Business Coach | Marketing 101 + How to Market to Your Ideal & Likely Buyers + Workflow Creation 101 + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow Business Conference In Anaheim, CA (701 Tickets Remain)

Audio Transcription

Transcribed with Cockatoo

(Speaker 4)
Once again, ladies and gentlemen, please stand at your feet and greet the son of President Donald J. Trump, the man who runs the Trump Organization, my good friend, and now yours, ladies and gentlemen, Mr. Eric Trump.

(Speaker 14)
Some shows don’t need a celebrity in the ring, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use, because they believe in you and they have a lot of time on their hands. They started from the bottom. Now they’re here. It’s the Thrive Time Show, starring the former U . S.

(Speaker 14)
Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny, Dr. Robert Zunder. Two men, eight kids, co -created by two different women. 13 multi -million dollar businesses.

(Speaker 35)
All right.

(Speaker 4)
Got a big stack of stuff here and I’m gonna bring up Saul and Josh Spurl.

(Speaker 41)
That’s Saul.

(Speaker 4)
Tortillasoup .

(Speaker 51)
com, that’s the website.

(Speaker 4)
Yeah, tortillasoup .

(Speaker 43)
com.

(Speaker 4)
It’s beautiful. Got stevecurrington . com, Pastor Jackson Laumeyer. And what we’re gonna do is we’re gonna bring up these guys here for a few minutes, then they’ll disappear and we’ll bring you guys back up, okay? Perfect.

(Speaker 16)
We’re gonna talk about marketing.

(Speaker 29)
Marketing.

(Speaker 60)
Marketing.

(Speaker 4)
Marketing. Marketing. Marketing is important because it’s how you, it’s like the lifeblood to your business, right? Marketing is to business what food, water is to the human body. You gotta have marketing. We gotta have marketing, right?

(Speaker 4)
So we’re gonna get into marketing, but I wanna go over the items that are in your stack of stuff here, because we gave you a stack of stuff. So let’s look at the stack of stuff. Who here has this document here? Kinda wave it at me, maybe you guys can see it. Who has this document? It’s called a one sheet.

(Speaker 4)
Can you wave it at me if you have a one sheet on your desk? Every business needs to have a one sheet. Now a one sheet is what you do in a way that people who are not you can succinctly understand. Are we on the same page? a one -sheet. Everybody needs to have a one -sheet.

(Speaker 4)
So these are things for you to, you know, look at or use, but think about how you can apply it to your company. So if you’re a doctor, you’re a dentist, you’re a lawyer, people are in your lobby, people are meeting with you face -to -face, they’re online, you want to have a one -sheet, okay? So Pastor Jackson, Sheridan . Church, your website is kind of your one -sheet.

(Speaker 3)
When people go to Sheridan .

(Speaker 43)
Church, they need to know what you’re all about, and in a world of woke pastors and all this stuff, what are you about at Sheridan .

(Speaker 3)
Church?

(Speaker 73)
Jesus is our priority, the gospel is the mission, and discipleship’s our purpose.

(Speaker 4)
Pretty simple. There it is, okay? Tomorrow night at 630, Amanda Grace and Pastor Jackson Laumeyer and Colton Dixon, the Christian Top 40 artist, they’re going to be leading us in praise and worship. So Colton will be doing praise and worship, and Amanda Grace will be teaching and preaching as well as Pastor Jackson. So tomorrow night, 630 here. If you want to be here, if not, no worries.

(Speaker 4)
But if you want to, 630 tomorrow night, that’s going to be Amanda Grace, that’s going to be Pastor Jackson, that’s going to be Colton Dixon. And then for those of you that chose to purchase a VIP ticket, there’s a VIP dinner at my house tonight. My house is like 600 yards that way. So we’ll all go walk down the path of success. Again, housekeeping notes. So this right here is the map.

(Speaker 4)
This is the map, okay? This is the map.

(Speaker 20)
Everybody see the map of where you are?

(Speaker 4)
Everybody see the map? Kind of one of those you are here maps. If you look at point 15 guys, point 16, if you’re a man there, that’s where you can go pee in the woods if you want. That’s destination number 16. We don’t have one for the women that’s outside. I’m sorry.

(Speaker 4)
There you go. But you might run into Secret Service out there because they’re everywhere right now. So you might run into a Secret Service while peeing in the woods. That could be a great rendezvous, a great way to meet Secret Service. So there you go. But this is a map.

(Speaker 4)
For your business, you need to have When people, how many of you own a restaurant or a business of some kind where people see you face -to -face? Face -to -face? Anybody face -to -face? You need to have something where it strikes up a conversation. You know, so you’re meeting with the customer. Here’s what we do.

(Speaker 4)
This is a one -sheet or maybe this is a history.

(Speaker 25)
Who’s been to a restaurant where they have a history of the restaurant on the table?

(Speaker 4)
Yeah. You want to have something. On the menu.

(Speaker 3)
So, Steve, when you meet with people, when you do closings, when you go to close the loans, what are the documents you typically want to have ready to close a loan?

(Speaker 4)
Well, we do everything electronically now, so they just sign, but it’s basic stuff like verifying your social and birthday and how much money you make. of documents you need to have at the close, whether they’re being virtual or real.

(Speaker 18)
I mean there’s like a SSA form verifying your social security number, a 1003 which is the loan application, there’s a closing disclosure, there’s a 4506T so I can get capital to your tax returns from the IRS just in case you lied and gave me fake ones.

(Speaker 4)
And all I’m saying is that you’re rattling. No one would do that. All I’m saying is he’s rattling that off. But most of the mortgage professionals that I work with when I first start with them, they don’t have their documents organized and closing with them is painful. So you got to have those in place.

(Speaker 10)
That’s a big that’s a big thing.

(Speaker 29)
Pastor Jackson, for first time members who come to your church, Sheridan Church, what do you give to all the first time members?

(Speaker 4)
Margaritas. Oh, yeah. We did buy a nightclub and turn it into a church, but we don’t give them margaritas. Every visitor who comes, one of the ways that we try to capture them on their first visit is I’ll get up and announce that after the service, I’d like to personally meet with them in my office. And then I give them a free book that I have written. And so it helps keep them from disappearing immediately after the service.

(Speaker 4)
So I can’t make contact with them. And then inside the office, whenever they come back, we collect all their information so we can follow up with them. And it’s been a very good formula. And again, we, as an organization, I’m not trying to sell you something, but I am telling you the problems that we solve for a lot of our clients, you know, we help them write books, you know, That’s what we do. So we do books and typeset books and book covers and there’s a lot of stuff that we do. But you need to have something tangible.

(Speaker 4)
So if you’re taking notes on page zero, what do you need? You need to have a one sheet for your business. This is a marketing tool. Assuming you’re in front of a customer. We’ll talk about how to get customers in a minute. But once you’re in front, you’ve got to have a one sheet.

(Speaker 4)
Then you’ve got to have some kind of tangible thing. If you’re a jeweler, there was a jeweler I worked with for years. He didn’t have anything tangible. We gave him some tangible documents about how jewelry works and cut and clarity and quality, and it really helped him have better conversations. okay? So you gotta have that, okay?

(Speaker 4)
And this is a map, by the way, for those of you who are coming to my office, to my house, this is how to get to my house, okay? So there it is, okay. Now, and by the way, the helicopter rides, we’re doing helicopter rides tonight. This is where the helicopters will be taking off, too, right there. So the helicopter rides will be there, so. I think I see JT Lawson.

(Speaker 4)
JT Lawson, you here?

(Speaker 2)
Let’s bring up JT Lawson with Make Your Dog Epic.

(Speaker 72)
JT Lawson, let’s hear it for JT, he’s coming up to join us.

(Speaker 4)
Yes, JT.

(Speaker 64)
All right, JT, we’re talking about marketing.

(Speaker 4)
Nice.

(Speaker 8)
And you have a big booth at the State Fair right now? Yes, we do. Talk to us about the booth. So basically, the goal is that no one can walk by and us not talk to them. So I don’t know if you guys know, it’s something that people used to do when I was in high school, but it’s called the Buckle Challenge. So at the mall, there’s a store called Buckle.

(Speaker 8)
And the goal, when we were in high school, because you had nothing better to do, was to walk from the front of the store to the back of the store, and then back, and not have one employee talk to you. And you did it because it’s impossible, because they will swarm you. They see somebody coming to, hey, can I help you? What do you need? Do you want jeans? What do you need?

(Speaker 8)
And that’s kind of how our booth is, is we have dogs there. We have a big booth, and we’re doing tricks with dogs. But the goal is no one can walk by without one of us talking to them. So rules, I don’t put chairs at our booth. That way, people can’t sit down. So a lot of vendors, they hide behind a table, and they sit there, and they text all day.

(Speaker 8)
We don’t have that opportunity because there’s no chairs.

(Speaker 10)
And then all of our tables are to the back, and we’re approaching them.

(Speaker 4)
And the dogs, they’re all placed out front. And then we’re doing tricks with them and stuff. So we have dogs jump on fire hydrants and do tricks. marketing folks page if you have a page 123 page 123 in your book marketing what you need to do is you need to figure out how are you going to get in front of your ideal and likely buyers because how many of you have ever watched like an entrepreneurial podcast and the guests on the shows talking about life balance or the importance of giving back if you see the interviews? And the CEOs talking about giving back and life balance and self -actualization and Maslow’s hierarchy of needs and buying Bitcoin and the future of money.

(Speaker 4)
Have you seen these podcasts?

(Speaker 10)
Meanwhile, you’re going, how do they sell anything to anyone ever? That’s what I want to know. That’s what I’m talking about. So if you go to page 123, you can see many of the most are popular effective forms of marketing I encourage you to circle three choose three going back to JT JT make your dog epic there’s three ways make your dog if there’s a lot of ways you reach people but one is you’re getting in front of veterinarians I get in front of people the dog space that can refer you I’m to you got the trade shows and then three got search engine optimization why can’t you just be all search engine or all trade shows or all referrals well because if one of them stops and you only have one then you fail So we went through, from personal experiences, we’ve had Google Maps just taken down.

(Speaker 3)
And then if that was our only source of lead, then we have nothing.

(Speaker 4)
So it goes from a lot to literally nothing overnight. And you’ve planned on a lot.

(Speaker 3)
So if you only have one way of people finding you, well, if that way fails, or if there’s no trade shows in that season of the year, well, then you can’t get leads then.

(Speaker 24)
90 miles an hour, going to use Josh Pearl. Again, he works in the accounting space, bookkeeping space. How often do entrepreneurs throw money at marketing that doesn’t work?

(Speaker 4)
All the time. Yeah, when we see the ledger of the things that they’re spending marketing on, like how many people are still buying that Yellow Pages ad that you talked about, Clay? People are still buying it today in 2025 and it’s insane. And I hear a lot of people say, well, I’m getting my name out there. Well, I’m not talking about that. I’m trying to generate leads, okay?

(Speaker 4)
So marketing, if you’re taking notes here, I encourage you to write this down. Marketing is defined by me, page 123. Marketing is getting in front of your ideal and likely buyers in a way that produces sales. Marketing is getting in front of your ideal and likely buyers in a way that produces sales, okay? Not just getting your name out there, okay? So I want to go to you, Steve Currington.

(Speaker 18)
You sell mortgages, this just in. You’re not the only person to sell mortgages. Who are your ideal and likely buyers?

(Speaker 4)
Any human with a credit score and a job, I guess. And we get a lot of them through Yellow Pages because we are AAA mortgage. And that’s how they find us. That’s the top of the list. That’s a reverse pro tip from Steve Currington. JT, I got to ask you back to your business and we’ll go to Saul here.

(Speaker 4)
You know, again, your dog training business, who are your ideal and likely buyers?

(Speaker 8)
Do you see any commonalities, any patterns? Is it primarily men, women, old people, young people? Who is hiring you to train their dog? People with dogs. Well, the nice thing is half of Americans own dogs.

(Speaker 10)
And in most of the homes where they own dogs, they have more than one.

(Speaker 26)
But of the people who actually reach out, it’s typically, like, 30 to 60 -year -old women, just that age.

(Speaker 3)
Because the dads very much, most of the time, like, hey, dude, just do whatever you want with the dog. I just want to coexist with it. True.

(Speaker 8)
I just don’t like it chewing up my shoes or boots.

(Speaker 17)
We’ve had dogs who they’ve chewed up, these people kept, shoe box of money. They had like 15 grand of cash and the dog chewed it all up. And so they were like, yeah, what’s paying three grand to train the dog when it already cost us 15 grand?

(Speaker 4)
Is it 70 % women that call?

(Speaker 10)
Is it 10 %?

(Speaker 7)
50 %?

(Speaker 9)
Do you have some sort of number you see?

(Speaker 71)
Yeah, it’s probably between 50 to 70 % women.

(Speaker 52)
Because the men are like, just shoot it if it doesn’t mind.

(Speaker 3)
Ron, go get another one.

(Speaker 4)
That was a bad one.

(Speaker 19)
We can get another one.

(Speaker 34)
Second rebuke of the day.

(Speaker 46)
Don’t put your dog down.

(Speaker 18)
Go to Make Your Dog Epic.

(Speaker 4)
Back to you.

(Speaker 18)
No, you don’t put him down.

(Speaker 42)
You just send him where he can live on a farm and run and play.

(Speaker 8)
Back to you, JT.

(Speaker 4)
That’s what you tell the kids. Yes, but… that’s that is it’s about 50 to 70 percent women that reach out and then yeah I mean that’s basically it. So this is called a workflow okay this is a workflow and this is a workflow that JT has refined and refined and refined. Everyone should have a copy of this. This is called a workflow.

(Speaker 4)
I’m gonna go back to the workflow a lot over this weekend over this week. I encourage everybody. If you get a chance, go to makeyourdogepic . com. That’s the website I would go to because JT is perhaps one of the most diligent executors of these systems that I’ve met. JT is very similar to Charles Colaw and Amber Colaw.

(Speaker 4)
It just knocks everything out. And so a workflow is like a blueprint for building a house.

(Speaker 68)
It’s like a recipe for food. And so, Saul, I wanna go to you real quick.

(Speaker 4)
With your restaurant, you have six locations now.

(Speaker 68)
What states are you in?

(Speaker 4)
What?

(Speaker 68)
What?

(Speaker 34)
What states are you in?

(Speaker 4)
Louisiana, Mississippi. What if you didn’t have a recipe that you used for, you know, someone orders a burrito, someone else orders tacos, someone else, and what if you didn’t have a recipe that you required your staff to use? I don’t make it. What would happen if you didn’t have recipes? Well, I don’t have consistency, and then they’re trying to make it different from one location to another location, and I mean, I lost the customer. You have to have consistency on everything you do in life.

(Speaker 4)
And for some reason, and this is what I’ve seen as a pattern, I don’t understand it, but for some reason, people, we all say, we know we need a blueprint for building a house, we know we need a recipe for a restaurant, but for some reason, we don’t have systems for our business. I don’t understand it. I don’t, like, we need to follow a proven system. So this is the proven system. It’s all documented. It’s all documented.

(Speaker 33)
It’s all, and we’re gonna bring up JT a little bit to talk about this some more, but I wanna make sure we’re getting this workflow.

(Speaker 2)
Ultimately, when you get to the end of the conference, you wanna build a workflow.

(Speaker 4)
And a workflow is a documentation of how you grow your business.

(Speaker 25)
On the back of the workflow, this is sort of like the generic blueprint for the workflow.

(Speaker 4)
okay? So these are things you want to build this for your business. Pastor Jackson, what happens if you have a pastor that doesn’t use the Bible as their exclusive source to find the word of God, and they kind of go, you know, I like that part, I don’t like that part, you know, what happens? You get a TED Talk. I find that this happens a lot where people are going to a church now, where the pastors are primarily talking about an experience. You know, like, I went to the mall, and then this happened, and then I figured out, you know, we just all should open the door for people, you know?

(Speaker 4)
Yeah. And if you get enough fog and enough loud music, it makes sense. If the skinny jeans are just tight enough, the pastor makes sense. If he’s in shape, and he’s running around, and he’s bouncing around, and all of a sudden, you’re like, wow. But over time, they start to say crazy stuff.

(Speaker 10)
And so you want to have that the book that he’s going back to is the Bible, and therefore, you know, OK, this is like the well he’s going back to.

(Speaker 4)
You make sense. So what are a lot of pastors? I see a lot of mega pastors now that are not using the Bible or they actually are telling their I’ve seen pastors that are actually telling their associate pastors not to quote the Bible. Are you hearing this? Yeah, that’s actually a common thing because they want to be relevant. And they think the Bible or the name Bible or scripture is kind of like archaic and religious.

(Speaker 4)
And so The thought among many is to paraphrase what the Bible says without quoting what the Bible says, which is kind of like an oxymoron. Now, JT, I want to get your thoughts on this.

(Speaker 8)
Again, this is a workflow, and every part of this workflow is important. And what if you were to execute all the marketing steps here on the left of this workflow, but you were to not follow sales scripts and record the calls? Or let’s just say that you decided to get rid of the first lesson’s 50 cents. What if you decided to make the first lesson $1 ,000? What would happen? if you change just the first lesson, you got rid of the 50 cent offer, and you said, it’s going to be $1 ,000 up front?

(Speaker 8)
Or if you just change just that, or you just let the callers not follow the scripts, what would happen to the whole thing if you got rid of parts of this? Yeah, well, each part is intricate. And so you have to think about when somebody comes to your business, what are all the touch points? So they first hear about you how. Then when they hear about you, they go to your website. And then what are they seeing?

(Speaker 3)
And then once they call, who are they talking to?

(Speaker 4)
What are they saying?

(Speaker 3)
And then after that, it just keeps going. You just have to walk all the way through the business. And so if we charge $1 ,000 for the first lesson, well, now it’s a brainer and not a no -brainer.

(Speaker 51)
So Clay will talk about it more, but a no -brainer.

(Speaker 3)
But you could be the best dog trainer in the world, and if nobody knows about you, it doesn’t matter. So that’s why the 50 cent lesson is so important, because then they can try it before they buy it and they can make sure that what you’re doing is great.

(Speaker 45)
Now we come back, I just want you guys to look this up.

(Speaker 58)
JT, if people want to see you and your dog at Yankee Stadium, how do they find that?

(Speaker 4)
You can go to Instagram or Twitter. Tick -tock, I know it’s Chinese spyware, but it’s our TVs. It’s okay.

(Speaker 31)
Yeah, they’re watching you but chief the bat -dog is where we post a lot of content of us at Yankee Stadium and stuff and you’re the official dog you provided the official dog for the Savannah bananas Yeah, so the Savannah bananas they asked me to train a bat -dog for the team called the firefighters So we were just at Yankee Stadium and he Chief was going to grab the bats and bring it back and stuff.

(Speaker 4)
Can you coordinate with Sean so when we come back from the break we can play a clip?

(Speaker 70)
Yeah.

(Speaker 69)
That cool?

(Speaker 4)
And then Josh Spurl, where’s your website if you want to learn more about you? Is it still SpurlInternational . BrianAdams forward slash Justin Bieber? I don’t think so. Okay.

(Speaker 51)
SpurlInternational?

(Speaker 4)
SpurlInternational . com. I’m saying, the reason why I repeat these things is people will come to me day two and they go, what was the guy’s website? You know the guy from Canada? I liked him more than you and I didn’t even know his website.

(Speaker 68)
So there it is.

(Speaker 51)
And Saul, if people want to verify you’re real, I mean, I do bring you up here because you have a sexy voice.

(Speaker 52)
Yes, yes.

(Speaker 56)
But beyond that, you actually have a real, I mean, people think, is he just a male model?

(Speaker 29)
Are you just bringing him up here because you’re attracted to him?

(Speaker 67)
Kind of.

(Speaker 29)
But anyway, so Saul, what’s your website?

(Speaker 63)
What’s your website?

(Speaker 3)
Tortillasoup .

(Speaker 60)
com.

(Speaker 4)
Tortillasoup .

(Speaker 66)
com, yes.

(Speaker 18)
Yeah, yeah, you gotta get the guacamole. Yeah, yeah. Yeah, you can see it coming through.

(Speaker 25)
Look at that.

(Speaker 4)
If I had a voice like that, I’d rule the world. Yes, okay. And then, Steve, you have a website, or are you going to Yellow Pages primarily? Is that the key this year?

(Speaker 3)
I do Yellow Pages primarily, but then you can go to stevecurringtonthepimp .

(Speaker 4)
com. Steve Currington the what? The pimp dot com. They understand. It’s probably over your head. Pastor Jackson, can you pray for him during the break?

(Speaker 4)
Yeah, yeah, yeah. Pastor Jackson, what’s your website? Jacksonlawmeyer . com church is Sheridan . church. And just a little context, Pastor Jackson is on the faith council for President Trump, so President Trump gets together with, I don’t know how many pastors, is there 50 of you, 400 of you, 10 of you, what do you got, seven of you?

(Speaker 4)
Like… 20 and he’s the youngest guy in the group and you know he’s aware of the book of daniel and the book of revelation and so you’re you know he’s in there going in trying to share the gospel so that’s pastor jackson you can learn more about him share it in that church um and then you got so these are real people okay and we’re bringing them out of their real professions to be here to impart knowledge to you so i’ll make sure you know that they’re here but i’m going to go and have you guys peace out i’m going to bring up another couple here real quick here uh this next and then we’ll bring you guys back so i’ll bring you back in like 45 minutes uh this next couple they’re uh a power couple a power couple They take a lot of protein. They’re on steroids. Anyway, so Bronson, he primarily is powered by his beard. He has a beard, and that’s where he drives his power and success. And he’s a very, very successful insurance agent, okay? So he and his wife, they’ve built a very, he’s built a very successful insurance agency.

(Speaker 4)
And then his wife has a very successful real estate agency. And then because Bronson is competitive, and one of our, we were talking one day, and he’s like, someday I’m going to have more kids than you. You only have five. I will have seven.

(Speaker 53)
And so he has seven kids in my face.

(Speaker 16)
So Bronson and his wonderful wife here.

(Speaker 4)
Let’s hear it for the Schubert family. Come on up here, Schubert’s. Ashley and Bronson. Yes. I’m going to get you guys on these mics real quick. We’ll get you all kind of warmed up here.

(Speaker 4)
Good to see you, sir. Good to see you, ma ‘am. There you go. And so these guys, I want to just kind of make sure you get this idea.

(Speaker 2)
They have seven kids.

(Speaker 55)
If you’re taking notes somewhere on page zero, seven kids, two businesses.

(Speaker 2)
They have a ranch.

(Speaker 5)
They have a podcast. And why I really like them both, I talked to Bronson more so than I talked to his wonderful wife, but it’s this. They are very intentional about raising their kids in a world of just perverse chaos you know we’re like i don’t know if you feel like you’re going to mad max now when you go to walmart you feel like you’re watching mad max when you go to walmart you ever try to go to the customer service center You feel like you’re watching Mad Max or something. We’re in a world where there’s a lot of craziness going on, and they’re very intentional about raising their kids. They’re very intentional about their businesses, and they’re really checking those boxes. They’re people of faith, and I asked them if you guys could travel here from Oklahoma City to come share with us maybe 15, 20 minutes about how you pack it all in during your day, and Bronson can tell you how he tricked his wife into marrying him, and there’s just so much to learn here.

(Speaker 5)
So, let’s hear it for the Schubert’s everybody. Yeah. I’ll come back.

(Speaker 34)
Thank you, Clay.

(Speaker 5)
So, Clay’s wrong on one thing. He said we have two businesses. I think we’re up to 11 now. So, I think we have 11 LLCs. We do have seven children, and we like to say we’re not Mormon, we’re not Catholic.

(Speaker 62)
I’ve birthed them all.

(Speaker 7)
They’ve all been singles. And we have, our oldest is 12, down here. months. So we have one girl and six boys. God just keeps giving us boys or just we’re growing the kingdom. So that’s where we are.

(Speaker 7)
We wanted to talk to you guys today because it’s not about us, it’s about you and how we can help you. And so we wanna know, do you guys, are you interested in having an intentional life with a great family, a successful business, and a life that you actually enjoy.

(Speaker 5)
Yeah. And to do that, you don’t have to live like the way that the world lives or wants you to live. And I think for most people, that’s probably one of the hardest parts, because you get pushback in every area of your life. And so I think what kind of makes us unique is we have several businesses that are winning, and we also have several kids. And most people say you can’t really do both at the same time. You kind of have to sacrifice one for the other.

(Speaker 5)
So hopefully today we can share with you guys some insights on our life and what we do to help us win on all fronts. You know, business, faith, family, and the kids. So that’s kind of our point of today’s message. I think that a big thing for us is we strongly believe that God gave us work as a good thing.

(Speaker 7)
And so many people look at work as like something you have to do and an obligation.

(Speaker 5)
But the truth of it is, is that God gave Adam and Eve work in the Garden of Eden before the fall. So work is a good thing. And I know all of you guys agree with that because you’re here and you wanna grow your businesses.

(Speaker 7)
So you believe in the power of work. Also, God gave us children as a blessing. In Genesis, God said, be fruitful and multiply. We have done that. We have done our mission. We take that literally.

(Speaker 7)
He also says that children are a heritage of the Lord and the fruit of the womb, a reward. So we also believe in that we see children as a blessing and not a burden. And the world oftentimes, especially today, sees it as the opposite. Yeah, the world does.

(Speaker 5)
It’s like, you know, I want to be done having kids. So when I’m 45 I can just live the rest of my life and do whatever I want to do Or I’m gonna go work at the office all week long and then my kids are gonna grow up and they’re not gonna know who I am you know and that’s the part that you have to learn to balance and be intentional with is Because I think a lot of business people talk about the grind and they talk about the sacrifice and you do have to do all those things But you can do it while raising a family and while keeping your marriage together for me. There would be no bigger failure than to grow my business and then lose my family. That would be completely pointless.

(Speaker 7)
And I think we all know a lot of successful people later on in life, maybe in their fifties or whatever, and they’re getting divorced and their family fell apart, but they got a pile of money. For us, that’s never been the goal, ever. Our goal has been to have a successful marriage, raise successful kids, and do successful businesses. The point of that is to fund the family and be able to do what we want to do and have financial freedom. So we have to do it all at the same time. A huge part for us is being intentional with our lives, because as we know, if we’re not intentional, life just happens.

(Speaker 7)
And then you look up and you’re like, well, where did that all that time go? So it’s really about being intentional with the time we have, the time God’s given us. And how can we make that the best it can be? Yeah. So let’s give some practical examples of like intentionality and maybe help you guys So when you have like 11 different companies and seven kids, you have to be super organized.

(Speaker 7)
So one way that we’re intentional is we have a calendar that we share or we invite each other into events. The other is we have a very strict weekly cadence. If you were to follow our lives, you would see that every week it looks very similar to the week prior. Our important items that are important to our family and our businesses get done at the same time, the same day, every week. One of the examples is going to be on Sunday mornings you will find us at church. You will not find us at a ball field, right?

(Speaker 5)
On Mondays you will find us working in our companies and going through the weekly to -do list, delegating certain things.

(Speaker 7)
We have a fantastic team around us. We don’t do it by ourselves. and getting the business going for that week.

(Speaker 5)
On Wednesday nights, you will find our family at church. You’ll be in a Bible study, and the kids will be at their class. And in our companies, like every Tuesday, you’ll see me running a group interview of interviewing candidates. I’ll have the same meeting format -wise in all the companies every single week. So while sometimes I think it can look boring from the outside, Clay gives a good one -liner that is successful people, you know, bore down and a lot of people suffer from boredom and they’re always kind of running around with their hair on fire looking for the next best thing. We’ve both been on our fields for 15 years now.

(Speaker 5)
Yeah, I’ve been 13. 13 and I’m 15, I think. And so it’s also hard to be successful if you don’t pick a certain field and stick with it. we weren’t successful for several years but we knew we would be uh… but we stay committed and and bored down and constantly and was able to achieve that So we have a podcast now and we’re gonna I’m gonna shamelessly plug that because we’ve had two episodes now So we would love for you to listen to the y ‘all are crazy podcast It is produced by Clay and his team. So on that, we share a lot of practical tips about we have a ranch, as you can see.

(Speaker 5)
So we live on our ranch, cattle, sheep, goats, all that in the country. And so we share a lot of practical tips about raising a family, running a business, doing it simultaneously. And we tackle a lot of these kinds of issues. Something else that we are really big on is teaching our kids the importance of money. money the importance of time and coaching them through everyday struggles things they’re going through one thing we’ve been working on with our 12 year old daughter if you have a preteen in the room this is another level things change when they hit 12 and so something we’ve been working on this week is positivity So it seems like everything that comes out is just like negative. And I’m like, you were not raised this way.

(Speaker 5)
Why are you speaking negatively? So we’ve been working on, OK, if you say a negative, you have to turn it around to a positive. And sometimes these things are tiny. The other day, I was like, well, I heard the junior high boys lost their game again. She said, yeah, but they scored their first touchdown of the year. And we’re like, well, amen.

(Speaker 5)
That is a positive. And yesterday I said, well, you know how it’s been raining just off and on crazy lately. I went on a walk. I got to do one lap. I got back and it starts pouring. And I walked in the house.

(Speaker 5)
I was like, well, I didn’t even get to finish my walk. She said, well, mom, at least you weren’t at the mailbox when it started raining. Praise the Lord. That is true. So coaching, and it’s not easy. Sometimes I wanna pound my head against a wall, because I’m like, why?

(Speaker 5)
But just coaching your kids through the daily, and it would be so much easier to just turn my head and be like, whatever, just do whatever you want. But just coaching them through the daily, they’re gonna pick up on these things. One of our sons, we talk about, Our boys are really, all of our kids are very athletic.

(Speaker 7)
Our main sport is wrestling.

(Speaker 5)
Do we have any wrestling fans in here? That is our favorite sport. We love it. And our boys are very good at it. During the summer, one of our sons got the chance to participate in a team camp. And he really wanted to go.

(Speaker 5)
We wanted him to go. But he finds out it’s going to actually be during VBS. And he loves VBS. Vacation Bible School. Yes. And we said, it’s OK.

(Speaker 5)
You can miss VBS for the team camp. It’s going to be good for you. He said, I can’t do it. He said, I need to be at VBS more than I need to wrestle. For an 11 -year -old, that’s pretty impressive. Same son had a wrestling camp Friday, Saturday, Sunday.

(Speaker 5)
We’re like, okay, you can miss church, it’s okay, it’s Friday, Saturday, Sunday.

(Speaker 7)
He said, I need to be at church on Sunday. God will reward me and I’ll be a better wrestler if I’m obedient to God. So things like that, it’s not that we’re preaching at them, it’s that they’re seeing what mom and dad value is most important and they wanna emulate that. That’s our goal. Sometimes we look at each other and we’re like, are we doing this right? It gets harder when they get older.

(Speaker 7)
When they’re babies, you’re like, I could write a book on babies. I actually do have a book on raising a business and babies. But when they become preteens, now we need a book. So if anybody has a book on raising pre -teens and teenagers, we’ll read your book. Yeah, and through those examples, we’re teaching our kids how to live intentionally. And so the world will push you in all sorts of directions.

(Speaker 5)
And we would give you some advice to figure out what does that intentional life look like for you. I know Clay’s going to talk to you about writing out your goals and what that looks like. I would encourage you to figure out what your goals are. Yours might not be to have seven kids and a bunch of businesses and all that kind of stuff. But whatever that is for you, you have to figure it out together as a married couple and then go forward with that. But know when you go forward, you’re going to get pushed back all the time.

(Speaker 5)
And so those coaches don’t like it when our kids don’t show up or don’t come to those things.

(Speaker 4)
Now, we set those expectations ahead of time. But in those moments, we’re having to coach our kids about what’s the priority here. you know, and teaching them how to deal with the adversity of, you know, the world wanting to pull them around in different directions.

(Speaker 65)
So important to be intentional.

(Speaker 4)
And I want to give women in here just permission that you can do both. You can do both well. You can raise your kids. You can have a business. You can succeed at both.

(Speaker 7)
God’s going to have to help you along the way, but you can do it and you can make your own choices and be strong.

(Speaker 4)
I’ve got a lot of questions for you, and if you guys have questions, too, feel free to ask. But I want to give you some context. Bronson, your business, you sell insurance, and you have a call center. Yes. Can you maybe explain to everybody what that looks like? Because you have a big team, and I know, Ashley, you have a big team, too.

(Speaker 4)
Can you kind of explain to your team how that’s structured? Yeah, so I’ve got two office locations, and we’ve got about 20 employees, and they make a lot of calls a day. Very similar energy to here. You walk in, and there’s music playing, and there’s They’re standing up next to each other and people are just high -fiving, hitting gongs, clapping, selling policies. if you have a ticket tonight for the VIP thing, we’re gonna serve you a meal, okay? And it’s crazy, but I paid for it, or you paid for it, or I took the money from you and paid for it, or however it looks like.

(Speaker 7)
Somebody, wait, it was purchased, we had to pay for it, you know? And the catering company, I use the same folks at every single event we do, the company’s called Goodies, okay? And they do a good job. And I actually, it’s crazy, but the lady who will be serving you guys tonight and who kind of serves as the manager of the whole thing, I used to DJ with her gigs.

(Speaker 4)
So I’ve probably, DJ’d 200 gigs with this lady who’s now going to be here tonight serving food. Great lady. But if they messed up our orders or got things wrong or skipped stuff or messed us, I wouldn’t go back. And you guys are both to -do list people. So I want to go to you, Bronson, to get your thoughts. How important is it at a conference like this or at church or in your business where you actually take what you’re learning and you’re putting it on a to -do list and you knock it out?

(Speaker 4)
It’s super important. I’m big on to -do lists. We couldn’t do it without a to -do list. And it’s interesting you bring that up. successful man come to one of our churches and uh… speak and uh… we had a private room and people get around i was the only man in the room that had a notepad and was taking notes Now, Ash, I’m not saying you agree with this, but it’s a true story. Years ago, there was a man who was a very successful minister.

(Speaker 4)
Very successful minister. He was one of the most successful ministers in Oklahoma at that time.

(Speaker 51)
His name was Bishop Carlton Pearson, you know?

(Speaker 4)
And he was a guy who… I hired him to teach me speaking and a lot of things.

(Speaker 55)
And Carlton was a big influence in my life early on.

(Speaker 4)
And Carlton used to talk about… Clay, there’s a disproportionate amount of financial miracles that take place amongst the note takers. And I’m like, what? He’s like, I don’t know what it is. I want to get your thoughts on that. Because I think sometimes as Christians, we have faith. Some people here are Christians.

(Speaker 3)
We have faith.

(Speaker 5)
But we also have to do the work. Hebrews chapter 11, by the way. You have faith. You do the work.

(Speaker 3)
Hebrews chapter 11, by the way. So it’s like by faith, we have to take action. It’s faith with action.

(Speaker 4)
It’s not just to -do lists and knocking stuff out.

(Speaker 39)
You also have to have faith.

(Speaker 4)
What’s the balance for you as a woman of faith and knocking stuff out? But knocking stuff out. I love having a notebook at church and taking notes. I love having a notebook in my purse, and I take notes on my phone all the time, and I like putting that green check mark when I get things done. So, Hebrews 11 .1, faith is the substance of things hoped for, the evidence of things not seen. There it is. I just encourage you, I encourage everybody.

(Speaker 4)
get, have one to -do list for your one life, okay? So my to -do list, just if you’re curious, you know, today it’s a lot of, like, the helicopter is gonna get here at a certain time for the VIP helicopter rides, you know, and the caterer gets here at this time, and we have secret service everywhere, and so I gotta make sure that we’re following those protocols and the whole thing, you know? And so, there’s a lot of things on my to -do list that we just can’t miss a step. Make sense? So you gotta have a to -do list. Now, the calendar, next thing, calendar.

(Speaker 4)
One, you got seven kids, 11 different LLCs, you got, you know, and you got one life. And I find that couples a lot of times get into arguments, not on purpose, but it’s because his calendar and her calendar, they don’t match. And so, oh, I thought you were gonna go pick up the kid. Oh, I was gonna go pick up the kids. Oh, that’s your, and the kids will see mom and dad fight over whether, you know, you were supposed to pick them, and then the kids feel like a burden because the parents aren’t organized. Make sense?

(Speaker 4)
So, I printed off a copy for you guys. This is my to -do list. This is my, it’s the yellow. You can see this is like a typical to -do list for me.

(Speaker 3)
This is what it looks like.

(Speaker 5)
And this is my calendar. And in my calendar, I schedule. So what gets scheduled gets done. What gets scheduled gets done. All right?

(Speaker 4)
So what gets scheduled gets done. Now, you might say, well, that’s because you’re a podcaster. It is true that if I don’t interview people at the time I said I’m going to, it doesn’t go well.

(Speaker 7)
But you got to have a to -do list and a calendar no matter what industry you’re in.

(Speaker 5)
Ashley, starting with you, calendar. How important is it for you and Bronson to literally be on the same page with your calendar?

(Speaker 7)
I used to have a paper calendar, but we couldn’t share that.

(Speaker 5)
So now we share a calendar.

(Speaker 7)
Apple Calendar, is that what it is? And we just, we share it, I invite him to things for the kids, he accepts it or his assistant accepts it, we’re on the same page. If it’s not on the calendar, it doesn’t get done.

(Speaker 17)
And I can’t tell you, me as a father, I am so excited about my kids’ events.

(Speaker 4)
Like, I love watching my kids. do things well it’s fun to see it like my son he’s running the audio visual up there Aubrey’s up there doing all the audio all the lights all the sound that’s Aubrey up there doing that he’s a high school senior and it’s fun to watch him do it um but I don’t want to miss it you know yeah but I also like I can’t be at something if I don’t know about it right so I have to know about it so having one calendar Bronson how important is it to have one calendar seven kids 11 entities It’s very important, and as a husband, can I get an amen that, you know, your wife will tell you, hey, you know, we got this deal tomorrow night, and you’re like, I have no idea what you’re talking about. She’s like, I told you, and it’s like, you probably did. And you responded to me. A lot of times, I’m like, you looked me in the eye and said, OK. But here’s the deal.

(Speaker 4)
No recollection of that. The calendar bails you out, because it’s on there, and it gives you a reminder. So it bails you out. You don’t have to remember. Time management. Now the next thing, this is big, this is big.

(Speaker 4)
I want you to write this down on page zero. Okay, you got the calendar? You got the to -do list, okay? You got a calendar, a to -do list. But the word culture means that which you allow to grow. Someone should write that down.

(Speaker 17)
The word culture is that which you allow to grow.

(Speaker 4)
And the people who work for you are not going to have a calendar, and they’re not going to have a to -do list, and they’re not going to do anything unless you follow up. Point number three, calendar, to -do list, three, follow up. You have to follow up.

(Speaker 7)
So you guys have a ranch, and I’m sure you have great people, and I’m sure you never have to do this, but you have to say other people have to follow up with the same person for the 17th time about the same thing. I’m sure this never happens with your staff or my staff, but I’m sure other people have this problem.

(Speaker 4)
But you have to follow up with someone and say, hey, did that get done?

(Speaker 3)
Did that get done?

(Speaker 16)
And you’ve got to follow up.

(Speaker 23)
And I find that if people who are adverse to following up, they can’t get the content written for the site. They can’t get the call center to make the calls. They can’t.

(Speaker 4)
If you don’t follow up, it just won’t happen. Talk about the follow up process. Follow -up process. You have to be okay with being the one that follows up and not worry about hurting feelings. You know, if you don’t follow up as the business owner, the ball gets dropped, your business doesn’t do good, your family suffers, the list goes on. So you have to be following up and making sure, because if you don’t, it won’t.

(Speaker 4)
Follow -up. Follow -up. Follow -up. Follow -up. Follow -up.

(Speaker 3)
So one, you have to have a to -do list, right?

(Speaker 4)
And a calendar.

(Speaker 64)
And three, you’ve got to follow -up.

(Speaker 4)
But fourth thing, he mentioned it, we hadn’t talked about it, but it’s a great word, the cadence or the rhythm. things people can count on in your business. It’s like for our staff, we have an all -staff meeting at 8 .30 in the morning. So it’ll be roughly 100 people here on Monday at 8 .30 in the morning. And what are we talking about? We’re talking about our clients and making sure you guys are growing.

(Speaker 4)
That’s what we’re doing. When is it? 8 .30. What day? Monday. It’s not like a, we’ll see if we’re going to have one this week.

(Speaker 4)
It’s a rare occasion that we don’t have it. We interview all job applicants, all job applicants, every Wednesday at 5 .30. Every Wednesday at 5 .30. And there’s a cadence. Bronson, talk about why you have to have a daily huddle or a weekly time that you interview candidates.

(Speaker 7)
Why do you have to have those things in your calendar as a recurring rock? That’s I think one of the most successful things that we do that leads to the most results is that cadence.

(Speaker 4)
Every Monday morning we’ve got a big team meeting like you have.

(Speaker 19)
We have a huddle every day around three o ‘clock.

(Speaker 4)
A lot of times my team will go outside and take a walk around the building for some fresh air and that’s a good bonding time.

(Speaker 63)
And then we have the group interview every week.

(Speaker 16)
for the other companies.

(Speaker 22)
It’s on Tuesday and Thursday.

(Speaker 26)
But the weekly cadence and your team always knows what’s coming.

(Speaker 22)
And they’re in our kids. We talked about that, too.

(Speaker 4)
Our kids don’t say, Hey, are we going to church on Sunday?

(Speaker 3)
I mean, they know we’re going.

(Speaker 14)
Is Danica here?

(Speaker 63)
Is Jordan here?

(Speaker 7)
Jordan here?

(Speaker 4)
Danica? Danica? Jordan? Jordan? Danica? Doctor?

(Speaker 4)
Doctor, are they here? Cornerstone fence, are they here?

(Speaker 5)
Danica?

(Speaker 4)
Jordan? Jordan? Danica? Okay, maybe not. Okay. Merit -based pay.

(Speaker 25)
This is big.

(Speaker 4)
Merit -based pay. You want to have a pay system in place where your people get paid based on what they do and not what they say they’re going to do. Very big difference, okay? Pay people based on what they do, not what they say they’re going to do. Merit -based pay. Actually, in the real estate world, you guys get a commission if what happens?

(Speaker 4)
if we sell a property and get it to the closing table. Interesting. I think that the real estate industry primarily, and I’m not attacking you or the real estate industry, I’m just saying this. In Tulsa, I believe there’s about 4 ,000 people with real estate licenses running around. I have no idea how many insurance agents there are, but I think everybody has an insurance license. I think if you graduate from some university, you get an insurance license.

(Speaker 4)
Most people have one. Right? And then, I mean, there’s so many insurance agents and real estate agents. And then what happens is we get the business card. I’ll walk you through the process of becoming an agent. This is what you shouldn’t do, but this is what they do.

(Speaker 4)
We’re going to get a business card. I’m gonna get some head shots, but I gotta lose some weight first.

(Speaker 3)
I’m working out, working to lose some weight.

(Speaker 5)
Drop 10, gonna Photoshop that, use some AI on that, slap that thing around, look 20 years younger. Now I’m a real estate agent. Now I’m an insurance agent. I got that, got that part. Now I’m gonna get one more, I don’t like my head shot.

(Speaker 4)
I’m gonna redo the head shot, Bronson. I gotta redo the head shot, don’t like the head shot. Ashley, can we redo the head shot? You know, I wanna redo the head shot. More head shots, more business cards. God, I want to change the logo.

(Speaker 4)
The logo, if I could just… The logo, if it was bigger, because the problem is it’s small. If it was bigger, I want my tree to have a feeling, but it’d be an animal, but not too pervasive, but kind of patriotic, but oddly… You’ve got to get to work. Right. You’ve got to get to work.

(Speaker 4)
You can’t worry about the headshot. and the details. You actually have to get in the grind. Get in the grind. So again, let’s talk about these things. Making sure we’re getting together to do what?

(Speaker 4)
Gotta have it. Gotta have a calendar. Gotta have follow -up. Gotta have, you have to have a cadence for your organization. You have to have a rhythm. You have to have a rhythm.

(Speaker 4)
You have to have, this is when we’re, so for me, I always have my Monday morning meeting because just to be telling you, this is real, that’s when I want to be done being pissed off. So I got to be pissed off and then be done being pissed off by 10 on Monday. Because Monday, we have great people that work here, but there’s usually two people per Monday. Well, this is a new thing. Who has employees? Who has more than 50 employees?

(Speaker 3)
Who has more than 100?

(Speaker 62)
OK, so we’re alone in this conversation, but this is what happens.

(Speaker 3)
They will text me and they’ll say, I think I’m having a mental breakdown, which causes me to want to cause another immediate mental breakdown for them to experience.

(Speaker 4)
I think I’m having a breakdown.

(Speaker 34)
How many of you have employees that this happens?

(Speaker 4)
And they always have car problems. I can’t have one. I’ve been self -employed since I was, what, 14 years old?

(Speaker 5)
And I can’t have a car.

(Speaker 4)
I don’t have sick days. But they always have a sick day. Usually they just rotate. It’s like, ah, I got the sniffles.

(Speaker 3)
Super physically fit people with lower back problems, always on Mondays.

(Speaker 7)
Have you seen this? What kind of a, do you see this? Yes, all the time. Yeah, and so I’m just telling you, so Monday, I like to schedule Monday, because Monday is like, OK, let’s have that meeting.

(Speaker 4)
Let’s figure out who’s on our team, who needs to be replaced, who’s doing a good job, how it’s going.

(Speaker 3)
Monday.

(Speaker 5)
So I like to have my, I don’t want to have my Monday meeting on Friday. You know why? Because I want to have a great Friday. That’s true.

(Speaker 4)
I want to be pissed on Monday.

(Speaker 61)
That’s the day I want to be pissed.

(Speaker 4)
Bronson, maybe you have a different, when you do the interview, there’s a certain mindset you have when you’re interviewing job candidates.

(Speaker 17)
Why do you have to have it at the same time every week?

(Speaker 4)
And why can’t you just move it around? You have to control your calendar. And so we’ll have we do our interviews on Wednesdays at 5 p . And a lot of people, can I interview Wednesday or Tuesday at 11 or this or that? And it’s always just a no. We have the same time slot, so I can control my calendar.

(Speaker 4)
Ashley, if your family’s cadence, if you start saying, guys, we might go to church this Sunday, maybe next Sunday, we’re gonna maybe try Saturday night, we’re going Friday night, what happens if you don’t have that cadence or that rhythm for the family?

(Speaker 21)
Then they don’t know what to expect, which causes, if you have the choice whether to sleep in or not, you’re always gonna take the easy route. Something we didn’t say that we wanted to say is just because something’s hard doesn’t mean it’s bad.

(Speaker 3)
Just because it’s hard to do things doesn’t mean they’re bad things. It just means they’re hard. Hey, James, can you see if you can find JT, if he’s out there somewhere?

(Speaker 4)
JT? OK. So again, we all need to have this. So let’s recap. Got to have a to -do list, right? Gotta have it.

(Speaker 4)
And I’m telling you, by default, nobody has a to -do list. Everybody’s running around with like an app, monday . com, slash their Gmail. Some people work out of their email.

(Speaker 27)
Some people are working out of a to -do list.

(Speaker 29)
Post -it notes.

(Speaker 60)
I don’t know.

(Speaker 4)
I just see wreckage from people not having a to -do list. Second, you gotta have a calendar. One calendar, one life. Gotta have it. Third, you gotta follow up. You gotta follow up.

(Speaker 4)
There’s somebody out here you’re not following up. So let me just role play how to follow up goes. When I have my team, we cut hair. And when we cut hair, I wanna cut hair well, right? So, JT, I’m gonna bring you up here, because JT and I have the same mindset on this. JT trains dogs, by the way.

(Speaker 4)
Let’s hear it for JT. He’s coming back. JT.

(Speaker 43)
Okay.

(Speaker 59)
So, I want you to leave with an excellent haircut.

(Speaker 58)
You know, if you come in…

(Speaker 57)
Keith, where’s Keith at?

(Speaker 51)
Is Keith here?

(Speaker 13)
Art, there he is, Keith.

(Speaker 4)
Keith, can you come up here real quick?

(Speaker 13)
Keith, can you come up here real quick?

(Speaker 54)
Let’s hear it for Keith.

(Speaker 4)
Yeah, Keith! Keith runs a restaurant called Crawdaddy’s in Visalia, California.

(Speaker 8)
He’s a beautiful man.

(Speaker 4)
His wife’s the best. He plays musical instruments. He’ll be jamming out today. Keith, you got your hair cut yesterday at Elf in the Room. Was it okay? How’s my hair look?

(Speaker 4)
Was it okay?

(Speaker 8)
it was wonderful. Do you like it? By the way, I want to give a shout out to Robert, who runs the Elephant in the Room. He did a good job? Did a great job. Okay, okay.

(Speaker 8)
I’m gonna keep you up here for a minute. So, crazy idea, but JT, you want people, when they pay you to train their dog, you want their dog to be trained. Correct, yes. So where’s the gap in that? Because I know that you have a high standard. You have great people that work for you.

(Speaker 8)
But certain people, when they’re training or shadowing, they’re not going to work out. And it’s because you’re following up to a certain standard. And in our world, people perceive that to be mean. Can you talk about just the importance of following up?

(Speaker 4)
Yeah, so with us, whenever somebody comes on, at first they shadow. So we do the interview, then they shadow. But then I tell them, you’re signing on to be micromanaged, super micromanaged for about a month.

(Speaker 5)
or a little longer. And then if they can handle it great, if they can’t, then you just won’t work out because I need you to be able to train dogs at a high level. And the only way to be able to do that in the quickest way is for you to learn as we go, but for us to micromanage you and teach you how to do it. And then after that, once they’re able to train dogs by themselves, I still follow up. So what all my trainers have to do is once the lessons are done, they put me and the client in a group chat and they say, hey, Mrs. Jones is done with their lessons with Fluffy.

(Speaker 4)
They’re ready for their final call to make sure lessons went awesome and incredible. And so then I call the client. So there’s no hiding. There’s no like the trainer can train over here and do a bad job and then I never find out about it. I’m constantly following up. And then we have the morning meeting every day where I’m asking, how did the lessons go yesterday?

(Speaker 4)
What lessons do we have today? And he’s just constant follow -up, follow -up, follow -up or else people will start to drift. So, Ashley, with your business, you’re a real estate agent, so you have a certain methodology with which you want to sell houses. How important is it following up with new agents that maybe come from a different culture and they maybe aren’t doing it exactly to the standard? How important is that just relentless follow -up? I love agents.

(Speaker 13)
who come from a different culture. I actually prefer that because it makes my culture look so much better. So that’s actually what I love. But you have to set expectations and then you have to follow up with them to see how it’s going and how can you get better. Keith, back to you. Visalia, you got restaurants called Crawdaddy’s, True Story, Devin Nunez.

(Speaker 13)
How many of you know who Devin Nunez is?

(Speaker 4)
Devin Nunez, he’s the CEO of True Social. Devin Nunes says, Clay, if you and General Flynn are taking the reawakened to Visalia, California, we were at the Tulare Agricultural Center. He said, you got to go to Crawdaddy’s, this restaurant. And I’m going, OK, what is it? He goes, it’s the best food. JT, you were with us back there.

(Speaker 4)
And lobster and steak and the whole deal, it’s high quality stuff. Can you talk about holding people accountable, your chefs, your staff, to creating that level of excellence?

(Speaker 3)
I mean, how important is follow up at your restaurant?

(Speaker 2)
Consistency is everything, right?

(Speaker 4)
I mean, if you have a steak today, it better taste the same tomorrow and the week after and the year after, as a matter of fact. You know, I think there’s only so much one individual can do. The main thing is to surround yourself with top quality people. That’s a key. Sam Walton didn’t do it on his own. He had a lot of great people.

(Speaker 4)
Which going back to Bronson, Bronson, if you stopped interviewing candidates, like right now you have a great staff. We’ve talked about this a lot. You have a great team. You love your team. Bronson’s always talking about he has a great team.

(Speaker 8)
But why can’t you ever stop interviewing people every single week, even though you already are fully staffed? Because on Monday morning, you’ll have that person with car trouble. And then if you’re not fully staffed, you will be and it wrecks the whole rest of your team for the Monday. Six months ago, after our Monday morning meeting, I watched a guy have a divorce right there.

(Speaker 4)
True story.

(Speaker 8)
He’s right there in the threshold. How many of you have heard people fighting on the phone, but they’re trying to be quiet fighting? Have you seen this? And so he’s like, and all of a sudden he’s like, fine, I want a divorce! And I’m like, that just happened, that’s a first for our meeting, that’s a first, we should put that in a book, that’s exciting. But once you have a divorce publicly in your office, it’s kind of weird, and then he never came back.

(Speaker 8)
And that was the end of that haircutting career, you know? And I wasn’t planning on that happening, but if I’m not recruiting people every week, I’m going to be in a bad spot. So back to you, JT, I want to get your thoughts on this. Dog trainers, even though you’re fully staffed, you have a great team that trains dogs, you’re never done recruiting.

(Speaker 4)
Why can’t you ever stop that cadence of always recruiting? Because then, it’s the same way as we train dogs. We train proactively, not reactively. So hiring proactively, not reactively. Because what most people do is they don’t start hiring process or don’t post an ad on Indeed or anything like that until they need somebody. I’ll repeat that again.

(Speaker 4)
We train proactively, not reactively. Same with hiring. We hire proactively, not reactively. Because what most people do is they wait until the employee quits or gets hurt or gets fired.

(Speaker 13)
to post an ad on Indeed in the start of the hiring process. But now you need somebody fast, so now you hire the first person that can breathe. And so now, you’re stuck with them. Because now that you’ve been hiring, you can’t just be like, hey, I found somebody better. Now you have to go, even though it’s been three days. So if you’re constantly going through that process, you can find high -quality people, and you can keep them ready to go once you need them.

(Speaker 13)
Now, again, we’re talking about these systems that everybody can apply, and I wanted to bring up Bronson and Ashley to talk about it, because you’re doing it with 11 different entities.

(Speaker 4)
It’s interesting.

(Speaker 41)
It’s not normal.

(Speaker 4)
It’s very rare that you, and their kids are great, so it’s fun to see it happen, okay? So you gotta have a to -do list, gotta have a calendar, gotta follow up, gotta have a weekly schedule.

(Speaker 3)
I wanna go back to Keith on this.

(Speaker 5)
Keith, what if you change the hours that you are open at your restaurant every week based upon your emotions, based upon how you feel?

(Speaker 16)
What if you were like, you know, because I see business owners that do that.

(Speaker 20)
They’re like, you know, my kid’s six, I’ll shut down today, the week before Christmas, I’m going shopping, I’m shutting it down. What would happen if you ran your restaurant that way?

(Speaker 4)
Well, being consistent would be the definition of that, right? But I want to first say that I’m learning something. My weakness truly is that I’m not prepared when the inevitable happens. It’s a great tip for everybody. It’s not an easy thing to do, though, right? I mean, to have somebody to be interviewing constantly, and I should do that.

(Speaker 4)
It’s a weakness that I have that I’m going to work on. It’s a big thing.

(Speaker 10)
You’ve got to do it.

(Speaker 56)
So Ashley, back to you.

(Speaker 34)
You’ve got a great team of real estate agents.

(Speaker 4)
If you’ve stopped recruiting, what’s going to happen to you, inevitably? Well, that seems like when one leaves, it’s like three leaves, and then you’re just down. There it is. It happens. It happens, okay? Next thing everyone needs to have in place.

(Speaker 4)
These are all systems. They’re doing it. You gotta have written down systems. Now, people think this is weird behavior in life, but it’s… So, I remember I went through three roommates my freshman year at ORU. And three roommates in two semesters.

(Speaker 10)
But the rule was, we’re going to bed at nine, and we’re waking up at three in my room.

(Speaker 4)
And they’re like, who’s we? Well, me and you. And I’m not doing that. I’m like, well, I’m doing that. And so you’re doing that too.

(Speaker 31)
I don’t want to do college.

(Speaker 4)
I don’t want to hang out with people. I don’t want to go on, get your roommate a date. I don’t want to party. I don’t want to network.

(Speaker 50)
I’m just there to, I want to learn audio visual and get out of here and start my own business.

(Speaker 4)
And I was trying to pay my way through college. So my approach was very different.

(Speaker 7)
I’m working at Applebee’s, Target, and DirecTV.

(Speaker 4)
And I’m like, I got to go to bed at nine because I wake up at three. And they’re like, no. I remember the first guy. He’s like, I’m not going to do it. I’m like, well, it’s going to be rough for you because I’m going to bed at nine. And I’m going to make you go to bed at nine.

(Speaker 4)
I’ll put you in your freaking headlock. We’ll fight about it. So it was a weird deal. So I get a call from my resident advisor. He’s like, you can’t, your room, he said, you want to go to bed at 9? What are you, like his dad?

(Speaker 4)
What are you? I’m like, you’ve got to go to bed at 9 if you wake up at 3, and that’s how it has to happen. And he’s like, well, then I’m going to have to put you by yourself, which is a penalty in college, because most people want friendships. I don’t. Just being real. I’m not a person who’s ever looking for friendships.

(Speaker 4)
I can find people easily, so can you. I don’t want to be around a lot of people. I just want to be around the right people. Make sense?

(Speaker 7)
So I didn’t have a roommate for a while.

(Speaker 4)
That was a great benefit. Okay? Then I got a second roommate, and the second roommate’s like, he’s trying to go, hey, let’s play video games, like PlayStation, remember PlayStation? You wanna play PlayStation? We can stay up all night downloading Napster, because we can, and we can play.

(Speaker 3)
I’m like, no, no, no, we’re going to bed at nine.

(Speaker 4)
That lasted like two days, that guy. We went two days of him, I’m not going to bed, you’re not my father. I’m like, I will beat your… That’s what it’s like running a business. Is your culture, whatever you want it to be, you’re going to leave here and you’re going to want to impose a culture and they’re not going to want to impose that culture. Another example, I’ll flip to Ash and I’ll go to JT as well.

(Speaker 55)
I like R &B music.

(Speaker 4)
I don’t have a problem if you like country, but I don’t. That’s okay. We’ll work through it. But I don’t want to listen to country. So in my office, we do two kinds of music, R &B. So anybody who suggests, can we add that to the playlist?

(Speaker 4)
No. Why? Because I will be the chief of the music playlist, and that is one thing I do. And people say, do you have to put up such divisive, geopolitical, does the American flag have to be always with an eye shot? Like, yeah, America. Or they’ll go, do you have to put Bible verse, yeah, do you have, but that’s the way I live.

(Speaker 4)
We had a lady the other day, she came in for the interview, and she walked in, and right away, she’s like, hell no. I mean, just, I mean.

(Speaker 16)
because you walk around, and JT, you’ve seen the interviews.

(Speaker 4)
People walk in, and they’re like, I’m out. I have. I have to go back, though, for a second on the music thing. Yeah. Because one of my, it’s a strange, proud moment, but we’re driving to, I forget where it was, but it was a couple of states over.

(Speaker 17)
Yeah.

(Speaker 4)
And I’m driving, and he’s asleep in the back, and I’m playing worship music. And he wakes up from a dead sleep, what song is this? And he’s like, will you email it to me? I was like, yes, that’s so cool That’s real that happens that happens.

(Speaker 55)
Yeah, I’m just being I’m just trying to help you guys.

(Speaker 4)
I’m gonna help you get home I’m trying to help you do this because they’re Schubert’s are doing it. You’re gonna do it when you go home You’re gonna do this.

(Speaker 17)
I have to have a waterfall.

(Speaker 4)
So JT do you bring my broken arrow house? Yes waterfall in the backyard Yeah, so yeah, so I have to I just have to have it and I can’t live with that I can’t I can’t do no waterfall I just can’t. It’s too much. I can’t live that way. I can’t do it. I can’t wash my own clothes.

(Speaker 4)
I’ve never washed my own clothes. I have never washed my own clothes. There’s a statement of fact. In college, you say, come on, how’d you do it?

(Speaker 1)
I paid people.

(Speaker 31)
So I’m not washing my clothes.

(Speaker 54)
It’s not a use of my time. Being real, you’re horrible.

(Speaker 18)
I don’t wear the same socks twice.

(Speaker 3)
What?

(Speaker 5)
I always buy new socks. That’s why I always carry my little suitcase. You know this.

(Speaker 4)
The idiosyncrasies. And I tell them, like, I think I don’t try to be super bougie, but I guess in a way I am high maintenance, because I’m always going to wear new socks. I just can’t wear the same socks twice. And you say, are you nuts? Probably. What I’m saying is somebody out there, you have your own business, and you have a…

(Speaker 4)
How many of you have your own business, but it’s controlled by other people? You’re hostage. Who here is hostage in your own business? Or you have been before?

(Speaker 25)
Bronson, what happens if you let your staff set their own playlist?

(Speaker 4)
What happens? Scary.

(Speaker 8)
Not good. It’s not good. Ashley, what would happen if you let every member of your staff choose their own logo, their own print pieces, their own way of doing it? Well, thankfully, the Real Estate Commission won’t let them, so that’s in my back pocket. It’s a good thing. but we want consistency and I want our brand to be consistent because I’ve worked hard to build this brand and I want it when people see my logo I want them to know what we stand for.

(Speaker 52)
JT there was a guy that came to the interview for to interview for the dog business and I’ll never forget he pulls me aside after the interview you did not hire him but he was talking about he’d been a trainer before And he’s like talking about, well, you know, I have a way with dogs.

(Speaker 10)
And I’m like, how is the way? That’s more of an older guy. Yeah. Yeah. He’s like how he connects with dogs. And he’s he has a way he can speak to the dog and the dog.

(Speaker 10)
And I’m like, I don’t I don’t know that’s going to work out. You know, I mean, JT, it’s his business.

(Speaker 8)
He can decide.

(Speaker 4)
I’m just here to help facilitate this connection here. He’s like, I don’t do systems. I’m brilliant. And that happens a lot. And if you let all the dog trainers come in and come up with their own methodology, what would happen? It just gets wild and I’ll use a example because I’m not gonna use names, but there’s a business owner who is Once feedback from his employees, so he started getting feedback, but then now when he tells people to do things They’ll just tell him no because what happens is now they think they’re the ones running the business and so now they think if you put a print piece so there’s that fine line, so you’re asking for feedback, but now what happens is they’re like, oh no, that rap looks bad, or that looks bad.

(Speaker 4)
No, I’m just not going to do that.

(Speaker 13)
So he asks his employee, hey, you’re using the company credit card.

(Speaker 33)
I need you to make a list of what you’re spending it on, because I have to turn it into the accountant after, so we need a receipt for every single thing.

(Speaker 16)
Makes sense.

(Speaker 4)
And she just said, no, I’m not going to do that, because that’s more work for me. You do it. And these are the exact words that came out of her mouth. And she’s still working there.

(Speaker 13)
But now what happens is, it’s culture is that which you allow to grow. So then it festers.

(Speaker 3)
So now it goes from there, because now your good employees that are doing awesome, they see this employee talk to you like that.

(Speaker 4)
And they’re like, this bad employee gets to talk to him like that?

(Speaker 25)
Why don’t I?

(Speaker 4)
Like, I know better.

(Speaker 35)
And so then it just, it gets weird fast.

(Speaker 13)
So, I want you to think about your life, think about your business, when you get back to your office, okay, and just jot this down on page zero, think about it, there’s a checklist, okay?

(Speaker 4)
Sites, what visuals do you want in your office? Sites, so think about it, when you get back to your office, like what, you become the environment, the environment impacts you, right? So what are the sites that you want in your business? So sites, the sounds, Keith, you’ve got this restaurant, and you got live music down there. Live music on the first floor? Every night, once a week, once a month?

(Speaker 4)
Yeah, four, five nights a week. Oh, it’s beautiful. Thank you. I love that place. It’s the best. But it’s a good energy there, live music.

(Speaker 4)
But it might be too loud for people that don’t like live music. How would you describe the first floor?

(Speaker 16)
Well, the first floor is the live music. And then if you want to dine, you can dine upstairs where I ate with you and Devin that night. Yeah.

(Speaker 4)
So then the third floor, what’s the third floor?

(Speaker 53)
Even if we talk about the third floor, is that a secret floor?

(Speaker 4)
No.

(Speaker 17)
It’s a residence.

(Speaker 3)
Okay.

(Speaker 1)
We had dinner with you and General Flynn up there.

(Speaker 4)
Yeah, that was a great experience for us too. But culture is what you allow to grow, right? So sights, sounds, smells. I love pinyon wood. That’s the only smell I recognize. I don’t like perfume.

(Speaker 4)
I love people who wear perfume. It’s great for you, but not for me. I don’t know.

(Speaker 7)
It’s a thing. I love pinyon wood.

(Speaker 4)
Do you guys know what pinyon wood is? It’s like a wood that repels insects, primarily. It’s kind of a sweet wood. It’s found in New Mexico. I like it. I’m always burning it.

(Speaker 4)
I have a problem. I’m always buying that and new socks. OK, pinyon wood. So sights, sounds, smells. Experiences. You want to script it.

(Speaker 4)
Who’s been to New Mexico? Rainforest Cafe? He loves the Rainforest Cafe. Oh yeah, tell me about it. Tell me, Santa, Santa, okay. You want it Sight, Sound, Smell, Experience.

(Speaker 4)
You’ve made your insurance process that people buy insurance from you, it’s not painful. Walk us through why your process is not painful to buy insurance from you. How’s it different than the traditional insurance model? We have a detailed script and checklist that each rep will follow. Therefore, it’s consistent. Sights, sounds, smells, experiences, okay?

(Speaker 4)
Okay? It’s very important. And the final thing is the people. What kind of people do you want to work with all day? Like, I want to be around people that I actually like being around. It’s crazy, controversial, but I like Darren.

(Speaker 4)
He’s hilarious. This guy, he’s fun.

(Speaker 51)
He’s kind of a, he’s a very successful entrepreneur, but he’s kind of a secret, sneaky, sneaky.

(Speaker 4)
Have you ever seen Mr. Deeds? You know the sneaky guy who hangs out with Adam Sandler, who’s always sneaking up? That’s how he is. He knows a lot.

(Speaker 52)
And you won’t tell you a lot, but when you ask him, it’s like machine gun wisdom.

(Speaker 7)
This guy, Darren, super awesome.

(Speaker 4)
I like Ryan Wells.

(Speaker 51)
He’s a great guy.

(Speaker 29)
Ryan is always bragging on his wife.

(Speaker 7)
You could be talking about something else, and he’s always like, you know, my wife’s the best. And I like that.

(Speaker 4)
That’s kind of fun. He’s always like, she’s the best. I like that. I don’t want to be around people where I just, there’s a friction just being around them. It makes sense? Sights, sounds, smells, experiences.

(Speaker 4)
Okay, any other questions? These guys have created a family culture, a business culture. Does anyone have any questions for the Shuberts about how they do it all? They got 11 different LLCs, they got seven kids, pray for them. A lot of going on there. Any questions for the Shuberts about how they do it?

(Speaker 4)
Anybody? Anybody? In the back, yes, what’s your question there? Just kind of shout it out with some passion. With 11 LLCs, who are the different managers? Bronson, maybe you should fess up to your Caribbean fake companies.

(Speaker 4)
Yeah, Bronson.

(Speaker 2)
That’s mainly my…

(Speaker 4)
and then we also have very good managers in place for the actual busy growing companies some of the LLC’s are more for liability protection and holding assets and rental properties and stuff like that but I manage most of them and then we have good managers on our big businesses any other questions for Bronson or Ashley yes ma ‘am when you set up all those LLC’s how are they organized maybe you could tell us about how you run guns for the Iranians illegally with your LLC system here now. I guess it’s time to fess up, buddy. Dude. We don’t have a master LLC that owns them all. We keep every business separate at the moment, but I’m sure your trusted CPA or attorney, estate planning attorney, can figure that out for you. What I can say, I’ll give you this.

(Speaker 3)
Sean, pull it up on the screen.

(Speaker 4)
96, you will get sued, Forbes. Highly motivational article. You will get sued, Forbes. Forbes reports now that 90 % of businesses are being sued by an employee, a former employee or a current employee for a wrongful termination or injuries that might or might not have happened. 90 % of businesses are being sued by a current or former employee for injuries or recent wrongful terminations or 90%. Now let me tell you, who remembers the 80s?

(Speaker 4)
Who remembers the 90s? It was right before 2000s. Remember that? I remember my boss, Butch. I wanted to be successful, but I wasn’t willing to work hard. I’m working for a guy like Keith, and I’m like 16, OK?

(Speaker 4)
And a guy like Keith, he’s serious. He wants to wow the customers. And my buddies and I, we’re trying to eat all the food. That’s our plan.

(Speaker 14)
We’re going to go to work.

(Speaker 22)
We’re going to eat all the food.

(Speaker 4)
And Butch is like, Mr. Clark, can I talk to you, sir? And I’m like, yeah, yeah, what’s up? And he’s like, OK. Stop eating all the poop food, you know in a pre -christ. So he dropped, you know, don’t stop eating all the effing food You know stop eat. I’m going okay.

(Speaker 4)
He’s like don’t laugh about it. I’m pissed. I’m like, okay and he’s like by the way don’t do it again and I’m like okay serious about every 30 seconds he’s like are you I’m watching you you know I’m like oh my god it’s just bad and there was a time period where and then you know people who worked there who would continue this plan he would fire them he’d say crazy things that you’d say in the 90s like you’re fired You know?

(Speaker 7)
And then my buddies, we’d go, oh, snap, you got fired.

(Speaker 4)
You’re done. And in school, we would say rumors based upon truth. We would say, he got fired.

(Speaker 51)
And they’d go, why’d he get fired?

(Speaker 4)
Because he was eating all the food.

(Speaker 20)
Snacks a lot over here.

(Speaker 29)
He was eating all the food.

(Speaker 3)
He got fired, you know? And now, let me tell you what would happen now.

(Speaker 5)
Now the employee would go, are you accusing me of eating all the food? Yeah, I pretty much saw you eat all the steak.

(Speaker 34)
Yeah, but it’s causing me anxiety.

(Speaker 4)
What’s this wrongful?

(Speaker 5)
Who knows what I’m talking about?

(Speaker 4)
so you’re going to be sued it’s not a prophetic thing it’s statistically improbable that you will keith you’ve been around long enough where you’ve ever had anybody ever get misled about anything anybody ever one of anybody ever play any legal games in your life it seems like no it’s been 46 years of bliss yeah but i can tell you that that you hit a nerve because after After 45 years plus of being in business, I just got sued for wrongful termination, and it was very, very upsetting because we didn’t deserve that. And so you gotta have, whenever you make money, view it like you’re in the end zone. You know how a lot of players, they get in the end zone, they give the game ball to their mom or their dad, that ball will not be used again? That’s how you got to view money. Once you make money, get it out of the company and get it into an entity where you can protect that thing, because it’s going to happen.

(Speaker 50)
Are we on the same page?

(Speaker 39)
And Bronson, you guys sell insurance products.

(Speaker 50)
How often do you deal with people that are going, man, you know, I’m trying to buy this house, but I’m getting sued?

(Speaker 4)
How often do you run into people saying, I’m in a litigation?

(Speaker 25)
How often do you hear these kind of things?

(Speaker 36)
Oh, very often.

(Speaker 4)
And so we make sure that we have a liability conversation and recommend the right amount of insurance to help with that. It’s just so important you have, you protect your assets, and we’ve got Spurls here, he can help you out there. Any other questions for Bronson and Ashley? Anybody? These are real people doing it, really doing it, making it happen. Anybody?

(Speaker 49)
Anybody?

(Speaker 4)
Anybody? Okay. What we’re going to do now is, Ashley, you’re going to stick around for a little bit. I think you have a book or books available? I have a book, Raising a Business and Babies, and I have a devotional. I just brought two today.

(Speaker 4)
Two? Yep. OK, so we can meet you in the bookstore? I would love that. OK, we’ll come back here at 11 .05 for our final session before lunch at JT. I’m going to keep you if we can.

(Speaker 4)
And then we’re going to come back here and answer all the questions on the board and talk about marketing. So we’re going to come back here at 11 .05. Come back here at 11 .05 with JT and Saul and Jordan and Danica. Where’s Jordan and Danica? Are they here? Jordan and Danica?

(Speaker 3)
Jordan and Danica?

(Speaker 4)
OK, Aaron Antis, guess who’s joining us for the December 4th and 5th, 2025 Thrive Time Show Business Growth Workshop?

(Speaker 48)
Whoa. Ooh, Santa Claus?

(Speaker 47)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States. And yes, Amanda Grace will be in the place.

(Speaker 25)
And yes, Dr. Stella Manuel will be there, so you know it will go well.

(Speaker 4)
Yes, we have Mel Kaye in the house. Pastor Phil and Tammy Hodson -Piller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. He’s fresh. Make this a December to remember and join us at the two -day interactive Business Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more.

(Speaker 4)
How do you get tickets? Go to thrivetimeshow . com. Again, how do you get tickets? Go to thrivetimeshow . com.

(Speaker 4)
and request tickets now. He He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management. promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

(Speaker 4)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it.

(Speaker 3)
And this is the man behind the business for the last, pretty much since 2015.

(Speaker 29)
He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge.

(Speaker 3)
That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? German? Forget it, he’s rolling.

(Speaker 3)
And it ain’t over now. The lineup continues to grow and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

(Speaker 3)
And the reason why I do that and the reason why I

(Speaker 36)
do that is Because we want to make our events affordable for everybody.

(Speaker 3)
I grew up without money I totally understand what it’s like to be the tight spot. So if you want to attend it’s $250 or whatever price you want to pay That’s how I do it and it’s $500 for a VIP ticket. Now. We only have limited seating here with There’s a lot of togetherness and closeness camaraderie So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow . com, go to Thrivetimeshow . com.

(Speaker 3)
When you go to Thrivetimeshow . com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number. My personal cell phone number.

(Speaker 3)
We’ll keep that in mind. private between you, between you, me, everybody. We’ll keep that private in anybody. Don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102.

(Speaker 3)
918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing.

(Speaker 3)
I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, okay?

(Speaker 3)
Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand, right? You want to get that brand out there.

(Speaker 3)
It’s like, how do I actually make people know what my business is? and make it a household name. You’re gonna learn some intricacies of how you can do that. You’re gonna learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell.

(Speaker 3)
So we’re gonna teach you sales. We’re gonna teach you search engines. optimization, how to come up top in the search engine results. We’re gonna teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people?

(Speaker 3)
Well, because, first of all, you either have great people or you have people who suck. be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction.

(Speaker 3)
So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?

(Speaker 4)
How do you get more done during a typical day?

(Speaker 46)
How do you build an organization if you’re not organized?

(Speaker 3)
How do you do organization?

(Speaker 4)
How do you build an org chart? everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now let me tell you how the format is set up here to get books. This is a two -day interactive 15 Think about this, folks. It’s two days. Each day, it starts at 7 a .

(Speaker 4)
m. and it goes until 5 p . m.

(Speaker 25)
So from 7 a .

(Speaker 3)
m. to 5 p .

(Speaker 4)
m.

(Speaker 16)
, two days.

(Speaker 4)
It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars

(Speaker 4)
to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing.

(Speaker 45)
And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is.

(Speaker 4)
And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch.

(Speaker 44)
This is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett.

(Speaker 43)
You could meet Mel K. You could meet Amanda Grace.

(Speaker 3)
You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time. You could get lost in the bathroom.

(Speaker 4)
You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys. That’s a good idea. That means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with.

(Speaker 4)
And when Inc. Magazine reports that 96 % of businesses fail by default, by default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double this.

(Speaker 2)
No hyperbole.

(Speaker 3)
No exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah.

(Speaker 42)
Double.

(Speaker 25)
And you say double.

(Speaker 3)
Yeah. There’s businesses that we have tripled.

(Speaker 31)
There’s businesses we’ve grown eight X. There’s so many examples you can see at Thrivetimeshow .

(Speaker 4)
com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. add to that Eric Trump, the man that runs the Trump organization.

(Speaker 3)
You say, Clay, I still I’m not going to get a ticket unless you give me more.

(Speaker 41)
OK, fine.

(Speaker 40)
We’re going to serve you the same meal both days.

(Speaker 3)
True story.

(Speaker 39)
We have we cater in the food.

(Speaker 4)
And because I keep it simple, I literally bring in the same food both days for lunch.

(Speaker 3)
Who’s with me?

(Speaker 38)
Let’s go.

(Speaker 27)
It was an incredible Mexican restaurant.

(Speaker 9)
That’s going to happen. Someone says, I want more.

(Speaker 37)
This is not enough.

(Speaker 36)
Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here.

(Speaker 12)
But we just continue to add. more and more success stories.

(Speaker 3)
So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life -changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow .

(Speaker 19)
com.

(Speaker 12)
Go there right now. Thrivetimeshow . com. Request a ticket for the two -day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather.

(Speaker 12)
Make this a December to remember.

(Speaker 19)
Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast.

(Speaker 7)
there’s no upsells.

(Speaker 12)
Aaron, I could not be more excited about this event.

(Speaker 35)
I think it is incredible.

(Speaker 12)
And there’s somebody out there right now you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be 10 times better. than that.

(Speaker 34)
It’s like I picked the wrong week to quit smoking.

(Speaker 2)
Don’t do the smoke your way to thin conference. That is I’ve tried it. Don’t do it. Chainsmoking is not a viable. I mean, it is life changing. It is life changing.

(Speaker 2)
If you become a chain smoker, it is life changing. Best weight loss program. Right. Not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow .

(Speaker 18)
com.

(Speaker 30)
Again, that’s Aaron Antis.

(Speaker 2)
I’m Clay Clark and reminding you and inviting you to come out to the two -day interactive Thrive Time Show workshop in beautiful Anaheim, California. I’m Vince Suzuki, also from Sarasota, Florida.

(Speaker 11)
You dragged me here. Yep. I was here in 2018, and it changed my business, and I built another business. And now I’m here to do it again with this business. Yeah, I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head like what to do next and already there’s the strategic, step -by -step, real -life implementation that we can do to our business and I’m super excited to be here and very excited that Eric Hump is here and that is going to be epic. Hi, my name is Erica, and it has been amazing being here at the conference.

(Speaker 11)
I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character. That’s a good word for him, character. Yeah, that is it.

(Speaker 12)
Good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother, and she just says, she just lets him be Clay Clark.

(Speaker 4)
I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His, Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine.

(Speaker 2)
He’s a machine. But his, you know, I got, I have problems with my company starting at nine o ‘clock. Yes. About hundreds of people showing up at 5 a . m. in Tulsa, Oklahoma.

(Speaker 2)
Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. And the greatest thing that’ll come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second. Was an everlasting friendship between clay and I because I’m telling you there’s not too many people in the world that have this man’s backbone and his Tenaciousness and his perseverance and so buddy. I love you and to general Flynn.

(Speaker 2)
Thank you. You guys are incredible You guys are incredible warriors. You guys are incredible incredible warrior. So thank you my friend plate Clark is here somewhere Where’s my buddy clay clay is the greatest? I met his goats today. I met his dogs.

(Speaker 2)
I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 2)
4 ,000 % from February to February. Now, I can better that.

(Speaker 1)
Okay, Clay, I don’t think you know this.

(Speaker 2)
I don’t think you know this.

(Speaker 4)
I’m pinching myself, and if I cry, forgive me. In the last two and a half days, have bettered our entire month of February in the last two and a half days. So and the phone’s blowing up. Everything’s just blowing up.

(Speaker 33)
You’re right.

(Speaker 4)
It is like a rocket ship. So we’re pinching ourselves. I learned at the Academy at King’s Point in New York. Octa non verba. Watch what a person does. not what they say.

(Speaker 4)
Under siege my family’s fight to save our nation. So you go to Amazon right now you buy a copy of the book and you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102. So text my number, 918 -851 -0102. So again, step one, you go here to amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102.

(Speaker 4)
You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more. Mar -a -Lago right there, just for your viewers. It’s the most exclusive private club in the world. $2 million to get into, just base membership fee. And I promise, we’re going to make your night absolutely incredible.

(Speaker 32)
Clay goes, listen, why don’t we do this?

(Speaker 2)
Why don’t we put it out to all the amazing Reawaken people, all the people who supported us all around the country, all around, at every one of these conferences, who adore your family.

(Speaker 4)
We’ve got to beat The New York Times.

(Speaker 2)
The New York Times is going to do everything they can.

(Speaker 4)
Even though we’re number one on Amazon right now, we just hit number one this morning. New York Times is going to do everything they can to keep you from being number one bestseller. You know that. I know that. You know that. games that they’re willing to play.

(Speaker 4)
But Clay goes, why don’t we do a couple things? First of all, love having dinner with Clay. He’s the greatest. Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events? Why don’t we bring a couple to dinner at Mar -a -Lago? And I said, absolutely.

(Speaker 4)
Consider it done. So I said, they have to text you, Clay. They can’t text me, because we’ll be getting 1 ,000 of these. But yeah, go buy a book. Text Clay. And we’ll set up a dinner.

(Speaker 4)
I’ll make sure you guys have the absolute time of your life. I want to pull this up again one more time here, Jackson. I think sometimes I’m a poor communicator, and I need to work on communicating more effectively. So you go to Amazon. That’s step one, OK? Yes.

(Speaker 4)
You buy a copy of the book, Pop Quiz. What book? Under Siege. You buy a copy of Under Siege, and then you screenshot a picture of that, and you text my phone number. It’s 918 -851 -0102. Folks, that is my cell phone number.

(Speaker 4)
So we’ll keep that private between you and me and everybody.

(Speaker 3)
And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop.

(Speaker 2)
That’s a business growth workshop, December 4th and 5th, featuring Eric Trump at Anaheim, California. and you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago. Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK? So your birthday was hijacked. January 6th is this man’s birthday.

(Speaker 2)
He now has to switch his birthday, because no one wants to talk about his birthday on January 6th anymore. So we’re going to run this promotion until November 5th. That’s my birthday. No, no. So we’re going to run it until October 14th. October 14th.

(Speaker 2)
It has to be pre -sale. This just in. It has to be between October 14th. That’s why we’re clarifying. So between now and October October 14th. Now, folks, let me just clarify this real quick here.

(Speaker 2)
So make sure I’m leaving you with some good clarity here. One, you buy a copy of Under Siege on Amazon. That’s the step one. Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102. Three, you have to do that before October 14th. Before October 14th, this just in, it has to be before October 14th.

(Speaker 2)
And you have a chance to win a backstage pass to the upcoming business workshop. You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book. One, I’ve read the book. It’s incredible.

(Speaker 2)
If you’re a father out there and you want to learn about mentoring your kids, it’s a great book. If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book. It’s a book you got to have. Now here is just a quick editor’s note. You do not have to buy a copy of Eric Trump’s book Under Siege to be entered into the drawing.

(Speaker 2)
Just text the number. All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book Under Siege. and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow . com two -day interactive business workshop.

(Speaker 4)
Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book, because that would make sense. However, that is all, and now back to the interview. Also, Eric, a final question here for you. You are donating a portion of the proceeds to support Charlie Kirk in his continued mission there. Could you tell us about that briefly there, and then we’ll let you get back to what you’re doing today, sir? Yeah, well, I was on with Benny Johnson.

(Speaker 4)
Benny Johnson was a great friend of Charlie Kirk’s, as you know.

(Speaker 2)
And you know Benny, and Benny’s a very good friend of mine. And Kash Patel is a very good friend of mine and was a very good friend of Charlie’s.

(Speaker 12)
you watch everybody else up on that stage every single day as they as they got to the bottom of exactly what happened and they brought justice to what happened or trying to bring justice to what happened.

(Speaker 19)
And it’s it’s it’s kind of unthinkable. But, you know, St. Jude, and I talk a lot about St. Jude in this this book, because that’s been, you know, fighting pediatric cancer has always been at, you know, a cornerstone of my life.

(Speaker 12)
But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, but obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination. You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost. to try and win because it’s who they are. It’s the not -so -tolerant left.

(Speaker 7)
And we can never let our voices be extinguished, Clay.

(Speaker 19)
You stood on that stage as well as anybody I’ve ever seen stand on a stage.

(Speaker 12)
You did our reawaken events all across the country, which you funded out of your back pocket because you believed in America. You believed in a greater country. And you were on that stage every single day.

(Speaker 25)
You know I was on that stage with you every single day.

(Speaker 12)
And I was on the turning point stage with Charlie all the time. on stages across the country and three campaigns. I’ve stood on thousands of them.

(Speaker 13)
And honestly, they don’t want us to stand on that stage.

(Speaker 31)
That’s why they’re sending bullets from rooftops.

(Speaker 10)
They don’t want us to go out there with a bullhorn and have loud, independent thought.

(Speaker 2)
When they see these beautiful arenas full of kids and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that. And so they want to silence us. They want to silence our voice. That’s why they killed Charlie. That’s why they tried to kill my father.

(Speaker 10)
That’s why they sent 112 subpoenas to me.

(Speaker 30)
That’s why they wanted me in jail and my father in jail and Don in jail.

(Speaker 2)
That’s why they made up the hoaxes. They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations, gone. And we can’t allow that to happen.

(Speaker 11)
And so we need to make sure the turning point continues. We need to make sure incredible patriots like you continue to spread you know, sensical speech, pro -American values, pro -religious, pro -communism. values. And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win, and we can’t allow voices to be deleted, and we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us.

(Speaker 11)
Pastor Jackson, thank you so much for joining us. Absolutely. Eric, have a great day. We really do appreciate you. Everybody go out there and buy that book, Undersea, just not too early to buy your Christmas gifts.

(Speaker 12)
And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care. Thanks, guys. See you later.

(Speaker 8)
But Clay Clark, man, he is one character. That’s a good word for character. Yeah, that is it. Good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, she just, she just lets him be Clay Clark.

(Speaker 8)
I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine.

(Speaker 8)
He’s a machine, but his, you know, I got, I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5 a . m. in Tulsa, Oklahoma. Man, he’s a leader of a leader.

(Speaker 8)
He’s a fantastic young man. No, he is. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today.

(Speaker 8)
I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?

(Speaker 8)
His entire lifetime. Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this.

(Speaker 8)
I’m pinching myself and if I cry, forgive me.

(Speaker 15)
In the last two and a half days, we have bettered our entire month of February in the last two and a half days.

(Speaker 29)
So and the phone’s blown up.

(Speaker 8)
Everything’s just blown up. You’re right. It is like a rocket ship. So we’re pinching ourselves actually. I learned at the Academy at King’s Point in New York. Acta non verba.

(Speaker 8)
Watch what a person does. not what they say.

(Speaker 28)
I definitely just stared at the walls, figuring out how to make my facility look like this place.

(Speaker 15)
This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice.

(Speaker 8)
It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. hilarious I literally laughed so hard that I started having tears yesterday and we’ve been learning a lot which you know we’ve been sitting here we’ve been learning a lot and so the humor definitely definitely helps it breaks it up but the content is awesome off the charts and so interactive you can raise your hand it’s not like you’re just listening to the professor speak you know the wizard teaches but the wizard interacts and he takes questions that’s awesome if you’re not attending the conference you’re missing about three quarters to half of your life you’re definitely it’s it’s probably worth a couple thousand dollars so you’re missing the thought process of someone that’s already started, like nine profitable businesses.

(Speaker 7)
So not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in their thought process of how they’re starting all these businesses, to me, just that is priceless.

(Speaker 15)
That’s money.

(Speaker 27)
Well, we’re definitely not getting upsold here.

(Speaker 1)
My wife and I have attended conferences where it was great information, and then they upsold us like half the conference. And I don’t want to like bang my head into a wall. And she’s like banging her head into the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for. And that’s not here.

(Speaker 1)
There’s no upsells or anything. So that’s awesome. I hate that. Oh, it makes me angry. So glad that’s not happening. So the cost.

(Speaker 1)
of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school.

(Speaker 1)
And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. It’s the information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get that you’re going to leave with is just absolutely worth the price of it. little bit of money and a few days worth of your time. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark.

(Speaker 1)
Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us.

(Speaker 1)
This is our old house, right? This is where we used to live a few years ago. So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from four to 14, and I took this beautiful photo.

(Speaker 1)
We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from 1 to 10 locations in only a year. In October 2016, we grossed $13 ,000 for the whole month. Right now, it’s 2018, the month of October. It’s only the 22nd.

(Speaker 1)
We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. Hello, my name is Charles Colaw with Colaw Fitness.

(Speaker 1)
Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing.

(Speaker 1)
This kind of guy has worked in every single industry. He’s written books with like Lee Crockrell, head of Disney with the 40 ,000 cast members. He’s friends with like Mike Lindell. He does reawaken America tours where he does these tours all across the country where 10 ,000 or more people show up to some of these tours on the day He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers, and they run 160 companies every single week.

(Speaker 1)
So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13 -step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi -millionaires teaching people how to get time freedom and financial freedom through this system. critical thinking, document creation, organizing everything in their head to building into a franchisable, scalable business.

(Speaker 26)
Like one of his businesses has like 500 franchises.

(Speaker 3)
That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him.

(Speaker 3)
He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach.

(Speaker 3)
Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal. And they were super excited about working with him.

(Speaker 3)
And he told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, he doesn’t, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot.

(Speaker 3)
He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or, you know. navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months. And you have $350 ,000 of bills you’ve got to pay. And we have no accounts receivable. He helped us navigate that.

(Speaker 3)
And of course, we were conservative enough that we could afford to take that on for a period of time. He’s a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does.

(Speaker 3)
He probably sleeps four, maybe six hours a day. And literally the rest of the time, he’s working and he can outwork everybody in the room.

(Speaker 6)
every single day, and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank you, Clay. And anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola.

(Speaker 6)
We’ll see you guys. Bye -bye. a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed.

(Speaker 6)
After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four -month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own.

(Speaker 6)
So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry.

(Speaker 6)
I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing.

(Speaker 9)
And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant

(Speaker 9)
because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month.

(Speaker 9)
Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads, going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing.

(Speaker 9)
I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. after being a stay home mom for 12 years and my three kids started school and they were in school full time. I was at a crossroads and trying to decide what what do I want to do.

(Speaker 25)
My degree and my background is in education. But after being a mom and staying home and all of that I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder. So real estate and home building go hand in hand.

And we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be.

So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the company. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it.

My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement.

I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development.

and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clinic. Whoa!

Transcribed with Cockatoo