Eric Trump | Eric Trump Discusses Energy, Sales & Real Estate | “Energy Is Everything! Energy Is Contagious. People Are Attracted to People With Good Energy. Energy Is Critical to Small Business.” – 3/6/2025

Audio Transcription

Transcribed with Cockatoo

(Speaker 3)
I want to talk about the energy that you try to bring to the workplace and that is

(Speaker 1)
Felt within your whole team Kim over here. Kim is a superstar Kim. I know about my position. I can’t see there

(Speaker 4)
You are this Kim?

(Speaker 1)
She’s great Everyone on your team is they bring this energy and you don’t seem to put up with people with low energy talk about the energy

(Speaker 3)
What that means energy?

(Speaker 1)
Listen energy is everything guys and by the way, maybe the two greatest defeats of all time was using that little energy line, right? I mean, the first one was Jeb Bush. Do you remember that?

(Speaker 2)
Yeah, I do.

(Speaker 1)
Oh, look, Jeb has some energy tonight. It’s really great. Look, the guy showed up. Jeb, you move any further to the right, you’re going to fall off the stage. I was sitting there just laughing front row. It you’re friends with. It’s like this happens on the stage. The second one was obviously Joe Biden, the least energy of all. But listen, guys, energy is, you know, first of all, energy is contagious. Right. I mean, I think people are attracted to people with good energy. I can’t tell you. There’s a flight attendant on Delta coming up here today.

(Speaker 1)
She had the best energy, to positive energy. And then second of all, I think energy is excitement. They’re parallels to one another. And I think if you’re excited about something, you’re more convincing about whatever that is. If you’re excited to fight the war,

(Speaker 1)
if you’re excited to rep something, to talk about something, if you’re passionate about something, if you’re excited, it makes you more excited about whatever topic that is. Right? You can take, you can take a person

(Speaker 1)
that has a different hobby from you, a hobby that you will never enjoy. Take somebody who’s really excited about basket weaving. They put enough energy into it, at least you can, you draw a little bit out of that, right? Out of their soul. this is cool. The person is really into this. They’re inspired by something. And I think

(Speaker 1)
all of us can appreciate that. And so, listen, energy is critical. It’s critical to small business. It’s critical to what you do. It’s critical to all your customers. And by the way, I really do feel, I don’t think energy can be faked. I don’t think you could just go around faking the fact that you’re into something when you’re truly not. There have been plenty of politicians who have tried to do that and they’ve all failed. There’ve been plenty of business leaders

(Speaker 1)
who have tried to do that, you know, and guess what? They start missing days and they start doing this and they start doing that and they don’t commit themselves the same way. You’ve got to have energy for whatever you’re doing and I think that’s been a big secret to success.

(Speaker 1)
Now, sales, your family doesn’t apologize for selling something. And we have your website pulled up there, the Trump website there. And you guys have, I mean, properties all over the world you’re developing. And under your leadership, I think the organization may have doubled in size. Maybe I’m getting those numbers wrong. There’s almost 6,000 employees. And you guys are hard charged.

(Speaker 1)
You’re putting up a new tower in Jeddah. I mean, you guys are moving. And you don’t apologize for sales. I want to just, first, you can just share with us a little bit, how large is the Trump organization?

(Speaker 1)
And then what’s sort of your mindset to unapologetically selling the vision of the new tower or the new project? or just tell us about the organization. Part of it’s believing, right? And if you’re doing something, we always want to do the best. It’s kind of part of our brand. You know, it’s either going to be the best or we just choose not to do it

(Speaker 1)
because there’s kind of no point, right? It’s otherwise dilutionary toward, you know, who we are and what we do. But we have an amazing company. I came in in early 2006 residential buildings. That was kind of our bread and butter. We had a couple of hotels, but largely residential. I saw the greatest two years. 2006, 2007, as a developer, was amazing. And then 2008, everybody remembers what happened. Countrywide folded, Bank of

(Speaker 1)
America stopped doing end loans, so did Chase, so did everybody else. And you saw the greatest two years of prosperity in the real estate world, followed by arguably, probably the two worst we’ve ever seen, and certainly two of the worst we’ve ever seen in our country’s history. You couldn’t get end loan financing. Good luck if you had a house in Phoenix or if you had a house in Las Vegas or if you had a house here.

(Speaker 1)
There was just no market for it. It was actually great at the beginning of my career to see how good something could be quickly followed by how bad something could be. And we really doubled down at that time. We went out, we had done very, very well.

(Speaker 1)
We were under levered at that time. And all of a sudden, people started coming to us because we’re really good at what we did. They started coming to us in the golf world saying, hey, we’ve got this incredible piece of land. We don’t know what the hell we’re doing. Will you come in and take it over?” And all of a sudden, we started just

(Speaker 1)
golf course after golf course, hotel after hotel, buying property after property at $0.05 on the dollar. And we took this portfolio and we literally doubled it in a couple of years, and then tripled it and quadrupled it. And we’ve never really stopped. And the company’s got bigger and bigger. It’s gotten more diversified. It went from really residential high-rise to hotel to resort, golf course, golf course resort, meaning with hotel components, wineries, some of the biggest commercial buildings in

(Speaker 1)
New York, California and other places. So big office buildings, a lot of residential projects, a lot of retail. And it’s just been fun. We’ve been adding and adding and adding. And more recently, we’ve really gone into the crypto space in a very big way, because there’s no question that that’s kind of the new frontier. I’m glad my man over here likes, but there’s no question that’s become the new frontier.

(Speaker 1)
And I’m probably spending 30% of my time in that space. We’ve got 23 projects around the world that are under development right now. It’s going to be a busy year, a bunch in the Middle East, a bunch of Vietnam, a couple in India, all hotels, golf courses, residential towers. We’ve been kicking butt and it’s been a lot of fun. We’re trying to keep our heads above water, but it’s been amazing. We’ve got a great organization and keep our heads above water, but it’s been amazing. We’ve got a great organization and everybody’s embraced it. Yeah, we’re doing great.

Transcribed with Cockatoo