Maui reminded me of San Diego: beautiful, but crowded.

Maui reminded me of San Diego: beautiful, but crowded.

When it comes to a crowded market place, and lets face it, most industries are a bit saturated in todays market, you must do something to make your business stand out above the rest. We call this your “purple cow”. Seth Godin who is the best selling author of the book Purple Cow has a whole insight on what it means to have a purple cow. If you think about it, when you are driving to work and you see a field of black and white cows chances are you probably won’t get to work and tell any of your coworkers about it. On the other hand, if you are driving to work and see a field with a purple cow you bet you’re going to tell everyone you come in contact with for the rest of the day about that purple cow. This is what you want for your business as well. If you are at a place with your business where you aren’t sure what exactly is your purple cow you aren’t the first business owner that has run into this dilemma. It is reasons like this one and so many more that I would recommend you have a business coach on your side to help guide you through things like this. You have to be willing to think outside of the box and see your business different than you have in the past. When you have a business coach, their number one goal is to help you and your business succeed. If you are at a place in your business where you are ready to take that next step and grow your business I would highly encourage you to look into working with a business coach at Thrive15.