Michael Levine | The Power of Personal Responsibility + Why Rich People Have Large Libraries + 4 Steps to Becoming Super Successful + Join Eric Trump & Kiyosaki At Clay Clark’s March 6-7 Business Workshop!

Audio Transcription

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Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zilmer. Two men, eight kids, co-created by 2 different women. 13 multi-million dollar businesses.

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I break down the books, see, bringing some wisdom and the good looks. As a father of five, that’s why I’m alive, so if you see my wife and kids, please tell them hi.

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It’s the CNC up on your radio, and now 3, 2, 1, here we go! We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re here.

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Okay, Thrive Nation, on today’s show I’m going to go to Wikipedia to start today’s introduction. And I know that Wikipedia is not the best place to go to, or the perfect place to go

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to, to find all things related to people’s biographies, but we’ll go ahead and go to the biography listing for Michael Levine, an American writer and public relations expert. He’s the author of books on public relations, including Guerrilla PR. He has represented 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers, including Michael Jackson, Barbara Streisand, George Carlin, and many others. Now, that’s what they’re going to tell you here on Wikipedia, and it’s a very long lengthy listing here. What I will tell you is I believe that today’s guest is a man who knows about two things to the level I would consider to be a genius in these two areas. One is the mindset it takes to be super successful. Second is it’s the mindset needed, the processes needed to become very successful in the world of public relations. Michael Levine, welcome to The Thrive Time Show. How are you, sir?

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Mr. Clay Clark, one of my, I believe, and you know me, I don’t overstate things, I believe in American hero, and I’ll be happy to enumerate why I think you’re an American hero, but I’m honored to be with you. community that has the capacity under some of your leadership to really change the direction of our decayed society. And I’m very, very honored to be here with you. Now, I have seven questions for you during this half hour of power we have here. So seven questions in a half hour. So I’m kind of pacing. The question number one is, you grew up dyslexic.

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You had no father. Most people would say that’s why they’re bitter you somehow took those same situations being dyslexic and having an alcoholic father and you chose to become better let’s talk about that actually

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just to point of clarity it was an alcoholic mother and I had a very good and nice father except he was passive and even occasionally a week is very common in an alcoholic home. So I did have a very bad set of cards that I was dealt. Forty years ago we had a different word play for dyslexia. It was called dumb. So I barely, barely, barely, three barelys, graduated high school and off I go. And so your question I think is why, Michael, do so many who have bad cards in life turn out bitter and you didn’t? And the answer, Clay, unfortunately, it’s not a fully satisfactory answer, is we don’t know. and a few take that same deck of cards and use it as a fuel, or a rocket fuel, an engine if you will. And we don’t know why. I did why did I do well and she less so? We don’t know it’s just mysteries of the mind. We don’t know

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Question number two sir is how did you get started? I think a lot of times we celebrate people at their time at the peak of achievement We say well George Carlin Michael Jackson Brett days, and they’re super successful and by the way their PR guy was Michael Levine.

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Woo.

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But very rarely do we look at a person at their hour of triumph and say, how did they start? I want to get your thoughts about the messy middle and how you actually got started.

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Clay, you ask such valuable questions. Here we go. I believe, Clay, and I think you do to a degree. We haven’t fully reviewed this, but I believe there could be a four step ladder. Think of a ladder. Think of four steps. Let’s name each step and see if we can agree on the steps that I followed and that many follow. Step number one, free. Work for free. It’s very hard to be free. I promise you, I can get you a job in 24 hours if you’re willing to work free. Work free. You don’t have to do it long, but you have to do it to acquire, though you won’t acquire cash, you’ll acquire knowledge and opportunity. So work free. That’s step one. Step two, work below market. So if everybody else is charging 20, you charge 10. Work below market. So the first step is free, second is below market. Third step is work at market, but work harder. Your friends are getting 20, you’re going to get 20, they’re going to come in at 9, you’re going to come in at 8, they’re going to leave at 5, you’re going to leave at 6. Step 3, work at market. Step 4, create a fortune. Now that four-step process I believe is what thrust me forward and thrust many forward. I think if we sat down with Mark Cuban or even with you, Clay, or many of your audience, it’s a similar process. Maybe I’ve oversimplified it or made it a funny little ladder process. You don’t have to stay on any particular step for more than six months or a year if you’re fully and completely invested. So there we are. That’s the four-ladder step. I hope that helps with the question.

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No, this is powerful stuff and stuff. Frankly, I wish I would have learned it when I was 17 years old or 18 years old. I encourage everyone to do what was stated multiple times. Question number three, how does somebody like yourself decide which clients to work with once you get to the top? We started at the beginning. But now that you’re at the top or you got to the top, how do you decide who you’re gonna work with even today? Okay, so what I’ve noticed about partners or human beings

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is when their will to create and triumph is greater than their will to succeed and triumph, then they will probably fail. There is a greater will to create and triumph than a will to self-destruct or distract, become distracted. And I also look for promise keepers and integrity. If somebody says to me, I’ll be with you on Wednesday at 10 a.m. And they show up Thursday at 12 noon without an apology. That’s not my kind of person. You’ve heard me say to your audiences, fire your flaky friends. Fire your flaky friends. In fact, if you’ll allow me, I’m going to say it to your audience right now. Ladies and gentlemen, listen carefully. I’m going to give you some great life advice. Listen carefully. Write it down Fire your flaky friends fire them All right now Michael question number four was What is the power of firing flaky friends?

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So you you do I you and I have not talked about what I was gonna ask you ahead of time So it’s pretty funny Um, do you want to add anything else about this because to me what you just said was so powerful because I’m reading your books, I’m doing my research, and I heard you say that on an interview, and I remember thinking to myself, you know, I mean, you do become the average of the five people you spend the most time with.

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That’s exactly right.

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I’m obsessed on this idea of surrounding yourself with people that you can have a win-win relationship with. Even Proverbs from the Bible tells you that a companion of fools shall suffer harm, and I’m thinking, I really need to implement what this guy is saying you want to add anything else to that because that’s a powerful pro

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tip yeah a couple couple of notes first of all I agree with everything you’re saying number one ladies and gentlemen listen to this important show not because I’m on it because clay is hosting it If you have four friends who are broke, you will be the fifth. If you have four friends that are broke, you will be the fifth. Number two, Lionel Richie, the great singer-songwriter, said something very interesting to me some time ago, maybe 10 years ago. you know you are who you hug and I thought wow that’s kind of interesting isn’t it you are you hug so those two notes I think a reinforce fire your flaky friends now Michael I’m taking notes here this is palpable the notes

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on the show description server can follow along here’s a move on to question number five one thing you’ve written about and you’ve talked to me directly about is you’ve said, Clay, advertising is what you pay for and public relations is what you pray for. And again, first time you said it, I’m thinking, well, this kind of rhymes. It feels kind of true. I should listen to it again. And the way that I have found, I’ve learned from you over the years is I take note about what you said, then I reflect upon it, I marinate on it, and then it makes sense later. So can you talk and kind of unpack that pithy phrase, what that means?

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Yes.

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So what you say about yourself is valuable, but what others say about you is more valuable. If I met one of your audience members today and I went up to them, man or woman, and I said, I am a really, really smart guy. Believe me, I’m a really smart guy. The person listening may or may not believe that, but if Bill Gates or Elon Musk went up to them and said, you know, Michael Levine is a really smart guy, the credibility, the reflected glory and the credibility would matter. Same with the difference between what you say about yourself on social media and what is said about you in radio and television and newspaper and magazine and internet. great advocacies that you teach your thousands of entrepreneurs who you’ve helped. And it’s thousands, it’s not hundreds, it’s thousands, is the power of testimonials. I know you’re a big advocate of this, even, and I say this very positively, a radical on the topic. I think it’s a very, and I was proud, without being asked, by the way, you will establish that, I was proud to have done one for you. And I wasn’t asked to do it. I’m not being paid. I’m not asked. I wanted to do it because I believe that Clay Clark is one of the preeminent ambassadors in America for entrepreneurship, particularly young entrepreneurship. He tells it like it is. He doesn’t tell you what you want to hear. He tells you what you need to hear. You see, there’s a difference there, isn’t it, friends? You can find any jackass to tell you what you want to hear, but what you need to hear becomes more relevant. So anyway.

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Now, this is powerful stuff, folks. I encourage everyone to marinate on this. Really think about it. Now, this next question I want to ask you, I want to share the story. When you and I met for the first time face-to-face in California about a decade ago, I wouldn’t call it a rant in a bad way. I would just say we weren’t recording, and you were clarifying something. And I took notes, and perhaps I’m butchering what you said, but I’ll repeat what I wrote down. You said, Clay, you have to be obsessed. You just have to be obsessed. And then you said something like, people need to be realistic. Nobody’s going to wake up with a burning desire to hire you, to pay you, to promote you, to celebrate you. You’ve got to be obsessed. I remember you were frustrated that maybe I wasn’t getting it or that the world wasn’t getting it. But you’ve noticed, because you’ve been around the world’s top, most successful authors, writers, musicians, actors, etc. And you’ve seen that obsession up close and personal. Can you talk about why it’s important for every single person watching this show to be realistic with the fact that nobody is waking up with a burning desire to pay them and that you as the owner, you have to become obsessed with your own business?

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Well I would maybe refine the wording a little bit, which is to say that you don’t need to be obsessed. You only need to be obsessed if you want to triumph in a big and meaningful way. If you want to be some half-ass coffee shop owner, some half-ass pizza store owner, you don’t need to be obsessed. You need to show up sober.

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That’s it.

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But if you want to create something extraordinary, powerful, meaningful, big, audacious, then you need this obsession that I refer to as a burning maniacal rage as if your life depended on it. And all super successful people that I’ve worked with, met, known, read about, every single one, men, women, gay, straight, black, white, young, old, it didn’t matter. This burning maniacal rage as if their life depended on it. And if you bring that to your big dream, you have the potentiality of creating something exceptional. If you don’t, you won’t. And that is not for everyone. This journey that Clay Clark’s on, it’s not for everyone. He has sacrificed much to be in the position he is today. Much, some of it without pay, long hours, nights, weekends, missed sporting events of kids, all of it. So too much is given, much is demanded. And so it is, so it goes.

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Now Michael, one of the things that you have said and Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad has said, and it doesn’t matter who you talk to, you talk to the world’s top athletes, Michael Jordan, anytime somebody is stuck. So if you’re watching today’s show and you want to lose a bunch of weight, and you’re going into the weight room and you just can’t seem to find the motivation to push yourself beyond a certain level, most people who are super physically fit, they hire a coach or they participate in a class. Most people that I know who are struggling with their accounting, they’ll hire a professional accountant to push them. There’s people that struggle with their legal aspects of their business, they hire an attorney. But the point is, everybody out there, everybody out there, I’m telling you folks, pro athletes, the best athletes in the history of the NBA, they all had a coach that pushed them. And you think about Michael Jordan for a second, Michael Jordan and Kobe Bryant, both of them had the same coach that led them to success. People say, what? Did you know, folks, that Michael Jordan played an outstanding, massively long NBA career, and he never won a single championship without having Phil Jackson as his coach? Did you know that Kobe Bryant had a great career, and he never won a championship with Phil Jackson when Phil Jackson wasn’t his coach. And that’s because everybody out there who is stuck, you need to have a coach or a mentor in your life. And so you, Michael, you provide mentorship for people watching today’s show in three incredible ways that I’ve seen at least. One, you write books. Second is you actually are, you write books. Second is you actually are available as a consultant. And third is occasionally you do speaking events on a very select basis. So let’s talk about those three ways that you can help our listeners, if we can, starting with books.

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Well, I think you’re, you know, thank you for your kind words, but I think you’re just saying something powerful and important. Rich people, prosperous people have large TVs. If you’re not reading, if you are, for example, let’s say you’re a young person interested in technology and you’ve not read a biography on Elon Musk or Steve Jobs, son, what are you thinking? Books are great teaching tools, instruction tools. Most of learning in life doesn’t happen in a classroom, in case you haven’t figured this out. Most of learning in life happens in life. Books are indispensable, and I don’t care how you do it. Audiobook, a traditional book, Kindle, it doesn’t matter. Read, read, read. Make it a goal to do at least a book a month. And if you don’t do a book a month, all I can tell you, dear friend, is you’re not serious. And I wish you’d have the courage to admit it. Number two, I do believe deeply that people need coaches and mentors. And let me tell you something that I’ve learned about mentorship, because I know you do some of it as well. I have found that the best mentors are people who have no emotional relationship with the mentee. In other words, parents are not good mentors. Boyfriends are not good mentors. Girlfriends are not good mentors. Uncles are not good mentors. Why is that? Because they have an emotional relationship, right? I have with my clients, my consulting clients, a relationship that’s predicated on only my desire to see them achieve their big dream as fast and efficiently as possible. So I created this website. With your help, by the way, Clay, you gave me a lot of advice. No, I mean that. MichaelLevineConsulting.com and there’s a lot of information on it and I commend it to you because if this is, this is my last chapter, Clay, this is it.

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michaellelevineconsulting.com, I’m sorry, cut out there briefly, sorry.

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It’s michaellelevineconsulting. Yep, there it is. And the principle, find your why, find why you were born here. So, the first is books, the second is consulting, and the third is public speaking. And I think if you aren’t attending seminars and events four times a year, you’re not serious. Now, Clay, you have one, I believe, coming up soon, if I’m not mistaken. You’re not serious Now clay you have one I believe coming up soon if I’m not mistaken

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Would may I invite you to just tell the audience is am I right by the way? I may be and I’ll say this here. This is kind of crazy. This is wild You know this is my 20th year Leading business workshops, it’s so crazy That’s crazy though, and I’ll just tell people, what happened was I was building DJConnection.com and I didn’t think about becoming a consultant or a speaker but people would call me, I think because success leaves clues, and they would say, hey, I have a dentistry, I own a business, I’m an insurance agent, I’m a bridal store, could you help me? And so next thing you know, I found myself speaking to Maytag and Hewlett-Packard and O’Reilly’s and all these things. And my wife and I had a really good sit-down conversation about our life. And I thought to myself, you know, I really, with five kids, I’d rather have a conference in Oklahoma at my own facility where people could come to my facility and meet my staff, meet my team, and I’m not at a hotel somewhere. And people can just see it. They can look behind the curtain and see if it’s real, what it is, what it’s all about. We do a conference about every two months. We average five to six of them a year. Our next one is basically a day from now. Depending on when you’re watching this show, we’re always hosting one about every two months. This one will be Eric Trump, who’s President Trump’s son, Robert Kiyosaki, the Rich Dad, Poor Dad author, Tom Wheelwright, who I’ve never actually met in person, but Tom is the financial wealth consultant for Robert Kiyosaki. He’ll be here, as well as a bunch of local entrepreneur success stories, so it’s going to be a great thing. And for my events, I’m not saying this is what you should do, folks, if you throw a conference. I always tell people, it’s $250 or whatever you want to pay. And I do it that way so that everybody can afford to go. I don’t believe in handouts. I do believe in handups, and I know what it’s like to be stuck. Michael, I’ll give you the final word. You’ve got final 60 seconds. People are taking notes eagerly. What is the message you want to convey to anybody out there watching today’s broadcast, sir? One, I want to express gratitude for sharing your valuable audience.

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And two, I want to end by reminding your listeners that life, in the end, offers you a choice. You can do the difficult or endure the difficult. You can do the difficult or endure the difficult. Now, doing the difficult, however onerous that sounds, is a lot easier because discipline weighs ounces, regret weighs tons. I’m honored to be here with you, Clay. Thank you for the opportunity, and I would encourage friends to visit michaelleveenconsulting.com if they choose. If I can help anyone, I’d like to do it. And your friendship means a lot to me.

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Thank you. Michael, thank you so much for carving out time. We’ll talk to you very, very soon. I encourage everybody out there who has a sound mind, check out your website, michaelleveenconsulting.com, michaelleveenconsulting.com. If you don’t have a sound mind, still go to michaellavineconsulting.com and perhaps you can realign your mind. Michael Levine, thank you so much, sir. We’ll talk to you soon.

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Thanks, boss.

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Bye.

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Bye. Placid, Ajoku, and the company is Built Phoenix Strong Personal Training.

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So I see here, so you divided by 3,000. Let’s do that. Okay. So I think you’re up 15.33 times. Is that accurate, sir?

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That’s accurate.

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So, walk me through what it’s like to have 15 times more leads, because I know when we first talked to you, leads was not something that you had an abundance of.

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Yeah, absolutely. It’s been life-changing. There’s some days now where the leads won’t stop coming in, whereas before I started working with you guys, I think I may have received maybe two online leads in the previous two to three years. Everything had been just manual leads. It’s really when people come in, they already know what separates us from everybody else, just from all the one sheets that you guys put together for us that highlighted what separated us. You know, we did the mystery shopping. Originally, I thought my personal chain was kind of expensive, but we found out that we were actually priced very well, that we did – we offered way more for the price than all our competitors did, so it was almost a no-brainer. It’s been huge because before I was just doing everything mainly through Instagram. But when you guys would give me those seven action hours every single week on what I needed to do to improve the marketing and get the three legs in place, the Google, the Dream 100, the YouTube, the Facebook ads, it really started to crank the way the business was viewed by people around the community and leads that were coming in.

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For anybody who might’ve missed it earlier, I just wanna make sure I clarify this. How much have you grown since we started working with you? Because I think there’s somebody who says, what was that number? How much have you grown in terms of just revenue or how would you quantify that there, Placid?

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15 times.

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Think about that, folks. Everybody out there, if you’re watching today’s show, now I’ve met you and I know that you could have been a male model, I know you could have been a pro athlete, but you chose to do fitness, so you’ve got a lot of things going for you. But at the same time, everybody out there can be successful. Well, Thrive Nation, on today’s show, we’re joined by an entrepreneur who’s in the fitness space. This guy is a personal trainer extraordinaire, and we’ve been working with him for years. And if I believe I’m correct, the amount of leads he’s generated has gone up dramatically. The number of trainers he now employs has gone up, and he’s now in the process of franchising his business. And with that being said, Placid, welcome onto the Thrived Time Show. How are you, sir?

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I’m good, man. Thanks for having me.

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Hey, just to verify that you’re not a hologram or just a hologram male model, what’s your first and last name and what’s the name of your company?

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Placid Ajoku, and the company is Built Phoenix Strong Personal Training.

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And I have notes here because Sean’s had the opportunity to work with you over the years. And if I believe if I’m correct here, you’ve actually grown from $3,000 a month in revenue when we first met you to now you’re at a point where you’re at $46,000 a month of revenue. So it’s something like 10 times, 12 times, 13 times, 14 times. So you’d be what? Let me do some math here. $46,000 divided by 3. Let me do the math here because this is encouraging for somebody out there that feels stuck. So 46,000 divided by 3. Let me pull this up here. So let me see here. So you divide it by 3,000. Let’s do that. Okay. So I think you’re up 15.33 times. Is that accurate, sir?

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That is accurate.

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So walk me through what it’s like to have 15 times more leads because I know when we first talked to you, leads was not something that you had an abundance of. Yeah, absolutely. It’s

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been life-changing. There’s some days now where the leads won’t stop coming in whereas before I started working with you guys, I think I may have received maybe two online leads in the previous two to three years. Everything had been

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just manual leads. So walk me through the the lead flow. When you say you get a lead, are these warm leads, people reaching out to your website, are these rando cold leads from third-party websites? Walk

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us through what kind of leads you’re getting today. Yeah, we’re getting hot leads. These are people that have gone through, they’ve read our reviews, they’ve seen our website online, they’ve gone through the website, they filled out a form, and they’re requesting a free assessment

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and want us to contact them. Now, there’s somebody watching the show right now who may be interested in teaming up with you on a franchise level or they just want to learn more about your business. I believe the website address here is builtphoenixstrong.org. Is that the correct website there, sir?

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Yes.

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Okay. So I’m going to walk the listeners through this process because I think when a lot of people think about fitness, they probably think about what workouts do I need to do. I think when a lot of people think about growing a business, they think about marketing. But as we know, you can’t out-train a bad diet in the world of fitness, and you can’t out-sell bad accounting. So in business, you have to learn offense and defense. In fitness, you have to learn how to eat properly as well as the workouts. We’re going to go step-by-step through all 14 steps you’re with. I want to get your thoughts on this concept here. So Placid, why is it important for you as a coaching client, as a business owner, to know your revenue goals? Why is that an important thing for you to know? Anybody watching today’s show?

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Yeah, that way you know exactly what needs to be done each day and each week and each month to make sure that you’re on track to be profitable as well as pay the staff and be able to grow the business as well.

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Now, for anybody who wants to follow along, if you go to Thrivetimeshow.com forward slash millionaire, thrivetimeshow.com forward slash millionaire, you can download every single book I’ve ever written 100% free, and the book we’re teaching from today is called A Millionaire’s Guide to Becoming Sustainably Rich. So you can go here, download the book for free, and we’re on page five of this book. Box number two, you gotta know your break-even numbers. Why is that important for you as a business owner to know your break-even numbers?

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Yeah, so that when customers are coming in the door, it’s cool for them to be coming in, but you got to make sure you’re hitting the right metrics. Otherwise, you can have tons of people coming in and be negative every single day. But when you know your break-even numbers, you know if you meet a certain metric, everything after that is profit and growth. And I didn’t know any of that before.

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Now, Sean, you have had an opportunity to work with Placid over the years. I want to get your thoughts on this box number three. You’ve said online, offline, that Placid works super hard in terms of his schedule. He’s committed to his own fitness, but also has a tough schedule. Can you talk, why is it important for you as a coach to clarify with your clients how many hours a week they’re actually willing to work and what boundaries they have on their schedule? Why is it important for you as a coach, when working with a client like Placid or any client, to clarify how many hours a week they’re actually willing to put into the business? Well, one is I don’t want them to hate me because if I give them more work than they can handle, then they tend to hate me. I learned that early on as a coach. But the other reason is just so that we can be realistic about what goals we’re going to be able to achieve. If you’re already doing 100 hours a week, then you’re going to have slower growth because there’s less time you can put towards working on the business in addition to that hundred hours a week. How would you describe the work schedule that I personally keep, me personally, versus that of the average client we work with? Maniacal, maniacally higher. Just like you are here, today’s a Saturday, and you are here before me every day this week. You are here. What time is before you before me? I get here at like

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535 40. And you’re typically here every day that I get here. And whenever I leave, you’re still

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here. And I don’t think that I’m not saying for anybody watching this, that that’s how you should live your life. I think it’s very important that we are intellectually honest, emotionally honest with ourselves about the hours we’re willing to work and my wonderful wife and I we’ve been married now almost 24 years. And we’re okay with me working six days a week and taking the seventh day off. So I’m pretty much done every day around six o’clock and I go from about 430 to six six days a week. I’m not saying that’s what you should do folks I’m just telling you you need to know your hours that you’re willing to work. Box number four, define your unique value proposition. This is especially important as you’re franchising. Plast, I want to get your thoughts on what kind of impact it’s made by having Sean and the team help you clarify what makes your business unique versus all the other wonderful training companies that exist in the marketplace today.

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Yeah, it’s been huge. Really, when people come in, they already know what separates us from everybody else. It’s from all the one sheets that you guys put together for us that highlighted what separated us. We did the mystery shopping. Originally, I thought my personal chain was kind of expensive, but we found out that we were actually priced very well, that we offered way more for the price than all our competitors did. So it was almost a no-brainer.

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The mystery shopping is so important, folks. Again, box number four, you got to know who your top four competitors or who your top three competitors are. Mystery shop them so you know how you stack up in the clutter of commerce where everybody’s very much competing for the same dollar. Box number five, you got to improve your branding. This is one thing I want to brag on about you, Placid, is we tell every client we work with, every client we work with, you have to go out there and gather objective testimonials from real clients you’ve actually worked with. Let me give you an example. Brian D. Wiggs, a wonderful home builder that Shawn’s had the privilege of working with, mentoring, coaching up. Brian D. Wiggs, he builds homes, multi-million dollar homes. He has to gather testimonials from his happy clients. And you know what? He’s done a great job doing that. That’s briandwiggs.com. Sky House, Sky House. Yeah, Sky House Company, Banner Elk. Okay, and this is a construction company, skyhousecompany.com. Sean, this guy builds luxury cabins that overlook the mountains. Long-time client of yours. We’ve had tremendous success with this wonderful client. And by the way, he’ll be on part two of today’s show sharing his testimonials.

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You can click on his reviews. He has all of his reviews on his Google Business listing.

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There you go. With every client we work, I’m just trying to show people a variety of industries This is a a pizzeria based in sunny, Florida again. We tell them the same thing we talk about smiles Hollywood orthodontist based in McKinney, Texas we have clients in all over the country all over the world and these these clients we work with Every one of them we tell them you have to gather objective video reviews from real clients and objective Google reviews. Can you talk about that Placid? Because I believe that’s made a big impact on the amount of hot leads you’re generating, sir.

9
Absolutely, yeah, it’s been huge. I think we’ve become probably the highest rated personal trainer in the state of Georgia when me and Sean checked a couple of weeks ago. Yep. And it’s been huge. It’s one of the first things people say when they call in on the phone is that they read our reviews or they saw our video reviews on our website and they felt like it related to them and they wanna come in and do an assessment.

1
Now I’m gonna pull this up here. I wanna brag on another client, Oxifresh. I’ve had the pleasure of working with them since they started, essentially. And they now have 550 locations. They just passed 310,000 reviews. And again, these are from real customers. This is powerful stuff. So for somebody watching today’s show, you say, how do I become successful? This is how you do it. Box number five, branding. Branding is simply the perception that people have of you when they think about you and your business. So I want people to think about this for a second. When people tune into my show, true story, good or bad, people go, you’re the high energy pale guy. Are you okay? That’s what people do. They go, he’s the high energy pale guy. Is he okay? Is he always like this? Is he always so aggressive? That’s what people say all the time. I hear it all the time.

10
Yeah, he’s always pale.

1
But people always say, they ask you, is he always that aggressive? Is he always that fired up? They do. Yeah. And I get it. That’s the brand. That’s the perception people have. When people go to oxyfresh.com, O-X-I fresh.com, the brand is the perception people have when they see the website. Rustic cuff.com, long time client, worked with her. Her business, rustic cuff.com. It’s the perception that people have when they go to the business and check it out for the first time. So people look up Rustic Cuff and they look up celebrities. They do it all the time. They go, what celebrities are wearing Rustic Cuffs? And they look at it and they click around and they start hunting and they go, I think there’s a lot of celebrities that are wearing Rustic Cuff. And they go, wait a minute, yeah, isn’t that the thing that those people on the Today Show wear? Isn’t that the thing I’ve seen that music artist wear? Isn’t that the thing that I’ve seen? And they start, I think that Oprah wore a rustic cuff on the cover. You know what? I feel like rustic cuff was on Oprah.com as a recommended product. I feel like rustic cuff is a product that a lot of celebrities wear. You know what? If it’s good enough for the celebrities, I bet you it’s good enough for me. And they start to say, I think Connick Jr., didn’t he get a rustic cuff or something? And they start doing their research. And Sean, it turns out that people want to buy something from products and from companies that they can trust. And branding is a big thing. Business cards, logos, websites. Could you talk a little bit about the value of having a team that you pay a flat monthly rate to that knocks out all of your branding for you?

9
Yeah, it’s been huge. It’s really been life-changing. Just because I don’t really have to even think about those things anymore. I don’t even know how to do a majority of that. We’re just having a team like you guys there, able to do it and do it really better than all my competitors. I mean, it’s why all these leads go.

1
I want people to understand this, folks. If you’re out there feeling overwhelmed, with the coaching that we do, we don’t just teach you what to do, but we do the graphic design, the photography, the video, the web, all of it. Box number six, three-legged marketing stool. You have to come up with a three-legged, a dependable way, a dependable turnkey way to reach your customers. And before we started working with you, I don’t believe you had that in place. Maybe I’m wrong. Could you talk about maybe the impact that coaching has made on your ability to have a turnkey proven way to generate leads

9
Yeah, it’s been huge because before I was just doing everything mainly through Instagram But when you guys would give me those seven action hours every single week on what I needed to do to improve the Marketing and get the three legs in place The Google the the dream 100 the YouTube the Facebook ads, it really started to crank the way the business was viewed by people around the community and leads that were coming in.

1
And again, for anybody who might have missed it earlier, I just wanna make sure I clarify this. How much have you grown since we started working with you? Because I think there’s somebody who says, what was that number? How much have you grown in terms of just revenue or how would you quantify that there, Placid?

9
15 times.

1
Think about that, folks. Everybody out there, if you’re watching today’s show, now I’ve met you and I know that you could have been a male model, I know you could have been a pro athlete, but you chose to do fitness, so you got a lot of things going for you, but at the same time, everybody out there can be successful. I just got off the phone with Randy Antrik, a long-time client with PMHOKC. I literally just got off the phone with him. His company, when we started with him up to now, he’s grown to the point where he’s a $17 million a year company. This guy has grown his business by almost 20 times. I’m telling you folks, everybody out there, you can implement these systems. We move on to box number seven, sales conversion. Sean, you bragged about this, Placid and his team, they follow the sales scripts. They’re leaning into coaching. They’re wanting to learn more about recorded calls, using a one sheet. They’re wanting to move into tracking obsessively. A lot of people are not so coachable here, but in order for you to be successful as a business owner and a franchise, you’ve got to have turnkey sales systems. Tell us about what makes Placid and his team successful from a perspective as a coach. Like, why are they – why is Placid really doing a good job on what he’s doing here with the sales systems?

10
Yeah, well a lot of business owners, you know, they have to sell because it turns out you fail if you don’t sell anything. But they have just kind of an energy and a mojo that they do, but then to make that scalable for other people is like almost impossible without these scripts. And Placid has really leaned into that. I mean, not just even with the system for sales, but really when it comes to the system for his employees as well, everything is systemized. They are checklist driven now. And because of that, he’s got a structure in place where he can train people to do the things that previously he was the only one who could do, like calling leads and getting them booked for appointments. You have to have a high energy, which he does have on that, but you also have to have a system. And we do have those systems as well.

1
Placid, what kind of an impact has it made on your business having scripts in place and a system in place for sales as opposed to just random philosophy and random ideas? How much has it impacted your business to have a sales script and a sales system in place? Yeah, it’s been tremendous. It really makes it pretty much black and white.

9
You follow the script, you listen to the call, did you say exactly what the script said? Why did you not follow it? So it made us elite at our sales because I think we have a 90% conversion rate of anybody that walks through the door because we all follow the exact same script. Nobody’s adding their own things to it. You have a 90% conversion rate. This, I’ve just taken notes here.

1
This is powerful stuff here. Again, folks, if you’re watching today’s show and you feel stuck, we can get you unstuck. Box number eight, determine a sustainable customer acquisition cost. Now this is where you just, at the end of the day, you’re saying, what does it cost for me to generate a lead? Now I’m just going to tell the listeners out there, I’m going to bear my soul. So when we do our conferences, people say, I want to come to your conference. How much does it cost? How much does it work? People always ask me, your conferences, I’ve heard they’re great. Wow, you bring people like Tim Tebow and Eric Trump to these things. You brought the gentleman who turned around Harley Davidson. I want to host a conference. I want to be a conference host, I should do one too. And they always ask me that, they go, I should do one too, what does that cost? And I say, well, for this one in particular, it’s about $160,000 up front it costs me to put up. People say, $160,000? What do you buy it? Well, let’s talk about it. In this case, you’ve got the president’s son, so you’ve got security, then you’ve got food for 500 people. Then you’ve got the employees who are working the event. Then you’re paying videographers and photographers to stream and to edit. You kind of go through the line item and pretty quickly you go, whoa. And so I know what it costs me to put on the event. So whether I have zero attendees or a sold out conference like we always have, they’re always sold out, you say, well, what does it cost you? The cost is still the cost. So in this case, my cost to put on the event, to promote the event, minimum is $160,000. And you say, $160,000, you are sick. So it cost me $320 a person to put on the event. People say, what? $320? So typically, when you have a wedding, if you’re hosting a big wedding, Sean, you might say I’m going to budget $100 per person, $100 per guest for the entertainment, the food, the deal. Our budget per person for many of our conferences is over $300 a person. So people say, what? But I know that cost. I go in, eyes wide open. I’m not shocked by it. Another example, elephant in the room, our haircut chain. I know it cost me approximately $20 to get a new customer through the door. Now someone says, $20? $20? You say, what do you spend the $20 on? Well, we do online ads. We do ongoing search engine optimization. We have signs in place. And so our cost per lead to succeed is approximately $20 a lead. I want to talk about your business for a second, because you’re now franchising, which means you’ve kind of nailed down some of the systems. How important is it for you, Placid, to now have a turnkey system in place that you can now offer franchisees that want to team up with you and your business?

9
Yeah, that has been huge because you’ve got to be able to know, as a new franchisee, what to say when somebody comes in the door in order to convert them into the client. So really, it’s made it turnkey so that anybody can do it, regardless of where they are, what their experience is. If they want to buy a built Phoenix Strong and get started franchising, give all the scripts and systems detailed to the T so they can plug and play and be successful like we have been.

1
Who’s a good fit to buy a franchise from you at this point? Cause you have the systems in place. Who’s a good fit, who’s not a good fit?

9
Somebody that has a passion for fitness and wants to be their own boss and is willing to work because even though it is a franchise it is you’re technically in startup mode. So anybody that understands that will be successful because they’ll be able to create their own revenue growth and whatever financial goals they have for themselves.

1
Now this is powerful stuff I’m telling you folks I’m telling you today I won’t tell you who I’m meeting with today but today I’m gonna be working with an NBA coach a client of mine is an NBA coach coaches the National Basketball Association and guess what? They have to have systems. Now it’s kind of interesting because Sean, I kind of have to hint around on this, okay? But I work with one of the most successful insurance agents in America and he’s not quote unquote supposed to have a coach or at least he can’t admit to it publicly. His brand doesn’t want him to admit he has a coach. Yeah. That’s a brand standard. You can’t say, I’m a part of this company and I’ve hired an outside coach. The NBA guy, NBA coach, he can’t say, by the way, I’m an NBA coach, but I have a coach.

34
Can’t do that.

1
However, Robert Kiyosaki will tell you if it’s important to you, hire a coach. This just in, Tom Brady has said multiple times without Bill Belichick, he would not have made it to the levels he got to. Everybody out there, we need a coach, we need a mentor, we need somebody to push us. You say, well, who’s your coach, Clay? Just a little secret here, folks. I invest every year approximately $100,000 a year in coaching. You say, what? Let me walk you through where my money goes. I have an ongoing attorney, legal team, wintersking.com. We’ll just say I’m paying them about $4,000 a month every single month for a long time. When you say, why do I do that? Because as you get bigger, you have more legal situations to deal with. So Sean, I just have a flat rate every month. I wanna know, this is who I’m hiring. They’re gonna coach me, mentor me on the legal aspects of the company. And it doesn’t mean I’m an idiot. Doesn’t mean my mind doesn’t work. Doesn’t mean I’m weak. It just means I’m hiring an expert in that area. An accountant, I work with a company called CCK. I’m just trying to get people real data here, real information. I work with it. By the way, I can’t make a commission to endorse winnersking.com, but I have asked. I just can’t get one. They’re not allowed to pay me a commission, but it’s winnersking.com. I send them a lot of clients. If you’re out there today and you want to change the laws so I can’t get a commission, that’d be great. But Steve CK, I send them a lot of business. But these guys, they’re my accounting service I’ve used for over a decade. This is Kina, by the way, Kina, who we work with directly. And you say, why would you pay $3,000, $4,000 a month for an ongoing legal bill? Why would you pay $3,000, $4,000 a month for ongoing accounting coaching? Because I believe in coaching. That’s what I believe. I believe in it. I live it. I do it. I’m telling you folks, you’ve got to invest in yourself. Don’t be stuck. Moving on to box number nine. You’ve got to have systems and processes for everything. You’ve got to create repeatable systems, processes, and file organization. Folks, I’m telling you, you can’t build an organization if you’re not organized. Placid, can you talk about the impact it’s made having Sean and our team helping you organize your big vision into systems, checklists, and processes?

33
Yeah.

9
I remember before I started with you guys, I said, you know, one day I’m going to make a checklist and I’m going to run the business by that. In two years had gone by and I still didn’t have any checklist, so getting with you guys, you guys said, hey, we’re gonna create a checklist, we want you to tell us everything that you need to do in the business day to day to be successful. We made the checklist and then y’all held me accountable to mine, I started holding my staff accountable to theirs and as a result, the clientele just began to grow and grow, retention went higher and higher and just because you don’t miss anything because you’re checking off the box as you do it. So there’s no reason anything can get missed because you really don’t have to even think anymore.

1
What kind of an impact has having systems made on your mind freedom? And just your mind, because again, Charles Koloff, I’ve given Spiel so many examples, folks. I’m trying to give you so many examples of real people. There is no generalities here, folks. There’s no hyperbolic me just stating general ideas. These are real people, real clients. Colawfitness.com, Charles Colaw has said on the show that the mind freedom he has of now having everything on a checklist has totally changed his life from a mental perspective. Can you talk about the impact it’s made on you having a checklist in place just from a mental perspective?

9
Yeah, been huge. I feel like it used to take me like 12 hours a day to run the back end of my business just because I was scatterbrained. With a checklist, I can run the whole back end in about an hour a day.

1
It used to take, and can you repeat that again, it used to take you how many hours per day?

9
10 to 12 hours a day to run the back end.

1
Wow, and now how much, how long does it take you now?

9
45 minutes to an hour, that’s it.

1
I’m taking notes here. It now takes 45 minutes to an hour, 45 minutes to an hour. That is incredible stuff. And again, folks, you say, why am I taking notes? I’m taking notes because everybody out there, you need to marinate on this stuff. You need to think about your life, your business, where are you stuck, and get unstuck. This is your year to get unstuck. Moving on to box number 10, management systems. I would argue that’s the biggest challenge for most of my clients once they start to generate leads and systems. It’s how do you manage people? People. Sean, what percentage of your clients, before you’re able to help them, say, I just can’t find good people? I can’t hire good people.

10
Yeah, pretty much all of them.

1
Why?

10
Well, one is they don’t typically already have before they meet us a structure in place that makes that something that they can do consistently well. They don’t have a group interview system in place, which Placid has and has helped him grow his entire staff. And then they also don’t have the daily huddles and the weekly training meetings built in. And so without those kind of rocks, those anchors, they struggle to both find people and manage people. But with those systems that we teach, I mean, maybe Placid can talk a little bit about the daily huddles, the training meetings, and also the group interview of how that’s impacted his business.

1
I’m going to pull this up so people can, I want people to understand, I like, I do like

32
people.

1
Mm-hmm. Just have a concern about some people. According to the U.S. Chamber of Commerce, this is not clayclark.com, 75% of employees are stealing from the workplace. And many do so repeatedly. U.S. Chamber, where am I getting this stat? U.S. Chamber of Commerce is saying 75% of employees surveyed are going, yeah, I do take from the workplace. What? 75%? You say, come on, come on. Gallup, folks, Gallup has their own studies as well. You know, Forbes is now reporting, Inc. Magazine, Inc. Magazine is reporting that 85% of employees now admit to just making up their resume entirely. People just totally making it up. Forbes is now saying that 70% of workers lie on their resumes. Now, in the medical space, I work with a lot of clients in the medical space. So I think of clients like klortho.com. I think of people like drzelner.com. I think of people like Dr. Whitlock, Whitlock Cosmetic. I think about all these wonderful clients. And they’re telling me, the doctors are telling me now, that in their industry, they’re getting people applying to be a doctor at their business who aren’t even doctors. It’s unbelievable. Placid, I want to get your thoughts on the hiring system because there’s somebody out there watching today’s show. They’re stuck and they don’t know what you now know. Can you talk about the impact the hiring systems have made on your business?

9
Yeah, previously I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I would have to be in a group interview. I had issues with trainers where if they would leave, I would lose like 30% revenue because they would take the clients with them. But then you told me about the rotational staff,

1
and that has been a huge game changer. We don’t have any drop when trainers leave anymore. That’s the move. I’m telling you folks, there’s a move for everything. There’s a system for everything. Yesterday, Sean, a longtime client of mine, Colton Dixon, great guy, great friend of mine, musician. I think I have a photo of it. He called me and he said, hey, I’m going to be performing at the BOK. And let me see if I can find it real quick. And he’s like, I’m performing at the BOK. Would you like to take your kids to come see? That’s my Christmas photo. That’s not the Colton photo. Let’s find everyone. And so he says, hey, would you like to come out and see, you know, see me perform or come watch? And I said, sure, man. So there we are yesterday, kind of a super blurry photo. But there we are, and we’re there. And at this particular concert, at this particular event, there’s a system in place for everything for that industry, too. And it’s music, which is entirely different than personal training, which is entirely different. Every industry that we work with, it’s a different industry. But many of the systems are still the same. And I think there’s somebody out there that needs to hear this. It doesn’t matter what industry you’re in. This is Andrew Sorcini, a long-time client, precious metals guy. No matter what business you’re in, we can help you systemize that. Placid, there’s somebody watching today’s show, and they’re thinking, my business is different. What would you say to somebody who thinks that their business or industry is different, and therefore, they cannot be coached to increased profitability?

9
Yeah, you got to humble yourself to get to the promised land. So they just got to understand that everything, if you break it down, it all comes down to systems. So theirs can be systemized as well. And they just need to just swallow the pill and they’ll get the results if they do that.

1
Now, my final two areas I want to focus on, again, box number 11, creating a repetitive weekly schedule. Once you have the financial freedom, you want to also create time freedom and get a schedule you’re comfortable with. That’s box number 11. Box number 12, HR, create human resource systems and recruitment systems. We talked about that. There’s a lot of detail that goes into that. Box number 13, you have to know your numbers. And once you do that in place, now you’re at box 14 or step 14, which is determining what is the point of achieving financial success. And many of our clients get to a place where that is where they are. And you, Placid, have elected to scale the company by franchising. So I wanted to talk here in the final five minutes we have you. Tell us about your vision for the future with your company. Where is it at now in terms of… What’s the vision? If people go to builtphoenixstrong.org, where do you see this company growing into? Where do you see your vision progressing? If everything happens the way you see it in your mind, how will it manifest? Where do you see BuiltPhoenixStrong.org going?

9
Absolutely. We have a vision of we’re going to start throughout the Southeast. We want to expand all throughout the U.S. and really become the number one fastest growing health and fitness franchise because far too often health and wellness isn’t done correctly. People don’t understand how to have visible and sustainable results. The diets, they’re way too strict. People can’t stick to them. Trainers are leaving and clients are left not knowing how to continue their results. So we want to really change the way health and wellness is done. So we’re looking for other franchisees to join us so that we can really make America healthier as a whole, as opposed to the way the industry’s kind of going right now in regards to health and wellness.

1
Now, final question for somebody who’s been watching this broadcast. I’ll ask you again here. What’s your first and last name and what kind of impact has coaching over these past few years made on your life and business?

9
My name is Placid Ajoku and coaching has completely changed my life. I couldn’t afford the lifestyle that I have now. I’ve been able to do things for my wife and my daughter that I wouldn’t have been able to do before. And more importantly, it’s given me peace. I spend more time with God. I start my day with God and I really wouldn’t have been able to do any of that without the coaching and getting started with you guys. So, thank you all again.

1
Yeah, we’re honored to work with you. Sean, any thoughts you want to share for anybody else who’s watching today’s show who maybe feels intimidated by the success that Placid’s now having? Any thoughts you want to share? Because you’ve worked with Placid quite a bit over the years. Any thoughts you’d have for anybody watching today’s show that feels stuck and feels like, geez, I could never get to that place?

10
It’s all an iterative thing. I mean, Clay, you always use the phrase Kaizen. It’s just about getting 2% better every week. And Placid, being a trainer himself and a coach, he knows that’s how it works with diet and nutrition the same way that’s how it works with your business. So you might be 100 pounds overweight. You can totally get in shape. Placid would tell you that. Your business might be completely out of whack. You can totally get it into shape. It’s just going to be embracing that idea that it’s little by little, and we can help you do that week by week.

1
You said iteration. Can you hit on iteration for just a second? For someone who maybe is not familiar with that term or what that means in your mind, iteration, what do you mean? It’s an iterative thing.

10
An iterative thing, meaning like, you know, we’re going to, it’s a versionized thing. Like, we can put a script in place, but that’s one iteration of the script. We’re going to now test it. So you talk about the phrase of define, act, measure, refine. Define, act, measure, refine. And you just keep doing that until you’ve refined the business to where it’s ready to franchise. And it might not be anywhere near that point right now, but it starts with let’s define what the next best 2% better step looks like. Let’s act on what we need to do to get it there. Let’s measure how it works and then let’s refine from there. And if you keep doing that every week with a coaching program like we have, your business is going to get better. It’s going to grow and you’re going to end up with more money and more time.

1
Now, folks, on part two of today’s show, we are going to air a broadcast with the founder of Sky House. This is a home builder. I’m giving you two different success stories. And again, if you’re watching today’s show, it’s 1,700 a month, 1-7-0-0 per month. There’s no funny business with the pricing. It’s just a flat monthly rate. And we only work with 160 clients because we want to work with great people that we can coach, coachable people. We also have interactive workshops. We’ll tell you more about it on part two of today’s show, but I encourage everybody out there today is a homework assignment. Homework assignment for everybody watching today’s show. Someone says, that’s what I wanted. I wanted the homework. What do I do? Let me pull it up here. This is a homework assignment. Step one, I want everybody to go online right now to builtphoenixstrong.com and just share the link on your socials because that generates backlinks for our wonderful clients. So you can just grab the link, share it on your social media platforms. That’s powerful. Builtphoenix strong dot org and finally if you want to schedule a free 13-point assessment with myself feel free to do that by going to thrive time show dot com thrive time show dot com and as always we’d love to see you at one of our in-person thrive time show workshops where we do charge $250 for a ticket or we have scholarship tickets available to make it affordable for everybody so again go to thrive time show dot com Placido Joku thank you so much for your time today sir and we’ll talk to you soon. Appreciate you. Bye bye. Bye.

13
Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what

1
they learn from you, so congratulations. Clay Clark is here somewhere. Where’s my buddy

14
Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

31
I ran from his goats, his chickens, his dogs.

14
So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

1
Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa, Russia?

26
Oh, Santa Claus?

1
No, that’s March. March 6th and 7th. We’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad. Possibly the best-selling, or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct?

30
That is true.

1
And the book that kick-started it all for you, Rich Dad Pornhub, the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here.

23
He’s gonna be here.

29
I’m pumped.

1
And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees there’s not 50 employees the Trump organization again most people don’t know this but the Trump organization has thousands of employees and while Donald J Trump was the 45th president of these United States and soon to be the 47th president of these United States he needed someone to run the companies for him and so the man that runs the Trump organization for Donald J Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean who else has been able to create a brand like the Trump brand? I mean look at it and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s gonna be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also gonna be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s gonna be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Front Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250, or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. But the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here. The legendary comedian Jim Brewer came to Tulsa. And we had 419 people that were here. 419 people.

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Yeah.

1
And I thought to myself, there’s no more room. I felt kind of bad that a couple of people had VIP seats in the men’s restroom. Oh, no, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters, but we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. 918-851-0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone 0102. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here. OK? OK. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there,

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like the Trump brand.

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Right.

1
You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies

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of how you can do that.

1
You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck. It can be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you know you can get those people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization, we’re gonna teach you accounting, we’re gonna teach you personal finance, how to manage your finance, we’re gonna teach you time management, how do you manage your time, how do you get more done during a typical day, how do you build an organization if you’re not organized, how do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this 2-day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a 2-day interactive 15… Think about this, folks. It’s 2 days. Each day it starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m., 2 days. It’s a 2-day interactive workshop. The way we do it is we do a 30-minute teaching session and then we break for 15 minutes for a question-and-answer session. So Aaron, what kind of great stuff happens during that 15-minute question-and-answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you, as the attendee, to write your questions on the whiteboard. And then we, literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, you had a crocodile one time. That was pretty interesting. You know, I should write that down. And I should be sorry for that one guy that we lost. The crocodile, we duct taped its face. So that’s right, we duct taped. No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool to pass that thing around and pet it. I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we have tripled, there’s businesses we’ve grown 8x, there’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, you add to that Eric Trump, the man that runs the Trump Organization, you add to that Sean Baker. Now you might say, Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We have, we cater in food and because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Escovedo’s, an incredible Mexican restaurant. That’s going to happen. And Jill restaurant that’s gonna happen and Jill Donovan our good friend who is the founder of rustic cuff she started that company in her home and now she sells millions of dollars of Maryland products that’s rustic cuff comments one says I want more this is not enough give me more okay I’m not gonna mention their names right now cuz I’m working on it behind the scenes here but we’ve got one guy who’s giving me a verbal to be here and this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is, because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, uh, it’s the, uh, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the, uh, storage space? Storage units! This guy owns storage units, he owns railroad cars, he owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility, or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s given me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation. Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life? I promise you this will be ten times better

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than that.

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It’s like I picked the wrong week for smoking.

1
Don’t do the smoke your way to thin conference. That is, I’ve tried it, don’t do it. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker it is life changing. It’s not the best weight loss program though. Right, not really. If you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

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Hi there. I just wanted to take a quick minute to thank Clay and his team at Thrive Time. I attended a conference a couple of months back and it was really the best business conference I’ve ever attended. Just a ton of practical information that you can really implement in any business. Started with a coaching program, you know, a short while thereafter and we’re already ranking at the top of Google for a couple of keywords here at our firm, which is ahead of schedule and we’re super excited about that. Also with the coaching program, these are proven business strategies that I’ve been learning about for years here, but where they’ve really helped is how to prioritize those strategies. As entrepreneurs, we all only have 168 hours in the week, and you know which ones are going to move the ball down the field the quickest. So Clay, I know the the optimist of momentum is important to you. So three, two, one, boom.

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My name is Bronson Schubert. I’m from Edmond, Oklahoma. I heard about it on the podcast. Started listening to the podcast, became a fan, and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none. It’s a high energy, really cool atmosphere to be around. Contagious, I would say. Just something every entrepreneur, I think, would appreciate and love. I’d say humorous, high energy, and full of substance, which I think is the key. A lot of business coaches or seminars maybe are high on motivation and making you feel good, but don’t have a lot of substance that you can take back and implement the following Monday, where his does. Man, there’s a lot of valuable things. I’m going to say, like, I came to this, this is my second workshop. The first workshop I took back really the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. I think they’re missing out on expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. That’s what I’m always looking for is somebody that I can learn from, that’s ahead of where I am. I think if you choose not to come, you’re missing out on a lot of good advice that can help your business.

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Hi, this is Charles and Amber Colaw.

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We’re the owners of Cola Fitness. We heard about Clay Clark through Paul Hood, our CPA. We’ve worked with Clay Clark for the last two years. Clay Clark has helped us take our three locations in three different states and create checklists, workflows, task lists, time blocks for every employee. He’s helped us with creating systems and audits for every department, quantitative scorecards for each department and every position so that everybody has a number. It’s been able to give us a lot of time freedom and financial freedom and peace of mind to know that everything’s running efficiently and it’s been helpful with a lot of marketing, search engine optimization, helping us really rank high in Google and pretty much every area of the business. It’s been very, very helpful.

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We would describe the experience of working with Clay as very energetic. He’s full of energy. He’s very encouraging, very motivating, but also accountable. So he keeps us accountable and we love that accountability. It keeps our drive in the right direction so we’re not chasing things that aren’t worth spending our time on.

2
He’s a great coach. He helps push us on certain areas, helps coach us in certain areas. We’re all emotional creatures and we go up and down and he will actually tell us where we’re at, how we can get from there and even like emotionally, like when we’re stressed about something, he’ll have a story to relate to and really helps us in every area of our business.

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It’s been very, very helpful.

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I think Clay’s ability to have a whole team behind him that help him with all of his clients, all his coaching clients, is that it allows Clay to do what he’s really good at, and that’s working one-on-one with the client and coaching them, and then he can have his amazing staff come in and help you accomplish all these

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goals for your set.

2
And of course, he has all these resources, whether it’s videographers or whether it’s web developers, that they can quickly jump on your project, knock things out, he can quickly give you the right coaching. He’s just got a whole team of people that whatever area you’re lacking in, in your own company, he’s got resources from like video, web design, search engine guys who are just knowledgeable in that. Even though he knows a lot of that stuff, he’s got these capable lieutenants that are ready to just take off and help you get that stuff. More stuff gets done on a weekly basis than you would on like probably more…

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An individual.

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Yeah, than the individual or some other company. We’ve worked with several companies before. Not as many things get done on a weekly basis. It’s been very helpful. Well, the conferences for me, I’m a slow learner, so I have to learn like over and over again, hear things over and over again. I’ve been to like, I think, eight different conferences. And each time you come, I learn a few new components. Some things are repetitive, but a lot of the stuff just resettles and I get a little bit more depth into each component. So, I mean, I’ve been to eight of them. They’re all super entertaining. He’s very funny, very encouraging. You get to kind of self-reflect a lot. A lot of the stuff is really polarizing. You do a personal inventory of yourself and you’ll think like, hey, I’ve really got to work on this, really got to work on that. So every time you come, I still get a lot of value out of it.

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And as much as every conference is the same, it’s totally different. So I think we’ll hear stories we haven’t heard before. They’ll have entertainment or they’ll have speakers you didn’t have before. And you, like you said, you just always catch a different part of the material that maybe you didn’t catch before. It’s worded differently.

2
It’s really cool because some people that you’ve seen like a year ago at a conference, now they’re being showcased as a success story. You get to see their website. You get to see how their stats and all their metrics have improved and their revenue improved. It’s really cool to see people that just a year ago, that of course we’ve been here two years, that just came, that I met, is now being successful. It’s really encouraging to see other people you know and make accomplish that stuff. So Clay has helped us optimize our website and helped with really topping the right search engines that we need to make sure that we are very very competitive with all of our other competitors. He’s done basically he outlines exactly what you need to be accomplishing and he creates tasks that we have to accomplish and his team has to accomplish. I would say over the last two years, we’ve totally re-ramped our website. We’re topping Google in every one of our markets. We’re just doing, I would say, just doing really, really good. I feel very, very confident in all of our future locations and making sure that we’re in front of the ideal and likely buyer. It’s very encouraging. It’s important to me to know when I’m working with Clay, you know, I’ve been in business for a while and met with him even when I already had three businesses in three different states and to know that what I share with him is staying private. He’s not sending that out to anybody else. To know that when he’s working with me, he’s only working with one other, no other gyms that are in direct competition with me. It’s very encouraging to have somebody you can trust and rely on, that he isn’t going to like somehow tell your trade secrets or give information away. Just really awesome that he’s a trustworthy guy, really cares about you as a client. For us, it’s been a complete mind freedom because Clay has helped us create a lot of different documents and one sheets for every department, put quantitative scorecards to each department. And so for us, it’s been very encouraging. It gives us peace. And when you’re like as an entrepreneur, it’s stressful. You go to bed at night, you’re worried, like, did we cover this, did we cover that? So he helps extract everything out of your brain, everything from your business, put it into document creation, put it into checklists and workflows for every person in each department, and make sure that everything’s getting done every week, every month, and funnel that all into KPIs, or key performance indicators, as you can see, on a weekly basis, to make sure you’re moving the needle in the right area of your company. So it’s very encouraging and gives you a complete mind, freedom and peace to know that that stuff’s created so you’re easy to duplicate and scale your company.

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Right, and then we can spend time doing what we’re really good at and just trust the system.

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I honestly believe everybody needs a coach. I think we’re all inherently lazy and selfish and carnal. I truly believe that humans are humans. If we’re standing, we’d rather sit. If we’re sitting, we’d rather lay down. And if we’re laying down, we’d rather be asleep. So, to have somebody that challenges you, have real active candor, and be honest with you on every aspect of your company, is really, really encouraging to me, because I want to know, I want to work on what we’re weak at. I want to see any areas that we’re not doing well in and see his perspective from a third party because you can look at your own business and just see the good. It’s good to have somebody who does this, who’s done this with hundreds of companies. You’ll really look at your company, reflect on your company and see like little chinks in the armor to make sure you cover that up so your competition can’t get to you and that you’re successful overall in the big picture. Yes, I would recommend Clay Clark because he is a great friend, great courager. To me, he’s been a wonderful friend. He’s also, you can tell he cares. He also has this wealth of knowledge. He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. His brain is just a wealth of knowledge and just to have that type of perspective on, you know, as a part of your team and your own company is huge, super valuable. So I would definitely encourage people to use him. But one thing is you’ve got to be coachable. You’ve got to be wanting to get feedback. You’ve got to be wanting to really grow your company. You’ve got to want to put that extra 10 hours a week to working on your business and not just in your business. And so, yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement, and have accountability.

1
Hi, I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes, and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15 year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. And, I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they Maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in I mean, we’re a big company That’s definitely one of the largest in town And so we kind of felt like we knew what we were doing and I think for a lot of people they let their ego Get in the way of listening to somebody that might have a better or different perspective than theirs, I would just really encourage you if you’re thinking about working with Clay, I mean the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened to us and I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1,800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee

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you’re not going to regret it because we sure haven’t.

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My name is Danielle Sprick and I am the founder of D-Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships, but one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent, everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week we signed on our 16th agent. been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

8
I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school, I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

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I’m Dr. Chad Edwards,

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and I own Revolution Health and Wellness Clinic.

13
Clay, my honor, my honor to be on your show, and thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you, so congratulations.

12
And we went from expecting maybe 250,000 this year to we’re at $400,000. Hi, I’m Kelsey with K&D’s Woodfinishing, business owner at 23. So, I’ve been working at this K&D’s company for about 5 years now, and we started working with Thrive not too long ago. And we went from expecting maybe $250,000 this year to we’re at $400,000. That’s what we’re going to hit or exceed. So we’re pretty excited about that. It’s been pretty much just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and the just the accountability of meeting up with them weekly and like such good insight, the resources they have for specific business questions. It’s all been really incredible. It’s been a great experience. So I would recommend it to anybody.

13
And to be honest with you, I were just, we’re blown away with the results we’ve had

2
in just one quarter. It was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations.

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It’s been a significant investment,

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but it’s the best money I’ve ever spent. It’s been a very positive experience. We’ve only been at it for six months or so, and we’ve already seen a significant amount of growth, and I can see everything becoming much more organized, much more efficient. I know what my numbers are in a much more realistic way on a day-to-day basis. So my experience has just been very positive overall.

1
You know, since working with Aaron, our leads have gone up dramatically. It’s not one of those things where it’s like, yeah, I kind of notice it. It’s holy cow, we’re all these… it’s… you almost feel overwhelmed at times. And it’s just our presence in general has been changed just dramatically by playing. dramatically Like play he was dropping his wife off the airport he had a splint rock hat on and there was some other construction companies there and They asked him it’s like where the heck did you guys come from you guys are everywhere now, and it’s You just can’t get away from how noticeable of a difference that it makes there’s there’s no denying You’re just on a personal level as far as what it’s like work with Aaron he is just just a consummate professional and just with an immense amount of dedication to to the task at hand and to and just to you as a company trying to help you succeed and you know I think I’ve said this before just but his just availability towards to you just he’s genuinely invested in your success and

17
it’s just it’s been wonderful and I feel like that’s why the two of you work great together. Joe to me, like, obviously, like, the more technical, you’re probably the more visionary, and that’s like the two of it coming together is what’s new, what makes it work. And it’s like a missing piece for us that I enjoy having.

3
Hi, I’m Amy Chaney. My husband and I are owners of Chaney Construction here in Tampa, Texas. And I was a little skeptical at first because my husband tried to do things like this before. But once I was able to speak with Clay myself, I thought we need to give this a chance. So we were able to determine that the savings that we have from the decision that we made each month is going to be roughly about $2,000 a week, so it’s about $8,000 a month. Plus we also made the decision to get rid of a billboard that hadn’t really brought us any business and that was another $475 a month. So we’re looking at $8,500 a month. And that’s a really big deal. So my first watch when Clay introduced us to the weekly Know Your Number system was no big deal, we don’t need to do that. We have a secretary that’s an amazing QuickBooks person and so she enters all of that stuff every single day for us. So we don’t need to do that ourselves. QuickBooks will pull a report. That’s all we need. We don’t need anything else. There’s no symptoms of need, double duty. Clay, do you understand how many transactions are in our bank statement every single month? It would take me forever to do. And so very resistant, because I thought, we already know our numbers. We already have everything into QuickBooks. And we already know what we need to know. And we can pull a report to provide you with that information. So some of the struggles in being able to complete this action item were getting the want to do it. Once I actually decided, okay, Clay, you can stop asking me, I’m actually gonna sit down and do this every single week, and actually got through it, that was it. Like, I’ve made that commitment. It takes me maybe 20 minutes on, you know, every Saturday morning to go in and do the previous weeks. And now that I’ve been doing it for a while, I’m kind of on a roll, and so it makes it a lot easier. So one of the things we discovered when we started looking at the money this closely was that my husband doesn’t want to know the numbers, first of all. He pays good money to have someone do that for him because he just doesn’t want to know. It’s not his thing. And so I had worked for an accountant previous to this, so that’s kind of my thing. And so for him to be able to sit down and take a look and see and some of the things we’re spending the money on that he probably didn’t even realize, or to realize how much we’ve been paying some employees that were not operating as A players. And that was the big eye opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players and hadn’t been for quite some time, that was a huge eye opener for him. And he realized that he needed to take that emotion out of that decision and make it a business decision. It’s accountability for your secretary as well or your bookkeeper, whoever does your book, especially if it’s not yourself because if you’ve not ever had anybody embezzle money from you, then you’re very fortunate. So it’s really good to have that accountability. We’ve had that happen in the past to us. My secretary actually even came back to me and said, hey Amy, I really appreciate that you’re doing this now because now at the end of the month, if there’s not any money, then you know exactly where the money is put. You and Timmy know exactly where the money is gone. So we’re not coming to her going, where’s all our money? You know, because we’re not in a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal and being able to know where to cut back from that’s a big deal but also the accountability for everyone on your team.

7
My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

8
I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

2
is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. Hi there, my name is Stephanie Pipkin.

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I am 24 years old and I own Black River Falls Cleaning Services.

5
We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid February of this year so we’re about four months in of working together and completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments a day as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high-quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now, and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. and I don’t waste as much time on low-quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and perseverance and working until you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening, and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that, they’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come.

3
Thanks so much for watching.

13
My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they eat a cheeseburger instead of hiring a coach.

19
You know what I mean?

13
And so my coach pushes me. They’re younger than me. They push harder. They’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. I wanted to learn how to play Monopoly in real life. So he was my coach.

Transcribed with Cockatoo