ACTION ITEM #2 from the business coach – Define your ideal and likely buyers
You must invest the time needed to create a document that clearly identifies who your ideal and likely buyers are and who they are not. This will save you thousands of dollars down the road in fruitless marketing efforts and it will impact nearly every business decision that you make.
NOTE: To make your life 2% easier and to give you a digital and printable file that you can constantly refer to, visit: www.Thrive15.com/ideal-and-likely-buyers-worksheet
ACTION ITEM #3 – Determine the costs associated with achieving your ideal lifestyle
It is great to have massive goals, but as a business coach, I recommend that you must really get out the calculator, a pen, and paper to figure out how much your goals are really going to cost you monetarily during each year. If you want to have kids, hospitals are not free. If you want to get in shape, gyms are not free. If you want to get engaged but have yet to convince your fiancé that your engagement shouldn’t involve the purchase of diamond ring simply because De Beers executed a brilliant marketing strategy that has now convinced that world’s market that a man who is proposing to a woman must invest his hard-earned money into buying her a diamond ring if he truly cares about her and the relationship, getting engaged is not free.
NOTE: To help you stay organized and to track the estimated cost of living for your ideal lifestyle, visit: www.Thrive15.com/ideal-life-style-cost-calculator-worksheet
Today, the De Beers Group of Companies seems to be the most magical company in the diamond industry. They play a leading role in the diamond exploration, diamond mining, diamond trading, diamond retail sales and the industrial diamond market. However, 1938 is when the magic really began. De Beers hired the N.W. Ayer advertising agency to help make diamonds appeal to a broader audience. Ayer felt that the company needed to link the purchase of a diamond to something emotional to keep the sale of diamonds from going up and down during predictable economic cycles. He recommended that the company begin advertising diamonds as something that men should buy and give to women when proposing and getting married. According to the New York Times, Ayer told everyone on his team that he wanted to “create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.” Before World War II, less than 10% of engagement rings contained diamonds. However, once Ayer began marketing the phrase “A Diamond Is Forever” on all of De Beers’ advertisements beginning in 1948, it became almost a given that men will buy their brides to be a diamond ring. And who came up with the idea that a man should save up two months of salary to buy a diamond ring before proposing? You guessed it; it was Ayer.
ACTION ITEM #4 from the Business Coach – Determine Your Highest and Best Use to Scale Your Company
My friend, you and I are where we are because of how we spend our time. If you want to upgrade your life, you will need to upgrade how you manage your time. We encourage you to explore the Time Management System created by Lee Cockerell (former Executive Vice President of Walt Disney World Resort) and the trainings related to it so that you can start leveraging your time more efficiently. Lee was able to successfully manage over 40,000 cast members while working at Disney, not because he was a genius, but because he had learned how to become a maniacally focused efficient manager of time. We all only have 24 hours in a day and it’s time for you to really focus on optimizing how you invest that time.
“You either pay now or pay later with just about every decision you make about where and how you spend your time.”
(The former Executive Vice President of Operations of Walt Disney World Resort)
NOTE: To help you assess where you are clearly using your time both effectively and ineffectively, we STRONGLY encourage you to take the Time Management Assessment today at: www.Thrive15.com/time-management-course-and-assessment-lee-cockerell
ACTION ITEM #5 from the Business Coach– Join the Thrive15.com community and commit to investing 15 minutes a day to learn how to grow a successful business and how to build a successful life
In his exhaustive study of the habits of the rich, Tom Corley (bestselling author of Rich Habits – The Daily Success Habits of Wealthy Individuals [Langdon Street Press, 2010] and the founder of www.RichHabitsInstitute.com) discovered some incredible habits that the rich seem to almost universally have, many of which involve the ongoing pursuit of self-improvement and business mastery.
• 88% of wealthy read 30 minutes or more each day for education or career reasons vs. 2% of poor.
• 67% of wealthy watch one hour or less of TV every day vs. 23% of poor.
• 44% of wealthy wake up three hours before work starts vs. 3% of poor.
• 84% of wealthy believe good habits create opportunity luck vs. 4% of poor.
• 86% of wealthy believe in lifelong educational self-improvement vs. 5% of poor.
Stanford Professor Carol S. Dweck wrote a bestselling book focused on what makes people successful called, Mindset: The New Psychology of Success (Ballantine Books, 2007). In her book, she says, “Mindset change is not about picking up a few pointers here and there. It’s about seeing things in a new way. When people…change to a growth mindset, they change from a judge-and-be-judged framework to a learn-and-help-learn framework. Their commitment is to growth, and growth takes plenty of time, effort, and mutual support.”
My friend, I don’t want to say that you will be a pathetic loser if you do not commit to blocking out 15 minutes per day for ongoing education and business training on a consistent basis, but it’s a fact. You will lose if you don’t invest the time needed to study proven systems, strategies, and processes.
Success Is Worth It
Growing up, I never thought I would become the U.S. Small Business Administration Entrepreneur of the Year or that I would become the successful founder of multiple businesses. I still remember the first time I was asked to entertain for a high-class venue (remember, I was a DJ in my early career). I still remember the first time I deposited $2,000 of profits into the bank after a fun weekend of entertaining. I can still remember what it felt like the first time I was able turn back on the air-conditioning unit at our one-bedroom apartment because we had the money to afford the electric bill. I can still remember how it felt the first time www.DJConnection.com hit $1,000,000 in annual sales. I still remember how it felt when Elephant in the Room hit $1,000,000 in annual sales. I still remember what it felt like the first time I got asked to speak to a group of people. My friend, whatever your goals are, achieving success is worth it.
But I don’t want to put my goals on you. Maybe being debt-free and living in a van down by the river is your vision of success and that’s OK. My mission to be a business coach and mentor millions is centered around helping those millions live the life of their dreams during this brief period of time we all get to experience on Planet Earth.
“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” – John Lennon
(An English singer and songwriter who became internationally famous as a member and co-founder of the Beatles)