Quotees Archive

Walking in circles Dr. Jan Souman, of the Max Planck Institute for Biological Cybernetics, studied what happens to us when we have no map, no compass, no way to determine landmarks. I’m not talking about a metaphor—he researched what happens to people lost in the woods or stumbling around the Sahara, with no north star, no setting sun to guide them. It turns out we walk in circles. Try as we might to walk in a straight line, to get out of the forest or the desert, we end up back where we started. Our instincts aren’t enough. In the words of Dr. Souman, “Don’t trust your senses because even though you might think you are walking in a straight line when you’re not.” Human nature is to need a map. If you’re brave enough to draw one, people will follow.

- Seth Godin

What is school for? If you’re not asking that, you’re wasting time and money.

- Seth Godin

They told you to get your résumé in order, to punch your ticket, to fit in, and to follow instructions. They told you to swallow your pride, not to follow your dream. They promised trinkets and prizes and possibly riches if you would just suck it up and be part of the system, if you would merely do what you were told and conform. They sold you debt and self-storage and reality TV shows. They sold your daughters and sons, too.All in exchange for what would happen later, when it was your turn. It’s your turn.

- Seth Godin

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.

- Seth Godin

This is like the Six Sigma approach to quality. Six Sigma refers to the quest for continuous improvement, ultimately leading to 3.4 defects per million units. The problem is that once you’re heading down this road, there’s no room left for amazing improvements and remarkable innovations. Either you rolled ten strikes or you didn’t. Organizations that earn dramatic success always do it in markets where asymptotes don’t exist, or where they can be shattered. If you could figure out how to bowl 320, that would be amazing. Until that happens, pick a different sport if you want to be a linchpin.

- Seth Godin

This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?

- Seth Godin

This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.

- Seth Godin

To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.

- Seth Godin

To be willing to do new things you don’t think you’ll like requires you to prefer the unknown. Not just to tolerate it, but to prefer it. One way to achieve that is to set out to experience things you’re sure you won’t like. To have conversations that are frightening. Becoming generous beyond measure, just to see what happens. And most of all, setting out to fail. Failing helps you see how far is too far, failing helps remind you that failing isn’t fatal, and most of all, failing opens you up to succeeding.

- Seth Godin

Today, not starting is far, far worse than being wrong. If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.

- Seth Godin

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new…If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot.The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated.

- Seth Godin

Transferring your passion to your job is far easier than finding a job that happens to match your passion.

- Seth Godin

Transparency in the traditional school might destroy it.

- Seth Godin

There are no longer any great jobs where someone else tells you precisely what to do.

- Seth Godin

Twenty years ago, the top 100 companies in the Fortune 500 either dug something out of the ground or turned a natural resource (iron ore or oil) into something you could hold. Today, fewer than half of the companies on the list do that. The rest make unseemly profits by trafficking in ideas.

- Seth Godin

There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.

- Seth Godin

Un cambio de actitud Lo que diferencia a los individuos exitosos de aquellos que languidecen es exactamente lo mismo que separa a las organizaciones innovadoras y en crecimiento de aquellas que se estancan y mueren. Los ganadores han convertido la iniciativa en una pasión y en una práctica. Adelante, prepara una lista de las personas y organizaciones a las que admiras. Apuesto a que el séptimo imperativo es lo que las hace destacar. Como ves, el reto no consiste en perfeccionar tu capacidad de saber cuándo empezar o cuándo mantenerte al margen, sino en adoptar la costumbre de empezar.

- Seth Godin

There’s a difference between telling people what to do and inciting a movement.

- Seth Godin

Waiting for perfect is never as smart as making progress.

- Seth Godin

These are all commodity-focused issues. The old conceit of a retailer was that if you offered the right products at a fair price in a convenient location, you’d do fine if you watched your expenses. Today, the issues are totally different.

- Seth Godin

Waiting isn’t easy, which is precisely why it is so effective when engaging with other people.

- Seth Godin

They don’t understand that Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.

- Seth Godin

The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.

- Seth Godin

The road to comfort is crowded and it rarely gets you there. Ironically, it’s those who seek out discomfort that are able to make a difference and find their footing.

- Seth Godin

The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.

- Seth Godin

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.

- Seth Godin

The secret to being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.

- Seth Godin

The thing about information is that information is more valuable when people know it. There’s an exception for business information and super timely information, but in all other cases, ideas that spread win.

- Seth Godin

The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.

- Seth Godin

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

- Seth Godin

The typical factory-centric organization places a premium on not-wrong, and spends no time at all weeding out those who don’t start. In the networked economy, the innovation-focused organization has no choice but to obsess about those who don’t start. Today, not starting is far, far worse than being wrong. If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.

- Seth Godin

The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified and pick yourself. It doesn’t mean you have to be an entrepreneur or a freelancer, but it does mean you stand up and say, ‘I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.

- Seth Godin

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.

- Seth Godin

The people who are the best in the world specialize at getting really good at the questions they don’t know.

- Seth Godin

The way to work with a bully is to take the ball and go home. First time, every time. When there’s no ball, there’s no game. Bullies hate that. So they’ll either behave so they can play with you or they’ll go bully someone else.

- Seth Godin

The people who skip the hard questions are in the majority, but they are not in demand.

- Seth Godin

The power of this new era is simple: if you want to (need to, must!) lead, then you can. It’s easier than ever and we need you. But if this isn’t the right moment, if this isn’t the right cause, then hold off. Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.

- Seth Godin

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

- Seth Godin

The real problem when working with a consultant, a therapist or a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.

- Seth Godin

The reason Steve Herrell’s shop did so well is that it was famous for having a line! People brought folks from out of town to have the experience.

- Seth Godin

The lizard isn’t listening and the lizard doesn’t care.

- Seth Godin

The market … demands a signal from you that you’re serious, powerful, accepted, and safe.

- Seth Godin

The minute there’s a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

- Seth Godin

The mistake that’s so easy to make is to get greedy as you choose your hive, to say, “this product is for everyone” or “anyone can benefit from this idea.” Well, there are seven billion people on the planet, so it’s unlikely your comment is correct; even if it is, there’s little chance that a virus would spread across a hive that big.

- Seth Godin

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before.

- Seth Godin

The future of publishing is about having connections to readers and the knowledge of what those readers want.

- Seth Godin

The object of the new school is to teach reasonable doubt. Not the unreasonable doubt of the wild-eyed heckler, but the evidence-based doubt of the questioning scientist and the reason-based doubt of the skilled debater.

- Seth Godin

The future of your organization depends on motivated human beings selflessly contributing unasked-for gifts of emotional labor.

- Seth Godin

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

- Seth Godin

The habit of doing more than is necessary can only be earned through practice.

- Seth Godin

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