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Business Coach Tips: How To Win

Business Coach Large SignIn this transcript, Caleb Taylor (Thrive correspondent) and Clay Clark (Founder of and owner of 9 businesses) discuss the importance of managing your business coach team to win on, the best sales training program.

Clay Clark:    Yeah.

Caleb Taylor:    It might feel like a bit of a broad topic because there’s a lot there …

Clay Clark:    Feels kinda broad.

Caleb Taylor:    … but it’s important, and it’s something that, as an entrepreneur it’s one of the biggest issues you deal with day in and day out. How do you inspire, keep accountable … how do you keep your team accountable, motivate? It’s a big issue.

Clay Clark:    I think in business today, one of the biggest challenges is people that have this great business plan, this great idea. We want to take over the world, but we can’t convince anybody to execute our business plan.

Caleb Taylor:    Mm-hmm (affirmative).

Clay Clark:    Ultimately to grow, you have to go from “me” to “we” as a business coach or person.

Caleb Taylor:    Mm-hmm (affirmative).

Clay Clark:    You’re going to have to learn to get other people involved in the game. Otherwise, you’re old school Michael Jordan when he was scoring, what, almost 40 points a game there …

Caleb Taylor:    Exactly.

Clay Clark:     … and his team wasn’t winning, but with Phil Jackson, they built that team, they built that team and they started winning some championships, so we’re gonna teach you how to build the team.

Caleb Taylor:    The manager’s job, is what you’re saying, is, is to motivate often.

Clay Clark:    Yeah.

Caleb Taylor:    I know I read in an article, um, it was back in Forbes 2013, August of 2013, they had a study came from the State of American Workplace report.

Clay Clark:    Yeah.

Caleb Taylor:    70% of US workers do not like their job.

Clay Clark:    What?! Come on.

Caleb Taylor:    It’s a high number.

Clay Clark:    I will tell you this. I’ve noticed as an business coach or entrepreneur…When people, I get together…we’ll do some grilling at my house and we’re grilling and we’re talking and people will say, “How was your week?” and I’m like, oh my gosh, at the office we did this, we’re doing this, we’re launching this new initiative, we’re selling this new product, I’m so excited about this new …

Caleb Taylor:    Yeah.

Clay Clark:    … and I’ve noticed that the people who are, whoever come over, if they’re not entrepreneurs, they’re like, the last thing they want to talk about is their job.

Caleb Taylor:    I know.

Clay Clark:    They’d rather talk about anything other than their jobby-job because they don’t like that job, but entrepreneurs and business coach pros, as a general rule, we like our job.

Caleb Taylor:    Mm-hmm (affirmative).

Clay Clark:    So the problem is that, uh, 13% of the population is self-employed and we’ve gotta convince the 70% who’s not pumped up about their job to like their job.

Caleb Taylor:    Yeah.

Clay Clark:    Otherwise it’s not going to work.

Caleb Taylor:    Every conversation you have with them is either, oh, we’re this close to the weekend …

Clay Clark:    Oh. yeah.

Caleb Taylor:    … or this close to the break, or this close to lunch …

Clay Clark:    What you do is … I can tell you what. If you’re talking to the 70%, you say, “How are you?” They say, “Ah, it’s Monday.” You talk to them on Wednesday, “It’s hump day … almost there!” and then you talk to them, you see them on Friday, “It’s almost the weekend!” like you just said.

Caleb Taylor:    Yeah, yeah, all you’re trying to do is get out of that job.

Clay Clark:    Oh, yeah.

Caleb Taylor:    John D. Rockefeller once famously said, “The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than any other under the sun.”

Clay Clark:    Hm.

Caleb Taylor:    As somebody who’s started a business in the dorm room and grew it to the board room, now starting Thrive, what does this mean to you?

Clay Clark:    I want to share a little diagram up here …

Caleb Taylor:    Okay.

Clay Clark:    … just real quick because I think this is huge, and I always like to use this board as much as possible…

Caleb Taylor:    Yeah.

Clay Clark:    No, but one of the things is I have found people that have a massive, massive stack of money, and they’ve got, it’s the owner of the massive stack of money and they cannot convince anybody to do their job, no matter how much they pay them. They offer more and more wages, more and more income, more and more … they say to their staff, “Hey, we’ll pay you more. I’ll give you bonuses … Just come on, just do your just job, please.” They’re begging with their staff to work. Then I’ve seen other people, other entrepreneurs with zero dollars who are able to get their staff to do whatever they want them to do, so what’s the difference? Sales training videos are on

Caleb Taylor:    Hm.

Clay Clark:    It’s the ability to manage people like a business coach.

Caleb Taylor:    Right.

Clay Clark:    I’m telling you, that’s how Steve Jobs went from the garage to, kinda from the garage to the Garage Mahal, I guess, from the bottom to the top, was because he could inspire a group of people to do something awesome and to change the world, to think differently …

Caleb Taylor:    Right.

Clay Clark:    … but the reason why a lot of people who are watching this, maybe, maybe we’re struggling, maybe we’re stuck, maybe our businesses aren’t growing is … it’s not about the money. It’s not about the ability to pay people. It’s not about being able to give your staff health insurance or be able to give them benefits. It’s about being able to manage and inspire people, and so, John Rockefeller was saying, hey, if you can inspire people, you’re worth a lot more than any other commodity.

Caleb Taylor:    Right.

Clay Clark:    Yeah.

Caleb Taylor:    Oh, there’s tons and tons of evidence out there that majority of business owners are not good at motivating.

Clay Clark:    Yeah.

Caleb Taylor:    I mean, it’s a constant struggle to keep so-and-so from texting and monitoring, all the time monitoring how much time is spent on Facebook …

Clay Clark:    Oh, yeah.

Caleb Taylor:    … or Pinterest or whatever it is. That’s their biggest fear …

Clay Clark:    Yeah.

Caleb Taylor:    … but when you’ve set it up so that they care and buy into that vision, that’s not something you have to worry about all the time. What we’re going to focus on is teaching these 11 steps …

Clay Clark:    I’m pumped up.

Caleb Taylor:    … management steps, to create the winning team for you.

Clay Clark:    I get pumped up about this because I’ve seen it actually change somebody’s life.

Caleb Taylor:    Yeah.

Clay Clark:    I’ll give you one example. There’s a young man I know who started a business years ago and he was in that phase where he’s constantly trying to get his staff motivated and they just won’t work.

Caleb Taylor:    Right.

Clay Clark:    And I saw him implement these principles and literally today, he makes more money now passively …

Caleb Taylor:    Mm-hmm (affirmative)

Clay Clark:    … by listening to a business coach and his company running than he used to make actively working full-time in the business.

Caleb Taylor:    Mm-hmm (affirmative).

Clay Clark:    Now he manages, works on the business, about 10 hours a week and he makes more that way than he used to work, working 70 hours a week working in the business coach space, trying to do everyone’s job, because if you’re not careful, an entrepreneur will say, well, people … you just can’t get anything done unless you do it yourself.

Caleb Taylor:    Yeah.

Clay Clark:    Then you end up being an entrepreneur who’s like the IT guy, the sales guy …

Caleb Taylor:    Oh, everything.

Clay Clark:    … the janitor, can’t do it.


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