It’s paradoxical, but you want to identify the things that can kill you...
It’s paradoxical, but you want to identify the things that can kill you and engage them sooner. This is part of the metric behind fail fast. Of course, you’re not actually trying to fail; you want to succeed. But failing fast is much better than failing slowly, since it enables you to quickly to pivot, iterate, and redeploy capital. The one key mistake is that people tend to work first on the problems that they have the most confidence they can solve. In a good startup strategy you actually want to face death soonest because then you fail fast or get on a great path to success fast. Identify the hardest problems and try to solve those as soon as you can.
– Reid Hoffman