Does It Work: Search Engine Optimization

 “The future of advertising is the internet.”

Bill Gates (Co-founder of Microsoft)

Translation: 

“Your ideal and likely buyers are using the internet to find the products and services that they are looking for. You can no longer just say, “I’m not techy.” You must learn how to optimize your website and your online marketing strategy or you will lose.”

– Clay Clark

Fun Facts About the American’s Media Habits:

Just 10% of U.S. adults do not use the internet, according to a new Pew Research Center analysis of survey data.


https://www.pewresearch.org/fact-tank/2019/04/22/some-americans-dont-use-the-internet-who-are-they/

84 Percent of People Trust Online Reviews As Much As Friends.


https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html

Forbes

https://www.forbes.com/sites/ryanerskine/2017/09/19/20-online-reputation-statistics-that-every-business-owner-needs-to-know/#60fe83dccc5c

  • Online reviews have been shown to impact 67.7% of purchasing decisions. (2015)
  • 84% of people trust online reviews as much as a personal recommendation. (2016)
  • 74% of consumers say that positive reviews make them trust a local business more. (2016)
  • Every one star increase in a Yelp rating means a 5 to 9% increase in revenue. (2016)
  • 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service. (2013)
  • The Power Of Search Results
  • 91% of online adults use search engines to find information on the web. (2012)
  • 65 percent of people see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source. (2014)
  • Nearly 50% of US adults who Google themselves say the results aren’t positive. (2012)
  • 93% of searchers never go past the first page, instead using only the first 10 search results to form their impression. (2014)
  • Impact On Business Revenue
  • Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results. (2015)
  • Businesses with two negatives on the first page of search results risk losing 44% of its customers.
  • If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. (2015)
  • Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers. (2015)
  • Nearly half of U.S. adults said they have Googled someone before doing business with them. (2012)
  • 45% said they have found something in an online search that made them decide not to do business with the person.

Bright Local

https://www.brightlocal.com/research/local-consumer-review-survey/

  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34).
  • Consumers read an average of 10 online reviews before feeling able to trust a local business.
  • 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year.
  • 57% of consumers will only use a business if it has 4 or more stars.
  • 80% of 18-34 year olds have written online reviews – compared to just 41% of consumers over 55.
  • 91% of 18-34 year old consumers trust online reviews as much as personal recommendations.
  • 89% of consumers read businesses’ responses to reviews.

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