Audio Video Lighting | How to Business a Successful Audio Video Lighting (AVL) Business + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow.com Business Growth Conference (Anaheim, CA) + 3 Tix Remain for (Sept 24-25)

Audio Transcription

Transcribed with Cockatoo

(Speaker 3)
My name is Elliot Samson and I’m from Los Angeles, California. The name of my business is Samson Sound and Lighting and we do AV production for live events. I’ve applied so many things that I’ve learned, but I think specifically from today is making sure that some of my systems are in place when it comes to the three -legged marketing stool. The atmosphere is amazing. That’s why I love to come back in person. It’s nothing like being here in person.

(Speaker 3)
The presentation style is super energetic and hilarious and at the same time filled with a bunch of really practical and usable knowledge. Oh man, this conference is unlike any other. It’s environment and the energy is just fantastic. I got involved by listening to the podcast, and that’s great, and the podcast is amazing, and I recommend everyone subscribe, but there’s nothing like being here in person. When you’re here in person, you get to ask your own questions, and you get to really meet everyone in person and have your business questions answered to your business specifically.

(Speaker 1)
All right, we’re calling our next guest here, Jason. This is with Samson Sound and Lighting. We’re calling L .

(Speaker 44)
A.

(Speaker 16)
here now.

(Speaker 24)
Oh, yeah.

(Speaker 1)
Elliot. Elliot, what’s up, man?

(Speaker 2)
Hey, good morning.

(Speaker 1)
I’m sorry for the delay here. We just did a call in with a Thriver based in Florida, and now we’re switching coasts. For the listeners out there that are not familiar with where you’re located, where are you located, my friend?

(Speaker 2)
Ooh, Los Angeles, California.

(Speaker 1)
What has caused you to live in Los Angeles? And are you not aware of the taxes?

(Speaker 2)
Oh, gosh. Clay, I was born this way.

(Speaker 1)
Yeah. I know you can’t necessarily name drop all of the big clients you work with because certain things are private, that kind of thing, but could you share with listeners what the name of your company is and some of the big -time people you’ve worked with over the years?

(Speaker 2)
Oh, sure. Yeah, yeah. Well, thanks for having me on. It’s Samson Sound and Lighting. And we’ve worked most recently with L .

(Speaker 34)
A.

(Speaker 2)
Reid, Julia Roberts, The Wall Street Journal, Dan Blaserian, Jones Day, All -American Rejects, Gypsy Kings, Twitter. League of Legends, USC, Steve Aoki, Chicago, and the Doors.

(Speaker 1)
I have a couple tie -ins to your name drops there. The founder of Twitter, Jack Dorsey, is also the co -founder of Square. And we just interviewed the co -founder of Square, Jim McKelvey, this past week. So a little connection there. And then Tony Braxton was who I was going to marry in middle school and high school. That didn’t work out?

(Speaker 1)
No, I was determined that Tony was going to marry me. And it didn’t happen. And I’m glad it worked out great with my wife here. But L . A. Reid is who produced and really introduced Tony Braxton to the world right there.

(Speaker 1)
L .

(Speaker 35)
A.

(Speaker 31)
Reid and Babyface.

(Speaker 1)
Well, what was it like interacting with L .

(Speaker 2)
A. Reid. Is he a super cool dude?

(Speaker 25)
He is the only other guy who I know can wear shorts the way you can.

(Speaker 1)
I mean, nobody like you two. So, you know, I think you guys are really brothers secretly.

(Speaker 2)
So what was your experience with him? Were you doing a party for him in his backyard or a big client gathering or a big corporate event?

(Speaker 18)
What kind of event were you doing?

(Speaker 2)
Yeah, so he’s got a new record company called Hitco Records that’s got Jennifer Lopez and some other big artists on it. Cool.

(Speaker 38)
And unfortunately, Tony couldn’t have made it.

(Speaker 2)
Otherwise, I would have tried to give her your number, figured it out. He would have put his good shorts on. But they were doing a new artist showcase.

(Speaker 1)
and we got hired to do all the lighting for that. So that was really cool.

(Speaker 2)
So what was your life like growing up there?

(Speaker 43)
Just so the folks out there who maybe aren’t familiar with your story, Elliot, what was your life like growing up as a kid?

(Speaker 2)
Yeah, like I said, I was born this way, so I grew up out in L . A. You know, good life growing up. I enjoy it.

(Speaker 1)
Grew up out here and then spent, I went to college in New York.

(Speaker 2)
Studied abroad in Israel for a little bit and then came back home because I decided I didn’t like the cold weather. And so you came back home and when did you decide that you wanted to get involved in the lighting industry or the event decor industry? Sure. Gosh, it’s, I think I kind of I fell into that by accident. It was my hobby and I was playing drums growing up and actually put my way through school being a drummer.

(Speaker 1)
That’s kind of how I supported myself while I was in New York and then while I was back in LA.

(Speaker 2)
And slowly but surely it went from drums to sound to lighting to projection and pretty soon my hobby grew out of control and here we are. What services do you guys provide now at Samson Sound and Lighting? We do a lot of corporate events now at the moment. We used to do almost 90 weddings a year. Now we do a little bit more in the event space and the corporate space, but we do sound, lighting, and projection. So anything from one mic to a 60 -piece orchestra, uh two speakers to 20 uh any kind of stage

(Speaker 2)
dance floor lighting, decorative lighting, custom logos in light for companies, and projection, projection screens. We actually just was at Jim Henson Studios.

(Speaker 1)
Very famous out here for looking to do an event for a client and we’re looking at putting about eight projectors into that room to just have like a living decor for them. So it’s going to be pretty cool.

(Speaker 2)
How did you fund and found your company? I mean, do you remember where you were located when you started the company?

(Speaker 42)
Well, I was in Oral Roberts University, my dorm room, and I just decided to start a DJ company.

(Speaker 39)
Oh, no, that wasn’t me.

(Speaker 1)
Oh, OK.

(Speaker 2)
Nice. I was going to say we have a very similar background. How did I fund it first? You know, it’s a good question. I was playing drums in a band for a youth group that I used to work with, the National Conference of Synagogue Youth. I was keeping the kids out of trouble.

(Speaker 2)
And they kept calling me, hey, Elliot, you know, the sound is not working. Can you come fix it? So I kept saying, OK, hey, you know, I’m on my way. I’ll come fix it. But pretty soon I was like, hey, listen, you’re paying this other guy, but I’m doing all the work. So either, you know, either start paying me or start, you know, calling that other guy to actually who you’re paying.

(Speaker 2)
So they said, well, we like you. OK, well, how about this? Why don’t you give me a a four -event contract for two years, because they did two national events every year, and two will be to make my money back from the new equipment I don’t have to buy, because I don’t have a company at the time. buyer rent. And I said, listen, as long as I do a good job, keep me around. And then the other two will help me to make it worth my while, and also to try to help fund equipment.

(Speaker 1)
And I really actually thought it was going to be a twice a year thing.

(Speaker 2)
But that helped me to get started.

(Speaker 40)
How did you get the funding needed to start the company?

(Speaker 19)
Uh, door -to -door cookie sales.

(Speaker 2)
I, uh… Are you serious? I, uh… I, um…

(Speaker 31)
I just worked hard, begged, borrowed, and stole, and, uh…

(Speaker 1)
Well, I didn’t really steal, but, uh…

(Speaker 41)
They weren’t Girl Scout cookies, were they?

(Speaker 14)
Did you sell cookies?

(Speaker 2)
Yeah. You know, when I was… When I was, like, six or seven, I was always doing door -to -door selling stuff… Yeah.

(Speaker 24)
…in my neighborhood.

(Speaker 1)
So it was magazines, it was, uh…

(Speaker 2)
Chocolate cookies, whatever I was selling.

(Speaker 1)
I was going door -to -door when I was young. So you literally started your company by going door -to -door?

(Speaker 2)
Well, if we started when I was six, then sure. How did you get the funding to start this? I think a lot of listeners out today want to start their own thing, and they’re looking up your company right now, and they just want to know, how did you get the money needed to buy your first equipment? Yeah, so it was that initial contract with that youth group that I said, hey, you know, give me a two year contract. Let’s fund it. I need money to buy some equipment.

(Speaker 2)
And and that started me off. And then slowly, because, again, I was the only thing I was doing this twice a year. But then it so I got enough cash to buy some speakers, buy a mixing board. And I had a bunch of mics and stuff like that because I actually ran a recording studio when I was in high school for a little bit. which was pretty cool. So I always had a little bit of gear hanging around, and I just needed a little bit more to complete it.

(Speaker 2)
But I was lucky that I didn’t have to go and take a big loan out.

(Speaker 1)
I was lucky that I didn’t have to go and look for investors to get capital, because little did I know at the time, but I wouldn’t have wanted to give up equity in the company just to get started. I think if you don’t have to do that, that’s great. And I was lucky enough that I was able to build it slowly and kind of pre -sell those first couple of contracts to fund it in the beginning. How big was the first contract?

(Speaker 2)
Do you remember the dollar amount? Was it a few thousand bucks? Was it thousands and thousands of dollars? Yeah.

(Speaker 35)
Well, I mean, to me at the time, it was a big deal.

(Speaker 1)
So it was four events, and each of them And it was about four events.

(Speaker 24)
Each event was about $2 ,500.

(Speaker 1)
Cool, man. So that was a pretty big deal for you, about a $10 ,000 deal. Oh, yeah.

(Speaker 24)
When did you say, I think this may work?

(Speaker 2)
I mean, when did you get some traction?

(Speaker 1)
When did you feel like this was actually working? Oh, wow.

(Speaker 40)
When did I, you know, it’s I was in Vegas.

(Speaker 2)
Or have you even had that thought yet?

(Speaker 39)
You were in Vegas, OK.

(Speaker 2)
Yeah, oh, yeah. So if we, oh, you still got me over there? Yeah, I got you. Okay, cool cool Yeah, so fast forward a couple years. I was in Vegas and doing a week -long event and there’s all these posters in Vegas for all the performers and all the DJs and I didn’t really know who Steve Aoki was at the time, but I saw a whole bunch of posters with his face on it and And at that point and actually I got a call while while we were in Vegas Hey, can you do?

(Speaker 4)
charity fundraiser event for Steve Aoki?

(Speaker 2)
And I said, oh, you mean the guy on all the posters? Sure, why not? The man with the cakes? The man with the cake, yeah. It was the actually first and only event that I’ve done that they had a giraffe at that event. And they said, well, you know, Elliot, we’re not going to spend a ton on the lighting because we think people are going to remember the giraffe more.

(Speaker 38)
And I said, huh?

(Speaker 2)
And I turned to the caterer next to me. I said, what did you hear?

(Speaker 37)
And he goes, yeah, I heard giraffe too.

(Speaker 2)
Like a real live giraffe? That’s what I heard. Wow. It was cool. We showed up.

(Speaker 1)
There was a giraffe on the red carpet.

(Speaker 2)
First time I ever lit a giraffe. And it worked out great. So now, how did you originally hear about us? So being a drummer, I was on tour. And the company was doing pretty well. I had a good team at the time doing events.

(Speaker 2)
I was able to put some systems in place without knowing it. I said, well, I want to learn more about business and growing the business. I got turned on. My synagogue had a mentor’s program and that guy said, well, You know, why are you spending money on new equipment? I said, well, because I like it and it’s really shiny and these speakers are really cool. And he said, well, why don’t you put your money into marketing instead?

(Speaker 2)
And I said, but what’s marketing? So I started to go online and look up podcasts and try to learn more about business and got a little bit hooked. And I have to say, I listened to you guys for about the full three weeks when I was on tour. And I must have I just I was hooked.

(Speaker 36)
I went through, gosh, I don’t even know how many shows.

(Speaker 2)
And then… a call from, I think, Marshall, actually. Yeah. And did an assessment. And he said, hey, are you interested?

(Speaker 1)
And I said, well, I don’t know.

(Speaker 2)
And very, very glad. Very glad I ended up signing on with you guys. What’s been your experience like attending the conferences and then the one -on -one coaching? So the conference is another world.

(Speaker 1)
The best thing you can go to, to really learn practical advice as a new business owner. And I think there’s not only new business owners there.

(Speaker 16)
I mean, I was sitting in a, in the room at the first conference with, uh, this is a gentleman who, who’s the founder or not sure if he’s the founder, but, um, the president of scribe media.

(Speaker 17)
Oh, yes.

(Speaker 2)
Yeah. JT McCormick.

(Speaker 31)
Yeah.

(Speaker 2)
Yeah.

(Speaker 1)
So, you know, I got to sit next to him pretty much at that conference. And actually, funny enough, on the way back to L . A. , I was in the airport next to him waiting at TSA, and we were having a great chat.

(Speaker 33)
That’s so funny.

(Speaker 1)
That is so funny because, you know, he produces the book for two guys you like, Jason.

(Speaker 24)
We’ve got Tiffany Haddish.

(Speaker 1)
He helped her publish her book. And who else was it? The Supermarine or the Navy SEAL. Goggins?

(Speaker 9)
Yeah.

(Speaker 1)
Yeah and so but again it’s so fun at the conferences because you’re sitting next to entrepreneurs who are super successful and it’s just such a surreal thing when you’re building a baby business and you’re meeting with somebody who’s way down the path or maybe you’re just starting and they’re a little bit further down the path or maybe they’re at the end of the path and they just we have one guy who comes to conferences a lot who sold his company for a ton of money and he was sitting next to one of my clients this just happened yesterday by the way my client he this was the story yesterday. My client calls me and says, hey, I just got an offer to sell my company for $21 million. Would you do it? And I said, oh, yeah. Because based on the economy, the availability of private equity, his industry, a lot of variables, I said, absolutely.

(Speaker 1)
But what’s interesting is that this particular thriver who has sold his business comes to the conferences. just to look for opportunities and to meet other thrivers and to look for business niches to get involved in. And I want to go back into your niche, because your niche is sound and enlightening. And you’re obviously having some success now.

(Speaker 2)
You’re building that momentum. But what was the lowest point for you? Because I think when you come to a conference, you can sit by people that are struggling or have struggled, and they kind of encourage each other. What was the lowest low point for you in your career thus far? Oh, sure. I mean, gosh, you sit next to JT, and you hear his story.

(Speaker 2)
And I think, man, life’s good for me. I had no issues growing up. I mean, he really had an amazing story. But, gosh, for me, you know, building up the company, we were getting some momentum. I was storing my ever -growing gear in my grandfather’s garage at that point. And we just had floor -to -ceiling equipment in there. And I’d say within about one week, my, uh, my, my wife, my wife and I had separated.

(Speaker 2)
Um, so my marriage kind of fell apart and, uh, my garage burned down. There was an electrical fire in there and the, uh, the, the insurance denied the claim and, uh, left me with about 2 ,500 bucks for all, for everything that had been in there, which was probably 40, 40 to 60 bucks.

(Speaker 1)
in equipment. So yeah, that was a rough week.

(Speaker 9)
I think I even came down with pneumonia that week also.

(Speaker 2)
It was quite a week. How did you not quit? And what advice would you have for anybody out there who’s going through a similar series of unfortunate circumstances? How did you not quit? Yeah, oddly enough, I didn’t have a choice. I kind of thankfully didn’t have time to think about it.

(Speaker 2)
I had an event that night. So even as the fire department’s there spraying a whole bunch of water on the gear to put it out because it was on fire, either of which is good for sound and lighting equipment, I had to figure out how to service my clients. I mean, really what I sell is not sound and lighting. I sell problem solving. That night my client had a problem. He needed lighting and sound and a drummer and we we made it happen So, you know digging through rubble basically trying to figure out what we had still worked calling in a couple quick favors and renting gear and It was really just getting getting back and doing events, you know If I had enough time to really think about it and feel sorry for myself.

(Speaker 1)
I don’t know. We may have never met I wouldn’t I wouldn’t be talking to you now today like this. I would gone and done something else, but I didn’t have the opportunity to do that. We had to keep going. I want to make sure the listeners out there hear this over and over and over again, but Conrad Hilton, the founder of the Hilton Hotel chain, he once wrote, success seems to be connected with action. Successful people keep moving.

(Speaker 1)
They make mistakes, but they don’t quit. And I would, I’m not going to argue with a dead man, but I would say, the only edit I would make to his quote, is success is connected with action. Successful people do keep moving.

(Speaker 2)
They make mistakes, but they don’t quit.

(Speaker 35)
I’ve never had a client I’ve met who hasn’t made mistakes.

(Speaker 2)
I think the value of a mentor is they can help you avoid mistakes, but you’re going to have mistakes. What advice would you give to a younger version of yourself as it relates to business? Well, definitely would be great if they read their fire insurance contract better than I did. Pro tip. Yeah, pro tip, yeah. Pro tip, read your insurance contract and then read it again.

(Speaker 2)
And then don’t trust them and have someone else read it. That I think was good. Get a mentor, get a coach right away. Gosh, I mean, I always looked at it as my hobby and kind of funny enough when I was sitting next to JT at that first conference. And really at that point, you know, I had six guys working part -time for me, and we were doing hundreds of events, but I still wasn’t able to trust myself that this was really a career for me. And I turned to JP and said, hey, how do I know if this is a career?

(Speaker 2)
How do I know if sound and lighting can be something that I can build a company on and build a life on? And he just turned to me and he said, well, that’s easy. because other people have done it. That’s not the question you need to ask yourself. ” And I went, huh, because that was really the question that was bugging me for years. I said, gosh, I don’t know, can this industry, is sound and lighting a thing?

(Speaker 2)
And he’s like, no, no, that’s not the right question.

(Speaker 9)
I know sound and lighting is a thing because we have companies out there that are successful that are doing it. He said, you just have to figure out how to do it. out there and do it better. And then take all those clients and don’t look back. Were there people that challenged you on that? where they’re like, you know, parents, grandparents, were there people that said, Hey, when are you going to get a real job?

(Speaker 9)
When are you going to quit this hobby music thing?

(Speaker 2)
That’s a great question.

(Speaker 19)
I mean, because you you said you crossed the country to go to college and then studied abroad.

(Speaker 2)
And then, you know, they they feel like, hey, we’ve got this investment in something.

(Speaker 9)
Was there a point where they said, Hey, this, when are you going to do something real? Yeah, Clay, do you mind calling my mom?

(Speaker 34)
That’d be awesome.

(Speaker 2)
I’d appreciate it. So she’s still challenging it. Is that what you’re saying?

(Speaker 1)
No.

(Speaker 9)
They’ve been great.

(Speaker 1)
I think they still look at it a little skeptically and think, well, wouldn’t it be better, safer if you just went back to your old job and worked at the school district, if you just had that tension that vested, if you just went that safe, comfortable route? I’ve got my Jewish grandparents, so if I’m not a doctor or a lawyer, who am I? And that led to a lady seeing me speak at a small college, I think in Alva, Oklahoma, where they have big windmills. It’s not even in existence anymore. Really? I don’t know.

(Speaker 1)
So then the Alva College booked me once and then booked me twice. And then somebody who was there referred me to an event in San Diego that led to another one. And eventually I was speaking all the time. And one month we had 12 events in the same month with a tour that featured going to Toronto, Denver, San Diego, driving somewhere to Springfield, Missouri to speak for O ‘Reilly’s, all in the same month. I remember turning to my wife, because she went with me on all the events, and I said, we have got to do it differently.

(Speaker 1)
We’ve got to build a building where people can come to us. But I remember that every single person that heard that I was turning down speaking events to build my own thing so that people could travel to Tulsa to see it, said I was crazy. So I eventually just quit telling people. They would ask me, like, hey, dude, how come you’re not speaking anymore?

(Speaker 33)
I said, well, I am, but I’m just coming to Tulsa.

(Speaker 1)
And the first conference that I rolled out in Tulsa, We had 30, it was almost 40, I think Carter was at that one. Carter Watts was at that one. We had like 40 people in attendance.

(Speaker 9)
I think maybe, it was Dr. J was there, I think.

(Speaker 1)
Nice. And he flew in, and it’s like business meets comedy. And if you’re not ready for it, it’s like, is this a thing? And I think then those people referred people and it starts to happen. Did you ever have like a, if you build it, they’ll come moment? We just talked about that.

(Speaker 1)
I never had that moment.

(Speaker 2)
I can just say that it comes down to marketing. I can feel like that’s going to be a thing all I want, but until I actually market the thing and get it in front of our ideal and likely buyers, it’s not going to be a thing. Final question here for you before we let you go here. You’ve read a lot of books on your path to success. What are a couple books you’d recommend for all the listeners out there to read? Well, you guys started me, so I’m definitely blaming you completely for this.

(Speaker 2)
I do a lot of audible because I drive a whole bunch in LA. In LA, it’s not a matter of how close things are, it’s a matter of what time you try to get there. with our traffic.

(Speaker 1)
So yeah, I started with Think and Grow Rich, and that’s a must. From there, I think the last couple ones I read or listened to, I like to say read because it makes me feel good, but The E -Myth by Michael Gerber. Awesome. I think I need to listen to that another 10 times. And then Cashflow Quadrant by Robert Kiyosaki was pretty phenomenal. Cashflow Quadrant, just so we know if you’re out there, it explains the journey of going from an employee to being self -employed.

(Speaker 1)
to being an owner of a company that doesn’t require your time, to being an investor. It’s a phenomenal book. Think and Grow Rich.

(Speaker 2)
I named my son after the author, Napoleon Hill. My son’s name is Aubrey Napoleon Hill. An e -myth by Michael Gerber will teach you how to work on the business and not in the business. I guess one final sneaky question for you. For anybody out there who has not come to a conference yet, why do you believe they should all come out to at least one in -person workshop? Just like you said, you can read these books and learn how to work on your business and not in it, and learn how to try to take your money and buy assets, but the conference is such an immersive experience from just the energy to sitting next to people who’ve done it and done it multiple times successfully, getting all your questions answered.

(Speaker 27)
That’s amazing, Clay.

(Speaker 1)
I don’t know how you You know, you get these whiteboards filled up with questions and then you think, man, there’s no way he’s going to answer all these questions. And then you guys just blast through those. So it’s very personal and it’s very practical.

(Speaker 2)
So I mean, I think that’s something you can only get at a conference is the personal and the practical. And you might get to be next to the founder. you so much for taking your time out of your schedule and for waking up at five in the morning your time on the day where we lost an hour. So I appreciate you waking up four o ‘clock California time to bless people that you’ve never met. Again, Mr. Sampson, thank you so much and what’s your website one more time so the listeners out there can check it out. Yeah, absolutely.

(Speaker 1)
So the company is Samson Sound and Lighting, and the website is lalightingandsound . com. And it’s a phenomenal site designed by Jason over there and the team at Thrive.

(Speaker 2)
And yeah, you guys just keep helping me grow it and scale it and repeat that. So I appreciate you guys. We appreciate you, my friend.

(Speaker 26)
And I hope you have a great rest of your Sunday.

(Speaker 6)
We’ll be talking to you soon.

(Speaker 32)
Thanks so much. All right.

(Speaker 12)
Take care.

(Speaker 1)
Stay warm.

(Speaker 12)
Bye -bye. In a Fox 23 television exclusive, a local company is taking small businesses to new leaps and bounds by linking them up with world -class education from millionaires, moguls, and everyday success stories. Fox 23 Sharon Phillips is live downtown on why it could have a big impact on our local economy.

(Speaker 1)
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(Speaker 4)
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(Speaker 10)
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(Speaker 31)
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(Speaker 4)
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(Speaker 10)
He’s doing so much good. And then I met his mother and she just says, she just, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work.

(Speaker 4)
So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 30)
Oh, it’s incredible.

(Speaker 4)
Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine.

(Speaker 13)
But his, you know, I have problems with my company starting at nine o ‘clock.

(Speaker 2)
He has hundreds of people showing up at 5 a .

(Speaker 29)
m.

(Speaker 6)
in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. Clay Clark is here somewhere. Where’s my buddy Clay?

(Speaker 28)
Clay’s the greatest.

(Speaker 6)
I met his goats today. I met his dogs.

(Speaker 5)
I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 5)
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(Speaker 1)
Now I can better that.

(Speaker 11)
Okay, Clay, I don’t think you know this.

(Speaker 1)
I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. so and the phone’s blowing up everything’s just blowing up blowing you’re right it is like a rocket ship so we’re pinching ourselves actually i learned at the academy king’s point in new york octa non -verba watch what a person does not what they say okay aaron antis guess who’s joining us for the december 4th and 5th 2025 three Time Show Business Growth Workshop. Santa Claus?

(Speaker 27)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th President of these United States.

(Speaker 1)
And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel Kaye in the house. Pastor Phil and Tammy Hotsenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. These friends?

(Speaker 14)
Make this a December to remember and join us at the two -day interactive business growth workshops.

(Speaker 26)
For over 20 years, folks, I’ve been hosting business growth workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more.

(Speaker 1)
How do you get tickets? Go to thrivetimeshow . com. Again, how do you get tickets? Go to thrivetimeshow . com.

(Speaker 1)
I’m Ron Burgundy. He needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th President of the United States and now the 47th President of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems. workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 25)
You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 1)
I mean, who else has been able to create a brand like the Trump brand?

(Speaker 19)
I mean, look at it.

(Speaker 20)
And this is the man behind the business for the last, pretty much since 2015.

(Speaker 24)
He’s been the man behind it.

(Speaker 23)
So you’re talking, we’re into nine going into 10 years of him running it. And we get to tap into that knowledge.

(Speaker 1)
That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? German? Forget it.

(Speaker 1)
He’s rolling. And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow . com go to thrive timeshow . com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody.

(Speaker 22)
We’ll keep that private.

(Speaker 11)
And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number.

(Speaker 3)
It’s 918 -851 -0102.

(Speaker 1)
918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. Zero tip. That is not actually bilingual. That’s just saying Kwan for a one.

(Speaker 21)
It’s not the same thing.

(Speaker 1)
I think you’re attacking me. Now, let’s talk about this.

(Speaker 21)
Now, what kind of stuff will you learn at the Thrive Time Show workshop?

(Speaker 1)
So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding?

(Speaker 1)
Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand? It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that. You’re going to learn sales.

(Speaker 1)
So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people.

(Speaker 1)
throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But If you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people.

(Speaker 1)
When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things. then you can get those people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal finance, how to manage your finance. We’re gonna teach you time management.

(Speaker 1)
How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop.

(Speaker 1)
Now let me tell you how the format is set up here. Again folks, this is a two -day interactive 15 Think about this, folks. It’s two days. Each day, it starts at 7 a . m. and it goes until 5 p .

(Speaker 1)
m. So from 7 a . m. to 5 p . m. , two days.

(Speaker 1)
It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership.

(Speaker 1)
And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

(Speaker 19)
And then we take a 15 minute break to stretch.

(Speaker 1)
And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time.

(Speaker 1)
You could get lost in the bathroom. You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys. Now that’s a good idea! That means you have less than 3 % of our population that’s even self -employed.

(Speaker 1)
So you only have 3 out of every 100 people in America that are self -employed to begin with, and when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a one out of a thousand chance of succeeding in the game of business, but yet the average client that you and I work with, we can typically double this. I’m just no, no, no hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months.

(Speaker 1)
Yeah. And you say double.

(Speaker 16)
Yeah.

(Speaker 20)
There’s businesses that we have tripled.

(Speaker 19)
There’s businesses we’ve grown eight X. There’s so many examples you can see.

(Speaker 1)
see it thrivetimeshow . com.

(Speaker 18)
But again, this is the most interactive best business workshop on the planet.

(Speaker 1)
This is objectively the highest rated and most reviewed business workshop on the planet. Add to that Eric Trump, the man that runs the Trump organization. You say, Clay, I still I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story.

(Speaker 1)
We have we cater food. And because I keep it simple, I literally bring in the same food both days. for lunch. Who’s with me? Let’s go! Incredible, a Mexican restaurant that’s gonna happen.

(Speaker 1)
It says I want more! Give me more. Okay, I’m not gonna mention their names right now because I’m working on it behind the scenes here. We just continue to add more and more success stories so if you’re out there today and you want to change your life, you want to give yourself an incredible gift, You want a life -changing experience.

(Speaker 17)
You want to learn how to start and grow a company.

(Speaker 1)
Go to Thrivetimeshow . com. Go there right now. Thrivetimeshow . com. Request a ticket for the two -day interactive event.

(Speaker 1)
Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather make this a December to remember.

(Speaker 16)
Eric Trump, the man who leads the Trump Organization.

(Speaker 1)
It’s going to be a blasty blast. There’s no upsells.

(Speaker 15)
Aaron, I could not be more excited about this event.

(Speaker 14)
I think it is incredible and there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 3)
You think that’s going to change your life?

(Speaker 8)
I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it.

(Speaker 7)
Yeah, chain smoking is not a viable, I mean, it is life changing. It is life -changing. If you become a jade smoker, it is life -changing. Not the best weight loss program though.

(Speaker 4)
Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow .

(Speaker 10)
com. Again, that’s Aaron Antis.

(Speaker 4)
I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California. I’m Vince Suzuki, also from Sarasota, Florida. He dragged me here. Yeah, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business. I’m a strategist and it’s been really easy to go to a lot of events like this and just lead really. There’s the strategic, step -by -step, real -life implementation that we can do to our business and I’m so grateful to be here.

(Speaker 4)
I’m very excited that Eric is here. And that is going to be epic.

(Speaker 10)
Hi, my name is Erica. And it has been amazing being here at the conference. I’m learning so much.

(Speaker 4)
Everything is perfect for me. Play Clark, man. He is one character. That’s a good word for him, character. Yeah, that is it.

(Speaker 10)
Good, driven, smart.

(Speaker 13)
And I’ve never met a guy who was so hyper all the time. He’s doing so much good.

(Speaker 10)
And then I met his mother. And she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible.

Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine. But his, you know, I got, I have problems with my company starting at nine o ‘clock. He has hundreds of people showing up at 5 AM in Tulsa, Oklahoma, man. He’s a leader of a leader.

He’s fantastic. Yeah, man. No, he is. He is. And it’s, so it’s, it’s, um, you know, for, for the folks that aren’t familiar with you and by a few and far between, I first came across you, gosh, probably 15 years ago, or maybe even

Transcribed with Cockatoo