Cleaning Business Podcast | Experience The Ultimate 2-Day Interactive Life-Changing Business Growth Conference Featuring John Lee Dumas Tim Tebow Clay Clark & More | 7 Clay Clark Client Success Stories

Transcribed with Cockatoo

Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York.

I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects.

You know what I mean? People rave about what they learn from you.

So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.

In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.

What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.

And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.

Ladies and gentlemen, please welcome to the show Kevin. Welcome on to The Thrive Time Show.

How are you, sir? Clay, I’m doing great.

I had a great Christmas holiday, and I’m glad to be here.

OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is MultiClean.

We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.

And how long have we worked with you approximately at this point, sir?

It’s been about six, seven years. Fire Nation, what is up? And as I mentioned in the intro, we are going to be talking about the ultimate two day interactive life changing business growth conference featuring yours truly, JLD, Tim Tebow, Clay Clark, and more. I spoke at this conference a year ago. It was fantastic. It was joyful.

It was amazing. Tulsa, Oklahoma was a delight and I can’t wait to hand it over to Clay Clark, who’s going to be hosting the event, speaking at the event, making sure everything’s awesome about the event.

So Clay, say what’s up and what the heck is this all about? Well, brother, thank you for allowing me to be here with you today. and thank you for all the EO Fire Nation for tuning in, and I can just tell ya, Michael Gerber, the best -selling author of The E -Myth, who I’ve actually interviewed on my podcast as well, he said, the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing. You’re listening to today’s broadcast, and you want to thrive. You want to move beyond surviving.

You want to actually build that successful company, start that company, grow that company, and live a life of abundance. Our in -person two -day interactive Thrive Time Show business workshops are absolutely game -changing, but this one is going to feature you. You’re traveling all the way from Puerto Rico to Tulsa, Oklahoma, as well as Tim Tebow, the two -time Heisman Award -winning football player, as well as a man who’s been more successful off the field than on the field. We have the PR expert of choice for a Michael Jackson, Prince, Nike, Pizza Hut, Charlton Heston. I’m not just throwing out big names. This is the PR consultant of choice for these people.

Michael Levine, he’ll be here. The world’s number one literary agent, who happens to be, I should say, the world’s number one female literary agent, Esther Federkevich, she’ll be here. I mean, we just have endless amounts of experts, trainers, and teachers. But folks, I’m telling you, it is going to be a life -changing business conference if you’re willing to invest the two days needed to travel to Tulsa, Oklahoma for the June 27th and 28th in -person workshop. And again, you can get those tickets at thrivetimeshow . com forward slash EO fire.

That’s thrivetimeshow . com forward slash EO fire. Now this is going to be a FIRE episode, FIRE Nation. We’re not going to sit here and belabor the points over and over again, but I do want to go over some key things that we’re going to be learning during this event.

So Clay, take it away. Branding. I think it’s very important that we all recognize people do judge us based upon the quality of our website, our print pieces, our photography, our video, our public relations, our podcast. People judge us based on the appearance. They do judge a book by its cover. We’re going to teach you branding.

Franchising. Once you nail it, can you scale it? You look up a company called Oxifresh . com. Look them up, folks. Oxifresh .

com, O -X -I, fresh . com. I’ve helped them open over 500 locations. That’s Oxifresh . com. That’s kind of fun.

If you look up a brand like Tip Top Canine, we’ve helped them grow from one location to dozens of locations, or a dozen plus locations. Marketing, we’re going to get into marketing. How do you generate leads? I think one thing that’s very uncomfortable is watching your wallet bleed because you can’t generate leads. So we’re going to teach you marketing. Online advertising, how do you run effective online ads that convert leads?

How do you design a product? Product design, how do you design a product or service that people want? Sales, I mean, eventually you have to sell something or your business will go to hell.

If you can’t sell, your business will go to hell.

Search engine optimization, demystifying that. How do you optimize a website? so that your ideal and likely buyers can find you.

Time management.

How does a guy like myself, how do I have five kids in multiple companies and how do you do that? How does someone like yourself record a podcast while also writing a book, while also developing products? How do you do that time management? Workflow design. How do you create a linear workflow? How do you get it out of your head and into systems and processes?

Accounting. How do you actually do accounting properly so that you don’t end up in jail and that you actually can minimize your tax liability, hiring people. How do you hire people? How do you hire, train, retain, inspire, and inspire great people? And then finally, what’s the point of all this?

How do you create both time freedom and financial freedom? Because when you look at all the speakers that we have, they’ve achieved both time freedom and financial freedom. they’re choosing to take some of their time freedom to travel to Tulsa, Oklahoma for this event. So again, if you’re looking to create time freedom and financial freedom, that’s just a little bit of a look into all the things we are going to teach you at the in -person workshop. Fire Nation, one of the things that I pride myself on when I wrote my book, The Common Path to Uncommon Success, is that it was a 17 -step roadmap to financial freedom, location freedom, time freedom, fulfillment. That’s what it was.

There was no fluff. It was just value. And that’s what I love about this event that Clay is putting on. It is no fluff. It is just value. Branding, franchising, marketing, online advertising, product and design, sales, SEO, social media marketing, time management, workflow design, accounting, hiring, time freedom.

Financial freedom, I mean, these are critical things and we go through all of them during that. As Clay mentioned, I mean, think about time freedom. I have a seven day week podcast now for coming up on 12 years that I literally go nose to the gristone one day per week for because I figured out how to create my content production plan. Financial freedom, all these different things are so important and we go through these processes step by step, we bring up real people to stage, we have real conversations. And one thing I love clay, you really allow a lot of audience interaction. So you and I were up on stage last year for a long time, we were just taking direct questions from the audience.

So they are having questions, they were interacting with us. And that’s a very special scenario that doesn’t happen most places fire nation, June 27, June 28, Tulsa, Oklahoma, thrivetimeshow . com slash EO fire, check it out to learn more. We’ll be right back. after we thank our sponsors. Don’t let tech be one of them.

If you’re looking for the right tools and a platform that connects your team seamlessly, then look no further than HubSpot’s customer platform. With HubSpot’s customer platform, you can spend less time switching between systems and more time on growing your business. Sounds pretty great, right? HubSpot’s customer platform is a single source of truth for organizing and tracking all of your marketing, sales, and service activities. That means no more misaligned teams, no more switching between tools, and no more wasting time. It’s that simple.

Have customer service top of mind. Get ready to lighten your service team’s load and scale support to get your customers the info they’re looking for fast. Plus, with its AI -powered tools, you’ll always have the most important and up -to -date prospect and customer info to close more deals, elevate your brand and serve customers better. Get ready to grow with HubSpot’s customer platform. Visit HubSpot . com to learn how HubSpot’s customer platform can help you grow your business.

Have you ever considered hosting on Airbnb? Kate and I, Airbnb, one of our places here in Puerto Rico, and we love it. It not only allows us to share this magical island and our community with those visiting, It’s also a great way to earn some extra income. We’ve had a number of guests rave about how special their vacation was as a result of staying in a place that is so beautiful and that felt like home. This is a big reason why we originally got into hosting. We know what it’s like to travel and want to have a place to call home.

So we figured why not create that feeling for others? Next month we’ll be traveling to meet up with friends on the West Coast and knowing how easy it is to host on Airbnb. We’re considering putting our own home up on Airbnb while we’re away to earn some additional income. Maybe you have an upcoming trip planned as well. While you’re away, your home might be worth more than you think. Find out how much at airbnb .

com slash host. Want to meet me, JLD, in person and grow your business this year? This is your chance to meet Tim Tebow, myself, and Clay Clark while learning the proven success systems that have been used to create your business. your time. 60 clients and allows only 300 attendees to each business conference. You will interact directly with Clay Clark to implement a proven plan.

See thousands of real success stories and get your tickets to meet me, JLD, Tim Tebow, and Clay Clark at the June business growth conference today at thrivetimeshow . com slash EO fire. Remember, knowledge will only attract money when it is organized and directed through implementing practical plans of action. Become the next success story and request tickets to join Tim Tebow, myself, and Clay Clark at the June business conference today at Thrivetimeshow .

com slash EOfire. Clay, we’re back, and you mentioned some of these amazing speakers. We have Tim Tebow, we have Michael Levine, of course, myself and you. Let’s just talk about a couple other of the speakers that you have that you’re really excited about. OK, well, Colton Dixon, if you look up Colton Dixon, he is a pop star. A lot of people might have heard of his name through American Idol, and he travels around with household names.

He’s got an incredible voice. He’s a great singer. But how does somebody go from being a talented singer to having a actual contract with Atlantic Records? And Colton Dixon’s been a client of mine. He’ll tell you that story. Peter Taunton, this is the guy who opened up snap fitness and nautical bowls.

So this guy’s has sold. I’m not exaggerating He is sold over 2 ,000 locations of his businesses and he’s worth nearly 200 million dollars And I don’t know a lot of people jld that are willing to speak that are worth 200 million dollars that don’t have anything to sell you right and this guy is something to sell you, but it’s called a franchise. So if you come to the event, you want to buy a franchise, then you can buy a franchise. But if you don’t want to buy a franchise, he’ll walk you through all the systems you need to put in place. Now, Jill Donovan, this is a fun story, Jill Donovan started a company called Rustic Cuff.

And her products are now worn by Sheryl Crow, Oprah. They’re worn by, insert the name, Harry Connick Jr. Insert the name of whatever celebrity you want to look up there. It’s called Rustic Cuff. And if you want to see all the celebrities that wear her product, just do a Google search for Rustic Cuff. and celebrities.

And with Jill, Jill implemented what’s called the Dream 100 marketing system that Chet Holmes, the late great business coach, created. But she would reach out systemically to Candace Cameron, Christian Chenoweth, Big time celebrities and try to get them to wear her product and one by one the celebrity started saying yes And now rustic cuff sells millions and millions of dollars of rustic cuffs per year She’s gonna share the story of how she went from her home. She literally started a company in her home a multi -million dollar company It’s an incredible story. Then you have mondo de la vega. This is a guy who left and I’m trying to get a variety of Speakers at every event that I do so no matter where you’re coming from you can relate to these guys But mondo de la vega he grew up in the streets Street gangs. So this is a guy who watched many people who he grew up with die at a young age because they were living in, this isn’t, you know, we’re talking about Compton, we’re talking about South Central, we’re talking about some of the roughest areas in California.

And he grew up in the gang life and he left that life behind, became a bestselling author. And now he’s a talk show host and he teaches people how to change your mindset. So this guy went from literally living a life of crime in a near every day was a near death experience into becoming a very successful talk show host and bestselling author. And then Esther Federkevich. I mean, so many great people. want to write a book, but they don’t know the process, step one, step two, step three.

And then how do you market that book? And Esther Federkevich is going to teach that to you. And to your earlier point, every session that we teach, folks, we start off at 7 a . m. And every session that we teach, is 30 minutes of high octane. We’re taking you through a workbook.

We’re doing a deep dive on a topic like branding. But then we come up for air, and we do a 15 -minute Q &A section after every single presentation. And we cap the attendance at 300 people. So there’s no disrespect to events that have thousands of people. And I often participate in events that have thousands of people. But at my events, I cap the attendance at 300 people.

So you’re able to ask questions. You’re able to shake hands with the speakers. You’re able to interact with them in between the breaks. It’s going to be a great, mind -blowing, mind -expanding event. And if you need that inspiration, that’s why I bring in Tim Tebow, because Tim Tebow is a walking inspirational story. And the guy organizes his life in a way where he carves out time for fitness, finances, and family.

And it really is impressive when you get to hear his story. Then also, JLD, you’re surrounded by hundreds of actual current and or former clients of mine who’ve gone on to build multi -million dollar successful businesses. And so you’re able to be in the fellowship of people that have actually had success. So it really is an action -packed event. It’s from 7 a . m.

to 5 p . m. both days. We break for lunch. And then for the VIPs, they get to have a dinner at my house. Some people say, I think I’d rather skip dinner at your house.

That’s fine. But if you want to have dinner with me at my house, you can do that. It is interactive. We have a band. I mean, it’s going to be a blasty blast. And I would just say it is the most interactive business conference that I’ve ever participated in.

And I know this because after I sold my first company, DJConnection . com, some of the biggest companies in America, Hewlett Packard, UPS, O ‘Reilly Auto Parts, Oxyfresh, they began reaching out to me. and asking me to speak. And I found as a speaker, you’re supposed to speak and teach, and you’re given one hour or 30 minutes to present the idea, but the people in the audience can’t ask questions. And I started thinking to myself, you know, there’s got to be a better way. And so I actually built a facility.

I built a campus. And so when you travel to the Interactive Workshop, you’re actually coming to my home office. You’re going to meet my employees. You’re on my campus. It is going to be a life -changing experience. And again, if you go to Thrivetimeshow .

com forward slash EO Fire for the EO Fire Nation, if you go to Thrivetimeshow . com forward slash EO Fire and you request a ticket there, I just want to be very clear. The tickets are $250 or whatever you can afford. And somebody says, how does that work?

Well, I grew up poor. And I know what it’s like to be poor. And so we always do scholarship tickets to help people in need. So I know getting to Tulsa may be an expense for somebody, but if you go to Thrivetimeshow . com forward slash EO fire and you request a ticket, they’re $250 or whatever price you can afford. And then we also do have select VIP tickets available as well.

Fire Nation, I will say the VIP experience is amazing. I got to experience it. I got to have the dinner at Clay Clark’s house. It was an amazing dinner. Meet his wife, meet his family. I mean, his kids are inspirational.

Incredible level. The photo opportunity that we did there. I tried to convince him to have a cold plunge because he had a pool back there and it was in the winter last time. But we weren’t quite set up for that. And now it’s going to be in June. So I don’t think the cold plunge will be an option unless Clay, you decided to get one between now and then, but the co -plunge idea I think would be great to add to that VIP mix.

But I’m excited for all of these speakers. I want to really call out Esther. I mean, so many of you listening right now, Fire Nation, you have a book within you. I know you do. And I know it’s screaming to get out. This is going to be such a great session for you for that.

The step -by -step process, it is absolutely incredible. And I have never received, from an event, I’ve never received, more personal emails after the event From you fire nation from people that were listening to this episode last year where we talked about the event who went? To the event had such a fantastic time came back I actually was just hanging out with one with one in New York City when I was over the weekend because I was up there for a basketball tournament and And this guy was like, hey, I see you’re in the city because I’m following your Instagram. This doesn’t sound weird, but you know, we hung out at Clay’s event last year. I’m like, let’s meet up for coffee.

And we did. And it was a blast. We had a good time. We talked about it. And he’s coming again this year, obviously, because he loves it. That was really cool.

And then there was a specific individual who reached out to me and said, John, I didn’t really know if that scholarship was real. And I was limited on finances. So I reached out and I got the scholarship and I came as a result. And it was such a blessing to be able to do that. So the scholarship is real. The value is unbelievably real.

I would love to see you there, Fire Nation, to join me, Clay, Tim Tebow, all the other amazing people. Thrivetimeshow . com slash EOFire, June 27th.

to the 28th in Tulsa. For those of you that can, upgrade to that VIP level. You’re gonna spend a ton more time with myself, with Clay, with the others, the dinner experience, the photo op, everything is really worthwhile across the board. Clay, take us home. What do you wanna say as we close this conversation out? Well, I’ll say this.

If you go to thrivetimeshow . com, right, and you click on the testimonials button, we have over 2 ,000 testimonials documented video case studies of actual clients who we’ve mentored into building multi -million dollar companies. Think about that, folks. Think about the profundity of that. Since 2005, we have over 2 ,000 documented case studies and success stories. But in my opinion, we’re only as good as the most recent ones.

So just the other day, we’re talking two days ago, we had a success story of the businesses called APerfectClean . net. So when you go to Thrivetimeshow . com and you click on testimonials, look it up. This is a guy who started off as a business scholarship client. His

His name is Brian Mukabi and at JLD I just talked to him yesterday. He’s grown his business by 361 % and less than a year and he’s came to the workshop. He heard about it through the entrepreneur on fire podcast He came to the workshop and he didn’t sign up as a client, which is fine, right? Then he came to another wet workshop, and then he did sign up as a client, and now we’ve been able to help him grow his business, and I just encourage everybody to become the next success story. Go to thrivetimeshow . com forward slash EO fire, and that’s thrivetimeshow .

com. forward slash EO fire request your ticket.

I promise it will be a life changing event for you. And we also do offer a money back guarantee. So for some reason you go, ah, my life wasn’t changed. Okay, fine. You can get your money back. But again, folks, it’s a life changing event.

Money back guarantee thrive timeshow . com forward slash EO fire clay.

Thank you for sharing your truth knowledge value with fire nation today for that we salute you and we’ll catch you in Tulsa. Take care brother.

Hey, Fire Nation, a huge thank you to our sponsors and Clay for sponsoring today’s episode. And Fire Nation, successful entrepreneurs accomplish big goals. That’s why I created the Freedom Journal to guide you in accomplishing your number one goal in 100 days. And we’re talking step by step. Visit thefreedomjournal .

com.

And I will catch you there or on the flippity flip side. Clay Clark is here somewhere.

Where’s my buddy Clay?

Clay’s the greatest.

I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this.

I don’t think you know this.

I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days.

So, and the phone’s blowing up. Everything’s just blowing up. You’re right. It is like a rocket ship. So, we’re pinching ourselves, actually. I learned at the Academy, at King’s Point in New York, acta non verba.

Watch what a person does. not what they say.

But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJ connection . com. And I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that parents of my friends.

And I said, what book would you recommend that I read? I’m a 15 year old asking this question, true story. And I kept being told you got to read. Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time.

Also I think a treacherous time, a spooky time also.

But it’s always, you know, danger is a good time. Today my guest is Clay Clark and I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I wanna talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast And many people are completely missing the show. Things are changing at rapid, rapid, rapid speed. Technology’s changing.

So I went to Tulsa, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study. I don’t know. You guys must be in your water or something, Clay. But boy, I was so, so impressed how big you guys are. But what really impressed me

was you have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here. We show our books here.

This is how I study. You know, this is the creature from Jack O ‘Lantern. It’s on the Fed. And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma.

He’s built this huge compound out there. And you guys start at 5 o ‘clock in the morning. That’s not by Zoom. They drive there. They show up 5 o ‘clock, bright -haired, bushy -tailed, and all this. And they’re on fire.

Your group is on fire. So that’s why I was like, Clay, this technology, you tell your group. I was so, so impressed.

Because like I said, studies became a bad word.

I got into fights in my own company.

because our staff didn’t wanna study anymore.

And I just, I don’t know how they can not do that.

So Clay, anyway, welcome to the Rich Dad Radio Show. That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study.

Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean. I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state, so Kentucky, Ohio, Indiana.

We were getting a phone call, and we were like, why is someone calling our business line? That’s unusual. And we picked it up, and it was a lead. I mean, it’s been an incredible play. It’s we’ve had like we’ve gone from zero to like 100 % growth. Like we’re like a full functioning company.

It’s great. Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person.

We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again.

I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious. They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say don’t let fear hold you back.

If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, do we want him to be like a drill sergeant with us?

You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging. the time. And he just hits the same mark with us every single time. It’s very repetitive.

But I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace.

But that next week, he’s drilling us again, like pushing us to go harder. Our no brainer offer is we are offering your first clean for a dollar. And that sounds absolutely insane.

It even sounded insane when I was talking over it with our business coach.

And I will tell you that that has generated some of our hugest clients.

I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads. And we were surprised how far that Dollar Clean got us.

How important has it been for you to work out that scripting even though you offer a dollar for the first clean?

How important has it been for you to nail that down?

It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do. And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that. But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.

Had you ever been an entrepreneur before starting this particular business? No, never.

Did you ever think about wanting to own your own business someday or? Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely. I’ve probably been dreaming about it for about 10 years. OK, let me go to your daughter here. Had you ever thought about wanting to team up and open your own business?

Or was that something that you were maybe excited about or not so much? Well, for me, my parents would always listen to your podcast and business podcast.

And as I started listening to them, I started realizing that I wanted to own a business. www . WhistleWhileYouClean . com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown.

It was there was like a cloud of doubt that, you know, you can’t do this. You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business. You’re an entrepreneur. I’m an entrepreneur.

And as they say in stoic, the obstacle is the way. And so if you let you let these pinheads get in your way, you’re in trouble. of the U .

S. Merchant Marine Academy at Kingspoint, New York. I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was octa non verba. In other words, don’t listen to what a person says, watch what they do. Clay, my honor, my honor to be on your show.

And thank you for all you do, I hear. The ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations. My name is Kevin Thomas and the name of our company is MultiClean.

We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times.

Uh, we’ve added, we, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences and. Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. And the coaching is just great because there’s accountability and it’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for MultiClean.

Oh my goodness, it frees me up because then I don’t have to get take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.

What we do is commercial janitorial service. And you guys were the experts on marketing and you teach me and hold my hand and show me how to do it right.

And therefore now my company is much, much larger.

Folks, on today’s show, we’re joined by a real client. He may look like a male model.

He may look like a hologram, but he’s a real person.

He’s a longtime client.

He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.

Ladies and gentlemen, please welcome to the show, Kevin.

Welcome onto The Thrive Time Show. How are you, sir? Clay, I’m doing great. Had a great Christmas holiday, and I’m glad to be here. OK, so first question, can you tell us, what is your name, first and last name, and what’s the name of your company, sir?

My name is Kevin Thomas, and the name of our company is MultiClean.

We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas.

And how long have we worked with you approximately at this point, sir? It’s been about six, seven years.

Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens.

I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right?

His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that.

Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, We have bettered our entire month of February in the last two and a half days. So, and the phone’s blowing up, everything. just blowing up.

You’re right, it is like a rocket ship. So, we’re pinching ourselves, actually.

I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does. not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection .

com. And I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends. And I said, what book would you recommend that I read? I’m a 15 year old asking this question, true story. And I kept being told you got to read.

Hello, hello, hello.

Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today my guest is Clay Clark and I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I wanna talk to Clay this morning is a very important subject called study.

And the reason I say that is things are changing so fast And many people are completely missing the show. Things are changing at rapid, rapid, rapid speed. Technology’s changing. So I went to Tulsa, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study. I don’t know.

You guys must be in your water or something, Clay. But boy, I was so, so impressed how big you guys are. But what really impressed me was You have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning.

morning. Now let me talk to you about study here. We show our books here. This is how I study. You know, this is the creature from Jack O ‘Lantern. It’s on the Fed.

And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there. And you guys start at five o ‘clock in the morning. That’s not by Zoom.

They drive there.

They show up five o ‘clock, bright -haired, bushy -tailed, and all this, and they’re on fire.

Your group is on fire.

So that’s what was unclear. This technology, you tell your group, I was so, so impressed because, like I said, studies became a bad word.

I got into fights in my own company because our staff didn’t want to study anymore. And I just, I don’t know how they cannot do that. So Clay, anyway, welcome to the Rich Dad Radio Show.

That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean.

I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual. And we picked it up and it was a lead.

I mean, it’s, it’s been incredible, Clay. It’s, we’ve had, like, we’ve gone from zero to like a hundred percent growth. Like we’re like a full functioning company. It’s great. Like we, we’re, we’re doing great. blown away at how well we’re doing.

So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them.

And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious.

They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer.

This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, do we want him to be like a drill sergeant with us?

You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time.

And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we play together. and have a conversation with him over the phone.

It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace but that next week he’s drilling us again like pushing us to go harder.

Our no -brainer offer is we are offering your first clean for a dollar.

And that sounds absolutely insane. It even sounded insane when I was talking over it with our business coach.

And I will tell you that that has generated some of our hugest clients.

I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.

And we were surprised how far that Dollar Clean got us. How important has it been for you to work out that scripting?

Even though you offer a dollar for the first clean, how important has it been for you to nail that down? It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.

And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that. But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.

Had you ever been an entrepreneur before starting this particular business?

No, never. Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely. I’ve probably been dreaming about it for about 10 years. Okay, and let me go to your daughter here.

Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business. It’s www . WhistleWhileYouClean . com.

Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this. You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business.

Transcribed with Cockatoo