Quotes Archive

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had, they didn’t want to be bothered with more risks and more demands.

- Ray Kroc

The quality of a leader is reflected in the standards they set for themselves

- Ray Kroc

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

- Ray Kroc

There are things money can’t buy and hard work can’t win. One of them is happiness.

- Ray Kroc

We provide food that customers love, day after day after day. People just want more of it.

- Ray Kroc

We take the hamburger business more seriously than anyone else.

- Ray Kroc

We’re not in the hamburger business. We’re in show business.

- Ray Kroc

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

- Ray Kroc

When you’re green, your growing. When you’re ripe, you rot.

- Ray Kroc

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

- Ray Kroc

I recall that Harry made a trip to San Bernardino about the time we were really starting to roll, and Dick McDonald asked him what he thought the future of McDonald’s would be. Harry told him that one day this company would be bigger than F. W. Woolworth. Dick really did a double take at that. He told me later, ‘I thought you had a genuine nut on your hands, Ray.’ But Harry knew exactly where he wanted to go, and he knew how to get there.

- Ray Kroc

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

- Ray Kroc

I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

- Ray Kroc

If any of my competitors were drowning, I’d stick a hose in their mouth

- Ray Kroc

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

- Ray Kroc

If you’re not a risk taker, you should get the hell out of business.

- Ray Kroc

If you’ve got time to lean, you’ve got time to clean.

- Ray Kroc

It is no achievement to walk a tightrope laid flat on the floor.

- Ray Kroc

It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement.

- Ray Kroc

Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

- Ray Kroc

Look after the customers and the business will take care of itself.

- Ray Kroc

Luck is a dividend of sweat. The more you sweat, the luckier you get.

- Ray Kroc

I didn’t invent the hamburger. I just took it more seriously than anyone else…We take the hamburger business more seriously than anyone else.

- Ray Kroc

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

- Ray Kroc

I don’t believe in saturation. We’re thinking and talking worldwide.

- Ray Kroc

None of Us is as Good as All of Us.

- Ray Kroc

I felt like Samson with a fresh haircut. But that dream of what the company could be sustained me.

- Ray Kroc

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

- Ray Kroc

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

- Ray Kroc

The first dollar is the most you will get if you don’t love what you are doing.

- Ray Kroc

Adversity can strengthen you if you have the will to grind it out.

- Ray Kroc

All money means to me is a pride in accomplishment.

- Ray Kroc

Are you green and growing or ripe and rotting?

- Ray Kroc

As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.

- Ray Kroc

Creativity is a highfalutin word for the work I have to do between now and Tuesday.

- Ray Kroc

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

- Ray Kroc

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

- Ray Kroc

I believe in God, family, and McDonald’s. And in the office, that order is reversed.

- Ray Kroc

You’re only as good as the people you hire.

- Ray Kroc

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