In any new business, someone has to have a vision. You are as good as the...

In any new business, someone has to have a vision. You are as good as the people around you. Don’t try to be all things to all people. Identify your core community and go from there. Nothing happens the way it’s supposed to. In my experience it often takes as long as five years to make a business work. Partners can fail you. Staff may not execute properly. You could be too far ahead of the market. SO you have to be willing to hand in there and make it happen. From the founding of Phat Farm in 1992 until 1997, I lost money. By my account, I experienced $10 million in losses. But today Phat Farm is visible, it is imitated and it generates hundreds of millions of dollars. It took time, but good ideas often do need time to take off. Being an entrepreneur requires instinct, fortitude and the ability to accept that the world does not run on your schedule. Sometimes you just have to believe.

– Russell Simmons


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