Cleaning Business Podcast | Clay Clark How to Live an Epic Life | 7 Clay Clark Client Success Stories

Transcribed with Cockatoo

Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York.

I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects.

You know what I mean? People rave about what they learn from you.

So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.

In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.

What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.

And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.

Ladies and gentlemen, please welcome to the show Kevin. Welcome on to The Thrive Time Show.

How are you, sir? Clay, I’m doing great.

I had a great Christmas holiday, and I’m glad to be here.

OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is MultiClean.

We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.

And how long have we worked with you approximately at this point, sir?

It’s been about six, seven years. Who’s ready to rock today, Fire Nation? Jolly Doom is here, and I am fired up to bring you our featured guest today, Clay Clark.

Clay, are you prepared to ignite? I am prepared to ignite.

I’ve almost worried. Clay’s life thus far has been nothing short of epic. He started his first business out of his Oral Roberts University College dorm room at the age of 18. He was named to the Tulsa Metro Chamber of Commerce Entrepreneur of the Year at age 20, and the Small Business Administration named him Oklahoma’s Entrepreneur of the Year at age 27.

Clay, I’ve given Fire Nation just a little insight, so share more about you personally that expound upon the biz. Well, in a nutshell, I’m a father of five, and I grew up with very limited financial resources, and I had this big goal to hire my dad someday. And so I hired my dad and then I basically built a company called DJ Connection and we did about 4 ,000 weddings and receptions if you can imagine that every year, 4 ,000 parties and corporate events. And that business did really well, and I sold that company. And then I got involved in dentistry and orthodontics and neurology and all different, a lot of medical things. And then I started working as a consultant in different industries.

And so today, basically, I’m a consultant and I travel around the country, helping people grow their businesses when they feel stuck and they need to build a scalable and duplicatable business model with very specific processes to help them grow on a daily basis. Well, Clay, I love your energy. I love your passion for what you do. I love the fact that you’re a father of five. And, you know, we’re going to dive into your journey specifically in a minute here.

But before we do all that jazz, Clay, we always start with a success quote and why specifically you chose it. Well, my success quote that I tell all my clients and I try to live by is goat plus boom equals pod. And I know on the outset, that doesn’t make a lot of sense, but GOAT stands for greatest of all time, plus BOOM stands for big, overwhelming, optimistic momentum equals your possibilities, options, and dreams. And so I always tell people, if you find yourself stuck in your business, find somebody who’s the greatest of all time in that business, or one of the greats, and study them, because goats can climb mountains easily, and they’re able to, they’ve already been to the top. So find the greatest of all time, study a mountain goat, and then you’ve got to bring them You’ve got to bring that big, overwhelming, optimistic momentum, that kind of passion that you bring on your show every time.

You have to bring that or nothing will happen. And if you do all that, then you can start to achieve your big possibilities and have more options and really start to achieve your dreams.

That’s how I tell clients to do it. Goat plus boom equals Podfire Nation. Love that, Clay. Let’s now shift a little bit, Clay, because what we do here at Fire Nation is a little unique, because we really focus on the stories. Right now, people are like, wow, Clay, he was Entrepreneur of the Year at age 20. Oklahoma’s Entrepreneur of the Year at age 27.

He’s starting businesses at age 18. This guy’s a rock star. There’s a little bit of a chasm that happens sometimes when listeners hear someone like yourself, Clay, who just seems to have been on fire, literally, for your whole life. But, you know, we have our ups, we have our downs, and I want to talk now about one of your downs, a failure, a story, Clay, of a time that you failed. Take us to that moment.

What happened? Well, what happened was I was dating a girl who I tricked into marrying me. So we’ve been married now for 13 years. But she was a really attractive cheerleader. And I kind of got one of my roommates to convince her that I was dating material. So he kind of did their whole referral move.

But I was dating her. And my roommate, who I’ve been friends with since I was a little kid, he just died in a car accident. And I also got kicked out of college at the same time. So I’m getting kicked out of college. I’m trying to get married. So I got all these things that are going on.

My best friend just passed away. This all happened within like a two and a half month period of time. And so I found myself living in an apartment in Oklahoma without air conditioning. So without exaggeration, it was probably 95 degrees. And I’m on the second story of a two story apartment complex that was in a pretty not rough area, but just the nicest.

And I basically had to figure out a way how to live off my fiance’s meal plan. So she brought me bagels and I ate 96 cent chicken panini and the budget gourmet, which is an oxymoron, but the budget gourmet section of the of the Walmart. So heavy sodium intake there. And I just struggled and I really didn’t know what to do. I hadn’t found a goat in my life yet.

I didn’t really have any big mentors and I really struggled for a while there. Now, one thing that I really want to drill in on here, Clay, is what you just ended there with. You didn’t have any mentors. And this comes up time and time again when we start talking about my past guests’ successes and their aha moments.

It’s because they were able to find that right mentor who was able to guide them in the right direction and just do really powerful powerful things, you know, my launch into outer space clay came directly from my mentor that I locked in day one and it’s just so important, so critical, you know, that’s what I’m really taking out, you know, of your struggle stories is that, you know, that was one thing that you were really lacking in life and can you speak to that? Yeah, well, what happened was is I realized that I was not going to get ahead if I didn’t take a different path up the mountain, so to speak. So I was looking for my goat. I was looking for a guy who had been there. And I reached out to a guy by the name of Clifton Talbert. And for any of your listeners who want to Google the guy, his name is Clifton Talbert, T -A -U -L -B -E -R -T.

And Clifton was one of the guys who launched the Stairmaster. But what makes his life really impressive is he always tells people he’s been black his entire life, but basically he’s an African -American guy. We’re not really sure how old he is. He’s around that Yoda age. But Clifton basically could not go into banks during the time that he was raised in Glenallen, Mississippi, because if you can believe it or not, segregation was still legal. And today he actually owns a bank.

So for him, I thought, man, this is a guy whose life was made into a major motion picture called Once Upon a Time We Were Colored. He’s a bestselling author. He launched the Stairmaster. He wasn’t allowed to go into banks, but now he owns a bank. Surely he can teach me how to get out of this rut. And he systematically taught me what to do and what not to do and sort of served as my as my Yoda.

And sometimes he would talk and kind of riddles and quotables. And I just I was having a hard time kind of grasping what he was saying.

But the profundity of what he said changed my life. It really gave me a map on how to get from point A to point B. So, Clay, one thing that I like to say to Fire Nation is, you know, my listeners, my lovely Fire Nation, when you’re looking for that mentor, You need to find people in your industry, in your niche, where you want to find people where they are right now is where you want to be. And those are the right people that can give you the skill sets, that can open up the connections and the doors and build those relationships for you as you go forward. That’s exactly what my mentor, Jamie Tardy, did. She was a successful podcaster, so she had the inroads for me to follow in her footsteps, to avoid her mistakes, to leverage her connections, to become a successful podcaster.

So, without stealing that clay, what’s another way that people who are listening right now can get out there and find the right mentor for them? Well, one of the things that we’re working on, and I don’t want to advertise this too much, but our website that we’re building, the Thrive15 . com, we travel all around the world and we interview millionaires and everyday success stories so they can kind of be like a virtual mentor for people. But if you didn’t have that or you didn’t like that or you didn’t want to do that, what I honestly have done in my career is I’ve made a big list of people who are very successful. I try to make a list of about 10, 15 people on my list, and I literally cold call them. I dial and smile until I call them all.

I basically call them until they cry, buy or die. And I try to set an appointment up with somebody who’s had admirable amounts of success. So one of them would be David Green, the guy who launched Hobby Lobby. Yeah. And he’s, you know, his company produces billions of dollars. And regardless of what people think about his politics, he’s built success from nothing.

And when I sat down with him or I’ve sat down with George Foreman or David Robinson or some of these bigger name people, each one of them has they’ve already gone through the struggles. And so we just have to be diligent enough, in my mind, to fail enough to put enough mentors on that list. And I would literally call them, email them, and I would just keep harassing them until they would say yes or no. When I got them on the phone, I would say this. I would say, hey, I realized that such and such is super busy. but I would be happy to donate $500 to their favorite charity for 10 minutes of their time.

It would just mean the world to me, you know? And I would sit down with them, and I would sit down with my list of questions, and I found that most of the time they were very generous with their time once they knew that I was serious, and they would sit there and answer questions that I had been struggling with for months or years a lot of times. So, there’s a lot that I want to pull out of there, Fire Nation. Number one, I love you brought up George Foreman. I mean, that guy, you know, I only knew him as kind of a boxer and then the guy at the Foreman Grill, but he was recently interviewed on Robert Kiyosaki’s Rich Dad Radio podcast. In that interview, Clay, it was unbelievable to hear the words coming out of his mouth and to hear his journey and to hear how he got to where he is today.

That is a must listen, Fire Nation. You need to check out the George Foreman interview. I would love to get him on the show at some point. What I love about your point, Clay, is that, listen, I mean, Fire Nation, reach out to people. Even if you are 99 .9 % positive they’re going to say no, guess what? They might be able to give you some amazing suggestions about who would be available to

mentor that they know, because of what you’re sharing with them, that would be a great mentor fit. I do this all the time. I no longer do one -on -one mentorship, but when people reach out to me to be a mentor to them, I have to say, unfortunately, no, but here’s a list of two or three people that would love to have a 15 -minute chat to see if they’d be the right fit for you and vice versa, and that gets people off and rolling in the right direction. So great people. points, Clay, and let’s shift now. Let’s do a little transition to the other end of the spectrum, which is an aha moment, a light bulb that’s gone off at some point in your journey.

And I mean, Clay, you’re a spark plug, my friend.

I mean, you have light bulb moments every day, but I want you to break it down into one story, one light bulb moment that you think will really impact our listeners. So tell us that story and then walk us through the steps you took to turn it into success. Well, one of the bosses I had, there was a time in my life that I was practicing what I called a dark art of jack. I was just not being very diligent, I was not working very hard, and I worked at a call center where we made largely commission. And my boss, Jeremy Thorne, he pulled me aside and said, listen, you got a lot of energy, you got a lot of passion, but it’s not guided. It’s not directed.

And you can work here for 10 years and never make any money, or you could make a lot of money quickly, but you need to focus your energy, man. So you have to read this book called Think and Grow Rich by Napoleon Hill. And I said, think and grow what? He says, think and grow rich. You have to read this book. And I just thought it was a stupid title, probably an old, obscure book.

Well, as I’ve traveled around the world, I’ve discovered that it seems like more millionaires have read that book than any other book. But I’m reading it and it talks about the power of the mastermind and how you have to surround yourself with people who you can engage in a mutually beneficial and sustainable relationship with. It talks about your definite chief purpose. And this little concept called over deliver and that was my aha over Deliver the idea that you should try to exceed the expectations of each and every person that you come in contact with Not for their benefit actually but for you I mean the most selfish thing that you could do is to wow every single customer because they can’t keep themselves Because of the law of reciprocity just like the law of gravity it has to happen It’s a law, the law of reciprocity. It will ignite in them the feeling that they should repay you in some way.

So it’s bizarre.

I started realizing, I set this little DJ company, and I realized if I promised the bride I would DJ from 4 o ‘clock until 8 o ‘clock or from 6 to 10, I’m going to stay an extra two hours late. I’m going to give them a copy of all their favorite songs we played and I’m going to send them a gift certificate after the wedding because I’m selfish and I know if I wow them they can’t keep from telling their friends. Over delivering Fire Nation, it’s something that so few people do. And that law of reciprocity, Clay, is so, so critical. I mean, it’s things that we’re working into entrepreneur on fire, every way, shape and form. You know, before when people would join Podcasters Paradise, you know, they would join our community, which is, you know, how to create, grow and monetize your podcast, they get a nice little welcome email, and then it’d be up to them to go in and enjoy the amazing tutorials and the Facebook group and whatever it is.

But you know, where’s the over delivering there? You know, So where’s the wow? And that’s one thing I love talking about, Clay, is how long does it take your clients to get to wow? And so now we’ve implemented a number of things about overdelivering. Now people get a personalized video from me thanking them for joining and coming on in. They get the opportunity to sign up for a one to two minute phone call with me.

It’s just a quick chat, just me saying hello. I mean there’s a lot of people that join. I can’t have these long conversations, but I want to just say hi and just thank them in person. And then we send out a nice welcome welcome card, and a brownie. just say, hey, you guys are amazing. Thank you for joining.

Have this brownie in paradise for us. You know, hopefully you can still fit in your bikini or bathing suit afterwards, you know, just like a little bit of a joke. And that’s what it’s all about, is over delivering. And I love the fact, Clay, you use the word focus, my favorite word, my acronym, follow one course until success.

And Clay, a quick side note, you love Think and Grow Rich by Napoleon Hill. Have you read or listened to the book Outwitting the Devil by the same author? Yes, and I named my son after Napoleon Hill, just so you know. My son is Aubrey Napoleon Hill Clark, and I actually got a chance to meet the director of the Napoleon Hill Foundation a while back because he had heard of that story.

But I am 100 % a believer, and Outwitting the Devil, to me, was such a powerful book because we all tend to drift if we’re not focused, as you said. And I 100 % agree with what you just said about the importance of focus. Love it, Clay. And I love the stories that you tell, my friend.

So tell us another one. This one’s going to be a moment in time, your proudest entrepreneurial moment. Recently, when we were building our online website, Thrive 15, I was sitting down with a guy by the name of Dr. Zellner. And I had asked Dr. Zellner, we’ve put millions of dollars into the site and we’ve invested, my wife and I have invested in the business as well as our partners. And when he said that he was willing to take the job as the CEO of the business so that I could focus on the operations, to me that was like Big thing because I’d always been chasing him as a mentor and trying to pick his brain and doctors elder did just see a good idea Your listeners get an idea Legs Otica is the company that sells glasses frames They’re the ones who basically make the frames that you know an 80 % of glasses people who wear eyeglasses they make those.

He’s the top Lexotica optometrist, the top selling Lexotica optometrist in the country and he has one of the top auto auctions in the country and he has one of the top sleep centers in the country and the top chiropractic businesses in the country. Very successful guy. And so for him to say, I want that job. I want to team up with you. I love your idea. I’m going to do it.

To me, I mean, I literally cried when it happened. And this was just like, you know, I’d say eight weeks ago. So, I mean, I think we have those.

I think people like yourself that are pursuing big goals and your listeners, anybody listening to this, if you’re focused and you’re following that one course until success, if you’re doing that, you should have those in my mind pretty regularly. You know, every couple of months, you should have one of those moments where you have to pinch yourself and go, man, this is awesome. Absolutely love that, and you know, Clay, speaking of pinching yourself, I mean, you’ve been delivering so much value, and you know, I actually kind of love to say this, is that Fire Nation, when you create something amazing, it’s actually your obligation to share it with the world. It’s your obligation to really talk about this thing that you’re doing that could change lives, that could change people’s ways of thinking, that could improve lives.

So Clay, let’s bring things to present times, and let’s talk about Thrive 15. What is the one or two things that you have going on within Thrive 15 that just is really firing you up? Well, the thing about Thrive 15 that’s interesting is that if you want to go to business college, business college takes a ton of money and a ton of time. But I bet you 90 % of the people listening to this have very little time, because if you’re an entrepreneur, I mean, you’re focused, but you’re going. I mean, you got a lot of stuff to do. And a lot of entrepreneurs have very little money.

And so we created Thrive so that anybody listening to this right now, anybody on the planet who is a member of the military, retired, active, reserve, it’s free for you. Thrive is free for you and your spouse. You just go to thrive15 . com and you click there and we teamed up with the Chamber so it’s free. It’s just free for military. And for anybody else, it’s in beta so it’s $2 a month.

But it’s fun because David Robinson, a guy I grew up cheering for, NBA Hall of Famer. David called, he’s now on the team, he’s excited about the military stuff, he teaches leadership up there. A lot of people don’t know, he’s built a $300 million business since retiring from the NBA. So David and Ali Cockrell, the guy who managed 43 ,000 employees as the head of Walt Disney World, he’s teaching management. I mean, these are in -depth courses that you would normally have to pay $90 ,000 a year if you wanted to go to Wharton or $60 ,000 at Stanford. You can get it for $50 a month.

You can cancel whenever you want. And so Mike Posner, who writes songs now for Justin Bieber and Labyrinth and Snoop Dogg, he’s teaching up on how to do social media marketing. And then we just got a call yesterday from Michael Levine, and he actually was the publicist for P. Diddy and Michael Jackson and all these big people, you know, one of the top publicists in the country now wants to be on the program. So this big momentum is happening. And then when I’m talking to the thrivers, the people who are actually on the site, we have couples who are now telling me they’re turning off TV entirely. And they’re listening to programs like yours and thrive.

And that’s all they’re doing. They’re basically going, Hey, the world has such a negative bias. And there’s so few people who are achieving success that I really know what I’m gonna do instead of watching the news. I’m going to log on and watch my courses diligently for 15 minutes a day at Thrive15 . com. And then we tell them, we say, you need to listen to podcasts, whether it’s yours, or we just tell you, you need to, if you’re going to be successful, so few people are successful that we really have to have a success bias and crowd out all the negativity around us and all the doubters and all the non -believers with infinite amounts of positivity and turn your turn your job around.

into your learning time.

That’s why I’m so excited about what you’re doing, my friend. I mean, you guys, the energy you bring and the passion, that’s powerful, but the depth of what you’re doing is powerful, too. And that’s really what we’re excited about, is seeing people change their lives. No, I love that, you know, making your car your learning university. I believe it was Zig Ziglar who said that and it’s just so true and so powerful. And, you know, I want to thank you, Clay, for first off, your kind words about Entrepreneur on Fire.

Thank you for that. But, you know, number two, you know, for what you’re doing for the military as well. You know, I am an officer. I spent eight years as an army officer, did a 13 month tour of duty in Iraq. So, you know, military veterans in the military in general will always be very near and dear to my heart. So, you know, like David Robinson, like I really commend you for doing that.

And real quick, just, you know, the thrive 15. So the 15 part of it, that is for, um, a 15 minutes of focus attention per day. Is that kind of what’s the whole premises? Well, as we’ve studied, you know, I’ve studied these millionaires and success stories for the better part of the last 15 years. I’ve noticed that all of them take at least 15 minutes a day of focused, devoted attention to focus on self -improvement. And so at Thrive, we’ve broken up complicated courses like search engine optimization or how to do a merit -based pay program or how to set up an employee stock ownership program.

We help the business do that. You can go in there and learn those things in 15 minute bites. And then every five minutes, it interrupts the listener, it asks them a question, or the viewer, it asks them a question. If they get it right, they get points instead of grades. And whoever gets the most points, they can win a minimum of $15 ,000 to grow their business.

That’s given away every six months.

So you’re kind of learning.

And this month, we’re giving away $30 ,000, actually on December 1st, because that’s how much the, it’s kind of an amount that goes up all the time based on the number of people on the site. And so this month, it’s actually a $30 ,000 prize. Wow. So Clay, a lot of exciting things going on. at Thrive 15, Fire Nation. It behooves you to check things like this out.

I mean, specifically working on your own self -improvement 15 minutes a day. It’s that slight edge that Jeff Olson writes so eloquently about. It’s the compound effect that Darren Hardy writes so eloquently about. These are the small things that you’re doing every single day that are going to result in massive results down that road. And you know, Clay, what I love to say is what’s easy to do is also easy not to do. And so the sad thing is, most people choose not to do it because it’s easy not to do it.

But guess what? It’s also easy to watch 15 minutes of Thrive 15 a day. And those people that take that easy route to do it, those results that you’ll see could literally be phenomenal. And Clay, we are about to enter the lightning rounds. But before we do, let’s take a minute to thank our sponsors. Back in the late 1900s, when weblogs began to appear, authors had little to say over how content was displayed.

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com slash fire. Clay, welcome to the lightning round, where you get to share incredible resources and mind -blowing answers. Sound like a plan?

Boom.

What was holding you back from becoming an entrepreneur? I think it was not having enough faith in myself and not knowing specifically what to do. What is the best advice you’ve ever received? Rich people have big libraries. Poor people have big TVs.

Share one of your personal habits that you believe contributes to your success.

I spend three hours a day every single day mapping out my day before I see another human. Do you have an internet resource like an Evernote that you can share with our listeners?

I’m a big Google Doc guy.

I love to have a to -do list for all the members of my staff and I follow up with all 50 of them through a delegation system that I use on Google Docs.

Love it. If you could recommend just one book for our listeners, Clay, what would it be? Think and grow rich, and if you are still motivated, read my book, Thrive. Love it. Well, Fire Nation, I know that you love audio, so if you haven’t already, you can get an amazing audio book like this one for free at eofirebook . com.

That’s eofirebook .

com. And Clay, this next question’s the last of the lighting round, but it’s a doozy. Imagine you woke up tomorrow morning in a brand new world, identical to Earth, but you knew no one. You still have all the information all the experience and knowledge you currently have, your food and shelter taken care of, but all you have is a laptop and $500. What would you do in the next seven days? I would do three things.

First off, I would go out and buy some nice clothing. Now in San Diego, you don’t have to wear a tie. Maybe Tulsa, you have to wear a tie. But I would look sharp, dress how I want to be dressed so people think that I’m not homeless. At least I can trick them so that people would have a high first impression of me.

The second is I would then cold call a goat, a greatest of all time.

Try to find a mentor who can guide me and I would tell them my plight. And third is I would go up to thrive15 . com. I would put in my promo code EOF so I can check out Thrive for 30 days. as much as I can and then realize I’m out of money, but hopefully at that point I know enough that I can cancel and move on. Wow.

I mean, Clay, I love how you deliver, my friends. And Fire Nation, I hope you caught that at the end there. If you go to thrive15 . com and use promo code EOF, boom, 30 days for free.

And, Clay, let’s end today literally on fire with you sharing just one one parting piece of guidance, the best way that we can connect with you, then we’ll say goodbye. Piece of guidance I would have for anybody is I would encourage you to wake up every day and contrast where you are versus where you want to be.

write down three proactive steps that you can take each day to get there. If you just do that every day for the rest of your life, you’ll have a happy life and probably a happy wife too. And then if you want to learn more about me, you can go to thrive15 . com. You can check us out there, you can find us online, and if you want to send some massive quantities of complaints to me, you can also email those to info at thrive15 . com and they’ll get to me.

Fire Nation, you are the average of the five people you spend the most time with, and you have been hanging out with Clay and myself today, so keep up the heat. and head over to EOFire . com, just type Clay in the search bar. His show notes page will pop right up, again, with his book recommendation, resource, and of course, so much more.

Fire Nation, don’t forget, Thrive15 .

com, promo code EOF. Check it out for 30 days. It is literally risk -free. And Clay, thank you for sharing your journey with Fire Nation today. And for that, my friends, we salute you, and we’ll catch you on the flip side. Take care.

Clay Clarke is here somewhere.

Where’s my buddy Clay? Clay’s the greatest.

I met his goats today. I met his dogs.

I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clarke, his entire life is marketing.

4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this.

I don’t think you know this.

I’m painting myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. And the phone’s blowing up. Well you’re right. It is like a rocket ship. So we’re pinching ourselves to actually.

I learned at the Academy King’s Point in New York Octa nonverbal. Watch what a person does. not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection .

com. And I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends. And I said, what book would you recommend that I read? I’m a 15 year old asking this question, true story. And I kept being told you got to read.

Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today my guest is Clay Clark and I went out with Tom Wheelwright to visit Clay with Eric Trump also.

And the reason I wanna talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast And many people are completely missing the show. You know, things are changing at rapid, rapid, rapid speed. Technology’s changing. As I went to Tulsa, well, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study.

I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are. But what really impressed me was You have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here.

We show our books here. This is how I study. You know, this is the creature from Jekyll Island. It’s on the Fed. And Clay’s doing the same thing. We study.

So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there. And you guys start at five o ‘clock in the morning. That’s not by Zoom. They drive there. They show up five o ‘clock, bright -haired, bushy -tailed, and all this, and they’re on fire.

Your group is on fire. So that’s what was unclear. This technology, you tell your group. I was so, so impressed because, like I said, studies became a bad word. I got into fights in my own company because our staff didn’t want to study anymore.

And I just, I don’t know how they can not do that.

So Clay, anyway, welcome to the Rich Dad Radio Show.

That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study.

Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know. Give us a little bit about your background.

My name is Karime Schofield, and the name of our company is Whistle While You Clean. I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual.

And we picked it up and it was a lead. I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like one hundred percent growth. Like we’re like a full functioning company. It’s great. Like we were blown away at that.

well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something.

And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences.

They are hilarious. They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say, don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses.

If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us?

And I will say he is incredibly, incredibly encouraging all the time. And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a chat. with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace.

But that next week, he’s drilling us again, like pushing us to go harder.

Our no brainer offer is we are offering your first clean for a dollar.

And that sounds absolutely insane. It even sounded insane when I was talking over it with our business coach. And I will tell you that that has generated some of our hugest clients.

I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.

And we were surprised how far that Dollar Clean got us.

How important has it been for you to work out that scripting? Even though you offer a dollar for the first clean, how important has it been for you to nail that down?

It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.

And a lot of times, it’s like, you’re a good person offering a good product, and you have integrity, and you want to communicate that.

But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way. Had you ever been an entrepreneur before starting this particular business? No, never.

Did you ever think about wanting to own your own business someday?

Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely.

I’ve probably been dreaming about it for about 10 years. Okay, and let me go to your daughter here.

Had you ever thought about

wanting to team up and open your own business or was that something that you were maybe excited about or not? Not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. www . whistlewhileyouclean .

com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this. You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process.

Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business. You’re an entrepreneur. I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U .

S. Merchant Marine Academy at Kingspoint, New York. I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says.

Watch what they do. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you.

So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma. and Kansas, and soon to be Arkansas. We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees.

Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to In six, seven years, I’ve probably been to 12 to 13 business conferences. Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetime is It’s just been amazing for MultiClean.

Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do. What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right. And therefore, now my job is done.

is much, much larger.

Folks, on today’s show, we’re joined by a real client.

He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client.

He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.

Ladies and gentlemen, please welcome to the show, Kevin. Welcome on to The Thrive Time Show.

How are you, sir?

Clay, I’m doing great.

Had a great Christmas holiday. And I’m glad to be here.

OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas. And how long have we worked with you approximately at this point, sir? It’s been about six, seven years. Clay Clark is here somewhere.

Where’s my buddy Clay?

Clay’s the greatest. I met his goats today.

I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?

His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this.

I don’t think you know this.

I’m pinching myself and if I cry, forgive me. In the last two and a half days, We have bettered our entire month of February and the last two and a half days. So and the phone’s blown up. Everything’s just blown up. Well you’re right. It is like a rocket ship.

So we’re pinching ourselves. Actually I learned at the Academy at Kings Point in New York Octa nonverbal. Watch what a person does, not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection .

com and I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends. And I said, what book would you recommend that I read? I’m a 15 year old asking this question. True story, and I kept being told, you gotta read. Hello, hello, hello, Robert Kiyosaki, Rich Dad Radio Show.

It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today, my guest is Clay Clark, and I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I wanna talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast, and many people are completely missing the show.

Things are changing at rapid, rapid, rapid speed. Technology is changing. So I went to Tulsa, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study. I don’t know. You guys must must be in your water or something, Clay.

But boy, I was so, so impressed how big you guys are. But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here.

We show our books here. This is how I study. You know, this is the creature from Jekyll Island. It’s on the Fed. And what? doing the same thing.

We study. So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there. And you guys start at 5 o ‘clock in the morning. That’s not by Zoom. They drive there.

They show up 5 o ‘clock, bright -haired, bushy -tailed, and all this. And they’re on fire. Your group is on fire. So that’s what was unclear. This technology, you tell your group, I was so, so impressed because like I said, studies became a bad word.

I got into fights in my own company because our staff didn’t want to study anymore.

And I just, I don’t know how they can not do that.

So Clay, anyway, welcome to the Rich Dad Radio Show. That’s what I wanna talk to you about, is how do you do it?

Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know.

Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean. I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line?

That’s unusual. And we picked it up and it was a lead. I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like 100 percent growth. Like we’re like a full functioning company. It’s great.

Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream work. So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something.

And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences.

They are hilarious. They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say, don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses.

If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us?

And I will say he is incredibly, incredibly encouraging all the time. And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone.

it’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace.

But that next week he’s drilling us again, like pushing us to go harder.

Our no brainer offer is we are offering your first clean for a dollar. And that sounds absolutely insane. It even sounded insane when I was talking over it with our business coach.

And I would tell you that that has generated some of our hugest clients.

I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.

And we were surprised how far that Dollar Clean got us. How important has it been for you to work out that scripting?

Even though you offer $1 for the first clean, how important has it been for you to nail that down?

It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.

And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that. But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way. Had you ever been an entrepreneur before starting this particular business?

No, never. Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business?

Absolutely. I’ve probably been dreaming about it for about 10 years.

OK, let me go to your daughter here.

Had you ever thought about wanting to team up and open your own business? Or was that something that you were maybe excited about or not so much? Well, for me, my parents would always listen to your podcast. and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. It’s www .

WhistleWhileYouClean . com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this. You’re going to fail.

There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business.

Transcribed with Cockatoo