achievements include being awarded the Golden Gavel Award, the Cavett Award, and being inducted into the Sales and Marketing Hall of Fame, teaches the importance of self-motivation in his training on, Self-Motivation: The Key to Success.

In his training, Cathcart explains, that it is important to understand where one gets their motivation. For some people, they require an external stimulus for accountability and motivation, while others are able to derive their own motivation and accountability from within themselves. By understanding where one gets their motivation, they can better increase their personal productivity. In one example, Cathcart recounts a coaching client he had who requested deadlines for the homework he had been assigned. Cathcart recognized his desire for accountability and suggested that he find an accountability coach to help him get the necessary external motivation, thus increasing his satisfaction with the results he attained.

For those who are externally motivated, Cathcart suggests the use of, an online educational platform for business leaders and professionals who want to start a business, grow a business, or advance in their careers. Cathcart is part of a world-class team of mentors on the site that includes former Walt Disney World® Resort Executive Vice President, Lee Cockerell, decorated WII veteran and international entrepreneur, Jack Nadel, and bestselling and Pulitzer Prize-nominated author, Clifton Taulbert.

Jim Cathcart, is an internationally renowned speaker and business trainer. Over his 39-year career, Cathcart has given over 3,000 presentations worldwide and become the speaker and trainer of choice for companies such as IBM, Ritz-Carlton, United Van Lines, Sony, Toshiba, Pfizer, GE Medical Systems, New York Life, and dozens of others.

International Entrepreneur Teaches as Business Coach that You Are the Service or Product

No matter the business, sales are essential to having success. business coach and internationally successful entrepreneur, Jack Nadel, explains the perspective needed to close more deals and make more sales in his training, Remember You Are the Service or Product, on

Nadel explains this concept of the salesman being the service or product, essentially. According to Nadel, “People don’t buy services. They buy people.” Nadel says that to make a deal, one has to first establish a relationship with the prospective client or buyer. Nadel goes on to say that it is key that, as a salesperson, one listens intently to the response of the buyer. To be effective in the deal, the salesman needs to be focused on finding the buyer’s needs and how their product or service meets those needs.

Nadel, a decorated WWII veteran and the founder of Jack Nadel International, has seen great success as an entrepreneur throughout his career. Nadel, who has retired from Jack Nadel International, is passionate about sharing his business experience and wisdom with the next generation. To continue his legacy, Nadel has authored a number of popular business books, including his award-winning book, The Evolution of the Entrepreneur.

Another way that Nadel has extended his reach to the next generation of business leaders is through his trainings on offers engaging and practical business training for people looking to start a business, grow a business, or advance in their careers. Nadel, as a business coach on the site, joins an impressive team of mentors that includes NBA Hall of Fame basketball player, David Robinson, Golden Gavel and Cavett Award winning speaker, Jim Cathcart, and “mom-preneur” and founder of Rustic Cuff, Jill Donovan.

December 8th, 2017


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