Cleaning Business Podcast | How To Succeed As A Business Owner with Clay Clark | 7 Clay Clark Client Success Stories
Transcribed with Cockatoo
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York.
I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was Octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects.
You know what I mean? People rave about what they learn from you.
So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.
In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.
What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.
And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show Kevin.
Welcome on to The Thrive Time Show.
How are you, sir? Clay, I’m doing great.
I had a great Christmas holiday, and I’m glad to be here.
OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is Multi -Clean.
We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.
And how long have we worked with you approximately at this point, sir?
It’s been about six, seven years. not wednesday no no no not today can’t do it friday saturday got a lot going on sunday nope i’m gonna do it someday problem is someday is not on your calendar so what we’re going to talk about today is how to achieve a successful business owner and in my idea thousands of companies having to produce millions of millions of dollars for my clients and I’m no exaggeration I’ve helped to create many millionaires and you can see those documented success stories at thrivetimeshow .com com I find that I work with when I help them to achieve success when I first meet them when I first do that 13 point assessment they usually don’t know their numbers anybody I want to I’m gladologically prepared to have this conversation Ryan Ryan, how are you, sir? I am doing great, Clay.
Could you explain what the name of your company is and what you do?
Yeah, so my company is Peak Business Valuation, and we help individuals understand the value of a company, whether you’re looking to buy or sell the whole company or a fractional piece of the company. description on the video or the audio today. So area number one, hiring people. Devin, you work with clients. Do you ever hear a client say, I just can’t find good people?
Yes.
You hear this? Yeah. Okay. Ryan, have you heard this before?
Have you met with a client, a business owner?
Have you ever had this thing where I can’t find people? Every day. Okay. So we’re going to address the three biggest issues today. So we’re addressing the three biggest issues that most business owners face. The three biggest issues
that most business owners face. Okay, you have to do an interview every week, or every week you have to interview a lot of people. So, Devin, at 5 .30 every week, why do I do the interview every week? Sell me on the idea.
I thoroughly believe in the idea.
I’ve been doing the group interview.
I’ve been interviewing people at 5 .30 on Wednesdays.
I’ve been doing that process, the weekly interview, for 20 plus years, but why do we have to do it? Do you see it? Well, yeah, I see it. Every week there’s people that quit at the group interview. Every week, anybody that applies for a job, we walk you through the steps. Every week, we post on Indeed.
We post on those things. People apply, and we say, good fit. The owner of our company wants to meet you to see if you’d be a good fit. Could you come by this Wednesday at 530? Devin, you know this.
I do talk to everybody. I do answer any questions they have. I always do it at the exact same time.
It’s just consistency and it provides an accountability at the same time like if you have it scheduled you’re gonna do it and everyone knows hey hey, they’re doing an interview at this time.
And so it’s just blocked out.
But you are a man who you’ve grown your business dramatically.
I mean, since we’ve met you and we’ve been working with your company, how much have you grown as a percentage? Two hundred and eighteen percent.
OK, so in your company, if you didn’t find good people, what would happen? Oh, it would hinder our ability to grow and scale effectively. And if one of my key team members, employees were to leave, then it would require me to take on their workload and to find someone that takes about six to a year to train to get back up to that speed. And she’s been here, I think two weeks, a week and she’s doing a great job. And so the other day I noticed she’s doing a great job and I thought, you know what? She’s doing a great job.
So I’m going to see if she would like to also, because she’s doing search engine content writing. So I thought, and the way my business works, everybody in the office learns search engine optimization, web development, graphic design, photography, videography, management, all those skill sets before they can become a business coach. They have to learn all the skills, otherwise it’s hard to teach those. So I said, hey, why don’t you come over to the sales team today and we’ll see how you do. And she did a great job. But again, I mean, from the time that we found her, and hired her.
She had to put a two -week notice in, I believe, in her previous job. But she joins our team, immediately fits into the culture. It’s a good fit. There were so many knuckleheads.
for you before we found her.
You came in, interview them, and you’re an employee, you work here, you’ve been here most of the year, you’ve been here. People, you go hard people, do things with a good heart. Say less than 1%. Struggle with, they go, well, you know, the industry’s different. I need great people because I’m a.
They get all that time back. They’re adding more value to every hour. So you get, Jim Rohn, the famous motivational speaker back in the day, he says, Jim Rohn, R -O -H -N, he says, you don’t get paid. Yeah, if I if I am interviewing one -on -one and spending 40 hours
a week doing that, that means I’m unable to train my existing team and educate them and perfect their skill set. It means I’m not spending time working with clients one -on -one and helping them realize and see the value in the service that we provide.
So it essentially takes me out of the business and what I’m good at to focus on finding that one person that might not even be in those one -on -one interviews.
are controversial just to get more clicks and likes and all those things, although I do get more clicks and likes when I say controversial things, but that’s not why I do it, but it is a byproduct of it. Can you please read this quote from the U .
S.
Chamber of Commerce, please?
Oh, yes.
According to the U .
S. Chamber of Commerce, approximately 75 % of all employees steal from work in some way. Come on! No!
Okay, let’s do another one here.
There’s nothing that I’m saying that’s my opinion.
Okay, Devin, could you please read this here? Let me shrink the font down to a nice 12 -point font so that our listeners can actually follow along when they get today’s show. Okay, here we go. Feeling the love. Working it. Working it.
Working it.
Clicking.
A lot of clicking. I know this is a great show and the host does a lot of clicking.
Here we go.
Wow, this show’s awesome. I love how much he clicks.
Okay, what do you got there?
85 % of job applicants lie on their resume. Is that shocking to you, Ryan? Is that shocking that 85 % of employees would lie on their resume? No, because I used to stretch the truth as well when I was in college to get a job interview. Blockage. Someone has some blockage here.
They’re saying, I don’t want to do the group interview because I’m a doctor. Hey, Mr. Optometrist, we would love to interview you Wednesday, Friday, Saturday.
What percentage of the optometrists, Devin, do you think, guess, do you speculate, do you think show up for the interview?
For you or just for the job interview, the candidates? For the job interview, 50%. What do you think, Ryan, optometrists? 20%. I’ll tell you why. Because optometrists have been to optometry school, and a lot of them feel like they’re a doctor.
So they’ll go, I need to schedule that. They’re used to being praised with accolades by their peer group. Because you’re so smart, Daryl. You’re good at memorizing.
You should be a dog, Daryl.
You know, eighth grade.
Daryl, you’re the best.
I am one of those people. I can memorize things. Yep, correct. Ooh. and a I’m not kidding.
She could not handle the music, couldn’t handle the decoration.
I can handle it.
Every wall has something written underneath to read everything.
You guys can maybe turn the music off. I like the shadow process that you offer them a job. That’s how you do it. That’s hiring.
And there’s more other shows I’ve done about hiring, but that’s big issue number one.
Big issue number two is nobody knows the numbers.
I mean, when you say nobody, people start to say, what are you doing?
Are you generalizing? OK.
Ryan, what percentage of time do you talk to somebody who goes to your website, and again, they’re going to your website because they want to get their business evaluated, and they don’t know their numbers? Pretty much every time. Why, when you, and I’m sure you have clients, I’ve never had any clients that do this, why do we only work with 160 clients, and so we don’t work with thousands of clients, but we onboard a new client, when someone goes to Paratype, we schedule a consultation, we decide if they’re a good fit or not.
Why do some people, not your clients, push back on the idea of tracking their numbers?
Because they’re scared of the numbers.
They’re scared of the truth.
Because the numbers don’t lie. what is that number right there what does it say okay 75 ,864 that’s the bill i paid yesterday can you read off some of the crap that i got for that yep for breakfast rose breakfast juniper coffee rose coffee lunch coffee lunch coffee apparently i love snacks 95 ,000. Yes, always.
They always want their money.
One, they just care about their operations and the numbers are just an afterthought.
Two, they don’t understand or take the time to understand. And three, it just comes down to motivation and laziness.
measure what you treasure.
I don’t get it.
You measure what you treasure.
I don’t want you to say that again.
Stop saying it. You measure what you treasure. Don’t it again! You measure what you treasure. I swear, if you say it again, I’m turning the show off.
You measure what you treasure.
People just don’t look at the numbers.
So, I’m building a building out there.
Do you know what I’m building? And I’m building in the Garage Mahal, the ultimate place for landscaping.
These low and long. All you have to do is you have to know your numbers.
Why, Devin, why with our clients do we obsess on making sure every week we track? Why do we, it’s almost like bookkeeping is baked into the business coaching. Why do we do that? Like Billy Madison. Okay, I’ll get some more. I need to hire some people.
Maybe I’ll make a print piece. I won’t talk to the person. I won’t train that person. I won’t pay them on time, but I will. They better do what I want them to do, and I won’t tell them what I want them to do.
I just want them to guess. I won’t have a script or a system or a process. I just want to, oh, there’s a penguin. How do you help people with their numbers? Yeah, so we provide in addition to helping them understand the value of their business. We also provide bookkeeping services to help them on a weekly and monthly basis.
See what money is coming in, what money is going out and keeping track of it in great detail so that they can make better decisions. decisions on how to grow and make proper decisions. I did.
They get overwhelmed and a lot just treat business like a personal bank account. And so at the end of the day, they don’t realize how much they’re actually pulling out to pay for their own personal lifestyle. And so there’s too much, to look at when it comes to expenses that they can’t separate business versus personal. So it’s convoluted and it takes time to separate those. A few people that I know who says convoluted before 10 a . m.
I just want to point that out. You have a plethora of words that you throw down And your mastery of the English language isn’t the only reason that I love you.
And your alacrity and vivaciousness is not the only reason that I want you on this show, but it’s a big part of it. I mean, are you a wordsmith? Do you run around your house? Do you quote yourself often? Do you write down, oh, I should write down what I just said and put it on the wall.
Do you do that often? No, I’m one that loves to make up lyrics to to music. And so, but I, oh yes. It’s my, one of my favorite hobbies to do in a car. I don’t want to deal with the issue that they are where they are because of the choices that they make.
Right now in my life, I’m dealing with a pretty exciting situation. And this is a true story, right? This person calls me and says, is there any way you could speak highly of me on your show? I go, no, why not? I’m like, well, it’s one it’s a miracle that i don’t speak negatively on you on my show i mean that’s that’s a miracle right there but then the person said what do you mean i said they go i just wanted to see if you can speak positively about me on your show i’m going well not speak positively about you on my show why not because you’re i don’t a bad person you know you know people and they want me to speak highly about them on my show i’m going no my speaking time results the action steps you’ve taken day after day after day. It’s what you’ve done habitually day after day after day.
And the third area, accounting is just accounting. You’re taking account of the numbers, looking at how much came in, how much went out. You have to do it. And if you are a coaching client, we do help you with that as well. And Ryan will help you as well. Again, if you want to do a peak business valuation,
.com, com, they’ve got incredible turnkey bookkeeping services. Or if you’re a business coaching client, we help you with that. And then sometimes the level of detail that we do. Maybe you need more than that. And then Ryan’s team does that, or you get your business evaluated.
And the value of your business isn’t based upon how many hours you work there. No, no, no. You see, because you don’t get paid for the hour, you get paid for the value you bring to the hour. So the value of your business is determined by the value that you deliver for the hour.
If you can’t hire good people, and if you can’t do your accounting, that’s a problem. And the third area I want to address today is market.
I’m going to do a 90 -second marketing memo for you. Marketing is just getting in front of your ideal and likely buyers. So step one, you have to determine who your ideal and likely buyers are. All right? Step one. Step two, you figure out where are these people?
If you’re marketing to soccer moms, OK, where are they? On a soccer field? OK, we’re starting. OK, so who do you market to? OK, who are your ideal and likely buyers? You’ve got to figure out the three most effective ways to reach these people.
So for the reawaken tour, the three most effective ways happen to be I do interviews on people’s shows. That’s what I do.
Um, occasionally some of the speakers will promote the event to other, uh, uh, you know, friends and family. And the third is I have a massive database of people that have subscribed to our show, uh, to our resources because they want to stand and know about how to grow a business or about what’s going on in America.
And I will send out alerts to these folks and let them know, what’s going on, and that’s how we market the reawakened tour.
So if you’re listening today and you don’t know how to market your business, that’s kind of more of the weeds of what we get into when we schedule a 13 -point assessment with you, a one -on -one. Ryan, do you remember where you were when you first reached out and scheduled said 13 -point assessment? Yeah, I was working out listening to entrepreneurs on Fire, got the call to schedule that 30 -point assessment, and I just sat in front of my computer in awe of someone who knew nothing about my business model that could take experience and blow it up. 218%. Knowledge without application is meaningless.
What are you saying? I’m saying knowledge without application is absolutely meaningless. absolutely meaningless. And I encourage everybody out there today to take action. And the three calls to action I would give you today is one. Go to Peak Business Valuation.
If you need to get your business evaluated, you need to figure out what it’s worth, you need to determine the proper valuation of your company, go to PeakBusinessValuation . com. Two, if you haven’t attended one of our in -person two -day interactive business workshops, get those tickets at Thrivetimeshow .
com.
We do them every two months.
I’ve done them every two months since 2005. What?
I’ve been doing business conferences since 2005, and you can get those tickets at Thrivetimeshow .
com. Or third, if you want to schedule a one -on -one business consultation, kind of a conversation, about your business, we would love to help you. Those are pre -consultations.
You can schedule those today at thrivetimeshow . com. Ryan, I’ll give you the final word. What say you, sir? Oh, put me on the spot.
I’ll take you up.
I’ll take you back to the spot.
So when it comes to building your business, it just takes time and scheduling.
So like this morning, I wrote five articles on Appraising equipment for different businesses and I hate writing but I knew I needed to do it So it’s schedule and do it.
So do be a diligent doer What gets scheduled gets done?
We’re going to be in today’s show, this segment of today’s show with a boom, because it stands for big, overwhelming, optimistic momentum, and that’s what you need to succeed. And on part two of today’s show, we’re going to interview Gabe Salinas, I believe, with Window Ninjas. And so it’s going to be a blasty blast. And Gabe Salinas has also a longtime client success story. So we’re going to hit it with a boom. Here we go.
Three, two.
Clay Clark is here somewhere. Where’s my buddy Clay?
Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy.
I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February.
Now I can better that.
Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, We have bettered our entire month of February and the last two and a half days.
So and the phone’s blowing up. Everything’s just blowing up. You’re right. It is like a rocket ship. So we’re pinching ourselves. Actually I learned at the Academy at Kings Point in New York.
Octa non verba.
Watch what a person does. not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection . com and I decided I am going to have success.
And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends. And I said, what book would you recommend that I read? I’m a 15 year old asking this question, true story. And I kept being told you got to read. Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show.
It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today, my guest is Clay Clark. And I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I want to talk to Clay this morning is a very important subject called study.
And the reason I say that is things are changing so fast, and many people are completely missing the show. You know, things are changing at rapid, rapid, rapid speed. Technology is changing. So I went to Tulsa, well, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study. I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are.
But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here. We show our books here.
This is how I study. You know, this is The Creature from Jekyll Island. It’s on the Fed. And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma.
He’s built this huge compound out there. And you guys start at 5 o ‘clock in the morning. It’s not by Zoom. They drive there. They show up 5 o ‘clock, bright -haired, bushy -tailed, and all this. And they’re on fire.
Your group is on fire. So that’s what was on. Clay, this technology, you tell your group, I was so, so impressed.
because like I said, studies became a bad word.
I got into fights in my own company because our staff didn’t want to study anymore.
And I just, I don’t know how they can not do that. So Clay, anyway, welcome to the Rich Dad Radio Show.
That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much?
That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean. I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana.
We were getting a phone call and we were like, why is someone calling our business line? That’s unusual. And we picked it up and it was a lead. I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like 100 percent growth. Like we’re like a full functioning company.
It’s great. Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to. And so we’ve been making phone calls, we’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something.
And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so we’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences.
They are hilarious. They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say, don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses.
If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us?
And I will say he is incredibly, incredibly encouraging all the time. And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone.
It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace.
But that next week he’s drilling us again, like pushing us to go harder.
Our no brainer offer is we are offering your first clean for a dollar. And that sounds absolutely insane. It even sounded insane when I was talking over it with our business coach.
And I will tell you that that has generated some of our hugest clients.
I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.
And we were surprised far that dollar clean got us.
How important has it been for you to work out that scripting?
Even though you offer a dollar for the first clean, how important has it been for you to nail that down?
It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.
And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that.
But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.
Had you ever been an entrepreneur before starting this particular business? No, never.
Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business?
Absolutely.
I’ve probably been dreaming about it for about 10 years. Okay. And let me go to your daughter here. Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business.
It’s www .
WhistleWhileYouClean . com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this, you’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process.
Even my husband put a lot of bit of pressure on me from time to time because it was just absolutely scary to take that jump and actually start a business. Clay, you’re an entrepreneur. I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble.
Akhtar Nanverba is the model of the U . S. Merchant Marine Academy at Kingspoint, New York.
I had appointments with Naval Academy and Kings Point, Merchant Marine Academy. And Merchant Marine Academy’s motto was octa non verba. In other words, don’t listen to what a person says, watch what they do. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects.
You know what I mean? People rave about what they learn from you. So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times.
We’ve added we I think when we first started with you we had 60 to 65 employees and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences.
And amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement. how to help you guys implement the SEO. And the coaching is just great because there’s accountability. And it’s just a fantastic way to grow your company. Having a relationship with Thrive Time, it’s just been amazing for multi -claim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video.
That’s not what we do.
What we do is commercial janitorial service.
and you guys were the experts on marketing and you teach me and hold my hand and show me how to do it right and therefore now my company is much, much larger. Folks, on today’s show, we’re joined by a real client.
He may look like a male model.
He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show Kevin.
Welcome on to The Thrive Time Show.
How are you, sir? Clay, I’m doing great.
I had a great Christmas holiday, and I’m glad to be here. OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma. Kansas and soon to be Arkansas. And how long have we worked with you approximately at this point, sir?
It’s been about six, seven years.
Clay Clark is here somewhere. Where’s my buddy Clay?
Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy.
I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February.
Now I can better that.
Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So and the phone’s blown up. Everything’s just blown up.
You’re right. It is like a rocket ship. So we’re pinching ourselves. I learned at the Academy at King’s Point in New York. Acta non verba. Watch what a person does.
not what they say. But I recognized at the age of 15, I’m going, you know what? I am not going to live that way. And so I started a company out of my parents’ basement called DJConnection . com, and I decided I am going to have success. And so I reached out to millionaires and people that I kind of knew through church and friendships and people that, parents of my friends.
And I said, what book would you recommend that I read? I’m a 15 year old asking this question. True story. And I kept being told you got to read. Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show.
It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good thing. Today my guest is Clay Clark and I went out with Tom Wheelwright to visit Clay with Eric Trump also. And the reason I wanna talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast and many people are completely missing the show.
You know, things are changing at rapid, rapid, rapid speed. Technology’s changing. So I went to Tulsa, well, again, with Tom Wheelwright and Eric Trump. And the thing I was so impressed about Clay is this word called study. I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are. But what really impressed me was you have this huge congregation.
They’re all about guys your age. They’re on fire. And you start your classes at five in the morning. Now, let me talk to you about study here. We show our books here. This is how I study.
You know, this is the creature from Jekyll Island. It’s on the Fed. And Clay’s doing the same thing. We study. So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there.
And you guys start at five o ‘clock in the morning.
That’s not by Zoom.
They drive there. They show up five o ‘clock, bright -haired, bushy -tailed, and all this, and they’re on fire. Your group is on fire. So that’s what was unclear. This technology, you tell your group. I was so, so impressed because, like I said, study has become a bad word.
I got into fights in my own company because our staff didn’t want to study anymore.
And I just, I don’t know how they can not study.
that. So Clay, anyway, welcome to the Rich Dad Radio Show.
That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much?
That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean. I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana.
We were getting a phone call, and we were like, why is someone calling our business line? That’s unusual. And we picked it up, and it was a lead. I mean, it’s been incredible, Clay. We’ve gone from zero to 100 % growth. We’re a full -functioning company.
It’s great. We’re blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100. So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person.
We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see. And then we also upload a lot of images of the things that we do. And so We’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things.
over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious. They’re fun. They’re educational. They’re so good that even my teenagers like them.
And I would say, don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging.
When he first met with us, he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time. And he just hits the same mark with us every single time.
It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone.
It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace.
But that next week he’s drilling us again, like pushing us to go harder. Our no brainer offer is we are offering your first clean for a dollar. And that sounds absolutely insane.
It even sounded insane when I was talking over it with our business coach.
And I will tell you that that has generated some of our hugest clients.
I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads. And we were surprised how far that Dollar Clean got us.
How important has it been for you to work out that scripting? Even though you offer $1 for the first clean, how important has it been for you to nail that down?
It’s been really important because it kind of, uh, it hones in so that you’re not just all over the place when you’re trying to explain what it is that you do.
And a lot of times it’s like, you’re a good person offering a good product and you have integrity and you want to communicate that.
But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.
Had you ever been an entrepreneur before starting this particular business? No, never.
Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business?
Absolutely.
I’ve probably been dreaming about it for about 10 years. Okay. And let me go to your daughter here. Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business.
It’s www . whistlewhileyouclean . com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. It was there was like a cloud of doubt that, you know, you can’t do this.
You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business.
Transcribed with Cockatoo