Quotes Archive

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

- Howard Schultz

You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there.

- Howard Schultz

We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.

- Howard Schultz

What I would say to young entrepreneurs is there’s so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don’t agree with it, they think, ‘This is just too high of a hurdle.’ And I don’t agree with that.

- Howard Schultz

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

- Howard Schultz

When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America – a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

- Howard Schultz

When it comes to Starbucks, I take every threat very personally.

- Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

- Howard Schultz

When you start a company, it’s a singular focus. You have the wind at your back.

- Howard Schultz

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

- Howard Schultz

When you’re building a business or joining a company, you have to be transparent; you can’t have two sets of information for two sets of people.

- Howard Schultz

We can’t wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.

- Howard Schultz

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.

- Howard Schultz

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

- Howard Schultz

With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.

- Howard Schultz

We live in an age where everything is based on the short term.

- Howard Schultz

You can’t build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

- Howard Schultz

We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege.

- Howard Schultz

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

- Howard Schultz

We need to reinvent food at Starbucks. Less could be more.

- Howard Schultz

We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick – it’s transactional. I think tea is more Zen-like. It requires a different environment.

- Howard Schultz

We think of Starbucks not as a coffee company but a media company.

- Howard Schultz

The premium single-cup segment is the fastest-growing business within the global coffee industry.

- Howard Schultz

The response to the Starbucks brand has been phenomenal in our international markets.

- Howard Schultz

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.

- Howard Schultz

Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.

- Howard Schultz

There’s an energy and excitement when you’re building a company. You have so much tail wind. You’re planting new seeds. But it’s also scary, because there’s no safety net.

- Howard Schultz

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

- Howard Schultz

There’s this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

- Howard Schultz

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

- Howard Schultz

This may sound a bit naive, but I got here by believing in big dreams.

- Howard Schultz

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

- Howard Schultz

Turning a culture around is very difficult to do because it’s based on a series of many, many decisions, and the organization is framed by those decisions.

- Howard Schultz

Starbucks represents something beyond a cup of coffee.

- Howard Schultz

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

- Howard Schultz

Success is best when it’s shared.

- Howard Schultz

The challenge of the retail business is the human condition.

- Howard Schultz

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

- Howard Schultz

The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.

- Howard Schultz

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business… and in many parts of the world, tea is much, much bigger than coffee, and we’re going to bring tea and bring our capability and our understanding of what we’ve done for coffee to tea.

- Howard Schultz

The hardest thing about being a leader is demonstrating or showing vulnerability… When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.

- Howard Schultz

The lifeblood of job creation in America is small business, but they can’t get access to credit.

- Howard Schultz

My biggest concern is that America is drifting towards mediocrity and that people don’t recognize – and by people I’m meaning Washington – don’t recognize the sense of urgency and the fact that I don’t think this is a crisis anymore. I think it’s an emergency.

- Howard Schultz

Social and digital media is a bullet train, and that bullet train is not coming home.

- Howard Schultz

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point – because of the injury, he couldn’t walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.

- Howard Schultz

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

- Howard Schultz

My kids probably started drinking coffee in their late teens.

- Howard Schultz

Starbucks has changed the rules of engagement for the music industry.

- Howard Schultz

My mother taught me something at a young age – she said ‘you are the company you keep’. To define yourself by some label or some level of resources – that’s pretty shallow.

- Howard Schultz

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

- Howard Schultz

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