Cleaning Business Podcast | 3 [ S I M P L E ] Business Actions That Actually Move the Needle | 7 Clay Clark Client Success Stories
Transcribed with Cockatoo
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York.
I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects.
You know what I mean? People rave about what they learn from you.
So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.
In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.
What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.
And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show Kevin. Welcome on to The Thrive Time Show.
How are you, sir? Clay, I’m doing great.
I had a great Christmas holiday, and I’m glad to be here.
OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is MultiClean.
We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.
And how long have we worked with you approximately at this point, sir?
It’s been about six, seven years. If you’re interested in business, expanding your tent pegs, so to speak, if you’ve read the Prayer of J -Biz, if you’re taking more ground, doing better, if you have this idea that maybe 2025 can be better than 24, and there’s something that you can actually do about it that’s not just sitting back hoping somebody else does something, then we’ve got the segment for you. He’s the author of the book called How to Build a Successful Business. And it’s not theory, because he’s partnered and coached over 160 different clients to become incredibly successful and sustainably rich. by participating in capitalism, free enterprise system.
If you’re not opposed to that, if you’re not a complete communist, you’re going to love this segment.
The one and only Clay Clark. Thank you so much for allowing me to be here with you. I’m so excited to get to talk about business because that’s what I love doing.
I love helping people achieve financial success and I’m excited to be here.
Oh, we are looking forward to it. We are pumped, man. We call this segment the blueprints with you, but the business building blueprints, because that’s exactly what I feel like when I sit down with you. We go to your business conferences. We sit down with you. You always use this phrase, here’s the move.
And it always is followed by this brilliant idea. And whether that’s someone that runs a mortuary to sprinkler systems, to pergola systems, to podcasts, you always have the blueprints of success on running a business. And we could not be more excited to do this segment with you and to learn what are the moves.
And how do people expand out their businesses? Well, on today’s show, if I can, what I wanted to do is I wanted to teach five principles, and I wanted to teach those five principles and relate them to three specific companies. So for anybody out there that’s doing research, you can go to oxyfresh . com. So for anybody watching today’s show, if you’re in the service business, if you sell a service to somebody, you’re a pest control company, you’re an irrigation service company, you are a computer repair company, you are a carpet cleaning company, whatever that is, oxyfresh .
com, look it up, that’s example number one.
Two is a pizzeria, Papa Gallo’s, papagallos . com. Should you be a restaurant, this will apply to you. If you’re a restaurant owner, this works great. One of our case studies is Papa Gallo’s. And the third, if you’re in the fitness space, one of my longtime clients, it’s builtphoenixstrong .
org, builtphoenixstrong . org. So if you’re in the fitness space, these moves, Dave, are gonna help everybody out there, but I’m gonna focus on these three specific client case studies because they’re real people. Well, I like the appeals to everybody because if you divide up our listeners, there’s probably some people that eat a lot of pizza.
and there’s probably some people that work out a lot more.
So you have something for everybody. Everybody’s got carpets. That’s a good middle ground if you don’t know where you are, if you don’t identify as either. So here we go. So the first move you want to do if you want to have massive success is you need the leads to succeed. So if you’re watching today’s show, you need leads to succeed.
And I’ll tell you, if I do a free 13 -point assessment with 100 business owners a month, which I do, when I sit down with these business owners, I would say 99 out of 100 of them need more leads. They need more inbound traffic. So this is what you do. Step number one, you want to get out a sheet of paper today and write down who are your ideal and likely buyers. Who are your ideal and likely buyers? So for the pizza business, what kind of people travel to Satellite Beach, Florida to eat pizza?
Who are those people?
So I sat down with Dave and Tricia, the owners.
We went through this exercise, and they said, well, we have a lot of tourists, people that are from out of town. And so we made a list of, OK, who are these people? Are they men? Are they women? Where are they from? How much money can they spend?
You’re basically making a profile for who is your ideal and likely buyer. Switching gears into fitness, I’m sitting down with Built Phoenix Strong. This is a fitness company based in Atlanta, Georgia. And I said, this is a startup when I started working with him. I said, Placid Ajoku is his name, Placid Ajoku. I said, who are your ideal and likely buyers?
He said, people who are between 30 and 60. They’re trying to get in the best shape of their life. I said, OK, how much money do they have to make per year to afford you?
Where do they live?
And we start identifying who’s your ideal and likely buyer. Third example, Oxifresh, O -X -I -Fresh . com. I’m sitting down with this guy. I’m going, hey, listen, who are your ideal and likely buyers? What kind of person would hire Oxifresh to clean their carpets?
Now, before we get into step two, I want you to know Oxifresh has now grown from three locations to 550 locations. Wow. Placid Ojoku has grown by seven. No, this is not that.
I got that wrong.
He’s grown by 15 times. It’s, I’m looking at my app. here. So Placid with a built Phoenix Strong has grown by 15 times. And Papa Gallo’s is up eight times. Eight times.
So step number one. And just to clarify, they’ve all grown because they’re working with you and they’re learning these systems. And it’s hilarious because, again, it applies. It’s pizza, it’s personal training, and it’s carpet cleaning. These are three very different business models, but you’re able to, with the same techniques, the same blueprints, apply them to those businesses and cause them to grow eight times, 15 times. This is what we want America doing, thriving, doing well.
Well, as I’ll say, with Bill Phoenix Strong, when he came to me, he was a startup with Papa Gallo’s.
They’d been in business for 20 years. Could you imagine what it would be like to be in business for 20 years and be struggling to make it? No. He had been in business for a few years, and he needed to scale it. So this works for everybody. Now, step number two.
So step number one is you define your ideal and likely buyers. Step number two. Step number two. You’ve got to develop a three -legged marketing stool. So what are the three ways, imagine a stool, and if it has three legs, it’s going to be sturdy. So what is the best way to reach your ideal and likely buyers?
What are the best ways to reach your ideal and likely buyers? Not the only way. but the best ways. So with Papa Gallo’s, we figured out, hey, let’s make a Dream 100 list. Let’s make a list of all the hotels, all the resorts that are nearby, and let’s make sure that they all have gift cards or discount coupons so that if you’re checking into that hotel, they say, hey, by the way, here’s a great local restaurant. So the Dream 100.
For the fitness guy, we said, who are all the likely referral sources? He said chiropractors, nutritionists, cosmetic surgeons. Boom, so Dream 100. Third, carpet guy. He says, well, you know, a lot of times people that are these, they’re property management companies. They manage Airbnb properties.
They manage rental properties. Those guys need carpet cleaning all the time. Hotels, and so we make that Dream 100. So everybody needs a Dream 100. The second we did is we need to get to the top of the Google search engine results. Now, most people don’t know how to do that.
And for your listeners, if they go to Thrivetimeshow . com, I’d be happy to schedule a free 13 -point assessment with them to walk them through this process. We also have workshops where we get into it.
But we have to be top of mind or top of the search result. And so all three of those clients needed to do search engine optimization, which, by the way, that’s something we do for all of our clients. And the third…
Can I actually say something about that, Clay?
Because that whole Google review thing, that has been remarkable for our future son -in -law. very short period of time. Well back in the day it was just yellow pages and that’s why I think AAA that’s the reason they called AAA because they you know put you at the front of it. There he is by the way on the screen.
So you can find that on Thrive Time Show on Rumble. You can see that Clay Clark with our future son -in -law Thomas Till. So yeah great interview by the way. I’ll say this too. The 3MillionMarketing tool and what you said Stacey is 100 % correct. I want people to understand this.
The three -legged marketing stool for these businesses I’m talking about consists of, one, the Dream 100, two is its search engine optimization, and the third leg is what we call online reputation management. Now, for whatever reason, my wonderful wife, she is so faithful, she’s so kind, she’s so great, and every time she does something wonderful, which is every day, I, for some reason, don’t go on Yelp and tell the world about it. You know, I don’t say, wow, thank you for being a great mom. I’ll leave you a Google review. You know, most of us don’t go on Facebook and celebrate and praise our spouse every time they do something great. And especially if you have a great spouse, it would require you taking your entire day posting great things about your spouse.
your great spouse. It’s the same in business, though. Most people just do not, by default, gather objective video reviews or Google reviews and that kind of thing, so you want to be intentional about your reputation management. Now, with the limited time we have here, I want to walk you through the final three steps. Three is you have a no -brainer. A no -brainer is a deal so hot, so good, so incredible, people can’t resist it.
Like watching right now, folks, did you know that our in -person workshops, they’re $250 or whatever price you want to pay.
So, Dave, it’s $250.
or whatever price they want to pay. And yeah, we have Tim Tebow as a speaker, and yes, we have Eric Trump, and yes, these events are awesome and they’re high energy, but the no -brainer, there’s something irresistible about knowing, because someone’s watching right now, even someone watching right now, they’re going, 250 or whatever I want to pay? How does that work? I mean, it’s a no -brainer, like a tractor beam that pulls you in. So you have to have a no -brainer. So for Oxyfresh, we’ll beat anybody’s price on that first service.
For Papa Gallo’s, they do half off for first -time customers. And for Thomas and his auto detailing business we referenced, he has a no -brainer. For Built Phoenix Strong, your first week of personal training is free. I mean, if you’re thinking about hiring a personal trainer, wouldn’t you want to get four sessions in for free? So that’s a no -brainer. And then move number four, you’ve got to have a call script.
OK, you’ve got to have a call script. We can get more into that later. And then move number five, you have to have a tracking sheet, because you have to measure what you treasure. And by default, you’re going to slack where you don’t track. And so everybody out there, this is how you do it. And you say, well, what can I do as a result of this information today?
I’ve got three great things for you. One, you can go to thrivetimeshow . com, and you can request tickets for our in -person workshops. We do those every two to three months. We have Tim Tebow coming up in June. We’ve got Eric Trump coming up in September.
And if you use promo code FLYOVER, just tell us FLYOVER, promo code FLYOVER, you have a chance to win a backstage pass to these events. But they’re $250 or whatever you can afford. Two, if you’re a business owner and you want to schedule a free 13 -point assessment, I’d be happy to do that with you. I’d be doing the same thing. 20 consecutive years. There is a method to the madness.
We charge people a flat rate of $1 ,700 a month. It’s $1 ,700 a month, month -to -month. It’s less money than hiring a minimum -wage employee to come join your team. A phenomenal value. And then third, if you go to thrivetimeshow . com forward slash free dash resources, thrivetimeshow .
com forward slash free dash resources. I’ve written 37 books over the past, what, 20 some odd years. And you can download all of those for free right there. That’s thrivetimeshow . com forward slash free dash resources. We know Trump’s back in office, which is great.
But the question I have for you is how can you make your business great again? How can you start a business? How can you move from where you are to where you want to be?
I guarantee you we have resources for you and I’m just super fired up to be talking about these kind of things on this great platform because I know everybody out there is watching this show right now thinking, OK, this economy’s booming. What can I do to participate in it? And hopefully I’ve given you five pro tips that can help everybody out there. I will just say this, Clay.
When we started our podcast, because we’d been business owners since we were 23, so 20 -some years before we ever started our podcast.
And then we started our podcast, and we were just paying for it out of our pocket. I mean, everything that we were doing, microphones that we bought, everything was coming out of our pocket. It was a very expensive hobby. It was a very expensive hobby. We were saving America. Yeah, our thing was we want to save America.
And then we met you at the Reopen America event in 2021, April of 2021. And then we were like, okay, we need some serious help. We shadowed you, came to your business conference, and we were like, we want you to coach us. Once that happened in June of 2021, everything turned around for us. We then were able to bring on Colton and Avery and we all came together as a team and built Flyover together. But it was because of you and you helping us to financially to be able to do that you know teach us these things that we needed to learn get sponsors everything that we needed to do.
That’s why it was so important to us when we
met our future son -in -law, we were like, you’ve got to go to this business conference. And then he went, we had 100 % confidence that if he partnered with you, that he would get the same results that we’ve gotten. And again, it just plays out time after time after time. Or if he didn’t partner with you, it didn’t matter. They were just early in the dating. We’re like, come to this business conference because there’s a language and a caliber of personnel in the room.
that if you’re going to be in our family, we just need to like fast track this mindset.
We want you in the room. It wasn’t even a matter of him even being coached by you. It was like, this is information you need to get as he was kind of transitioning his business and figuring out his direction. But then we knew that when he was like, okay, this is really good.
We had a hundred percent confidence that when he partnered with you, even paying the $1 ,700 a month, we knew that it would pay off in the future.
It didn’t matter because it would be worth any money that he was going to spend because truly you’re anointed for business. And I’ve never seen anything like it before. And there’s, there’s three different, Go ahead, go ahead, Clay. I was going to say, bragging on your son -in -law, I track on the results. I track the results. And I just want people to know this.
He’s averaging, this past week, it’s 24 times more leads than he had when he started. The week before, he was like 12 times more leads than he started. But it’s an upward trajectory that’s going to be exponential. So I just want everybody out there, if you want to fix a muffler, there’s a proven way to do it. If you want to build a house, there’s a proven way to do it. Proven way to do it.
If you want to make a recipe, there’s a proven way to do it. In business, sometimes it can be mystifying and emotional and all that, but there’s a linear path. And I’m sorry to cut you off Colton, but I just wanted to brag on your future brother -in -law. He is so diligent and so kind and he’s following this path. And so I’m not prophetic, but I see him getting to the top of the mountain.
And I was joking the other day.
I said, I think your, your daughter, Avery had probably married him at just the right time.
Cause that’s the pre -rich Thomas.
I’m not ready to go there. So very excited, very excited about watching that growth. Yeah. And you can come up with. you know, you’re one of the first steps that you actually have in your proven system is to determine how much money do you need in order for your life to work? Like, like when you’re like, okay, I want this.
Some people it’s like, I need $10 million a year. Other people, it’s like $500 ,000 a year. And I am there a hundred thousand dollars a year. I am there. I want to be able to take a van and drive down by the river. Like I like what, whatever your, your thing is, you help them get to that.
So not everybody needs to scale to 10 million. It’s it’s what is your, your plan? And there’s three different people that are hearing this today. There’s, there’s the first person that’s like, oh my goodness, this is what I’ve been praying for. praying for a guide, a coach. I need my personal Yoda that will tell me what I need to do in my business.
I would say, as fast as possible, text 918 -851 -0102, text the word flyover. That will get you right into the queue there with Clay, and you can get that going. The second person is like, okay, I have a business. I’m thinking about starting a business. I don’t know about business. What is this word business?
You try to figure it out. that’s entire weekend. I love that you don’t put them on Saturday, Sunday. Like a lot of businesses, it’s like that’s an entire weekend that’s out now. I can take a couple days off work. I can work my way around that, but I don’t have to take out a weekend for my family.
That’s a good way to do it.
June 5th and 6th, and you’re going to have Tim Tebow there.
When Tim spoke in December, I got to see Tim speak.
You got to meet him. I got to meet him, got to speak with him. You cried like a baby. I cried like a baby. I mean, that guy is awesome. So really, really great stuff.
And also going through your 13 steps on what to do. to build a successful business. So I would say that’s huge. Again, promo code flyover on that. Go to thrivetimeshow . com.
You can get those tickets, or text 918 -851 -0102, the word flyover. And if you’re one of those three people, which I think everybody should be one of those three people, those are your next steps that you need to be taking based on this. Clay, thank you so much, man. Really appreciate it.
Thank you, guys. I really do appreciate your time. When we first started with you on a weekly basis, how many leads were you getting from Google?
And how many are you getting now?
I was at zero, didn’t even have a website. And last week we got 24. And yesterday alone, I booked four jobs from Google, just yesterday alone. How much has it helped you to just have a three -legged marketing stool that you know is going to work? It’s like having a salesman that’s working for me 24 -7. It’s amazing.
Like, getting these leads in from Google because of the work that we’re putting in on the back end is amazing. That’s just it. It’s like having a salesman that’s working 24 -7, getting phone calls at eight o ‘clock at night, getting people that book with me at three o ‘clock in the morning. I love it. And it’s made it to where I no longer have to stress about getting my next job because before I was 100 % word of mouth. And before it was like, I would book a job and then I’d be halfway through it.
And I would be praying that I would have another job after that. So this is just like having a salesman working for me all the time. You hear the word coach, and I used to think that having a business coach was like, you know, you see on social media, the guy who rents a supercar and he stands next to it and he’s talking about his business coaching service, and he’s never owned a business. And I used to think that that’s how they all were. And I was so wrong. It’s literally like having someone in the backseat of my car that’s constantly clapping for me, that’s cheering me on, that’s saying, hey, did you get this?
Did you get this? Did you get this? And I’m to a point now, like yesterday, I had this conversation with Avery, my fiance. I’m so overwhelmed with the amount of work that I have coming in that I now have to get more structured with how I schedule my work. And that’s something that seven, eight months ago, I didn’t have that problem.
Seven, eight months ago, I had to figure out how I was going to find my next job.
This has gone so fast and I cannot wait to see where this goes in the next year, two, three years. You are a, Clay, you are a partner for life with me and with Avery. Like we’re going to go through any business we ever start. You’ve proven to me that you are, you’re the master. Okay, folks, this show right here is a show that everybody needs to watch. So if you’re an entrepreneur and you feel like you’re going through hell, the pro tip is don’t stop.
There’s this thing called the messy middle, which is the, it’s kind of the difference between once you set the big goal. And you achieve it. There’s this thing called the messy middle. Once you set a big goal and you decide to go from where you are to where you want to be, there’s this thing called the messy middle. And today’s client is sprinting through the messy middle. He’s having massive success.
And maybe I’m wrong, but I think when we first met, I think he was having very little or zero leads from Google. And I think last week, I’m looking at his tracking sheet, I think he received 24 leads. Internet leads just this past week.
So for maybe zero leads a week to 24 leads a week, he’s really heating up. He’s building massive success. Thomas Thill, welcome to The Thrive Time Show. How are you, sir?
Oh, thank you so much, Clay. I’m doing amazing. I’m just enjoying this new life of getting all these Google leads. It’s awesome. Well, let me pull this up real quick, because I want to verify that you are not a hologram or a male model, both of which you could be.
So here we go.
First off, this is your website. It’s bespokerefinement . com.
So tell us about your company, bespokerefinement .
com. What is Bespoke Refinement? What is Bespoke? Just walk us through, what is it that you do at BespokeRefinement . com? So Bespoke Refinement, I started out as a car detailer when I was 14 years old.
And I got into what’s called paint correction, which is perfecting new and used paint jobs. So cars that have imperfections in their paint, primarily exotic cars like Lamborghinis, Ferraris. That’s what I’ve been doing for the last 10 years. And we realized that there is a need for people to have their cars detailed, right? So, you know, paint correction is like a one -time thing, but having your cars repetitively detailed is something that everyone needs, right? Everyone uses a car and everyone has a car that gets dirty.
So Bespoke Refinement, the name came from Bespoke, meaning one -off, we do curated detail jobs for specific customers who have, you know, let’s say you have a stain in your seat. but you don’t want the entire car detailed.
We’ll come and we’ll take care of the one stain. Or if you have a scratch and you don’t want your interior washed, we’ll come out and we’ll take care of the scratch. So that’s what we do, but we’ve gotten ourselves into this niche of working on high -end cars, working on Range Rovers, Porsches, Lamborghinis, Ferraris. And now with all the Google leads, I mean, I’m doing everything. I mean, I’m doing minivans, I’m doing Ford, transit vans, we’re doing everything. Now I’m going to take some notes here and I’m going to pull this up and if it ever feels like I’m taking notes and watching a movie over here, I’m not.
I’m just taking detailed notes while organizing everything. We’re going to go over on today’s show with the limited time we have you here. Again, BespokeRefinement . com. You’re doing the interview today from an actual vehicle. and this is not a backhanded compliment. It’s
It’s because you are literally on the grind all the time. You did not call me and say, hey, could you put me on your show and hype up my business? I called you and I said, brother, you have a 24 times increase in the amount of online leads you’re getting. There’s somebody that needs to hear this show. So let’s go through the steps real quick here. For any client that we work with, we guide clients through these steps.
You can follow along, folks, if you go to Thrivetimeshow . com forward slash free dash resources dot com. Somebody’s driving right now on a motorcycle asking me to repeat that. That’s Thrivetimeshow . com forward slash free. Somebody says, I’m on a skateboard while taking notes with a marker.
Okay, that’s thrivetimeshow . com forward slash free dash resources. You can download the books for free. You can follow along.
We’re going from a book called The Millionaire’s Guide. which is a book that I wrote many years ago, and it’s all about teaching you how to build a sustainably successful company. So if you’re out there today and you’re trying to build a sustainably successful company, you can download for free A Millionaire’s Guide. And if you do download that book, you go to page five, and let’s talk about it here step by step. So one, Thomas, you know where you wanna go. I’m not fishing for the specific numbers, but why is it important for you and your soon -to -be wife to be on the same page about your revenue goals?
Because we both have the same life goals. We both want to have the same things.
We both want to have financial freedom. We want to have time freedom. And so we both have a goal ourselves of how much money we each want to bring to the table each year. And then eventually, once we have a family, Avery wants to be a stay at home mom and so getting on board with and getting on the right page with how much money bespoke refinement brings to the table is really important because eventually. not going to want to work. So.
There it is, and again, I’m telling you folks, if you’re out there today, I wanna be very clear, your wife -to -be wants to be a full -time mom. If you’re out there today and you’ve ever been a mom or you know someone who is a mom, it is a full -time job. And if anybody wants to be a full -time mom, I applaud that. If you wanna be a full -time dad, whatever that looks like. But a business is just a vehicle to help you get from where you are to where you want to be. So box number two, you gotta figure out your break -even numbers.
And for the sake of time we have today, we won’t get into that too much, but you have to know how many sales you need to do to break even. Box number three, if you read the book of Genesis, or Exodus in this controversial book named the Bible, you’ll discover that God set out the pattern that if you want to create like the Creator, you work six days and rest on the seventh. You observe the Sabbath. Now, if you’re somebody who hasn’t read the Bible, you probably don’t know that in the book of Genesis and Exodus, God patterns the idea of working six days and resting on the seventh. If you were born after 1938, you’ve probably heard about the 40 -hour work week, which was a concept introduced in 1938 by Franklin Delano Roosevelt, an outspoken socialist and his lesbian wife. So if you’re out there today and you are familiar with the 40 -hour work week, that’s a socialist concept, but previous to 1938 everybody was focused on making their lives great by diligently working as unto the Lord.
The Hebrew word for work means worship. The Hebrew word for work means worship. And did you know, folks, that in Hebrew the word work means worship and worship means work? What? Think about it. Read it.
Read the book of Genesis. You’ll see it. So define how many hours per week you’re willing to work. I mean, at this point, I mean, are you going two days a week? Are you trying to avoid burnout? Are you going, you know, 10 minutes a day?
How many hours a week are you working? Right now, I’m working between 50 to 60. I was raised by a father who worked in the oil field.
So, he was working seven days a week. He figured out how to work eight days a week. So, because that’s what I was raised on, I will go as long as I have to go, as hard as I have to go in the next three to five years. so that I can build that time freedom. So for me, it’s whatever needs to get done, you know, and even with the tasks that we have with, you know, our homework for the week, right? A lot of times if I’m working seven days a week, working in the business, I have to find that time to work on the business.
So if I work 12 hour days, six days a week, Sunday is spent getting Google reviews, doing all of the SEO stuff, working on all of the things, working on the business. And again, I want to applaud the work you’re doing. I don’t want anyone to think this is a backhanded compliment. I wish more people would get interviewed before they become a super success. I wish more people would be interviewed en route to super success. Now, my thing is I know, and I’m not prophetic, I know which clients are going to become super successful.
And you say, how do I know that? It’s all about work ethic and the ability to diligently knock out action items. And I’ve seen Thomas do this over a period of time. So I know what we’re watching here is a man on the verge of an explosive amount of success.
And in case you missed it earlier, His online leads from Google, his internet leads, are up 24 times. Think about that. OK, next, you’ve got to nail down your unique value proposition. It’s so important, everybody watching today’s show, you figure out what you do uniquely. I mean, this just in, you’re not the only guy in Kansas City that details cars. But what is it that you bring to the table at bespokerefinement .
com that makes you different from your competition? Well, number one, we’re mobile. So we come to you, we come to your business, we come to your house, we’ll come to your work. That’s number one. Number two, we offer free added services. So like right now, all of our clients that book with us, if they have me come out and fix a scratch on their car, they’re getting a free ceramic coating on their windshield.
If I’m cleaning a stain on their seat, they’re getting a free ceramic coating on their windshield.
That’s $100 value. I do it for free. I do that to try to hook the customer. But the primary thing is, Clay, we’re mobile. So we come to you and we offer services that most mobile car washing companies don’t offer, like paint correction, like ceramic coating. We do all of that in your garage.
So you don’t have to get your car dirty, bringing it home after having a detail, like if you would at a shop. Now this guy’s planning a wedding while building a business. I mean, I can give you all the reasons why he wouldn’t be successful, why his life is too stressful to be successful, but he’s finding time. Now on part two of today’s show, just to one -up today’s guest, because we have to do that, I’m going to be interviewing a woman who has seven kids, whose husband worked 80 hours a week. When I started with her over six years ago, Her and her husband, they have seven kids. Her husband had a job that required him to work 80 hours a week, seven days a week, and she has grown her business by 400%, grown her business by four times on part two of today’s show.
Then on part three of today’s show, just to one -up the person that’s gonna one -up Thomas, I’m interviewing a woman who went through a divorce and through the threshold of hell and reached out to us and she’s grown a bakery in Oregon amidst the lockdowns and the COVID -related lockdowns. So let’s continue. This is so important for everybody out there. Take notes, dial in. You either become a victor or a victim. Decide right now, folks.
Box number five, improve your branding. This is what we do as a business coaching service. We do the photography, the videography, the web development, the search engine, videography, all these things. So this website here looks good, but it will always be getting better. Why? Because it’s an iteration process.
Could you talk about that? We have a weekly coaching meeting every single week. And every single week, we’re wanting to make it better.
Every week, we’re trying to improve it. Every week, we’re trying to make the font better. We’re trying to make the mobile version better. We’re trying to make it better. photos to the gallery. We’re adding more testimonials.
Why do we have to iterate and make the website 1 % or 2 % better every single week, Thomas? Because we’re continuing to get clients that check the website more and more. We’re continuing to get leads. And, you know, it’s kind of like going to the gym every day. You know, if you go to the gym every day and you’re constantly working on working your chest or your back or your arms, eventually you’re going to have this perfectly sculpted body. If you go to the gym one time a week and you just do leg press, it’s you’re not going to look very well rounded.
So the website to me is the exact same thing. You have to make sure that you’re checking What do the dropdown screens look like? What do the backlinks look like?
What do all of the booking options look like? The photos, all of that. I want it to look perfect. And one thing that I do is I talk to the customers that book with us online and I say, okay, what did you think of the website? I take constructive criticism. So I say, what do you think needs to change?
And if I start hearing the same thing from two or more people, I take note of that, and those are things that we try to fix on the website. Unbelievable, folks. I wish I could clone this guy. Technically, I think we could clone this guy, but I think it would be unethical. But we’ll continue. So box number five, the branding.
Branding is just what do people think of when they think about your business? When people go to your website, folks, on a scale of 1 to 10, rate your website right now on a scale of 1 to 10. 10 being the best, 1 being the worst. Rate your business cards. Rate your own website. Rate your own business cards.
Just this week in one of our businesses, there’s a light that burned out at one of our businesses. So I have to go fix the lighting. Why? Because it sends a signal to the world that I don’t care about the business if I don’t fix the sign that’s burnt out. These are just things you have to think about. The lobby, the lobby, the decor, the sights, the sounds, the smells, the branding.
Box number six, marketing. This is something that a lot of people want to focus on. I would say 95 % of entrepreneurs that reach out to me want to focus on this and this exclusively. You do not do that, but most entrepreneurs only want to talk about marketing. Marketing is how do you generate leads in a sustainable way?
Marketing is how do you generate leads in a sustainable way, in a turnkey way, where your business will generate leads perpetually without you thinking about it. What are the three best ways for you to generate leads from your ideal and likely buyers in a sustainable way? Thomas, how much has it helped you knowing that you now have a turnkey marketing platform? process in place where you don’t have to think about, geez, I wonder if this ad will work. Oh, boy, I wonder if this billboard would work. Oh, I have an idea.
Why don’t I do an advertisement in this magazine? Hey, I’ve got a good idea.
Why don’t I do a trade show? This just did. We can try this. Hey, let’s make a series of TikTok videos. I know. Let’s make a reel.
I know what we could do.
How much has it helped you to just have a three -legged marketing stool that you know is going to work?
It’s like having a salesman that’s working for me 24 -7.
It’s amazing like getting these leads in from Google because of the work that we’re putting in on the back end is But that’s just it. It’s like having a salesman that’s working 24 seven, getting phone calls at eight o ‘clock at night, getting people that book with me at three o ‘clock in the morning. I love it. And it’s made it to where I no longer have to stress about getting my next job, because before I was a hundred percent word of mouth. And before it was like I would book a job and then I’d be halfway through it and I would be praying that I would have another job after that. So this is just like having a salesman working for me all the time.
Did you just say that before we started working together, your business was 100 % word of mouth? It was 100 % word of mouth. See, folks, that’s where running a business becomes a spiritual experience. that it shouldn’t be. You shouldn’t need to pray every night for leads. They should just come in there.
I’m telling you. And this just in kind of a sad thought, but it is a true thought. Many of the people that occupy the Forbes list of wealthiest people, almost all of them are not Christians. Why am I saying that? Because becoming financially successful has nothing to do with becoming spiritually successful. And I would argue oftentimes the two ideas can be antagonistic.
If you’re willing to exchange your soul to make a dollar, there’s a million ways to do it. But if you’re somebody who wants to not apologize for your belief in Christ, and do a great job and make money. Thomas Phil is somebody you wanna follow. And if you don’t hate yourself, you wanna go to that website right now, bespokerefinement . com. Now if you do hate yourself, don’t worry about it.
But if you don’t hate yourself, you wanna help a friend. How do you help a friend? What you do right now is you go to bespokerefinement . com, you copy that website URL, and just post it on social media somewhere.
And why am I saying that?
Because when you share the URL to somebody’s website, it helps make their website rank higher in the Google search results. That’s why when articles are written about me That’s why they can be so helpful or so harmful, because those links get shared in the air everywhere. So again, if you’re listening to something and you’re going, I want to see this young man be successful, go to bespokerefinement . com and share that link on your social media. The final five minutes we have here for you, you’ve got to build a sales system. That’s kind of where we’re at right now.
You and I are working together now. We’re building a sales system that’s call scripts, recorded calls, one sheets. packages, pricing. That’s kind of where we’re at right now. But over time, we’re going to go from there. We’re going to get into tracking how much money does it cost us to generate a new customer.
We’re going to build repeatable systems and processes so that people that are not you will be able to run the business. And to quote Warren Buffett, I’m not quoting myself. Warren Buffett has a quote he talks about. And again, this is Warren Buffett, one of the world’s most successful people. He has a quote. He says, you want to build a business that’s so good,
that even an idiot could run it because someday an idiot will run it. Let me read the quote here. Warren Buffett says, I try to invest in businesses that are so wonderful that an idiot could run them because sooner or later, they will. An idiot will. I mean, this is some powerful stuff. So I encourage you.
We’re going to be doing this with Thomas over the coming months. We’ll be having Thomas on for some updates. Box number 10, you’ve got to create management systems. How do you hire? How do you inspire? How do you train?
How do you retain? Just this week, a true story of one of my companies, I have an employee who lost their mind. I’ll be vague about it. They’ve lost their mind. When I say lost their mind, they’re going through a lot of life problems. And they presented them to me in the form of, I can’t work this schedule at all.
And I said, well, to work for me, you got to work the schedule, because these are the hours that were open. They did not want to work those hours. And so they were like, well, if I can’t work the hours I want, I can’t work there. And I’m going, no problem. But the store hours don’t change. And so by having systems in place, we were able to offer this person the opportunity to stick within our schedule or go somewhere else.
But the business didn’t stop because the systems were in place. Box number 12, you have to create a sustainable, repetitive weekly schedule. Box number 11, you have to create a sustainable, repetitive weekly schedule. Box number 12, you’ve got to create a system for onboarding, hiring, inspiring humans on the planet Earth.
This just in.
Box number 13, you’ve got to create accounting systems and processes. And box 14, you’ve got to design a life that you love. So you’ve got to block out time for your faith, your family, your finances, your fitness, your friendship, your fun, your F7 life.
What? You’ve got to design a life you love. So you’ve got to carve out time to block out time for what matters because what gets scheduled gets done. So you’ve got to block out time for your faith, your family, your friendship, your fitness, your finances, your fun, your focus. Folks, marinate on it. Think about it.
This could be you. So Thomas, still, I want to give you the final 60 seconds here. For anybody out there who’s going has not experienced the business coaching services that I provide, what has the business coaching service meant to you or how has it impacted your life thus far as you’re building this business? Best way I can describe it, you obviously hear the word coach. And I used to think that having a business coach was like, you know, you see on social media, the guy who rents a supercar and he stands next to it and he’s talking about his business coaching service and he’s never owned a business.
And I used to think that that’s how they all were. And I was so wrong. It’s literally like having someone in the backseat of my car that’s constantly clapping for me, that’s cheering me on, that’s saying, hey, did you get this? Did you get this?
Did you get this? And I’m to a point now, like yesterday, I had this conversation with Avery, my fiance. I’m so overwhelmed with the amount of work that I have coming in that I now have to get more structured with how I schedule my work. And that’s something that seven, eight months ago, I didn’t have that problem. Seven, eight months ago, I had to figure out how I was going to find my next job. So this has gone so fast and I cannot wait to see where this goes in the next year, two, three years.
You are a, Clay, you are a partner for life. with me and with Avery. Like we’re going to go through any business we ever start. You’ve proven to me that you are, you’re, you’re, you’re the master. Well, you know, this is interesting. Um, I, uh, don’t ever go to weddings, but I am going to your wedding and my wife says, do you want to go to their wedding?
I go, I do want to go to their wedding. And my wife says, you want to go to a wedding? You haven’t been to a wedding. Like, We’ve only been to like, I mean, we’ve been married 24 years. I think we’ve been to like four weddings. I just won’t go to weddings.
And I just won’t. And she said, you want to go to their wedding? I said, yeah. These guys are good people. They’re diligent people. In the Bible, in the book of Proverbs, it says that a diligent man will stand before kings.
Let me look it up. I never want to misquote the Bible. But it says, a diligent man shall stand before kings. Where does it say that? In the Bible. What part of the Bible?
Proverbs. Where in Proverbs? Proverbs 12, 24 says, a diligent man Will rule but laziness ends in forced labor. Let me try it again the soul of the slugger This is proverbs 13 for the soul of a slugger desireth and hath nothing But the soul of a diligent man shall be fat and it says a diligent man a diligent man shall stand before kings What am I saying? I’m saying is that there’s a lot of people that reach out to me for help, but the diligence is in question And I have to kind of coach that or teach that or try to inspire that. But that is not the case with you.
You and your fiance are diligent doers. Proverbs 22, 29 says, seest thou a man diligent in his business? question mark, he shall stand before kings. He shall not stand before mean men. And I’m just telling you, I’m not a prophetic person, but I’m telling you folks, you might’ve heard it here first right now. This is going to be a man who’s going to have locations all over the cross the United States.
He’s going to start off locally, then he’s going to grow regionally.
It’s going to be massive. I remember thinking the same thing when working with Oxifresh, by the way, oxifresh . com now has over 500 locations. I remember thinking, wow, this brand is going to be nationwide in the air everywhere. Now they have 500 locations.
I have the same feeling, The same energy, the same quantitative data that leads me to believe you are on the verge, folks, of watching our next super success story. Everybody out there, if you don’t hate yourself, and I know you don’t, go to bespokerefinement . com, bespokerefinement . com.
And again, for anybody out there that wants to know one final question, when we first started with you, how many leads were you getting from Google, and how many did you get last week? So when we first started with you on a weekly basis, how many leads were you getting from Google, and how many are you getting now?
I was at zero. Didn’t even have a website.
And last week, we got 24. And yesterday alone, I booked four jobs from Google. Just yesterday alone. Bam! Hey, Thomas Still, thank you so much, brother. We’ll talk to you on our weekly coaching call.
Have a great day.
Thank you, Clay.
Appreciate you, man.
Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens.
I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?
His entire life, Clay Clark, his entire life is marketing.
4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this.
I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So and the phone’s blown up. Everything’s just blown up. You’re right. It is like a rocket ship.
So we’re pinching ourselves actually. I learned at the Academy at King’s Point in New York.
Acta non verba. Watch what a person does. not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection .
com and I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends. And I said, what book would you recommend that I read? I’m a 15 year old asking this question, true story. And I kept being told you got to read. Hello, hello, hello, Robert Kiyosaki, Rich Dad Radio Show.
It’s an exciting time. Also, I think a treacherous time, a spooky time also, but it’s all worth it. know, danger is a good time. Today, my guest is Clay Clark. And I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I want to talk to Clay this morning is a very important subject called study.
And the reason I say that is things are changing so fast, and many people are completely missing the show. You know, things are changing at rapid, rapid, rapid speed. Technology’s changing. As I went to Tulsa, well, again, with Tom Wheelwright and Eric, Eric Trump. And the thing I was so impressed about, Clay, is this word called study. I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are.
But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here. We show our books here.
This is how I study. You know, this is the creature from Jekyll Island. It’s on the Fed. And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma.
He’s built this huge compound out there. And you guys start at five o ‘clock in the morning. That’s not by Zoom. They drive there. They show up five o ‘clock, bright -haired, bushy -tailed, and all this. And they’re on fire.
Your group is on fire.
So that’s what was unclear.
This technology, you tell your group, I was so, so impressed.
Because like I said, studies became a bad word.
I got into fights in my own company because our staff didn’t want to study anymore. And I just, I don’t know how they can not do that. So Clay, anyway, welcome to the Rich Dad Radio Show.
That’s what I want to talk to you about is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I want to know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean.
I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state, so Kentucky, Ohio, Indiana. We were getting a phone call, and we were like, why is someone calling our business line? That’s unusual. And we picked it up, and it was a lead. I mean, it’s been incredible, Clay.
We’ve gone from zero to 100 % growth. We’re a full functioning company. It’s great. We’re blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to.
And so we’ve been making phone calls. We’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do.
And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant like. of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious. They’re fun.
They’re educational. They’re so good that even my teenagers like them. And I would say don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business.
It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us?
And I will say he is incredibly, incredibly encouraging all the time. And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone.
It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace. But that next week he’s drilling us again, like pushing us to go harder. Our no brainer offer is we are offering your first clean for a dollar.
And that sounds absolutely insane.
It even sounded insane when I was talking over it with our business coach.
And I will tell you that that has generated some of our hugest clients. I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.
And we were surprised how far that Dollar Clean got us.
How important has it been for you to work out that scripting even though you offer a dollar for the first clean?
How important? has it been for you to nail that down? It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.
And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that. But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.
Had you ever been an entrepreneur before starting this particular business? No, never.
Did you ever think about wanting to own your own business someday?
Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely. I’ve probably been dreaming about it for about 10 years. Okay. And let me go to your daughter here.
Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much?
Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. www . whistlewhileyouclean . com. Honestly, the hardest thing was getting over the fear.
It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this, you’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business. Clay, you’re an entrepreneur. I’m an entrepreneur.
And as they say in Stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York. I had appointments with Naval Academy and Kingspoint Merchant Marine Academy.
And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show, and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations.
My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas. We have probably grown Probably five times.
We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. And the coaching is just great because there’s accountability. And it’s just a fantastic way to grow your company.
Having a relationship with Thrivetimes, it’s just been amazing for multi -claim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video.
That’s not what we do. What we do is commercial janitorial service. And you guys were the experts on marketing and you teach me and hold my hand and show me how to do it right.
And therefore, now my company is much, much larger.
Folks, on today’s show, we’re joined by a real client. He may look like a male model.
He may look like a hologram, but he’s a real person.
He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show, Kevin.
Welcome on to The Thrive Time Show.
How are you, sir? Clay, I’m doing great. Had a great Christmas holiday. And I’m glad to be here. OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas, and the name of our company is MultiClean.
We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas.
And how long have we worked with you approximately at this point, sir?
It’s been about seven years.
seven years. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs.
I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.
So this guy’s like the greatest marketer you’ve ever seen, right?
His entire life, Clay Clark, his entire life is marketing.
4 ,000%. from February to February. Now, I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself, and if I cry, forgive me.
In the last two and a half days, we have bettered our entire month of February in the last two and a half days.
So, and the phone’s blowing up. Everything’s just blowing up. You’re right, it is like a rocket ship. So, we’re pinching ourselves, actually. I learned at the Academy, King’s Point in New York, Octononverba, watch what a person does, not what they say. But I recognized at the age of 15, I’m going, you know what?
I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection . com and I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends. And I said, what book would you recommend that I read? I’m a 15 year old asking this question, true story.
And I kept being told, you got to read Hello, hello, hello, Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today, my guest is Clay Clark. And I was, I was, I went out with Tom Wheelwright to visit Clay with Eric
Trump also. And the reason I wanna talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast and many people are completely missing the show. You know, things are changing at rapid, rapid, rapid speed. Technology’s changing. So I went to Tulsa again with Tom Wheelwright and Eric Trump.
And the thing I was so impressed about, Clay, is this word called study. I don’t know, you guys must be in your water or something, Clay. But boy, I was so, so impressed how big you guys are. But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire.
And you start your classes at 5 in the morning. Now, let me talk to you about study here. We show our books here. This is how I study. This is the creature from Jekyll Island. It’s on the Fed.
And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there. And you guys start at 5 o ‘clock in the morning. That’s not by Zoom.
They drive there. They show up 5 o ‘clock, bright -haired, bushy -tailed, and all this.
And they’re on fire.
Your group is on fire.
So that’s what was on clay.
This technology, you tell your group, I was so, so impressed because like I said, studies became a bad word. I got into fights in my own company because our staff didn’t want to study anymore.
And I just, I don’t know how they can do that. So Clay, anyway, welcome to the rich dad radio show. That’s what I want to talk to you about is how do you do it?
Five o ‘clock in the morning, you have hundreds of them. showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean.
I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual. And we picked it up and it was a lead.
I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like 100 percent growth. Like we’re like a full functioning company. It’s great. Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100.
So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see.
And then we also upload a lot of images of the things that we do. And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious. They’re fun.
They’re educational. They’re so good that even my teenagers like them. And I would say don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business.
It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, Do we want him to be like a drill sergeant with us?
You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time.
And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace. But that next week he’s drilling us again, like pushing us to go harder.
Our no brainer offer is we are offering your first clean for a dollar.
And that sounds absolutely insane.
It even sounded insane when I was talking over it with our business coach. And I will tell you that that has generated some of our hugest clients.
I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.
And we were surprised how far that Dollar Clean got us.
How important has it been for you to work out that scripting even though you offer a dollar for the first clean? How important has it been for you to nail that down? It’s been really important because it kind of it hones in so that you’re not just
all over the place when you’re trying to explain what it is that you do. And a lot of times, it’s like you’re a good person offering a good product, and you have integrity and you want to communicate that.
But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way. Had you ever been an entrepreneur before starting this particular business?
No, never.
Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely. I’ve probably been dreaming about it for about 10 years. Okay. And let me go to your daughter here.
Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. www . whistlewhileyouclean . com.
Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this. You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business.
Transcribed with Cockatoo