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Audio Transcription

Transcribed with Cockatoo

(Speaker 3)
There comes a moment in every person’s journey when they realize that all the noise around them is drowning out their own voice. All the opinions, all the demands, all the so-called urgent matters that pull at your attention every single day. And in that moment, you have a choice. You can keep dancing to everyone else’s music. Now, when I say disappear, I don’t mean run away from your responsibilities. I don’t mean become a hermit on some mountain somewhere.

(Speaker 3)
What I mean is, thee must learn to disappear from everything that doesn’t serve your highest good. You must become invisible to the distractions that keep ordinary people ordinary. Think about this for a moment.

(Speaker 3)
How many hours of your day are stolen by things that don’t matter? How many minutes are lost to conversations that lead nowhere? How many precious moments of your life are spent responding to every ping,

(Speaker 3)
every notification, every person who thinks their emergency should become your emergency?

(Speaker 9)
Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you Play, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects.

(Speaker 27)
You know what I mean?

(Speaker 9)
People rave about what they learn from you. So congratulations.

(Speaker 7)
I’m Brian Wiggs, president of Brian D. Wiggs Homes. For me, it’s a game changer. It’s a life changer. Running your own business is really being a problem solved so any problems that come up you’re the guy that has to solve what play does tell me organize methods to solve those

(Speaker 7)
problems helps me stay organized helps get help to get my team organized so we can go out and solve the problems we do business every day.

(Speaker 2)
Brian wicks welcome on to the thrive time show how are you

(Speaker 29)
Sir. as we do in business every day. Brian Wiggs, welcome onto The Thrive Time Show. How are you, sir?

(Speaker 5)
Hey, I am doing great.

(Speaker 7)
Thanks for having me on. I’m glad to talk to you guys.

(Speaker 2)
Well, Brian, I’m gonna hit you up with five quick questions and I’m gonna go to Clay Stairs to interrogate you here. Here we go. You guys meet every week. Every week you meet and you leave the meeting with homework, and we leave with homework. What kind of improvements have you seen Clay Stairs and the team make to your business over these last couple of years?

(Speaker 7)
I think the main thing that has changed in me, and it’s what Clay told me one of the very first times we met, he said the biggest hurdle was going to be me, that I was going to have to do some mindset changes. And that seemed OK.

(Speaker 7)
I thought I could be ready for that. But when you really get into it, you realize I have a lot of mindset changes to make. And you have to make them one at a time, you have to dig them out. And so please help me with that week by week, reminding me of the things I

(Speaker 5)
need to be doing, and helping me understand better how to grow my

(Speaker 7)
business.

(Speaker 2)
Now question number three of five here, I’m going to pull up your website and a lot of people tell me that, you know, they have someone that helps them with their mindset and they have someone else who helps them with their website and someone else that helps them with their online reputation and someone else who helps them with their online ads.

(Speaker 2)
How has working with Clay Stairs and the team helped you

(Speaker 5)
having one person or one team that does all of that? Well, it’s great to have it because we don’t have to mess with the technical piece of it as much. We’re really good at building houses. We’re not great at building websites or trying to do all the other things that are back room pieces that you need to have. And they’re just great to be able to hand this to them and go, this is the way I want my story to be told,

(Speaker 7)
and they tell it.

(Speaker 2)
The weekly meetings, what I find is that consistent people who grow businesses, they embrace this idea. Some call it Kaizen. I’m not going to argue about the philosophy you have to endorse here, but the idea of continual improvement,

(Speaker 2)
the idea of the every week, you’re whittling away a different iteration, you’re making it a little bit better, 1 percent better a week for 50 weeks, 2 percent better a week for 50 weeks as opposed to an event. How has the methodology of having a weekly meeting where our team leaves with homework and you leave with homework,

(Speaker 2)
how has that methodology impacted your business?

(Speaker 7)
Well, of course, it helps us as we’re trying to grow, but it also has helped us design meetings that we have with our clients and our trade partners. We start hailing them the same way when we come in with a regular agenda. We talk about the same things.

(Speaker 7)
We know what we’re gonna do in advance. We know how to measure it. And so it helps us on a daily basis in our work. And then it helps us grow when we come meet with Clay, because we know we have to do our homework and show up and be able to answer the questions

(Speaker 7)
and study and analyze the answers.

(Speaker 2)
Now, Stairs, I’m going to turn it over to you, because you guys work together weekly. I just wanted to kind of hit those questions that I get asked a lot from potential clients. Sure. Brian, hey, I first of all want to congratulate you guys on your big win just this last week, winning the Tulsa Parade of Homes.

(Speaker 11)
Congratulations.

(Speaker 7)
Oh, thank you. We were very proud of that. It’s always fun to win.

(Speaker 2)
Yeah, you guys actually won another award there too, right? Wasn’t it the-

(Speaker 7)
Yes, we also won the best interior design. So when the judges come through,

(Speaker 5)
they’re judging the overall house and that impact, but they also look at the interior design and we won on that award as well

(Speaker 11)
Fantastic judging you it doesn’t sound like a safe environment when those judges come in so

(Speaker 25)
Yeah, yeah, that’s not I mean correct me if I’m wrong here But that’s not the only parade of homes award you’ve received over the years. How many are you up to now from the parade? Oh gosh, I’m not sure. We’ve been in the

(Speaker 5)
Parade of Homes for over 30 years and we’ve been able to do that consistently. So several years and multiple years we’ve won in different categories and in different places. But we’ve done it in the

(Speaker 7)
last 10 years we’ve probably won eight or 10 times.

(Speaker 2)
Fantastic.

(Speaker 30)
Yeah.

(Speaker 11)
And Brian, I’d like for you to talk a little bit as well. You’re a family business, literally family business. You have your son and your son-in-law and your daughter-in-law working with you as well.

(Speaker 2)
How, how have we been able to help you navigate that minefield with working with your family?

(Speaker 7)
I think it’s the having systems. You know, when you’re working with family and you have close relationships, trying to call out people to accountability is a little kind of a sticky wicket. But if you have a system, you can just ask a question. Do we have a system for that? Did you follow the system for that? And then that can lead you into the right conversations and you don’t have to be challenging each other personally.

(Speaker 7)
You’re challenging the system. Are we working the system? Is it working for us? And that makes it a lot easier on a daily basis. And we have that conversation all the time about, do we have a system for that? Let’s write a system for that. Let’s follow

(Speaker 7)
the system for that.

(Speaker 2)
Yep, that’s fantastic. That’s been this one of the things that at the leadership initiative, Clay, I know you begin to see this as well. When when our clients begin to talk through the lens of systems, of systems and begin to ask that question, do we have a system for that? That’s when you know that you’re actually beginning

(Speaker 2)
to think like a manager. You’re-

(Speaker 11)
I love language. Yeah, exactly. You’re getting away from just the emotional, oh no, what are we gonna do? And beginning to think systematically. So that has been one thing that I’ve really enjoyed about working with you and your team

(Speaker 11)
and how you guys are consistently each week putting more and more systems together.

(Speaker 2)
Now, Brian, I want to interject this, and then we’ll go to Sean here. What I find is that successful business owners, they like to bore down on the details. And people that are not successful tend to struggle with boredom, and they

(Speaker 2)
want to move on to a new thing. And so the natural current, again, according to Inc Magazine, 96% of businesses fail. So as a coach, our job is to coach you down a proven path. And so there’s a lot of repetitive things we have to go over every week.

(Speaker 2)
We need to gather Google reviews from your happy customers. We need to gather Google reviews from your happy customers. We need to gather video reviews from your happy customers. And those Google reviews and video reviews are what we would call online reputation. And so when a potential buyer then thinks about working with you, they

(Speaker 2)
can find your reputation easily. And so as whereas before, you may have had to tell the customer, hey, I’ve built this many houses and here are some phone numbers. But now those testimonials are unearthed and the real people are here on display, on camera, on video, and you’re building multimillion dollar homes.

(Speaker 2)
Can you talk about how the video reviews and the Google reviews that we go over every week have impacted your sales process.

(Speaker 5)
Well tremendously when we have people coming in we used to have people come in their office to hear about our process and our how we build homes. They didn’t know us they didn’t know what we’re going to do you know what to expect. Now they come in there are you seeing that they’ve already heard a video from, they’ve already seen that they’ve already heard a video from me, they’ve already

(Speaker 5)
seen our clients telling them about us. So it’s a lot easier to be able to then get back down to the really the brass tacks of what it’s going to be like to build their house, they’re already believing in us. And that value of them believing us in us in advance is just immeasurable.

(Speaker 2)
So you are and again, this is just something I want to get your thoughts because I work with so many home builders all over the country. And Aaron Antis once said this, he runs a company called Shaw Homes, which by the way, we don’t work with two people that do the same thing in each city. I reached out to Aaron when we first were you guys were talking about working with each other. okay if we work with another home builder in Tulsa?” Aaron goes, Oh, absolutely.

(Speaker 2)
Brian has a stellar reputation and he doesn’t do what we do. He builds custom houses and that’s who you got. We do. Shaw is more of a buy in a neighborhood where you guys customize. Well, anyway, Aaron told me, he said, Clay, when we used to have people that reach out to us,

(Speaker 2)
they used to have a lot of questions and were very unsure of working with us. He said, now that we have all these video reviews and Google reviews you’ve helped us gather over the past six or seven years, people are pretty much going in from like, I don’t know, we’re comparing you to five or six other builders too. We’ve pretty much already made

(Speaker 2)
the decision before we’ve even reached out. Are you hearing that at all or is that just unique to maybe Shaw?

(Speaker 5)
We broke ground this morning on a new project about a $4 million house,

(Speaker 7)
and when the people walked in, they said we saw you online and we knew you were the guy. We just felt that that was what we needed to do. So when we came here we wanted to

(Speaker 7)
work with you and they found us by

(Speaker 5)
reaching out and seeing us online.

(Speaker 32)
We had never met them before and we wanted to work with you. And they found us by reaching out and seeing us online.

(Speaker 5)
We had never met them before. And when they walked in the door, they said, let’s go. And that’s amazing to me.

(Speaker 7)
I didn’t believe you guys

(Speaker 5)
when you told me that would happen.

(Speaker 28)
I’m embarrassed.

(Speaker 6)
I thought that that could happen.

(Speaker 15)
Nobody does.

(Speaker 26)
Nobody does.

(Speaker 16)
Now, and then the final question,

(Speaker 2)
I don’t want to this to them today. Yes. I’ve got builders and just other clients that are, they bought Clay on this one area of getting Google reviews and getting a video testimonials. Oh, I just don’t have time.

(Speaker 11)
Clay, I don’t know that’s weird.

(Speaker 2)
And every one of my clients that gets Google reviews, I mean, they win. The pizza business I work with in Florida, Papaagallo’s. Papagallo’s. And so many people are driving 30 miles to get pizza because it’s the highest rated pizza place in Florida. It works. So what would you say to somebody out there who’s a little bit resistant?

(Speaker 2)
Maybe they’re kind of reminding you, maybe your first meeting with Clay Stairs, and there’s a little, you’re trying to figure it out. What would you say to anybody that’s a little resistant to getting objective video reviews and Google reviews from actual clients?

(Speaker 5)
I think it’s invaluable. We’re spending quite a bit of time doing that and it’s amazing to me that when you ask people, they will actually do it. I was very resistant to that, but when you start asking them and you start asking them, what do you think about our product? How do you like our home? What do you like about Brian D Wiggs homes? They will tell you. And it’s like, that’s amazing that they will tell other people

(Speaker 7)
and you’re just standing there and listening to it. Sometimes it’s embarrassing that they say such good things, but it’s like, wow, let’s get that out there.

(Speaker 2)
Now, Sean, you work with a lot of wonderful clients.

(Speaker 8)
You also assist working with Brian Wiggs. What question would you have for Brian? Well, Brian, do you recall the first group interview at Brian D. Wiggs Homes that we did? I did. It was an amazing and crazy interview. So the group interview is something that I’m always astounded that people haven’t heard of it. I’ve got the curse of knowledge now. It’s just such a useful tool. But I think there were about 30 people there. We couldn’t even fit them inside your little office. We had to do it on the front porch on your Main Street office in jinx Out of that effort of like having to grow grow your team

(Speaker 8)
Maybe a little bit beyond your family there and having to start look outside of that How has that process worked out and how did the group interview kind of come into play for that?

(Speaker 5)
The group interview was great. It was it was awkward. I had to change my mindset, like I mentioned earlier, because you’re, you’re working through a great number of people. I didn’t think as many people would show up as they did. And so then we really did have 30 people, we couldn’t get them in our building. And we went outside and I stood out basically

(Speaker 5)
in the street on Main Street and yelled 30 people

(Speaker 7)
and asked them questions. But ultimately we hired a new woman that has just been fantastic. She fits us perfectly. She’s almost like family. So how’d that happen?

(Speaker 7)
I don’t know, but the group interviews certainly led us to it.

(Speaker 5)
That’s where she came from.

(Speaker 31)
I love it.

(Speaker 2)
Now, one thing that you and Clay Stairs have, and I’m not just saying this because you’re both here. This is a real thing.

(Speaker 11)
You say that to all the people.

(Speaker 2)
No, there are times. You see me sometimes get into altercations with people. You’ve seen it. Clay, I have seen it. I don’t avoid combat. OK, or conflict. So no, seriously.

(Speaker 9)
Conflict, not combat.

(Speaker 2)
Well, it is sometimes both. It’s kind of out of. But you speak highly of Brian Wiggs when he’s not here.

(Speaker 30)
Yeah.

(Speaker 2)
And you always praise the quality of his work.

(Speaker 18)
Yeah.

(Speaker 2)
And without reservation, you praise him. But if people can’t find him, what we feel about him doesn’t matter. Exactly. That’s really good, Clay. So I’m having a lot of people that I’m running into now that are reaching out to me and they go, hey, I saw your wife as a testimonial.

(Speaker 2)
And this has happened multiple times. Hey, I’ve seen your wife’s testimonial on Brian D. Wiggs’ website. Do you really like him? I go, well, OK. And I’m getting a lot of that. How rewarding is that for you, Brian, now that you’re finally, after years of building homes, you’re finally starting to have new people that you did not know previously finding you online?

(Speaker 2)
What’s that been like for you, sir?

(Speaker 29)
Yeah.

(Speaker 5)
Well, it’s been really good because we’ve taken a lot of pride in the product that we produce. We think we’ve built the great houses. I’ve been doing this for 35 years. I’m very proud of it. But when people can’t find me, that they don’t even know me, then they go build with somebody else. And I see the house going up and thinking, why? Why? Why didn’t you come to me? I’m the one that builds the great houses. So that being able to get online and find me is just been amazing for us. It’s like, they can finally get out

(Speaker 5)
and we can put our product out to a lot more people.

(Speaker 2)
Yeah, yeah, Brian, you and I, going back to the mindset, you and I have spent quite a bit of time, even outside of our weekly meeting, talking about this journey that you’ve been on in just changing your mindset. Huge visionary, big visionary, loving the big vision

(Speaker 2)
and struggling with a lot of times struggling with the minutiae and the details and everything. But if somebody else were in this same spot, if we had other clients that were really getting stuck in that emotional phase and getting stuck with that mindset, what would be some of the things that you did

(Speaker 2)
to help press through and change the way you think to allow you to be able to take these steps that you’ve taken at Brian D. Wiggs at Holmes?

(Speaker 7)
Well, we do deal with the emotional dragon a lot here and with each of us have had to deal with that. And we’ve been sort of sharing that with our clients go, hey, emotional dragon is going to pop up here, be ready for it, it’s going to hit you, it’s going to hit us. And so we know how to work through it. But the way we work

(Speaker 7)
through it is when we create these processes, we write them down, okay, what is it that I do on a daily basis, where do I run into that emotional dragon? And then work out ways that I can be prepared and go, okay, what’s my system? And we’ll work through that. So it’s back to the process, back to the system

(Speaker 5)
is what helps us overcome that emotional dragon.

(Speaker 2)
Yeah, I’ve been very proud of you and your sons as you guys have been able to work more and more and follow, not just put them together, but follow your systems in your company. Now, I want to go to Sean next year. I’ve got one more question for you.

(Speaker 2)
Being present is a present. And a lot of people are not present, but they are physically present. Let me try again. So there’s a lot of people who, and thankfully I’ve got a wonderful roster of clients

(Speaker 2)
that mentally participate in what we’re doing, so I don’t have these problems. But there are people that they want to do their weekly coaching call while eating a salad, while on the road. And what I do is that’s why I only take on 160 clients.

(Speaker 2)
That’s why we have a limited number of clients that Clay Stairs takes on. Because if someone’s coachable, it’s very easy to work with them. But when you have somebody who’s clearly eating a salad, clearly at lunch, clearly mentally at lunch, and physically at lunch while trying to do your weekly call,

(Speaker 2)
because most of our clients are not in Tulsa, it makes it almost impossible. And I love the idea that you mentally participate. Can you maybe talk as a coaching client, how, what kind of is on the receiving end of the coaching? How much time do you have to block out for that weekly meeting? And what does that look like?

(Speaker 5)
Well, we meet with Clay for an hour once a week. Sometimes we meet with him in his office, sometimes we’ll catch each other on the road. But when we do, we stop in there, we were 100% present for that period of time. And just being I don’t know I could do it unless I was 100% present. Many times play sharing ideas with me. And I’m like, Okay, wait a second.

(Speaker 5)
So what you’re saying is, and I can repeat it back, and then finally work through it. But it takes that I got to be paying attention to it. I’m a slow learner, so I gotta work through it

(Speaker 28)
piece at a time.

(Speaker 2)
Sean, any final question you would have for Brian D. Wiggs? Again, that website, folks, I’ll make sure I put it on the show notes, that’s briandwiggs.com. He could be a male model, but he’s not. It’s briandwiggs.com.

(Speaker 8)
That’s a good-looking man. BrianDWigs.com. He’s not a hired actor. Sean, what are your thoughts? Well, I mean, more than a question, I just wanted to bring up at the beginning how you and Clay Stairs met. You guys met at the chamber, but actually you hold a special place in my heart, Brian, because you were the first person that I cold called off of the Tulsa Home Builders Association list to start getting clients for Clay Stairs as I came into the business over six years ago. And you said yes, you were the first guy that was like, yeah, I’ll meet with Clay. And I was like, it works.

(Speaker 27)
I remember where I was sitting in front of one of my projects, phone call came in, I

(Speaker 26)
started talking about it and it seemed like it was the right time for us to start growing.

(Speaker 25)
That’s great.

(Speaker 24)
And I remember our first meeting down at Utica Square.

(Speaker 2)
So yeah, once together, I remember that forever ago. Now, we live in the house that Brian built in the way I did that. And Brian can attest to this. I’m sure I told my wife, you design it how you want so that you’re happy with the house that you built. I get the pool though. There you go. And you got, can we talk about the pool? The pool is an incredible thing. You got to go to the pool. And my wife though, she really, really loves it. And there’s not a day that goes by that she doesn’t compliment it or give someone a tour. She’s always proud. And we’ve built multiple houses, but this is the favorite home that we’ve lived in. So thank you on behalf of my wife and our family. I appreciate

(Speaker 2)
you very much, Brian. And again, folks, if you thanks a lot guys take care brother see you what I’ve seen from

(Speaker 5)
clay and his group at thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around they’re the ones that people can work with on a day-to-day basis hi there my name is

(Speaker 1)
Stephanie Pipkin I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid June of 2020. So I wanted to talk today about, um, the success and growth I have achieved by implementing the proven path, uh, with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with

(Speaker 1)
them in mid-February of this year so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about 6 appointments a day as our highest in February

(Speaker 1)
to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of group interviews and interviewing every single week.

(Speaker 1)
It’s just been great and I don’t waste as much time on low quality candidates anymore. Your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.

(Speaker 1)
Worth every penny. I mean, I’d pay him a million dollars a month if I can and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. You know, maybe I am lucky, but

(Speaker 1)
it has a lot to do with hard work and perseverance and working until you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited

(Speaker 1)
every single week when I’m having all these wins and things like that. They’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply,

(Speaker 1)
but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come. Thanks so much for watching. My saying is, if it’s important to you, hire a

(Speaker 9)
coach. And I think that’s one of the reasons people are not successful is they you know, they eat a cheeseburger instead of hiring a coach, you know, I mean and so My coach pushes me. They’re younger than me. They push harder. They’re trained and That’s my rich dad always said, you know amateurs Don’t have a coach, but professionals always have coaches.

(Speaker 9)
I’ve always had coaches for whatever is important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life, so he was my coach.

(Speaker 2)
Well, Carter, we have an opportunity here at The Thrive Time Show to work with some really great business owners, people that are actually serious about growing their company. They go to thrivetimeshow.com, and they reach out to schedule a free 13-point assessment.

(Speaker 2)
And oftentimes, I hop on the phone with these folks, and we figure out if they’re a good fit. And once we start working with a client, our goal is to help the client to actually grow their actual business. And on today’s show, we’re joined with a man

(Speaker 2)
who we’ve had the opportunity to work with. The company is called NWA Gutter Perfection. And my understanding, Carter, is that they’re up over 60%, is that right? I would say that’s correct, yes. DJ, welcome on to the Thrive Time Show.

(Speaker 2)
How are you, sir? Good. How are you doing, Clay? I’m doing great. So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir?

(Speaker 23)
Dutter Perfection.

(Speaker 2)
How did you guys first hear about us?

(Speaker 23)
Do you know?

(Speaker 12)
It’s actually a friend of mine found out about your business conferences there, and then we went there. And I guess I was sold the first conference we went to.

(Speaker 2)
If you go to nwagutterperfection.com, you can see they’re a real company. They’re a real business. They really are growing. What markets do you service there, DJ, for people out there that might be looking for your services? What’s the market area that you service?

(Speaker 12)
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers, you know, the little surrounding towns there, too.

(Speaker 2)
And again, if you go to the website here, folks, nwagutterperfection.com, you can see there are real business, real people having real success. DJ, I really do appreciate your time today, sir. And we’ll talk to you soon.

(Speaker 5)
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis and that simplicity brings power with it. So it shocked me how simple some of the stuff is and at times I’m like why did not think about that? Workflow creation, systematic marketing and coaching has helped our church so much.

(Speaker 5)
You know the workflow creation is what it really is is they’re gonna look and see every moving part of your church of of your ministry, what needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders, and it puts it on the board where your entire team, your ministry can see exactly what you want them

(Speaker 5)
to do every day. And so they know this is the playbook, this is what we’re doing. And then there’s a laser sharp accountability with a meeting afterwards, did it get done or not?

(Speaker 9)
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really choose your teachers wisely as anything else. So the biggest, best lesson that sits in the back here,

(Speaker 9)
and I think you do it and Dr. Z does it, once you learn something, if you really want to learn it, you got to teach it.

(Speaker 2)
I think it’s life-changing for me and how I approach business.

(Speaker 22)
Could you explain Okta, non-verba, what it means going to teach it. I think it’s life changing for me and how I approach business.

(Speaker 2)
Could you explain Okta Nonverba, what it means, and how our listeners can apply it?

(Speaker 9)
Clay, you gave me goosebumps, man. I’m glad I hit you as hard as I did. Okta Nonverba is the motto of the US Merchant Marine Academy at Kingspoint, New York. I had appointments with Naval Academy and Kingspoint Merchant Marine Academy. And Merchant Marine Academy’s motto was,

(Speaker 9)
Hacta non verba. In other words, don’t listen to what a person says,

(Speaker 2)
watch what they do.

(Speaker 4)
The first time that I ever met you, Clay, was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, just the professionalism, you as a person, your business, your work ethic, and really just who you are.

(Speaker 4)
And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with. Like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it.

(Speaker 4)
And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me and we always learn something. We always learn something.

(Speaker 4)
And I think next year I’m’m going to bring my husband, because he really needs to come too.

(Speaker 2)
And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas?

(Speaker 4)
So I’ve been an orthodontist for 26 years, practicing in McKinney.

(Speaker 2)
And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow your own practice? Absolutely zero. Zero marketing skills. Okay, okay. And from when I talked to Andrew, you’re the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that? How much of an impact does it have having maybe a rebranded or updated website

(Speaker 2)
and Google leads coming in?

(Speaker 4)
It has had a huge difference, absolutely huge difference in our patient load coming in. And you know, before I really wasn’t tracking really well, and that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really, how to see where they’re coming from.

(Speaker 4)
And at the time, I really didn’t know much about Google. And, you know, being an orthodontist for 26 years, I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore. And because I really didn’t know about online marketing, I really didn’t,

(Speaker 4)
I was still doing, you know, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. And I will take, I will say that it’s a process. It doesn’t happen overnight, but if you stay the course, you’re gonna see results because I’m absolutely convinced.

(Speaker 2)
Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you and I can’t wait to see it in person here soon.

(Speaker 4)
All right, thanks so much, Clay.

(Speaker 20)
Clay Clark is here somewhere.

(Speaker 21)
Where’s my buddy Clay?

(Speaker 12)
Clay! Clay Clark is here somewhere. Where’s my buddy Clay? Clay is the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound.

(Speaker 20)
He’s like the greatest guy.

(Speaker 19)
I ran from his goats, his chickens, his dogs.

(Speaker 12)
So this guy’s like the greatest marketer you’ve ever seen, right?

(Speaker 6)
His entire life, Clay Clark, his entire life is marketing. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve, uh, the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. Uh, we’ve added, we, I think when we first started with you, Probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees,

(Speaker 6)
and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new,

(Speaker 6)
and I’m so excited to bring it back and show the team about marketing and how to implement.

(Speaker 2)
Okay, Aaron Antis, September 25th and 26th. Guess who’s coming back to Tulsa? I will give you a hint. His first name is Eric and his last name is Trump. And his father is the 47th president of these United States. Yes, Eric Trump is joining us once again here, September 25th and 26th in Tulsa, Oklahoma for the two-day

(Speaker 2)
interactive Thrive Time Show Business Growth Workshop. But Eric Trump is bringing friends. Yes, ladies and gentlemen, Alina Haba will be joining Eric Trump right here in Tulsa, Oklahoma. Amanda Grace will be in the place. Dr. Stella Emanuel will be here in T-Town in Tulsa, Oklahoma.

(Speaker 2)
Julie Green will be on the scene. Mel K will be here to say hey. Dave Scarlett from the His Glory team will be here. It’s gonna be a blasty blast right here in Tulsa, Oklahoma. If you wanna start or grow a super successful company, if you wanna make your wallet great again

(Speaker 2)
or make your wallet great for the first time, if you wanna learn marketing, systems, scaling, human resources, accounting, social media, branding, search engine optimization, sales training, financial management, and more, get your tickets right now at thrivetimeshow.com. Once again, it’s thrivetimeshow.com.

(Speaker 2)
Well, a lot of people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump organization, again, most people don’t know this, but the Trump organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States, he needed a competent man to run and execute his business plans. So the man that runs the Trump organization for Donald J. Trump, as he was the 45th president of the United States and

(Speaker 2)
now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 2)
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it, And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing. Now think about this for a second.

(Speaker 9)
But Clay Clark, man, he is one character.

(Speaker 14)
It’s a good word for character. Yeah, that is it. Good.

(Speaker 9)
Driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, she just, she just lets him be Clay Clark. I mean, so you, he’s endorsed by his mother and he’s doing magnificent work.

(Speaker 9)
So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o’clock in the morning.

(Speaker 14)
Oh, it’s incredible. Yeah, he’s a machine. He’s a machine.

(Speaker 9)
But his, you know, I have problems with my company starting at 9 o’clock. Yes, hundreds of people showing up at 5 AM in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man.

(Speaker 6)
No, he is.

(Speaker 2)
The lineup continues to grow. And this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket,

(Speaker 2)
it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it.

(Speaker 2)
And it’s $500 for a VIP ticket. Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa. 419 people that were here. 419 people. Yeah. And I thought to myself, there’s no more room. I felt

(Speaker 2)
kind of bad that a couple people had VIP seats in the men’s restroom. Oh no, I’m just kidding. So I thought, you know what, we should probably add on.

(Speaker 11)
Clay Clark is here somewhere. Where’s my buddy Clay?

(Speaker 12)
Clay’s the greatest. I met his goats today. I met his dogs, I met his chickens, I saw

(Speaker 19)
his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

(Speaker 12)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark,

(Speaker 2)
his entire life is marketing. So again, if you want to get tickets for this event, all you have to do is go to thrive timeshow..com, go to thrivetimeshow.com, when you go to thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now, just text my number, anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. 918-851-0102.

(Speaker 2)
I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102.

(Speaker 18)
That is not actually bilingual.

(Speaker 15)
That’s just saying Kwan for a 1.

(Speaker 18)
It’s not the same thing.

(Speaker 2)
I think you’re attacking me. Now, let’s talk about this. What kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past 7-8 years. So let’s talk about it. I’ll tee up the thing and you tell me what you’re going to learn marketing, marketing and branding. What are we gonna learn about marketing and branding? Oh yeah, we’re gonna dive into, you know,

(Speaker 2)
so many people say, oh, you know, I gotta get my brand known out there, like the Trump brand, right? You wanna get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name?

(Speaker 2)
You’re gonna learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.

(Speaker 2)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck.

(Speaker 2)
And so it can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes,

(Speaker 2)
and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people

(Speaker 2)
all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal finance, how to manage your finance.

(Speaker 2)
We’re gonna teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business

(Speaker 2)
will be taught during this two-day interactive business workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days.

(Speaker 2)
Each day it starts at 7 AM, and it goes until 5 PM. So from 7 AM tom. to 5 p.m., two days, it’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens

(Speaker 2)
during that 15-minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something,

(Speaker 2)
trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer

(Speaker 2)
every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

(Speaker 2)
And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here,

(Speaker 2)
llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just. You had a crocodile one time. That was pretty interesting. You know, I should write that down.

(Speaker 15)
Sorry for that one guy that we lost.

(Speaker 2)
The crocodile, we duct taped its face. So that, right? We duct taped. No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth

(Speaker 13)
so it didn’t bite anybody. But it was really cool.

(Speaker 2)
You can also that thing around and pet it. I should do that. I should. petting zoo that will be assembled. It’s gonna be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population

(Speaker 2)
that’s even self-employed. So you only have three out of every hundred people in America that are self-employed to begin with and when Inc magazine reports that 96% of businesses fail by default By default you have a one out of a thousand chance of succeeding in the game of business But yet the average client that you and I work with we can typically double this. I’m just no no no hyperbole No exaggeration. I have thousands of testimonials to back this up We have thousands of testimonials to back this up. We have thousands of testimonials to back it up.

(Speaker 2)
But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double, and you say double?

(Speaker 2)
Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see it thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 10)
I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities. Make good money.

(Speaker 10)
Just want to take it to the next level with systems and processes to where I can drive my cars more.

(Speaker 9)
Paul Hood. I’ve been a CPA for 33 years.

(Speaker 2)
And what kind of growth have you and your great team had here over the past,

(Speaker 8)
let’s say five, six years? The last five, when I met you five years ago, we were doing 3 million.

(Speaker 2)
This year we’ll be, we’ll do 24 million. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have we cater in the food and because I keep it simple I literally bring in the same food both days for lunch. It’s Ted Escovedo’s an incredible Mexican restaurant that’s going to happen and Jill Donovan our good friend who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more.

(Speaker 2)
This is not enough. Give me more. Okay, I’m not gonna mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people

(Speaker 2)
in Oklahoma. And nobody really knows who he is is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, what, it’s the, it’s where you rent, it’s short term, not, it’s where you’re renting storage spaces.

(Speaker 2)
He’s a storage space guy. He owns the, what do you call that? The rental, the, storage space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis.

(Speaker 2)
But they’re not like customer-facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here, and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift,

(Speaker 2)
you want a life-changing experience, you want to learn how to start and grow a company, go to thrivetimeshow.com. Go there right now, thrivetimeshow.com, request a ticket for the

(Speaker 8)
two-day interactive event. Hey, how’s it going? I’m Thomas Crosson, owner and founder of Full Package Media in Dallas, Texas. I’ve been a coaching client with Clay Clark since the beginning of our business. We started about a year ago, August of last year. I had no clients, no idea what we were doing, no clue really what was going on. Now we’ve grown to where we’ve got six photographers, we’ve got office space here. I have an admin sales person that works for us full-time, developing an online system and a lot of that growth we attribute to Clay helping us.

(Speaker 8)
There’s so many things that, no, I mean, his stuff is not revolutionary. It’s not this crazy walk on hot coals and all this stuff. It’s just real stuff. It’s going to be walk on hot coals and all this stuff. It’s just real, real stuff.

(Speaker 2)
It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now, you’re watching and you’re like,

(Speaker 2)
but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life? I promise you this will be 10 times better than that.

(Speaker 17)
It’s like I picked the wrong week to quit smoking.

(Speaker 2)
Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it. Chain smoking is not a viable, I mean it is life changing.

(Speaker 16)
It is life changing.

(Speaker 2)
If you become a chain smoker it is life changing. Not the best weight loss program though. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

(Speaker 2)
What kind of growth have you had since you and I’ve been working together over these past few

(Speaker 15)
years? 3.45 million. I got those stats before I got on here. So you’ve grown by 3.45 million. I got those stats before I got on here.

(Speaker 2)
So you’ve grown by 3.45 million?

(Speaker 6)
Yeah, 3,450,000.

(Speaker 2)
Would that be like if you took the combined revenue and maybe doubled it? Or have we gone up by… Or have we gone up by… About almost three, not quite.

Transcribed with Cockatoo