There are many quality and low-cost CRM solutions on the market today, but at Thrive15.com, we specifically feel very good about strongly endorsing InfusionSoft.com and SalesForce.com. As a business coach, I’m not saying that other solutions are crap; I’m just saying that we continue to run into countless examples of relatively low technology companies that are in love with their SalesForce and InfusionSoft solutions.
Take it from a business coach, when starting out in business, it is totally ok to use a spreadsheet, sheets of paper and post-it notes to sell something. However, after you sell one hundred somethings, you need to begin maintaining the organization (also known as data integrity) of your customer database. Specifically, I recommend that your CRM solutions allows you to manage the following 15 pieces of information:
“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.” -Mark Zuckerberg (The co-founder, CEO and the chairman of Facebook who has a net worth of over $50 billion as of 2016)
Having grown up in the city, at one time I did not understand why the rural people in Minnesota go fishing. We moved to Minnesota when I was in seventh grade and a school friend by the name of Aaron asked me to go fishing. I said yes, and being naturally competitive and totally unaware of the fact that most people go fishing for relaxation and conversation purposes, I brought a net. After fishing with poles for a few hours, we decided to dock the boat and grab some lunch. When everyone else went inside to grab lunch, I went back out onto the dock and I put out a net. The snow and ice had just finished melting so you could literally see the fish swimming around. Quickly, I snatched a dozen fish or so in my net. When my friends came back outside, they looked at me as though I had a disease or had committed a horrible crime against humanity. One dude said, “Man the limit is three fish per person. You can’t use a net to catch!”
Proud of my ingenuity, I shared with him that one could actually catch 20 fish quite easily by using a net. What is the point of this story? The point of this story is that in the world of business, many entrepreneurs are not actually fishing for sales; they simply want to hang out at networking events to have something fun to do during the day. However, when you are trying to quickly build a scalable and duplicable business model that has the potential to create both the economic and time freedom that I’ve been talking about, you don’t have time to screw around fishing with a pole. You need to be fishing with a net.
Many entrepreneurs get excited about busyness. I’m passionate about making a profitable business, not perpetual busyness. The “why” is the only real difference between busyness and business, both literally and figuratively. Why are you in business? Are you in business to be busy 24/7 or to make money 24/7 while creating a product or service that you are proud of while working with people you like? LET’S GO ACTUALLY SELL SOME STUFF!
“You can’t build a reputation on what you are going to do.” –Henry Ford (An American industrialist, the founder of the Ford Motor Company and the man who is often credited as being the inventor of the modern assembly line concept)
I realize that right now we are talking about how to generate leads, but I want to make sure that you do not make the same costly mistake that most business owners tend to make. Just because you are focused on generating new leads, does not mean that you must focus your entire marketing campaign on discovering brand new sales prospects with whom you’ve never had any previous connections. In fact, 95% of the time when I’ve been brought in to help grow a business, I’ve found that the big money and fast growth is achieved by focusing on methodically and systemically adding more value to your previous and current customers. To help you sell more to you existing and previous customers, I have put together a list of Six Super Moves that have been proven to work time and time again.
Adroll is a company founded in San Francisco in 2007 by Adam Berke, Peter Krivkovich and Valentino Volonghi. They designed a product that allows you to create online ads that will follow previous visitors of your website around the Internet to other websites they visit. This technology allows your company to achieve the almighty “TOA” (top of mind awareness) that you need to keep your products and services in the minds of the previous visitors to your website.
To learn more from a business coach or for an in depth and specific video training on how to install the Adroll Retargeting Pixel on your website, visit: www.ThrivetimeShow.com/business-school