Quotes Archive

When the tech geeks talk, I pay close attention.

- Gary Vaynerchuk

When we launched the WineLibrary website in 1996, I didn’t even own a computer yet. I just understood that there was an opportunity here to market in a different way.

- Gary Vaynerchuk

Whether you’re 9 or 90, stop trying to fix the things you’re bad at, and focus on the things you’re good at.

- Gary Vaynerchuk

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

- Gary Vaynerchuk

Word of mouth works now, much more than ever. @-reply every single person.

- Gary Vaynerchuk

You can market your ass off, but if your product sucks, you’re dead.

- Gary Vaynerchuk

You cannot underestimate people’s ability to spot a soulless, bureaucratic tactic a million miles away. It’s a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

- Gary Vaynerchuk

You didn’t grow up driving…you figured it out.

- Gary Vaynerchuk

You have to respect your parents. They are giving you an at-bat. If you’re an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party… My dad and I pulled it off because we really respect each other.

- Gary Vaynerchuk

You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.

- Gary Vaynerchuk

You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!

- Gary Vaynerchuk

Your legacy is being written by yourself. Make the right decisions.

- Gary Vaynerchuk

We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way – and do it authentically – are going to have a prayer of competing.

- Gary Vaynerchuk

Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

- Gary Vaynerchuk

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.

- Gary Vaynerchuk

When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn’t let me drink. So I was devastated. All I could do was read, and I read and I read. And I’d read something like, you know, ‘Subtle hints of cassis.’

- Gary Vaynerchuk

When it call comes down to it, nothing trumps execution.

- Gary Vaynerchuk

There is no sale without the story, no knockout without the setup.

- Gary Vaynerchuk

There’s always a wine bully. The one person who did read the ‘Wine Spectator,’ who tells you what to drink and why the ’97 is better than the ’98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn’t elitist and snotty. I want it to be about family and bringing people together.

- Gary Vaynerchuk

There’s no reason in 2014, to do shit you hate. NONE.

- Gary Vaynerchuk

Think of social media as the Internet. I can’t think of anyone betting against the Internet in 2012.

- Gary Vaynerchuk

Time – the one asset none of us are ever gonna get more of.

- Gary Vaynerchuk

Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.

- Gary Vaynerchuk

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It’s about building a global brand – not selling four more bottles of Pinot Grigio.

- Gary Vaynerchuk

Use every customer point of contact to weave stories about who you are and what your brand stands for.

- Gary Vaynerchuk

The Loire Valley is grossly underestimated. The prices are fair, and the wines are real.

- Gary Vaynerchuk

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

- Gary Vaynerchuk

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person’s e-mail and every single person’s Twitter @ reply.

- Gary Vaynerchuk

Vince McMahon is one of the greatest storytellers of all time, but WWE’s not striving for the kind of innovation it’s capable of.

- Gary Vaynerchuk

The reason we love our parents is because they loved us first. Every single company should take this advice.

- Gary Vaynerchuk

We are in control of the one asset that we all give the most f#%ks about, and that is time.

- Gary Vaynerchuk

The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.

- Gary Vaynerchuk

We only get to play this game one time…one life.

- Gary Vaynerchuk

The thing that I’m most passionate about, I’m writing a book called ‘Jab Jab Jab Jab Jab Right Hook,’ and it really focuses on how to story-tell in a noisy, ADD world.

- Gary Vaynerchuk

The truth is that finding happiness in what you do every day is so imperative.

- Gary Vaynerchuk

The world has changed – through technology, through wine-making techniques, the quality of wine is greater than it’s ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it’s kind of hard now. The technology, the science – it’s like, are you kidding? We’re in the golden years of wine!

- Gary Vaynerchuk

There is never a bad time to start a business – unless you want to start a mediocre one.

- Gary Vaynerchuk

Skills are cheap. Passion is priceless.

- Gary Vaynerchuk

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.

- Gary Vaynerchuk

Stop doing things that waste time. Don’t replace time with your family or things that you need to do. I needed to put together two fantasy teams this weekend because that’s something I enjoy, but I did stop playing Nintendo Wii for hours on end.

- Gary Vaynerchuk

Stop whining, start hustling.

- Gary Vaynerchuk

Nobody walks this earth thinking he’s better than I think I am – I think I’m great. At the same time, it’s so obvious to me that I’m nobody.

- Gary Vaynerchuk

Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.

- Gary Vaynerchuk

Okay, let’s talk about cartoon labels for half a second – some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It’s, like, a $6 wine with a cheesy label, and it’s actually a solid wine.

- Gary Vaynerchuk

Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.

- Gary Vaynerchuk

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

- Gary Vaynerchuk

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

- Gary Vaynerchuk

One of my biggest flaws is I don’t take advice.

- Gary Vaynerchuk

The first thing I ever invested in was Twitter. Blaine Cook, former CTO, was leaving the company and asked me if I wanted to buy his stock.

- Gary Vaynerchuk

One of the things that I’m really proud of is that I have really good timing. It’s very easy for me to see what’s coming up and it’s no coincidence that I went headfirst into wine and then headfirst into new media – none at all.

- Gary Vaynerchuk

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