Business Coach | “The Time Will Never Be Just Right, You Must Act Now.” – Napoleon Hill + Branding 101 + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow Business Conference In Anaheim, CA (701 Tickets Remain)

Audio Transcription

Transcribed with Cockatoo

(Speaker 1)
Once again, ladies and gentlemen, please stand at your feet and greet the son of President Donald J. Trump, the man who runs the Trump Organization, my good friend, and now yours, ladies and gentlemen, Mr. Eric Trump.

(Speaker 15)
Some shows don’t need a celebrity in the ring, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use, because they believe in you and they have a lot of time on their hands. They started from the bottom. Now they’re here. It’s the Thrive Time Show, starring the former U . S.

(Speaker 15)
Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny, Dr. Robert Zunder. Two men, eight kids, co -created by two different women. 13 multi -million dollar businesses.

(Speaker 1)
Karime and Sofia. Karime and Sofia. Karime and Sofia. Karime and Sofia. Sofia and Karime. And then, OBS, can you turn this monitor up just a little bit here for me?

(Speaker 1)
And then I’ll keep these other mics over here. Okay, so Karime and Sofia.

(Speaker 77)
Karime and Sofia.

(Speaker 69)
They’re here.

(Speaker 1)
They’re here somewhere. I believe in it. And we need, okay, we need Kevin Thomas back again. We need Kevin Thomas. Kevin Thomas, I missed you. But I need you back again, Kevin Thomas.

(Speaker 1)
Kevin Thomas back here. Also, we need Sean McGowell one more time. Sean McGowell one more time. I need Sean McGowell one more time. And I need Saul Mendoza. I need Saul Mendoza primarily because I have a bias towards Hispanic clients.

(Speaker 1)
I only like Hispanic clients. I only like Hispanics. OK, Saul, where is Saul Mendoza? I like the way he talks. It’s my love language. Yes, I love it.

(Speaker 1)
I love when Saul gets on the microphone. Let’s get Saul up here. So I need Saul. I need Josh Sperl, I need Karima and Sophia, I need Kevin Thomas, I need Sean McGow. Okay, I’m gonna get you on this mic over here, boom. And then Kevin, let’s get you on this mic over here, this little cordless.

(Speaker 1)
And then Josh, I’ll get you on that mic over there, okay. And again, a lot of context, a lot of context. How many of you own a business by show of hands? How many of you own a business? Okay, how many of you own a business and when, let’s just talk about it just for a second so we can deal with it for a second. How many of you remember when COVID happened?

(Speaker 1)
Remember that? None of you are watching TV having thoughts like I was having, where they go, the news said, Channel 6 works for you. Who had your local news media, local news? Channel 6 works for you. And the argument was, these models predicted that 2 .2 million people would die. Remember that, the models?

(Speaker 1)
2 .2 million people might die. And I’m going, OK. So this is right before the lockdowns. But I’m thinking, we should probably look up who made the models. Did anybody do that? Anybody look up who made the models?

(Speaker 1)
OK. So Neil Ferguson made the models that said 2 .2 million people would die. Neil Ferguson is his name. And when you look up Neil Ferguson, Neil Ferguson works, he’s funded by, he works with the Abdul Latif Jameel Institute. And he’s always wrong about models. You got that?

(Speaker 1)
OK. He’s always right, that’s what he does. He’s like Rex Ryan predicting a Super Bowl victory or something. It’s just that kind of thing, okay. So it was like Charles Barkley guaranteeing an NBA championship. It’s just always wrong, okay.

(Speaker 1)
So you got, that’s the thing. Then there’s the PCR test. Who remembers the PCR test? PCR? The polymerase chain reaction test. Who knows about that?

(Speaker 1)
And so I looked up the inventor of the PCR test, Kerry Mullis. May he rest in peace. And he was a friend of my good friend, Dr. Roshan Bitar. May he rest in peace. And Kerry Mullis said, hey, the PCR tests don’t work, right? So models are false.

(Speaker 1)
PCR tests are false. OK, now the treatments. The treatments. Who looked up the treatments for COVID? Who looked those up? Those fabulous things.

(Speaker 1)
Midazolam. Midazolam is a breath suppressant. Who knows that? Midazolam is a breath suppressant. And remdesivir causes renal failure. So, by the way, for anybody here, if you said, man, this content is rough, I want to kill myself.

(Speaker 1)
How you would do it is you would take, you’d go to the hospital and say, I want remdesivir and midazolam, okay? Remdesivir and midazolam, then get yourself in a ventilator and you will die. That’s the key to fast death. Midazolam, remdesivir, ventilator. Who knows about this stuff? So the models are false.

(Speaker 1)
The PCR tests are false. The treatments were killing people. And then the shots. Let’s get into that. How many of you have now looked up mRNA technology and you’re like, okay, perhaps we don’t want that. Okay.

(Speaker 1)
So how many of you are business owners here that research stuff? Okay. And how many of you by show of hands knew the whole COVID thing was BS pretty early? Now this is what’s crazy. It blows my mind. I’ve talked about this on shows.

(Speaker 1)
This is interesting. Most of my clients, I’d say over half, knew COVID was bogus from the beginning, and most of their employees did not. And it’s not because employers are great and employees are bad. It’s called critical thinking. Who knows about critical thinking? Or it’s multi -step planning.

(Speaker 1)
it’s cause and effect how many of you know about this stuff okay so what we’re trying to do i’m trying to teach you the cause and effect to optimize your website today and what i would encourage you to do is really take notes aggressively follow along but just know that uh the the bill gates method is we create a problem who knows about that you create a problem and you solve the problem right so the problem is everyone has covid now the solution is we all need my shots we’re on the same page So that’s kind of what those guys do. They create a problem, they solve it. So as an entrepreneur though, you have to find a problem and solve it. So somewhere on page four you should write that down. What problems do you solve? You don’t want to go around creating problems.

(Speaker 1)
The Bill Gates method would be like the termite guy that shows up at your house the day before you call him and he’s putting ants in your living room. And then he’s like, hey, I was in your living room and I noticed there’s some ants. Do you need help killing the ants? That kind of thing. That would be like creating a problem and solving it. That’s not what we’re doing.

(Speaker 1)
We’re just solving a problem. So entrepreneurship, somewhere on page four. I just want you to write this down. If you have some new entrepreneurs here, I want you to get this idea. Entrepreneurship, it’s so easy. So easy.

(Speaker 1)
I’m teaching you the whole thing. No MBA needed. No MBA needed. Who made the mistake of getting an MBA? I’m so sorry for you. I pray for your soul.

(Speaker 1)
Don’t do it. Okay, MBA. This is how it works. Four steps. Step one, you find a problem. Step two, you solve the problem.

(Speaker 1)
Step three, you sell the solution, right? And step four, you nail it and scale it. Let’s do it again. Step one, you find a problem, right? Step two, you solve the problem. Step three, you sell the solution.

(Speaker 1)
Step four, you nail it and scale it. That is entrepreneurship. Everything else is bogus. Gender, equity, D -E -I, bogus. Bogus. How many of you went to college and the whole time you’re there, you’re like, wow, I can’t believe I’m studying marketing and we’re not talking about marketing?

(Speaker 1)
So we’re going to just get into it, okay?

(Speaker 19)
So page 469, Sean, we’re pulling it up.

(Speaker 51)
Page 469, page 469.

(Speaker 1)
And do we have a Karime here? Is she here? And is Sofia here? Sofia? Karime? Are they here?

(Speaker 1)
Can you come up here real quick? This is Karime. Her daughter was born yesterday. It’s an incredible thing.

(Speaker 31)
She brought her daughter.

(Speaker 1)
She gave birth yesterday, brought the daughter. She’s already walking and talking.

(Speaker 38)
Incredible how it happened here.

(Speaker 1)
Let’s hear it for Sofia and Karime. Yeah.

(Speaker 9)
Now, real quick, some of you are like, I’m not going to clap until I know why I’m clapping.

(Speaker 1)
They could be related to Bill Gates. Okay.

(Speaker 26)
So, no.

(Speaker 1)
But these guys, I called them up. I said, Kareemay, you got to come to the conference, because where are you located, Kareemay?

(Speaker 69)
Cincinnati, Ohio.

(Speaker 16)
Cincinnati, Ohio.

(Speaker 1)
And Sophia, how old are you? 15.

(Speaker 9)
And Karima, can you verify this?

(Speaker 1)
Is she 15? Do you know her? Just turned 15 a few months ago. Okay, and you two are doing what together?

(Speaker 26)
What are you guys doing together?

(Speaker 1)
We have a residential and a commercial cleaning company that we started six months ago when we joined Clay’s team.

(Speaker 55)
But they came here to the conference not knowing what business to start, I think.

(Speaker 35)
And I think Sophia is the mastermind, and I think she was like, Mom, we should start a cleaning business.

(Speaker 16)
Is that how it happened? Tell us who came up with the idea to go with the cleaning business. I originally did. Mastermind right there.

(Speaker 1)
Genius. Quick story. We stumbled in here. I had a list of like 15 ideas that I wanted to start a business with. And James pulled us off to the side and he said, let’s go through the 13 ideas. with you real quick and so I was like well I got like 15 ideas and he said why don’t we start with your daughter’s idea you guys go all in on that together and then you can fund those other business ideas that you want to do once you’re successful.

(Speaker 1)
Now how many of you know that comedy is like the last place where truth is allowed? So I’m just going to be real with you guys. I’m going to be super real. I’m going to say these things that might be offensive. I’m trying to help you sort through this somewhere on page 4. Please take note of this.

(Speaker 1)
You might leave and go, he’s a horrible, horrible person. But I’m being real. There was a lady who came to our conference about 10 years ago, and I don’t like her. I don’t like her. She didn’t like me. We do not like each other, okay?

(Speaker 1)
I didn’t know I didn’t like her because she pretended like I liked her, but she turns out she’s like a hard, hard, like if the left is over here, she’s like hard left. You know what I’m talking about? Like the hard left, like, you know, like, you know, Antifa, Antifa, hard left. But she came to our conference, and I don’t talk about politics with my clients. That’s not what I do. I’m growing a business.

(Speaker 1)
But she was in the cleaning space, and she was like, I would like to, I listened to your podcast, and I’d like you to help me grow my business. We helped her go from a startup to a multi -million dollar cleaning business in 12 months. 12 months. And her overhead consisted of a car she had, and then she just bought the materials. And to her credit, she worked very, very hard. But you need to write this down on page zero.

(Speaker 1)
Money is a magnifier. So, about two years into this thing, I’m on the call, and this person, how many of you have been around someone who’s on the hard left, really hard left, like really, like where they start, they talk with, it’s like a Satan, like it’s, so I just want you to know, your coach, the way he talks to me, it’s just, I don’t like it, it’s so aggressive, and it flares up my anxiety. Who’s been around these people?

(Speaker 69)
And I’m like, what happened to the humble, coachable, it’s just the way, and there’s no diversity in your office.

(Speaker 1)
It’s like, everybody’s like, you only have like three people that work for you that are Hispanic, and it’s just, oh my God. And I’m like, wow, all of a sudden, I feel like I’m working for this, I’m like, can I just be real, I told the class, I just want to be honest with you, I don’t like you. And this is why it’s a month -to -month coaching program. And she said, I’ve never liked you guys. Okay, that’s cool.

(Speaker 1)
But I’m like, well that’s good. So can we just stop talking to each other? Because I hate this interaction. She’s like, yeah, let’s do it. And then, you know, it’s interesting. So I just want to be clear.

(Speaker 1)
This system we’re going to teach you today, it works for whether I like you or not. You might leave here and go, I hate him. I like the conference, but him, that was the problem. You are the problem. No parking. No parking.

(Speaker 1)
This guy, he’s crazy. But I just want to make sure this system works, OK? So I happen to like Karime, and I’ll tell you why.

(Speaker 16)
Because she’s a devoted mom.

(Speaker 1)
who’s trying to teach her kid how to be a functional adult who loves the Lord. I love helping her. So, you guys start this business, and we’re going to go through it, okay? Search engine optimization, page 469, okay? What’s your website?

(Speaker 47)
Whistlewhileyouclean .

(Speaker 1)
com. Whistlewhileyouclean . com. And then what is the website for Sean McGow? Sean, what’s your website there? I’m going to have you keep this mic near you.

(Speaker 1)
Suncoastpestmanagementca . com. And again, I’m giving you different industries and somebody here, not you, but somebody outside is going, well, my industry is different. So just to be clear, people we’ve worked with and some of you’ve been to conferences and you’ve met these people, like Aaron Antus, we helped him grow Shaw Homes from $14 million. to a hundred and fifty one million in just under four years. From fourteen to, Tony’s not here, Tony’s been a client for a long time, it’s a billion dollar business now, so Tony, he was at the last conference, it’s a billion dollar business he’s built.

(Speaker 1)
So, and again, it’s bobhopegrillblazer . com, who remembers Bob, who remembers Bob the Grill Blazer?

(Speaker 24)
Bob came to our conference with a prototype that I thought would kill people, it was a flamethrower that he thought could work, and I’m like, hey don’t point that at me bro, bro, bro,

(Speaker 56)
And so we helped Bob get the prototype, do the packaging, we helped him crowdfund it, now it’s a multi -million dollar success story.

(Speaker 24)
Sean, if you can find the Dude Perfect video, we helped Bob do all of his sales.

(Speaker 1)
So, we can do products, we can do services, we can do whatever, and I’m gonna teach you the system. It works business to business, okay? It works business to consumer, it works if you’re making a tangible good, it works if it’s an online shopping cart, it works with Kevin. How many employees do you have, Kevin, over there at MultiCleanOK . com? Multi -clean.

(Speaker 1)
We have 350 employees. 350 employees. So some people say, well, yeah, it only works if it’s for small business. But what about a big business? Okay. So there’s different, you know what I’m talking about?

(Speaker 1)
Someone thinks it’s different for me. There’s a book called the E -Myth that can cure this problem. But business, it’s all the same. It’s all, every business is the same. The only thing that’s different is the product you sell or the service you sell. Every business is the same.

(Speaker 1)
It’s all the same. Okay. So what’s the steps? Step one, find a problem. Step two, you solve it. Step three, you sell a solution.

(Speaker 1)
And step four, Nail it and scale it.

(Speaker 26)
And if you leave here not knowing that, I’m a horrible teacher.

(Speaker 1)
And by the way, the book of Revelation, it says, let them that have ears to hear, seven times. And I just figured that out, even though I’ve read, I’m just now getting it, you know.

(Speaker 26)
So it’s okay to repeat things, okay.

(Speaker 70)
It’s not good to learn things and forget them when you leave.

(Speaker 1)
I want you to be able to apply what you’re learning, okay, through repetition. We’re creating a neural pathway, a neural pathway.

(Speaker 26)
So Sophia, you were at the conference, you’re sitting, where were you sitting?

(Speaker 1)
Where were you sitting at the conference? Somewhere over there. And there?

(Speaker 26)
Okay.

(Speaker 1)
Did the upper deck exist yet when you were here? Yeah, yeah it did. Okay. So you were like right over here? Okay. And so, when did it occur to you, Mom, we can do this?

(Speaker 1)
When I heard your conference, honestly. At what point? Was it hour two, hour three? Was it after the offensive part, the good part, the bad part? Probably like hour two. Hour two, okay.

(Speaker 1)
So you can do it, okay? So Shawn, I’m going to pull up videos.

(Speaker 42)
Okay, you can pull up photos from the DJ career.

(Speaker 1)
And Josh is here. He remembers the DJ career. There we go. Josh, this was the backyard. And so what I would do, and if you guys can see this, what I was doing is I worked at Applebee’s, Target, and DirecTV. Those were my three jobs.

(Speaker 1)
People say, how did you get started? Step one, you want to get rich quick, so you work at Applebee’s, Target, and DirecTV. Someone’s writing that down. Applebee’s, Target, and DirecTV? I don’t know how that’s… You get the three different shirts.

(Speaker 1)
DirecTV was a black shirt with the embroider, and then the Target was the red, and then the Applebee’s was the green, and I only wore the wrong shirt once. It was kind of crazy. I went into Applebee’s, and they’re like, why are you wearing a Target shirt, bro? And I’m like, Sorry, but that’s how I did it. But I’m buying equipment, and these vans, I couldn’t afford to pay someone to auto -wrap them. So I’m hand -painting the vans, and then Josh, who’s sitting right there, Josh is like, I know a dude who can paint these things, too.

(Speaker 1)
Remember the guy? It was Jeremy? Am I making up that name, Jeremy? Daniel, Daniel. So Josh is like, Daniel, he can hand -paint these things. So I’m hand -painting vans, he’s hand -painting vans.

(Speaker 1)
The neighbors probably think I’m high. I probably am high because I’m painting my own vans. But I’m just like, wow, man, this painting is awesome. I sound like Saul. Where’s Saul at, Saul? I sounded sexy, Paul.

(Speaker 1)
That’s how high I was. Oh, yes, I’m painting my van. But I didn’t have a lot of money, but I had time. So somewhere on page four, you’ve got to decide right now. It’s so important. You’re taking notes here.

(Speaker 1)
What are you willing to sacrifice to do this?

(Speaker 40)
What is it?

(Speaker 1)
Are you willing to hand paint your own van? Because I see so many entrepreneurs who are like, well, I can’t afford to auto -wrap. Okay, so hand paint it. Well, I don’t want to hand paint. Okay, well then be poor. I don’t know what to do.

(Speaker 1)
I need money. Okay, get a job at Applebee’s, Target, and DirecTV. I don’t want to work at Applebee’s, Target, and DirecTV.

(Speaker 32)
Okay, then be poor.

(Speaker 1)
I don’t know.

(Speaker 77)
I mean, law cause and effect here.

(Speaker 35)
Okay, so it’s just a weird…

(Speaker 1)
Back to the lockdowns. It’s like if you’re locked down, we’ll probably not be open. Who had that thought? If we’re closed, we won’t be open. open. That’s probably, that’s a core theory I’ve bought into.

(Speaker 1)
You know, if we’re, businesses are closed, we won’t be open. You have that thought? And I’d rather shoot myself than to sit home and get a PPP check or that paycheck protection program that was conveniently available before the pandemic even started. Interesting.

(Speaker 47)
Okay.

(Speaker 37)
So.

(Speaker 1)
I don’t want that stuff, okay?

(Speaker 27)
So how are we going to do this?

(Speaker 1)
Page 469. Let’s pull it up here, Sean. Page 469. Everybody open your book to page 469. We’re going to get into how to do it, how to make it happen. Page 469.

(Speaker 1)
I’m on the page with you. I’m flipping. I’m turning. Page 469. Flipping. Page 469.

(Speaker 1)
So how many of you have a website for your business right now?

(Speaker 12)
Who does not have a website?

(Speaker 1)
Turns out people are using the Internet to find goods and services. We’re going to have to nail this down. Okay, here we go. Page 469. All right, there’s a checklist, OK? So first thing, as you’re going through this checklist, please circle anything you need to do, OK?

(Speaker 1)
So let’s go with the first thing, pest control. Pest control business, cleaning service. You have to have a reliable hosting service. Why does your website, Sean, I’m not trying to paint you in a corner, but why do we have to host your website on a reliable hosting service of some kind? So people find you. This is a problem, though, for at least 2 % of the people here.

(Speaker 1)
People will say, OK. My brother built his own server using a pinball machine. He got from the Libyans. He was trying to get a time travel device. He traded it. He ended up with the parts, and he made his own server.

(Speaker 1)
Who knows that story? How many of you have ever worked with that guy, the web guy who is always on vacation? You can’t reach him. He’s operating in his mother’s basement.

(Speaker 19)
He made his own server. Who’s ever been stuck with that guy? Who’s ever dealt with a nefarious web guy that has your passwords that will not give them to you? Come on.

(Speaker 1)
Show of hands. Come on. It’s okay. It’s okay. Release.

(Speaker 6)
Release.

(Speaker 40)
Just release it.

(Speaker 1)
Let it go. Let it go. Let it go. Okay. But somebody, I mean, have you ever been held hostage before? So you wanna use a hosting service you can count on.

(Speaker 1)
I recommend GoDaddy, I don’t get paid a commission to recommend GoDaddy, but I recommend you host it on the GoDaddy Grow package. Sophia, why don’t people that go to your website, why don’t they stick around on your website and wait for it to load if it takes a long amount of time to load? Why don’t people stick around and wait for it to load? Everybody has short attention spans.

(Speaker 9)
Yes. These are the deep thoughts we’ll cover on today’s broadcast. Step number two.

(Speaker 16)
Host your website with the fastest package that you can afford.

(Speaker 1)
Creme, we host your website on the GoDaddy Grow package, which is approximately $80 a month, and it makes your website load fast.

(Speaker 18)
$80 a month.

(Speaker 1)
I don’t want to spend your money. I know when you were starting, $80 a month. When you’re starting, there’s no money coming in. When you hear $80 a month, how do you react to that?

(Speaker 57)
What were you thinking when someone says you got to spend $80 a month hosting a site?

(Speaker 76)
Uncomfortable at first.

(Speaker 1)
But then when you do the steps that Clay tells you to do, so if you’re good at following commands, which that’s me, we’re like, OK, we trust you. We’re going to do this thing. And then suddenly leads start coming in, the bills start getting paid, you surpass your halfway point, and things are great. Josh, I think you were telling me the story when you were building, and again, your website is Spurrell International? Spurrellinternational .

(Speaker 15)
com.

(Speaker 18)
Spurrellinternational . com forward slash brianadams .

(Speaker 1)
ca . molson .

(Speaker 18)
com. Don’t you know, you betcha, eh, eh, oh, oofta, Bjorn. That’s the URL, it’s a long, yeah, yeah, thank you.

(Speaker 1)
Okay, that’s the website. So you, when you were trying to start the business, you were doing, were you painting buildings outside in the winter in Canada? Am I making that up?

(Speaker 48)
Is that a true story?

(Speaker 47)
Yeah, I actually owned a construction company before.

(Speaker 1)
I went back to school to become a chartered accountant. But somebody said to you, can you paint my building in the winter?

(Speaker 59)
Is that what happened?

(Speaker 1)
Yeah, when I was younger, one person asked me, can you paint this exterior of a high -rise downtown in Edmonton?

(Speaker 57)
And they asked me, could I do it?

(Speaker 1)
And I just said, yes. Can you look up Edmonton in the winter, just so we get a little context? How many of you have ever been to Canada before?

(Speaker 18)
Who’s been to Minnesota?

(Speaker 3)
Who’s been to Banff?

(Speaker 1)
Banff.

(Speaker 75)
Oh, a bunch of bougie people here.

(Speaker 1)
Bougie people. Bougie people. BAMF.

(Speaker 18)
BAMF.

(Speaker 1)
Okay. You know you’ve made it when you’ve gone to BAMF. Okay. So, Canada, though, it is cold. How cold is it when you’re painting outside? You could have, like, minus 30, minus 40.

(Speaker 1)
Yeah. So, apparently, there was people taking bets to see if we could finish this project in the office building. I can’t feel my hands.

(Speaker 18)
Okay. So, you’re painting this. Why were you painting this?

(Speaker 1)
Why were you doing this job? To make money. Well, that’s the problem. So I see so many people who come to a conference like this, not you, I’m sure, but they’ll go, I want to be successful, but I just don’t want it to be stressful. And that can’t happen for you. It’s not going to happen.

(Speaker 1)
There’s no way to get something for nothing. So all these people who are success stories, they all put in a different level of grind. So you are doing this construction company. And then eventually, when we met, now you’re getting leads off the internet all the time. When we decided to initially set up the website, Did it make sense to you logically, hey, I need to have my website hosted on something that’s a reliable, fast, did that initially click with you or were you having some pushback in your mind about this? I mean, yeah, it makes sense.

(Speaker 1)
I think there always is an initial pushback of just spending on marketing. I think all business owners just think like spending on marketing is somehow wrong or evil or it makes them less than. I want to bring up something real quick. I want to do a little survey. I feel like it’s unethical to spend money on anything that’s not my business. Does anybody secretly feel that way?

(Speaker 1)
You harbor these thoughts like my family’s like dad. my car tire’s flat. Can I get a new one? I’m like, it’s not ethical. It’s not related to the business. Can’t ride it off.

(Speaker 39)
You’re gonna have to just drive with the third, three wheels.

(Speaker 1)
I’ve seen it done. You’ll be fine. How many of you kind of are like that? How many of you are a little bit like that? A little bit frugal, you know? Dad.

(Speaker 1)
I’m 20 now, my pants that I had when I was 10, they’re shorts. Can I? It’s embarrassing. We’re living in poverty here, dad. I think you’ll be fine. You’ll be good.

(Speaker 1)
You’ll just work through it. You just, you know, go out there. How many of you are like that a little bit? Anybody like that? When I was building the DJ business, this is a real thing I was doing. It was kind of crazy.

(Speaker 1)
But how many of you remember the budget gourmet section at Walmart? It’s a contradiction in terms. It’s an oxymoron. The budget gourmet, they had 96 cent chicken panini. And what I would do is I was really, really terrible at getting business. And so to get business for DJConnection .

(Speaker 1)
com, who remembers the phone book? So I went to meet with Clifton Talbert. Who knows Clifton Talbert? You can look him up, Sean. Clifton Talbert. He’s the first black man west of the Mississippi to open a bank.

(Speaker 1)
And I went to Clifton because he’s the first black man west of the Mississippi to open up a bank. He also helped to introduce the Stairmaster. And I just remember I went to church with him. And if we’re going to church, he always sat right here. And I’m like, I’m going to go talk to him and ask him how he did it. And he said, well, what I did is I was a banker, and some guys came in.

(Speaker 1)
They invented this thing called the Stare Master. Who knows about the Stare Master? They invented the Stare Master, and they couldn’t sell it. Now, someone should write this down somewhere in your book. I recommend page zero. It’s kind of like your reservoir for deep thoughts.

(Speaker 1)
But a great product will not sell itself. This just in Amen Shakababa. It’s kind of a little Paula White mixed it in there. Amen Shakababa. OK, so Amen Shakababa. Whoa.

(Speaker 1)
You’re laughing because it’s funny. It has no meaning to me, but I just say it maybe it sounds more spiritual I don’t know, but anyway, so I’m saying you’re allowed you love it. He’s a guy loves it. Okay. It’s good one guy got it That’s good glory. Okay, so what I wanted when we should get this idea is that you’re as you’re building your your

(Speaker 1)
here, you’re building your business. We’ve got to optimize this business, we’ve got to build this business. You’re going to be in a spot where you’re going to look at these things and you’re going to go, I know I need to do these things, but it’s going to cost money and I’m having a little bit of pushback. here because it’s costing money and I don’t know if I can afford it and there’s that whole mindset. I’m trying to help you. So I meet with Clifton Talbert.

(Speaker 1)
Clifton Talbert says to me, Clay, I introduced the StairMaster by cold calling every single gym in America. And I’m going. And he goes, well, see, I was born black, which was a problem.

(Speaker 12)
He actually said this.

(Speaker 1)
He was born black, which was a problem back then. And he said, I couldn’t actually go into the front door of a bank as a kid in Glenelg, Mississippi.

(Speaker 24)
He wasn’t allowed in the front door of the bank.

(Speaker 74)
And he said, so I, you know, have always kind of had to struggle to get things that maybe you would take for granted, that kind of thing.

(Speaker 24)
He’s like, so when I was working at the bank, these guys came and they said, we invented the StairMaster, but we can’t sell it.

(Speaker 1)
And I thought, wow, that’s an opportunity. Can I get an agreement where you’ll pay me a commission if I sell them?

(Speaker 18)
And they’re going, yeah, sure, no one will buy them.

(Speaker 1)
And so he began cold calling every gym in America, and he ended up selling the deal, and that’s how he became super successful.

(Speaker 39)
That’s how he did it, you know.

(Speaker 1)
So, I was afraid, how many of you are kind of quasi afraid of making cold calls? Anybody here kind of afraid of that?

(Speaker 16)
Sean, do you like cold calls?

(Speaker 68)
Are you afraid of cold calls?

(Speaker 73)
No, I don’t like cold calls.

(Speaker 1)
Kevin, do you like cold calls? Are you into it?

(Speaker 26)
Love making cold calls. You’re my kind of guy. You see a variety of people when you’re making cold calls and you can, it’s just a blast.

(Speaker 10)
Sproul, you like making cold calls?

(Speaker 1)
Is that something you do for fun? It’s not my favorite fun activity. Kareema, you down with cold calls? How does that mean? You’ve been just calling back a lead. Is that fun or not fun or is it stressful?

(Speaker 1)
I hate it. You do? Yes. Okay, what else? Sophia, you like calling, making calls? They’re very scary.

(Speaker 1)
I’ll be telling people good morning when it’s night time. I don’t… All right. So, this is.. This is what I did. This is what I did.

(Speaker 38)
You guys have got to take notes of this.

(Speaker 1)
I promise there’s a point here.

(Speaker 12)
There’s a point in this story.

(Speaker 1)
I promise there is.

(Speaker 12)
So I just remember telling my wife, because my wife worked at Oral Roberts University and Office Depot, because she could walk to ORU and to Office Depot.

(Speaker 1)
So she could walk, because we lived at 71st and Lewis, and she could walk to ORU and to Office Depot. She had two jobs. And then we had one car.

(Speaker 12)
I worked at Applebee’s, Target, and DirecTV.

(Speaker 1)
That was the move, right? And so my move was, whenever I’d have downtime, I would cold call every business in Tulsa alphabetically, starting with the A section. So apartments, and then automotive repair and my pitch was this. I’ll role play with you, Sean. I’m cold calling. You ready?

(Speaker 1)
Hey, is this Sean? Yes, it is. Sean, are you the owner of the Pest Control Company? I am. Hey, I’m a disc jockey, and we provide entertainment for events, and I wanted to see who you guys used to DJ your party last year, or if you ever have a DJ for your events. I have not.

(Speaker 1)
Uh, well, the way it works for us, we charge you a dollar to DJ for you. And if it’s good, you can just pay us whatever amount you want to pay. And I want to see if I can set up a brief 10 minute meeting with you to show you how we can wow you. You got my attention when you said a dollar. So that’s kind of where I would go. That was my pitch though.

(Speaker 1)
That was my pitch. And I’m cold calling, cold calling, cold calling. And my wife would come back and just like put salt in the wound because she’s working two jobs and she would say, did you sell anything today? And I’m going, you’re so mean. Who’s been married to someone like this who has a business that’s not working? Okay, she’s like, did you sell anything?

(Speaker 1)
And I’m like, no. Stop it, don’t ask these, you’re just, you’re brutal. You could’ve said hello, you could’ve said something like, you’re the best cold caller ever, honey, or something. But instead, you ask me, did we sell anything? So my move was, I had a move, this was all pre -Christ. I had two moves I came up with, two moves.

(Speaker 1)
One move was, I’m not gonna eat anything, ever, until I sell something. And so as Clifton said something about you eat what you kill, and I’m like, ugh. So I started looking like Skeletor. Some of those photos, I was kinda concerned, I mean, but I would, what I did is, I, and I’m not, seriously. And if I did sell something, because I had to buy the Yellow Page ads that were $2 ,500 a month.

(Speaker 1)
They were $2 ,500 a month, the Yellow Page ads. So that we could eat, we turned off our air conditioning. And we turned off our heat in the apartment at 67th and Lewis. And then what I did is I ate only in the budget gourmet section at Walmart, because it was 96 cents for the meal. It’s primarily sodium. You’re basically getting a salt lick that’s frozen.

(Speaker 1)
You know, I was like, I just lick it. You know, it’s pretty bad, but that’s how I did it. And then I, it was all pre -Christ, but my move was, I’m like, I’m not going to eat anything, not kind of like a fasting and like a religious sense, but it’s just like, I’m not going to eat until I sell something. That was the thing, or until I book an appointment. And the other thing was, it’s a reward. If I do book something, I’m, I’m taking, I’m going to, if I book an appointment, I’m drinking a beer.

(Speaker 1)
Now, Spurl, Troy, Dr. Spurl, you get this. What happens if you haven’t eaten anything and you get good at setting appointments?

(Speaker 35)
Four a day, five a day, what begins to happen?

(Speaker 1)
The doctor says not good things. So what I would do, who remembers Sports Talk Radio when that was a super relevant idea? It still is a little bit.

(Speaker 12)
What I would do is a new reward, as I was like, I’ll begin cold calling 1430 The Buzz, the talk radio, and I’ll prank call, but I’ll act like I actually, I don’t really care about Oklahoma State or OU, but there’s people in Oklahoma that do. And so I found that I could really get people pissed if I pretended like I had secret intel about the other team being dirty. And so my reward was, if I would make cold calls, and as a reward, if I booked an appointment, I would cold call the buzz, wait on hold, and try to book it. But I had to come up with like a reward mechanism. I don’t know if this is helpful for you, because the beer thing was not a good move, okay? That was not, don’t do that move.

(Speaker 1)
But I had to come up with a reward mechanism, where it was like some sort of like short -term reward for the rejection. Are we on the same page? Are we getting this idea? Because when you’re doing these steps, and you’re not making any money, now, it needs I believe in Christ, it’s a little different worldview, but I would just say, you gotta have something in your mind where you’re gonna commit to these steps and do these steps, even though you don’t see the success yet. So, Sean, in your case, you’ve been a client for how long you’ve been a client?

(Speaker 1)
Three months. Three months. And have you been having success numerically? Any metrics you can see? Yeah, so, well, first of all, when we first started, I didn’t know my break -even number. and I know when the business coach, I’m with Sean Loman, when I first talked to him, one of the things was he said, how accountable do you want me to hold you?

(Speaker 1)
I came in the management restaurant industry for 25 years, I’ve been in this industry for eight years, and one of the things as a manager is I had somebody holding me accountable and as a As an owner I haven’t and so he said how accountable do you want to be held? I said hold me accountable make me attend. I want you to aggressively hold me accountable So he’s done that and we’ve in and now I’m seeing or tracking numbers.

(Speaker 72)
We’re seeing numbers.

(Speaker 1)
We know a break -even We know what we need to get the result and we’re seeing the results So it kept me motivated back of that day was knowing that Clifton Talbert cold -called every gym in America I thought you know what that I could if he did it I could I can do. That helped me have a kind of like a hero in my mind or a case study. The other thing that kept me motivated was being able to prank call a talk radio show during the middle of the day and irritate OSU fans. Who here is from Oklahoma? Who knows? Oklahoma and OSU, it’s a big thing here.

(Speaker 1)
People get into it. And so at my call, I would call The Buzz. And Mark Waddell was the host. And they’d say, 1430, The Buzz, and what’s your… Go ahead and call her. And so I’d have this kind of like a gay cowboy voice I went with.

(Speaker 1)
And so I would call him, yeah, I just wanted to tell you I got some dirt on OU, you know. And if you don’t want to sound like too, if you’re cold calling, you can’t sound like a cold caller, you know, you got to have, so and then he said, what is it? Well, you know, their kicker, he’s, he’s juicing, you know. I know. And I’m on the call, like live radio. He’s juicing, you know.

(Speaker 1)
So how do you know this? Well, my sister, her cousin, he hangs out with him, and he’s on the sauce. I’m telling you, he kicks the ball, but he’s on the sauce, you know. He’s taking some money, too. And so, he’s like, well, Collin, we can’t let you just get on the show and say these kind of things without proof. Oh, I got the proof, baby.

(Speaker 1)
I got the proof. Go pokes, you know.

(Speaker 24)
And then, so then people would just call in, like, angry.

(Speaker 1)
Like, I can’t believe he would say, and it just brought me such joy to make OU fans and OSU fans mad. It was just something I did. And my wife would come home, and she’s like, why are you laughing so much? I’m like, I had the best prank call ever. And there was a show called the Sam Jones Show, that Sam Jones was a nightly show.

(Speaker 18)
And I would call in and say I got abducted by an alien. I had a very detailed story. And he would run it live.

(Speaker 1)
And I’m like, this is awesome.

(Speaker 3)
So that was kind of my reward. I don’t think you should probably have that reward.

(Speaker 18)
But you gotta have, there’s gotta be something that’s gonna activate you to take action.

(Speaker 1)
So Kevin Thomas, you wanted to just have five employees. Now you got 350. What was your inspirational thing that you kept in your mind to keep you going when you didn’t have any success yet? I really liked paying my bills, and that keeps my wife happy, so I was inspired to keep her on my side. Now, Josh, I want to get your thoughts on this. You are, again, you’re a financial advisor.

(Speaker 1)
You work with people coaching them on the financial side of their business. How do you keep your clients on budget, or how do you keep them on target? How does that happen? Well, we’ve got to review their numbers. So every single month, we’re going to go through and look at their monthly numbers. We’ll look at their comparative monthly balance sheet, their comparative monthly profit and loss, their income statement versus last year.

(Speaker 1)
How often do you do this? With our bigger clients, they’re going to get on with their accounting team every two weeks. And then once a month with their management, with myself or another and with the smaller ones, every month. But by default you’re going to drift and someone should write that down. By default you’re going to drift.

(Speaker 1)
You’re going to have a goal and then you’re going to drift. By default you’re going to drift. By default. If you get on like a pontoon boat, right, and the driver of the pontoon boat’s not paying attention, you’re eventually going to drift off course. We’re on the same page. You’re going to drift.

(Speaker 1)
So you wouldn’t drive a car without adjusting as you go. Same thing with your business. You’ve got to adjust.

(Speaker 16)
You’ve got to stay on target. By default you’re going to drift.

(Speaker 1)
So we go here to page number, this will be page 470. Your website needs to be built on WordPress.

(Speaker 12)
Now somebody’s going to get hung up on this and you’re going to go, I don’t want to build my website on WordPress.

(Speaker 1)
I want it to be custom. If your website is custom, then that means that nobody can do it except the guy who built it.

(Speaker 18)
Are we on the same page?

(Speaker 2)
And a business exists to serve.

(Speaker 1)
You, so I’m trying to make it so that you have a time freedom creating business, not something you’re held hostage to. Okay, so you want to build your website on WordPress. Next step, you want to build a mobile -friendly website. What does it mean, mobile -friendly? And there’s a lot of detail in this book, okay, so you can go home and read it later. But your website needs to be mobile -compliant, and so it needs to be adhered to Google’s mobile -compliant standards.

(Speaker 1)
Karime, what percentage of your life do you spend thinking about Google mobile -compliance? One percent, maybe. Close to zero. What about you there, Sean? Do you spend more than 1 % of your life thinking about Google mobile compliance? No, zero.

(Speaker 1)
Josh, what do you think? Do you get excited about Google mobile compliance? Yeah, I actually love Google mobile compliance. So if I’m in a meeting with a client and they don’t have any revenue, we’re going to go through their KPIs rather than talk bullshit about numbers when we know they don’t have any revenue. This is the kind of stuff that is the difference between success and not, though. It’s the details.

(Speaker 1)
The details make the difference, OK? So we move on here. The next thing you want to do, this is page 471.

(Speaker 68)
You want to install HTTPS encryption on your website.

(Speaker 1)
And someone says, what does that mean? Sean, pull up colawfitness . com real quick. And before it, you’ll see HTTPS. okay? This This is a hypertext transfer protocol secure.

(Speaker 1)
All it is, is that your website theoretically is more secure. How many of you by show of hands know that the IRS has been hacked?

(Speaker 12)
Do we know about this?

(Speaker 1)
By show of hands, who knows that Sony got hacked? I’m just telling you, no matter how much… Do you think that Sony has full -time employees devoted to stopping the website from being hacked? Do we think this? Do we believe this? What do you, do you think the IRS has people devoted to this?

(Speaker 56)
Maybe they don’t, I don’t know.

(Speaker 1)
All I’m going to say is eventually every business owner, because I work with so many clients, eventually your website will get hacked. And I kind of, I personally am a believer that this HTTPS stuff is kind of feels like a scam to me. Let me tell you how I process it.

(Speaker 68)
I think, so GoDaddy will let me have a website.

(Speaker 1)
So here’s the pitch, Sean. Sean, do you want to host your website? Yeah, I want to host my website. Okay. By the way, what’s your, what’s your website? Suncoast Pest Management, ca .

(Speaker 33)
com.

(Speaker 1)
Okay, let’s pull up there, Sean. But this is the pitch GoDaddy has. You want to host your website, it’s like, what, $40 a month? $80 a month, Sean? What does it cost? Is he muted there?

(Speaker 1)
$80 a month. But then they’re like, but do you want it to be secure? No, I want my website to be on, but filled with viruses. I just, the whole, the idea of the, does that, have you ever had that thought of like, why do I have to pay extra for it to work? Absolutely. It’s just a bizarre concept.

(Speaker 1)
You’re a used car dealership.

(Speaker 18)
You want the car? Yeah. Okay. You want wheels with it?

(Speaker 1)
Yeah. Oh, you want to work?

(Speaker 26)
Oh, well, that’s a different… I don’t know. I just feel like that’s a…

(Speaker 1)
I think it’s kind of a scam, but we have to do it. And I have clients that will say to me, it’s a scam. And I go, I think the toll road’s a scam. but I gotta take it to get here, you know what I’m saying? So you gotta just let that go, okay? Get the HTTPS encryption.

(Speaker 1)
Next, you wanna install Yoast. Yoast is this, these little plugins. Josh, do you get leads off of your website now? Do people ever find you online? Oh yeah, yeah, a lot. How many leads do you get now in a given month versus how many did you have before we met, let’s say, nine, 10 years ago?

(Speaker 1)
I mean, we’d be happy if we got a couple leads every month, you know, a decade ago. And now, you get that all the time. So, you get that, you get a hundred leads in a month. So, we get way more leads than we have appointments available. But if your website’s not built properly, no one’s gonna find you. And then, you know, people search for, Sophia, can you tell the story about the first time somebody found you online?

(Speaker 1)
We thought it was, we thought it was like, Frank, yeah. We didn’t think it was real. Why? We had never gotten a call before and we were like, how did somebody find our number?

(Speaker 71)
The reason why I have these guys here, I told them, I said, listen, I want you guys to come to this conference.

(Speaker 1)
I said, you guys need to come here. I’ll get you here. You’ve got to come. Because we’ve got to bridge the gap between where we want to go and where we started from. We can’t have these charlatan tales of these people. They made millions of dollars and billions of dollars.

(Speaker 1)
But how did they get started? And I want to bridge the gap between where you are and where you want to be. And that’s interesting because a lot of my clients will tell me, they’ll go, we’re getting all these calls now. And I don’t like it. All these numbers we don’t know. I just had a conversation last week with a newer client.

(Speaker 1)
We’ve been a client for about five months. They’re like, we’re getting so many calls now. I’m going, yeah, are you calling them back? They’re going, well, if we don’t know the number, we don’t call them. Seriously, I’m not making that up. I’m like, so you don’t call the numbers back if you don’t know them?

(Speaker 1)
No, I don’t. It’d be hard to get new customers unless they all have the same number.

(Speaker 71)
OK, so just think through these things.

(Speaker 1)
OK, keep going.

(Speaker 12)
It’s real.

(Speaker 1)
OK, so Yoast.

(Speaker 12)
Let’s look at Yoast here.

(Speaker 1)
So let’s pull up the website. Let’s pull up, Sean, let’s pull up the website for Colab.

(Speaker 12)
OK, so let’s go to the home page.

(Speaker 1)
And now let’s do a Google search for Joplin gyms.

(Speaker 10)
You’re a gym. How many of you are familiar with Joplin, Missouri?

(Speaker 1)
It’s a great place for vacation, very low. cost of vacation travel. Joplin, Missouri, okay, there you go. So if you type in Joplin Gyms, you go to Joplin, you see Colaw Fitness coming up top in the search results, do you see them, everybody? Everybody, do you see that?

(Speaker 38)
Okay, if you scroll down, Sean, scroll down some more, you see them again?

(Speaker 1)
And they’re not top because I like him, but I do like him. They’re not top because I’m motivated, but I am. They’re not top because of any, it’s not a weird, non -actionable, non -repeatable thing. This is something everybody here can do. And when you discovered, Sean, that, wow, I’m in California, and you’re, tell us the markets you’re in in California.

(Speaker 2)
What’s that?

(Speaker 18)
Can you tell us the markets you’re in in California?

(Speaker 1)
As far as businesses? What cities do you serve? Oh, okay. In San Diego, there’s 300 other pest control companies, but there’s a lot of different counties of San Diego. What cities or maybe suburbs of San Diego are you in? We’re in La Jolla, Pacific Beach, We’re in La Mesa, Chula Vista, Lakeside, Santee, El Cajon.

(Speaker 1)
Once you figured out that you could, as a mathematical certainty, be top of the search results, how did you feel knowing, if I do this, I can dramatically increase my leads? Oh, 100%. And it came from the reviews. but you you you now know that yet the more reviews we got the more the phones rang it was simple it was a little bit of a process we’re gonna get into that i might have to just drop this down somewhere on page of uh… i’ve read on page page zero somewhere so you go back to you know there’s four things you need to do is once we optimize the website that’s an event okay optimizing your website isn’t that that’s the one time this week building new website that’s an event but the process is what is the ongoing search engine optimization to the results Come from the process. We’re on the same page. So the event is the one -time thing, but the process is what produces the fruit.

(Speaker 1)
We’re on the same page. So the event, you got to optimize your website, but the process. is this. Every single month you have to do these four things. You’ve got to get video testimonials. Video testimonials.

(Speaker 1)
Spurl, why are video testimonials powerful up there in Canada? Why would somebody watch your video testimonials before deciding to fill out your website form? To a certain extent, they might think written reviews are fake, but you’re really not faking, you know, hundreds of video testimonials. It’s obviously real people at some point. Okay, so videos, okay, and then I, so B -I -S -M, this is the B -I -S -M, B -I -S -M. I always tell people, you know, the Bible says where there is no vision, the people perish, right?

(Speaker 1)
But who, you’re supposed to, if you read the whole verse, it talks about we should follow God’s laws, that’s what it’s about, right? Again, it’s not, I’m not trying to be sacrilegious, but it just helps me remember this idea. But I always tell people, where there is no vism, You’re not going to succeed. There’s no vism. You’re going to fail. Vism.

(Speaker 1)
V -I -S -M. So video reviews. You have to get video. Someone says, I don’t want to get video testimonials. But you’re going to lose. I love you so much, but you’re going to lose.

(Speaker 1)
You’ve got to do it. I. You have to have images. Images like imagery, evidence that what you’re doing is real. You have to get images. You have to get images. It’s so important.

(Speaker 1)
Because people don’t believe you unless They see it.

(Speaker 16)
They need to see proof. These are also things that help you rank in Google. So you’ve got to get images. And someone says, well, I don’t want to get images.

(Speaker 1)
You’re a landscaper. I don’t want to take pictures of landscaping. You have to. Someone says, I’m a carpet cleaner. I don’t want to take videos of carpet cleaning. You have to do it, V -I -S, search engine content.

(Speaker 1)
You need to write 1 ,000 word pieces of content using your keyword six times per 1 ,000 words. And you need to do this. I would recommend 24 of these a month. And you say, 24 a month? Yeah, because it’s just what you need to do. Again, I’m not giving you like an opinion.

(Speaker 1)
This is just factual. So V, I, S, and then M, you’ve got to get more Google reviews. Kareemay. are you getting people now that are calling you that previously did not know you? Are you having people there say, hey, I’m finding you online? Is that happening?

(Speaker 1)
It is happening more and more often. We started off, Whistle While You Clean did not exist six months ago. Now we have a webpage, we look like a real company, and we’re getting about one to two phone calls per week, which is huge for us. It’s just the two of us right now. Now, if you go to page 471, you want to install this thing called the Yoast plugin. And Yoast is the plugin that allows you to optimize the meta title, the meta description, and the meta keywords.

(Speaker 1)
Someone says, I don’t know what that is. Someone says, I hate this conference.

(Speaker 70)
I hate this guy.

(Speaker 1)
He’s so pale. I want him to stop. Please stop. When’s lunch? OK. But go to the website.

(Speaker 1)
You go to codelawfitness . com. And we’re going to right click on the home page. And you click View Source. And that allows you to see the meta title, The meta -keywords, the meta -description. I know, people tell me all the time, they say, Clay, I’ve been to a lot of business conferences, there’s nobody who’s right -clicking on view source in front of an audience of people, because it’s the details that matter.

(Speaker 55)
Are we on the same page?

(Speaker 31)
I could be super, super motivated and still be poor.

(Speaker 37)
Are we on the same page?

(Speaker 1)
And back to this cleaning lady that I can’t stand. I can’t stand, I think I’ve told you this story. I don’t like her, but she’s sitting there going, If I do this stuff, I’ll get this result, and then I can become a raging liberal. And I understand that that was her plan, and I feel bad that I enabled her, but that’s how it is. Money’s a magnifier, okay? But if you do not execute on these systems, you will not be findable in the search results, no matter how motivated you are.

(Speaker 1)
Are we on the same page? Okay. So, gotta do this, okay? Moving on. This is page number 471.

(Speaker 69)
Circle anything that you need to have done, okay?

(Speaker 31)
Page 472 now.

(Speaker 25)
Every single meta title, every single meta description, every single keyword has to be unique.

(Speaker 1)
Has to be unique. Now, I’m going to deal with this.

(Speaker 68)
We’ll come back to it later.

(Speaker 1)
Sean, will you go to my agenda and then look up the word lying, L -Y -I -N -G, lying, aka not telling the truth. Hello, beautiful bird, my wife is here. Yes, oh, now I’m distracted. Okay, there she is. Let’s hear it for my wife. She’s here.

(Speaker 1)
Yay! Alright, okay. So, you got it, Sean? You pulled it up? Okay. So, this is what’s happening, okay?

(Speaker 68)
Sean, look up again.

(Speaker 1)
Type it in again.

(Speaker 31)
Lying.

(Speaker 1)
L -Y. I want to find my… I got the very bottom towards the agenda. I’ve got my stack of stuff. My AI stack of stuff. I’m not going to…

(Speaker 1)
Oh, the AI. Got you. It’s on the September agenda, though. It’s on the agenda. You got that? Yep.

(Speaker 1)
Okay. So, Time Magazine. Obviously, Time Magazine. Some of you are like… Time Magazine is fake news. Okay.

(Speaker 1)
Interesting.

(Speaker 12)
Well, he had a satanic Marina Abramovich during his Microsoft Easter commercial. That’s why I trust him.

(Speaker 7)
Okay.

(Speaker 34)
He’s the guy pushing the shots.

(Speaker 7)
Okay.

(Speaker 27)
He’s the guy funding the models that said 2 .2 million people would die.

(Speaker 7)
I love Bill Gates. Woo! Bill Gates! Yeah! Bill Gates! Yeah!

(Speaker 7)
I don’t know. That’s not the way I perceive it. Somebody’s like, Bill Gates, could he babysit my kids? He’s awesome. You guys are sick, okay, so I’m just saying this, but that’s the, there’s three, it’s the unholy trinity, that’s founder number one, that’s Bill Gates, okay. Founder number two, Sam Altman, Sam Altman, this is the guy who said that his goal is to create a financial redistribution of wealth called universal basic income.

(Speaker 7)
This is Sam Altman, Sam Altman, Sam Altman.

(Speaker 1)
So that’s the second genius.

(Speaker 34)
Have you guys ever listened to Sam Altman?

(Speaker 1)
talk before? He’s a fascinating creature. He kind of sounds like he doesn’t have enough RAM. I’ll make you watch it in a minute. Okay. So then the third is Elon Musk.

(Speaker 1)
Elon Musk and Elon Musk. Elon Musk has said that perhaps humans will still have a role. Sean, I have my video clips there in my stack of stuff. Can you put my video clips there? There should be three video clips. Dropbox links.

(Speaker 1)
Ultimately, we can do a full brain -machine interface. Ultimately, this is going to sound pretty weird. achieve a sort of symbiosis with artificial intelligence. Could you imagine that one day we would be able to download our human brain capacity into a Optimus? Yes, I think that is.. .

(Speaker 36)
I’m not saying this is..

(Speaker 18)
.

(Speaker 1)
I think it is possible, I think, to do that.

(Speaker 67)
It is possible.

(Speaker 61)
Which would be a different way of eternal life, because we would also download our personalities into a bot.

(Speaker 1)
Yes, we could download the things that we believe make ourselves unique. Now, of course, if you’re not in a body anymore, that there’s definitely going to be some difference there, you know, so. But as far as preserving our memories, our personality, if you will, we could, I think we could do that. In order to have better human AI symbiosis, we must solve the bandwidth problem. Below a certain bandwidth, we are basically just stationary to a computer.

(Speaker 1)
And at one bit per second, that’s a very low data rate when computers are doing trillions of bits per second. I think best case scenario, we effectively merge with AI. Solve the data rate problem, then I think I think we hang on to. Jackassery. That’s it. Okay.

(Speaker 1)
So all I’m saying is AI is created by Sam Altman, Bill Gates, and Elon Musk. Okay. So what happens is I have clients and just forget how I read the book of Daniel, which tells you literally at the end times, they’re going to mix man with machine, the miry clay with the iron Daniel chapter two, literally.

(Speaker 66)
It’s okay.

(Speaker 1)
But forget the fact that I believe the Bible is literal, but I have clients that are like, I used AI to write my content and it looks like it accidentally copied, I guess, my competitors content. And I’m like, yes, because AI lies, because it was created by lying sons of pre -Christ. I had a pre -Christ flashback. So all I’m saying is you’ll need to write the content with your body, with your body. You mean I have to use my mind? You’ll have to use your mind.

(Speaker 1)
I mean, I’ll have to type and think and frick.

(Speaker 12)
I wanted to get rich in 10 minutes. So you need to write this content, but you will want to, you will want to not write it. And then if you have AI do it, it’s most of the time, most of the clients that are doing it, it gets flagged as duplicate content. Sean, go back to my stack of stuff here, my stack of stuff on my agenda here. So the CEO of Nokia, he’s saying that by 2030, the smartphone would exist because it’ll be in your body, in your body. That’s kind of fun.

(Speaker 1)
He can play on that one That’s a fun one. This is a high motivational video. Okay, this is a good video First of all, it will definitely happen. I was talking about 6g earlier, which is around 20 2030 I would say that by then Definitely the smartphone as we know it today will not anymore build be the usual kind of the most common interface Many of these things will be built directly into our bodies Transhumanism. Okay, pause. Yes.

(Speaker 1)
Okay. So anyway, so for anybody out there, I’m just going to deal with that because there’s like a certain group that wants to not do anything. And that’s, I don’t know what that is, but that’s Revelation chapter 18, verse 23. Revelation chapter 18, verse 22, 23. It tells you that in the end times, people don’t want to work anymore. Who knows what I’m talking about?

(Speaker 1)
You know? So you don’t want to, I would recommend that you, because I just want, I want you to like get this, leave this event and go, I went on to AI and say, AI, write my content. And I’m shocked that it copied it. I’ll back to my stack of stuff. There’s one more thing I’ll show you and then I’ll be done. Because this is a pushback for a lot of people.

(Speaker 65)
Okay, this is fun.

(Speaker 31)
Fortune Magazine reports now that AI, people that use AI consistently, click on number five there, Sean.

(Speaker 1)
Fortune Magazine reports that 96 % of the time AI blackmails the user. That’s awesome! That reminds me of Epstein! Wow! Okay, so. I just want to make sure we’re on the same page.

(Speaker 1)
You’re just going to have to write the content, okay? It needs to be original.

(Speaker 16)
Sean, I’ll get off my geopolitical rant. When you write your content, do you like writing content on your website?

(Speaker 1)
Is that exciting for you, or what’s your method? No, it’s not, but we had a website before that was all 90 % of it was AI written, and we’re seeing results now. We had both websites. We had our previous website running, and then we had the website that the team here built. And we had all we have both websites going and we found that we were getting more results on the website through you guys and now we pulled down the previous website.

(Speaker 58)
But when we looked at there’s a way to I don’t know what the what the web how you look at, but there’s a way to read it and we looked at we found out that 90 % of it was AI written.

(Speaker 40)
and the AI ridden was coming from some of our competitors websites.

(Speaker 1)
And again, you’ll end up getting all sorts of problems if you do that.

(Speaker 15)
So just make sure you write your own original content, okay?

(Speaker 3)
Just please write your own original content.

(Speaker 1)
If you want to put a chip in your head, good news, you can soon. Okay.

(Speaker 64)
Moving on to page 473.

(Speaker 1)
You got to write 1 ,000 words of content per page. 1 ,000 words of content per page. Page number 474, these are examples of that. If you type in Bill Belichick’s number one fan. By the way, this is pre -girlfriend Bill Belichick, so get off me! Okay.

(Speaker 1)
But I used to be excited about Bill Belichick. Now I have a hard time because it’s like I like football. I like the idea. I just don’t want to talk about the girlfriend. Okay. But if you type in Bill Belichick’s number one fan, the reason why I come up top in Google as Bill Belichick’s number one fan and the reason why I’ve been reached out multiple times to do interviews about being his number one fan is not because I’m a genius.

(Speaker 1)
It’s because I rank top in Google as Bill Belichick’s number one fan. And maybe it’s hard for him to have fans right now. I don’t know.

(Speaker 19)
But okay.

(Speaker 1)
So. All right, so working through it. OK, so page 475. You’ve got to create a website that is Google search engine compliant. You have to have an HTML sitemap on your website. HTML sitemap, it’s the sitemap you can see.

(Speaker 1)
You don’t want to hide content. Back to you, Kareem, I want to get your thoughts on this. If we weren’t talking about this at this conference, would you think, wow, I should have a sitemap at the bottom of my website that should index every page of my website so people can find it? No, not at all. I wouldn’t know anything about that. Sophia, what about you?

(Speaker 1)
You’re a mom. This is what we need to do. We need to put HTML at the bottom. I told you. Not at all. Not at all.

(Speaker 1)
OK.

(Speaker 11)
Spurl, is this common knowledge in your mind that people need to have an HTML sitemap?

(Speaker 1)
No.

(Speaker 63)
In my experience, most of my clients with professional web people don’t know this.

(Speaker 19)
Kevin, what do you think?

(Speaker 11)
Is it common knowledge? It’s not common knowledge at all.

(Speaker 1)
Yeah, so again, I’m just trying to help you guys grow your business, and this is the technical details we have to get into. I promise we’ll take a break here soon. Work with me. Someone say, make it stop! I hate technical talk! We gotta do it.

(Speaker 1)
Okay, here we go. So we go on here. You got to have page 474. You got to have an XML sitemap. That’s the sitemap that maybe people can’t see, but Google can see. You have to have a functional XML sitemap.

(Speaker 1)
And you say, I don’t know what that is. You can read more about it on the way home. It’s right here. It’s all here for you. Page 475. You have to, or page 476.

(Speaker 1)
Page 476, OK? It’s really important you put a clickable phone number at the top of your website. because people want to click a website to find the information they’re looking for. Does that make sense? People want to click a number.

(Speaker 11)
They want to be able to find that.

(Speaker 1)
Who here has ever been to a website where you couldn’t find the phone number? And then you just move on. So you want to have a phone number that’s easy to click. Are we on the same page? A clickable phone number. I recommend you put your phone number at the top and the bottom of your website, so I’ll tell you something fascinating.

(Speaker 1)
One of my clients is, Kelly here? Kelly, are you here? Harnesson, is he here? I do come up here a quick I love to he’s a beautiful man he’s a he’s a she but he has a document shredding company he’s a great basketball coach for his kids he has a lot of rocks on his property that he’s letting me take a he’s on his way he’s rumbling to that knee surgery to his fight through the pain rumble and bumble and stumble in Kelly on the way let’s have a look at her to say yeah so I’m just gonna help you guys be successful Kelly is one of probably 10 clients right now where Google is confusing people’s maps So the AI is switching your map with someone else’s map. Can you tell what’s happening with this? So luckily I called Clay because I was dumbfounded, but a competitor moved into town about a mile from us.

(Speaker 1)
Can you eat that mic a little bit? Sorry. Yeah, you’re good. Competitor moved in about a mile from us. Google decided to merge our listing, not all of it, but just their hours our phone number what they were offering with our phone number right now I’m getting women calling me wanting to schedule deep therapeutic massages I’m being real and I’m like I mean, the first one, I thought it was one of you guys messing with me, because that happens a lot too, you know.

(Speaker 1)
I’m messing with you, you’re messing with me, it’s a joke, so I’m like, how can I help you? And they’re like, yeah, yeah, yeah, I was wanting to get my therapeutic massage, and I appreciate if you guys would call me back. And I’m like, okay, well, we don’t offer that, you know. And they’re like, yeah, yeah, yeah, yeah. But I wanted to schedule it. And I thought they were messing with me.

(Speaker 25)
And I’m like, okay, you’re coming to the conference, aren’t you? Whatever, you know.

(Speaker 1)
So I’m getting that.

(Speaker 55)
That call says coming in right now.

(Speaker 1)
That’s a real thing. But at the bottom of Thrivetimeshow . com, in the top of it, I put my phone number up there so you can get a hold of me. I think probably 60 % of you wonderful folks today were telling me that my map says that I’m at the Riverwalk. And I did not make that change, but Google will do that. And it’s a constant. So it’s like someone changing your mailing address.

(Speaker 1)
And because I work with 160 clients, I see these patterns. And this is happening to about 5 % of the clients right now where your maps are being all messed up.

(Speaker 11)
So you want to make sure that your website has your phone number and all that stuff on it, because eventually you’re going to have some Google problems.

(Speaker 1)
We can fix it, but you just got to have your number easy to find there, OK? Make sense? Is that exciting, by the way, to get calls for someone else’s business? It’s so much fun.

(Speaker 11)
Are you closing the deals?

(Speaker 1)
Are you going, yes, I am Dr. Smith’s office? Yes.

(Speaker 11)
What are you doing? I can do that. Okay, I’m going to keep you up here just for a second. Okay, next here you want to have social proof, page 477. Social proof, okay, and just we’re pacing ourselves, got about seven minutes left here, so social proof. Social proof is a big thing.

(Speaker 11)
Social proof is people that are not you saying good things about you based upon their experience, okay?

(Speaker 63)
Social proof, people who are not you saying good things about you based upon their experience, okay?

(Speaker 11)
So that’s video testimonials. Tomorrow, we got a lot of media coming here tomorrow.

(Speaker 1)
I believe that I invited friendlies tomorrow.

(Speaker 47)
How many of you read Epoch Times?

(Speaker 53)
Epoch Times, anyway?

(Speaker 1)
Epoch Times are great people. They’re gonna be here, great people. We’ve got, who here listens to TBN or watches TBN, Trinity Broadcasting Network? They’re gonna be here tomorrow. Some of you excited, some of you not. Tulsa World, I think, will be here.

(Speaker 1)
We got Fox 23 will be in the house. And they’re here, and you know, I’m sure, I feel like from the mainstream media, the headline will be, a group of conspiracy theorists gather in Tulsa, Oklahoma to talk about their conspiracies. They actually believe you can become successful.

(Speaker 62)
This just in.

(Speaker 1)
Stay tuned.

(Speaker 12)
We’re here at the election denying conference here while Satan is speaking to a group of mindless people who are wearing tinfoil hats.

(Speaker 47)
Back to you, Bob.

(Speaker 1)
It’s probably what’s going to happen. But social proof is like we’re real customers. How many of you watch reviews before you buy something?

(Speaker 12)
How many of you read reviews before you buy something?

(Speaker 27)
How many of you watch reviews?

(Speaker 61)
You watch them, read them?

(Speaker 39)
Okay, so you got to get up.

(Speaker 56)
It’s not normal behavior to go get him, but you got to get him You got to get those video testimonials moving on to the next one here Kelly you work with some big companies by the way, right?

(Speaker 12)
Yes, we do. What kind of companies? I’m not looking for names, but what kind of companies do you do shredding for? hospitals banks law firms The first company that you worked with was it kind of awkward when you said I’ve never shredded anything before but I want to shred your stuff Yeah, got a big yes It was awkward.

(Speaker 1)
Did you wear a big shirt that said Fargo on it? It was more awkward when I met my wife and told her that I shred paper. What’s it like, though, getting your first customer and you’ve never done it before?

(Speaker 32)
What’s it like when you first started shredding?

(Speaker 1)
When I first started shredding, it was… Well, I thought it was a trash service.

(Speaker 60)
I went to work for another company.

(Speaker 1)
And on the phone, they were like, hey, we pick up stuff from businesses.

(Speaker 12)
And I was like, perfect.

(Speaker 1)
That’s a trash job. I’ll take it.

(Speaker 24)
Anyways… you just have to be quiet.

(Speaker 4)
And so people don’t want to talk to you.

(Speaker 42)
You can’t be a hype, high energy shredder.

(Speaker 48)
No, I’m writing that down.

(Speaker 24)
Okay.

(Speaker 1)
Now, Sean, the first time you started killing bugs, remember the first time you showed up, how old were you when you first started killing bugs? Like mom, I can kill that bug. I kill that bug too. I killed all those bugs. I, I took a magnifying glass. I’m frying flies out there.

(Speaker 1)
I’m ripping the wings off of flies. They’re going, well, this guy’s crazy in the basement. Do you remember that moment? I do. How old were you? Uh, 40.

(Speaker 1)
Really? And now what were you doing? Were you watching, like, uh, you know, were you watching, like, Alien or something? You’re like, I could kill that. I could kill that.

(Speaker 10)
Before I started pest control, my wife killed the bugs for me.

(Speaker 42)
Really?

(Speaker 17)
I asked her. That’s a true story. Really? That’s a true story, yes. And no one thought I would make it in the pest industry, because I was arachnophobic.

(Speaker 1)
I was like, oh, my God, no. Seriously. I don’t like your ectoskeletons. It’s the ectoskeleton. It should be on the inside. It’s on the outside.

(Speaker 1)
OK, you good now, though? Like, when you started that day, we remember the first job you got, the first job? Yes. And, uh, you know, Was it hard to sell that idea that you could kill bugs the first time? Not so much. What about you, Kevin?

(Speaker 1)
The first time you started cleaning janitorial, was that a tough sell? It was a very tough sell. I had to do all the work. In fact, my first account was a hair salon, and it’s company policy now that we do not do hair salons. All that hurr. Yeah.

(Speaker 1)
Very difficult. I remember the first big wedding I got, Jeff Ramsey. Pray for Jeff Ramsey, okay? But Jeff Ramsey and Shauna at Skyatook Lake. Clay Stairs, Skyatook Lake. There’s some, is there two rivers of the four winds, some chapel up there or something in Skyatook, you remember that?

(Speaker 1)
Yeah, some springs, yeah. And Jeff, he was an executive at T -Mobile. It’s my first wedding I booked. And he was like, so what do you charge?

(Speaker 59)
And again, I was an idiot, but I was motivated.

(Speaker 16)
So I’m like, well, I’ve got three different packages.

(Speaker 58)
I didn’t have names for them yet.

(Speaker 16)
I’m like, package one, two, and three. And he’s like, what’s the difference?

(Speaker 1)
And I hadn’t thought through that yet. So I was like, well, why?

(Speaker 16)
Like a John Madden analogy. Package.

(Speaker 1)
Package. Pull.

(Speaker 57)
There’s a third bucket this week.

(Speaker 1)
I think what happened, there’s always been, yeah, there’s always been like a mother and father.

(Speaker 18)
Like this is a father bucket. This is a mother bucket.

(Speaker 3)
Yeah, so that’s the kind of kind.

(Speaker 1)
And so Jeff, he knew. He knew, and I’d go, and it’s a dollar, you know, and then you just pay out of the end of it what you think it’s worth, you know, because it’s a dollar, you know. And I remember he said yes, and I’m like, oh, snap. Because he’s like, who do I, how does that work? I’m like, well, you just sign. Well, I didn’t have anything to sign, you know.

(Speaker 1)
I’m being real. I’m being real. You just sign. And he’s like, well, what do you want me to sign? There’s an agreement. I’ll go get it.

(Speaker 1)
So Vanessa worked at Office Depot, and her boss, great lady, I went to her boss, and I was like, do you have those agreements? David was your super boss. And I went to David, and I said, do you have agreements? Office Depot sells templated agreements. And they’re like, yeah, yeah. So I got this templated agreement, and I went in Photoshop, and changed some crap, and gave it to Jeff.

(Speaker 1)
And he was like, OK. And I did his wedding for $225. That’s what he paid me at the end of it. And I jacked up every aspect of his wedding. I felt horrible.

(Speaker 14)
now at the time i felt really bad now it’s kind of almost funny but you know it’s like hey did you bring you know shania twain from this moment for our first dance i’m like could you change it it’s just mispronouncing names you know just just being late i brought a white table but i didn’t bring like a skirt to cover it so you’re just looking at the plastic jackassery ah I don’t know it’s the lighting didn’t make sense but it was a dollar and then at the end he was like he’s a nice guy little country accent but Jeff was like well we’re gonna pay you but it’s like it’s like I don’t know maybe the way you pay the guy who just did your dad’s funeral you know it’s like pay that you know that the funeral home you just pay that you know well I’ll give you 225 it was too much he paid too much I should have paid him But you gotta get social proof.

(Speaker 1)
So, Karime, with your business, when you start getting clients, I mean, that first client, now you’re doing some bigger houses, people are starting to know you, you’re building that trust.

(Speaker 14)
The first house that you got there, was it a little nerve -wracking getting that first deal?

(Speaker 1)
Absolutely. I remember going home and telling my husband, like, I don’t know who would ever pay us to clean their house.

(Speaker 34)
Like, there’s no way.

(Speaker 14)
It was like the cost of less than a grocery bill. I’m like, who would ever pay us to get their house cleaned? And what’s your no -brainer? What’s your numerator offer?

(Speaker 1)
So we offer a dollar clean for your first clean so that you can try out our services, no strings attached. You can just see what we’re like and see if you like us. Now, Josh, you’ve got a big business now.

(Speaker 14)
You got a lot of clients. Why? What is the value of social proof for your business?

(Speaker 1)
I mean, a lot of the things that we ask people to do, they’re kind of counterintuitive.

(Speaker 14)
So a lot of the financial advice out there is wrong. So when they see other people that have already gone through the process, they’re more likely actually to trust you, and then they’ll actually get the results that they’re looking for. But it’s not natural human behavior to get reviews.

(Speaker 1)
Are we on the same page? It’s not natural behavior to ask for video testimonies, but you have to do it, OK?

(Speaker 14)
Moving on here to page 479. Page 479. These are all examples of original content. Page 480.

(Speaker 1)
Case studies, testimonials, success stories, you need to have those on your website, okay? Doctors, dentists, lawyers, home builders, you gotta have it. Page 481, you gotta have a 60 second commercial on your website. homepage.

(Speaker 14)
You gotta have like a 60 -second something. Randy Antrican, can I play your commercial? Can I bring you up here real quicker? Let’s bring up Randy right here.

(Speaker 1)
Randy’s a beautiful man. And Randy, by the way, Randy’s getting in better and better shape all the time, so we keep having to change his Freakin’ About Us video. It used to be like, I’m Big Randy, and I’m here to sell you some stuff. Now he’s like, I’m Small Randy, I’m Aerodynamic Randy, I gotta change it up. Randy, we just shot your video. Do you like it?

(Speaker 1)
Is it okay? Is it terrible? Yeah, it looks great. The last one was about six years ago. Six years ago, okay. I was looking pretty different.

(Speaker 1)
Now, what do you sell for people that are getting context? What do you do at PerfectMyHome or PMHOKC . com? What do you do? So, mainly pools. We’re outdoor living.

(Speaker 1)
We have three showrooms. We sell outdoor living products, build pergolas, kitchens, really anything in the backyard.

(Speaker 26)
This is his website, okay, so we’re gonna go to the website.

(Speaker 1)
There’s a play button right there on the website, and we’re gonna hit play, feelin’ the flow.

(Speaker 26)
working it and then Sean we’re going to go to the grill blazer video too next okay hit play here we go feeling the flow unmuting it oh trying to unmute that go back to the beginning of you’re taking the joy right out It’s like a Spielberg moment here.

(Speaker 38)
Hi, I’m Randy Antrigan, and I’m the owner of Perfect My Home.

(Speaker 1)
Our mission statement here is to help your family create backyard memories. So we offer a wide range of services from pools, pergolas, kitchens, fireplaces, hot tubs, pavilions, really anything in your backyard, we would love to speak with you. How often do people want to try out the hot tub in the store before they buy it? We try to get them to do that. We do a wet test where they can come in and swim in them. But a lot of people don’t want to do that.

(Speaker 1)
Is it like 10 % of people that are like, can I take off my clothes and hop in there right now? What percentage of them want to do that? Hardly anybody says they want to do that. We have to kind of talk them into it. But I know if I can get them in the hot tub, it’s OK. a hundred percent chance we’re going to sell it.

(Speaker 1)
You have grown significantly and you guys have now it’s a multi -million dollar company. And a lot of this stuff, when you were first doing this, this was like all a lot at once.

(Speaker 14)
And now I would argue, now we’re looking at the numbers, and now we’re really about management and execution and trimming costs, and it’s more about building a scalable model.

(Speaker 1)
But when you first started, do you remember how it felt doing all this stuff, getting the website, getting the About Us video, all that kind of stuff? Yeah, we’ve worked with you for about, what, six years or seven years now? Yeah, it’s been a dark period for me. This is my 21st year in business, and for so long I was concerned about the top line, just growth and didn’t care about profit. And we were making good profit, but in the last six years, we’ve really looked under the hood and cared more about the bottom line, because that’s really all that matters. And these are real people who are really here, so if you’re in between the breaks, if you’re like, man, I wanna go talk to that guy, talk to that lady, talk to that person, these are real people.

(Speaker 11)
Now we go to page 481.

(Speaker 1)
You wanna include the 60 -second commercial, we talked about that, okay? But if you go back to page 480 at the bottom, this is a notable quotable, you should write this down, you should circle it, this should be part of your life. It says, perfectionism is often the excuse for procrastination. And this is the guy who launched Airbnb, Okay, maybe heard about it, maybe not. Airbnb, Dropbox, Dropbox, Airbnb, Reddit. The same guy, he’s launched over 2 ,000 successful startups, and he says, perfectionism is often an excuse for procrastination.

(Speaker 1)
So I see clients that are like, you know, I don’t want to launch my website because it’s not perfect, but I would just argue that you’ve got to launch it and then perfect it. Does that make sense? Launch it, make it exist, and then perfect it. Make it exist, and then perfect it.

(Speaker 11)
Make it exist, and then perfect it.

(Speaker 1)
then perfect it. Page 482. Create a top of the website call to action. This just in. Most people don’t go to the bottom of the website. Sophia, you were born yesterday, but I think you figured this out.

(Speaker 1)
Why don’t people go to the bottom of the website and read every single page that the small business owner has written? Again, short attention spans. How old are you? Fifteen. Fifteen. There’s a certain wisdom though with that because when you’re, you know, the client who spent all this time writing the content, we’re going to have the bias.

(Speaker 1)
We’re going to want to believe that people do want to read every word on our website, okay? I’ll never forget the most tragic moment of my life is when Josh was working with me for DJ Connection. Remember those bios I used to write for you guys? And I would spend forever making these bios and occasionally a bride would comment like, oh man, that description of the DJ was hilarious. But very rarely would they do that. But there’s a tool called luckyorange .

(Speaker 1)
com, luckyorange . com, luckyorange . com. And you can install it on your website, luckyorange . com, and it shows you where people are clicking. And I discovered that nobody was ever reading the articles that I spent all of my time on.

(Speaker 1)
And I’m going, oh, no! Randy, do you ever have that moment where you figured out where people are clicking and not clicking with Lucky Orange? Yeah, you typically build a website how you want it to be built, and you put all this stuff that nobody really reads, and until you really see the results, you’re usually spinning your wheels, because nobody looks below the fold, meaning like you pull it up, what you see before you scroll down, that’s where about 90 % of your clicks are going to be, and most of the stuff that you put your heart and soul into, nobody really clicks on. If you were to wrestle your son, could you beat him right now? Like are you, cause you guys look very similar now.

(Speaker 12)
100%.

(Speaker 56)
You can take him?

(Speaker 55)
Yeah.

(Speaker 11)
Can you take him?

(Speaker 12)
Have you guys tried this recently?

(Speaker 1)
You guys look so similar now, it’s crazy to me. Yeah, he’s like a clone now. a weird deal. Are you guys into cloning at PMH? Is that what you’re doing, cloning? Okay.

(Speaker 1)
So, we’re moving on here, too. So, you got to make sure at the top of your website you have your call to action. Page 483, you got to have a no -brainer. Kelly, no -brainer. A no -brainer is an offer so good people can’t say no to it. You want to have an offer so good people can’t say no to it.

(Speaker 1)
Kelly, why do you have to have some kind of offer that is hot at the top of your website, Kelly Harnesson? So that people will actually call. And I see people that have put reverse no -brainers out there. So let me give you an example of reverse no -brainers that I think are pretty profound. It’s where you make it really difficult to understand what you’re talking about.

(Speaker 16)
Who’s been to the Tulsa airport? Maybe as recently as yesterday? There’ll be a sign for like Oklahoma State University and it’ll say, together. And I’m like, what are we doing now?

(Speaker 9)
I don’t get it, because I don’t remember college being together.

(Speaker 1)
I remember, anyway. But they’ll have a sign for like, it’ll say, be better. And it’ll be brought to you by the Oklahoma whatever hospital.

(Speaker 18)
Have you seen these ads?

(Speaker 37)
Be better.

(Speaker 1)
And it’s like super simple. And I see business owners that want to bring that same sort of jackassery to their small business.

(Speaker 18)
Nike, it’ll say, just do it.

(Speaker 54)
So business owners will say, for my pest control company, not that you’ve done this, but people will say, I just want to put on my website, just do it.

(Speaker 1)
Like, do what? They don’t get it. They don’t get it. I’m like, well, they don’t get it. OK. So you’re in small business, medium -sized business.

(Speaker 1)
You can’t just have like Michael Jordan as your front man or Kobe Bryant and then just put just do it. You’re going to have to like explain what you do.

(Speaker 53)
And that has to be a no -brainer.

(Speaker 18)
We’re on the same page?

(Speaker 3)
And you’ve got about five seconds to do it.

(Speaker 1)
You’ve got about five seconds to do it. With your no -brainer, Sean, San Diego, very competitive market, your pest control, what’s your no -brainer?

(Speaker 32)
Free same -day inspections, and that’s 80 % off their first service.

(Speaker 14)
Oh, come on. Say it again. Free same day inspection, so if they call before noon, we’re out there inspecting for free. That’s hot. And it’s $80. they call will try out your service because it was a dollar and you can just pay whatever you want and that’s how I did the first couple years you know so you gotta have a no -brainer okay next thing you want to have here we’re going to page page 484 page 484 okay if you go through page 484 to the rest of this this is a whole chapter devoted to search engine optimization and I’m just telling you I’m trying to help you with this will land the plane here most people don’t wake up with a burning desire to pay you but they probably should I want them to wake up and want to pay you.

(Speaker 1)
I know you well enough. Matthew, I know you well enough. I know you and Dominique, great people back there. I want people to wake up and go, you know what? I should pay Matthew.

(Speaker 44)
But they don’t.

(Speaker 1)
And so they go to the, where do they go, Matthew, to find the things they’re looking for? The internet. This just in. Thank you, Al Gore. They go to the internet. And they go there to find the products and services.

(Speaker 1)
And so if you’re not there, that’s a bad look for you. Okay? So I want to make sure we’re optimizing our website. Any thoughts, Karima, you want to share with anybody here about search engine optimization? Any thoughts that you want to, any pushback areas that you were like, man, I wish someone would have told me that earlier? The video testimonials are huge.

(Speaker 52)
Everybody clicks on those.

(Speaker 51)
And when you do a good job and you provide a good service, people actually leave you a sincere testimonial.

(Speaker 1)
And when other people watch that, they’re like, wow, no -brainer. I’m clicking on this company. I went down the rabbit hole with Josh’s, with your video testimonials. What’s that website again? Spurl International? Spurlinternational .

(Speaker 1)
com. Dot Brian Adams? No. Dot Bieber? No. Dot Molson?

(Speaker 2)
Don’t you know?

(Speaker 1)
A. Trudeau.

(Speaker 45)
Mountie.

(Speaker 46)
Dot com.

(Speaker 42)
Okay, so but I went I went down the rabbit holes watching a lot of his video testimonials and I’m going he’s an accountant and his clients don’t hate them.

(Speaker 50)
How many by a show of hands have got to a place in your space in your life where you hate your accountant? Like wouldn’t it be nice if they would meet with you in advance and say this is what we need to budget so that way you don’t owe this much you want to budget or would it be nice if they had a strategy on how to reduce your taxes or whatever and so I’m watching yours I’m going You know, your clients genuinely like you, and that’s a good thing.

(Speaker 45)
Do you hear people tell you that they’ve watched the videos before calling you?

(Speaker 1)
Do you hear this? Yeah, I think so, yeah. We even have a longer one where they’ve seen us on social media and they’ve watched our videos and they’ve come to our… our in -person conference, and then they just come into the room already ready to hire us. Randy, you’re selling $100 ,000 products, $200 ,000 products, $50 ,000 products. Do people tell you they’ve watched the reviews before they’ve called you? Does this happen?

(Speaker 1)
Yeah. I mean, we’re quality over quantity. And we get a chance to really talk to everybody that we come across. And they will all say that we found you on Google. We read your reviews.

(Speaker 38)
We watched your videos.

(Speaker 2)
And we’re at the top of Google. mainly because of our reviews and our video reviews.

(Speaker 49)
how to generate sales so you won’t fail, how to generate more leads so you’ll succeed, how to market, how to market your business.

(Speaker 1)
Talking about it from 930 to 945. Okay, Aaron Antus, guess who’s joining us for the December 4th and 5th 2025 Thrive Time Show Business Growth Workshop? Santa Claus? No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th President of these United States. And yes, Amanda Grace will be in the place.

(Speaker 1)
And yes, Dr. Stella Manuel will be there so you know it will go well. Yes, we have Mel K in the house.

(Speaker 48)
Pastor Phil and Tammy Hotzenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California.

(Speaker 2)
Yes, folks, make this a December to remember. Make this a December to remember and join us at the two -day interactive Business Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets?

(Speaker 1)
Go to thrivetimeshow . com. Again, how do you get tickets? Go to thrivetimeshow . com. I’m Ron Burgundy.

(Speaker 1)
He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems. workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 1)
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into 10 years of him running it. And we get to tap into that knowledge.

(Speaker 1)
That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? German? Forget it.

(Speaker 1)
He’s rolling. And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow . com go to thrive timeshow . com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody.

(Speaker 1)
We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private self on Facebook. It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences.

(Speaker 1)
And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. Zero tip. That is not actually bilingual. That’s just saying Kwan for a one. It’s not the same thing. I think you’re attacking me.

(Speaker 1)
Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK.

(Speaker 1)
You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand. brand out there.

(Speaker 1)
It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that. You’re going to learn sales.

(Speaker 45)
So many people struggle to sell something.

(Speaker 1)
This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people.

(Speaker 1)
Why does everybody have to learn how to manage people? Well, because first of all, people are either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But If you have the right systems, you have the right processes, and you’re really good at selecting great ones.

(Speaker 44)
And we have a process we teach about how to find great people.

(Speaker 1)
When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things. then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

(Speaker 47)
We’re going to teach you accounting.

(Speaker 1)
We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day?

(Speaker 46)
How do you build an organization if you’re not organized?

(Speaker 45)
How do you do organization?

(Speaker 1)
How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now let me tell you how the format is set up here.

(Speaker 36)
And again, folks, this is a two -day interactive 15.

(Speaker 44)
Think about this, folks.

(Speaker 1)
It’s two days. Each day, it starts at 7 a . m. and it goes until 5 p . m. So from 7 a .

(Speaker 1)
m. to 5 p . m. , two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question and answer session.

(Speaker 1)
So, Aaron, what kind of great stuff stuff happens during that 15 minute question and answer session after every teaching session. I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks.

(Speaker 1)
And it’s very specific to what your business is.

(Speaker 43)
And what we do is we allow you as the attendee to write your questions on the whiteboard.

(Speaker 1)
And then we literally, as you mentioned, we answer every single question on the whiteboard.

(Speaker 2)
And then we take a 15 minute break to stretch.

(Speaker 1)
This is also your opportunity to meet some of the great speakers. like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee.

(Speaker 2)
You could find some alone time.

(Speaker 1)
You could get lost in the bathroom.

(Speaker 29)
You could try to go and get a photo with one of the speakers.

(Speaker 1)
You could try to photobomb a photo where someone else is getting a photo with the speakers.

(Speaker 42)
You could go attempt to find your phone, wallet, and your keys.

(Speaker 1)
That’s a good idea. That means you have less than 3 % of our population that’s even self -employed.

(Speaker 41)
So you only have 3 out of every 100 people in America that are self -employed to begin with.

(Speaker 23)
And when Inc.

(Speaker 5)
Magazine reports that 96 % of businesses fail by default, by default, you have a 1 out of 1 ,000 chance of succeeding in the game of business.

(Speaker 23)
But yet the average client that you and I work with, we can typically double this. No hyperbole. No exaggeration.

(Speaker 22)
I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months.

(Speaker 10)
Yeah.

(Speaker 18)
Double.

(Speaker 40)
And you say double.

(Speaker 10)
Yeah. There’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see at Thrivetimeshow . com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 20)
add to that Eric Trump, the man that runs the Trump Organization. and because I keep it simple, I literally bring in the same food both days for lunch. Who’s with me?

(Speaker 10)
Let’s go! Come on!

(Speaker 34)
It’s an incredible Mexican restaurant.

(Speaker 10)
That’s going to happen. Everyone says, I want more. This is not enough.

(Speaker 40)
Give me more.

(Speaker 3)
OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want to give yourself You want a life -changing experience. You want to learn how to start and grow a company. Go to Thrivetimeshow . com.

(Speaker 3)
Go there right now. Thrivetimeshow .

(Speaker 21)
com. Request a ticket for the two -day interactive event.

(Speaker 3)
Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember. Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast.

(Speaker 21)
There’s no upsells.

(Speaker 33)
Aaron, I could not be more excited about this event.

(Speaker 3)
I think it is incredible. And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 9)
I think that’s going to change your life. I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is I’ve tried it. Don’t do it.

(Speaker 9)
Chainsmoking is not a viable. I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. Best weight loss program. Right.

(Speaker 10)
Not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com. Again, that’s Aaron Antis.

(Speaker 1)
I’m Clay Clark and reminding you and inviting you to come out to the two -day interactive Thrive Time Show Workshop in beautiful Anaheim, California. Southern Florida. You dragged me here.

(Speaker 39)
Yep, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business.

(Speaker 38)
I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head what to do next.

(Speaker 1)
There’s the strategic, step -by -step, real -life implementation that we can do to our business, and I’m super excited to be here. I’m very excited that Eric Trump is here, and that is going to be epic. Hey, my name is Erica, and it has been an amazing year. The conference, I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character.

(Speaker 1)
That’s a good word for him, character.

(Speaker 37)
Yeah, that is it.

(Speaker 1)
driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 1)
Oh, it’s incredible.

(Speaker 3)
Yeah. He’s a machine. He’s a machine. But his, you know, I have problems with my company starting at 9 o ‘clock. He has hundreds of people showing up at 5 a . m.

(Speaker 3)
in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. And the greatest thing that will come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second, was an everlasting friendship between Clay and I. because I’m telling you, there’s not too many people in the world that have this man’s backbone and his tenaciousness and his perseverance.

(Speaker 3)
And so, buddy, I love you. And to General Flynn, thank you. You guys are incredible. You guys are incredible warriors. You guys are incredible, incredible warriors. So, thank you, my friend.

(Speaker 3)
Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens.

(Speaker 3)
I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

(Speaker 1)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Four thousand percent from February to February. Now, I can better that. OK, Clay, I don’t think you know this. I don’t think you know this.

(Speaker 1)
I’m pinching myself. And if I cry, forgive me. In the last two and a half days, We have bettered our entire month of February and the last two and a half days. So and the phone’s blowing up. Everything’s just blowing up. Well you’re right.

(Speaker 1)
It is like a rocket ship. So we’re pinching ourselves. Actually I learned at the Academy King’s Point in New York. Octa nonverba. Watch what a person does. not what they say.

(Speaker 1)
We’re going to move into action mode here. So for anybody out there, if you say, I would like to go to Mar -a -Lago. Now, Jackson, you know, this just in, they raided Mar -a -Lago.

(Speaker 36)
You know about this?

(Speaker 3)
This just in.

(Speaker 1)
And so some people say, you know, that wasn’t cool.

(Speaker 3)
I didn’t like that.

(Speaker 1)
But you know, so a lot of people out there, we want to kind of stick it to the New York Times. We want Eric to become the number one best selling author in America. And we also we kind of also want to go to Mar -a -Lago and check it out. We’ve never been there before. So what we’re going to do is for anybody right now, if you go to Amazon right now and you buy a copy of Eric Trump’s book, Under siege my family’s fight to save our Nation.

(Speaker 1)
So you go to Amazon right now, you buy a copy of the book. and you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102. So text my number, 918 -851 -0102. So again, step one, you go here to amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102.

(Speaker 1)
You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more. Mar -a -Lago right there just for your viewers. It’s the most exclusive private club in the world. $2 million to get into. It’s just base membership fee. And I promise we’re going to make your night absolutely incredible.

(Speaker 1)
Clay goes, listen, why don’t we do this? Why don’t we put it out to all the amazing Reawaken people, all the people who supported us all around the country, all around at every one of these conferences who adore your family. We’ve got to beat The New York Times. The New York Times is going to do everything they can. Even though we’re number one on Amazon right now, we just hit number one this morning. New York Times is going to do everything they can to keep you from being number one bestseller.

(Speaker 1)
You know that. I know that. You know the games that they’re willing to play. But Clay goes, why don’t we do a couple of things? First of all, love having dinner with Clay. He’s the greatest.

(Speaker 1)
Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events?

(Speaker 3)
Why don’t we bring a couple to dinner at Mar -a -Lago? And I said, absolutely. Consider it done. So I said, they have to text you, Clay. They can’t text me, because we’ll be getting 1 ,000 of these. But yeah, go buy a book.

(Speaker 3)
Text Clay. And we’ll set up a dinner. I’ll make sure you guys have the absolute time of your life. Now, I want to pull this up again one more time here, Jackson. I think sometimes I’m a poor communicator, and I need to work on communicating more effectively. So you go to Amazon.

(Speaker 3)
That’s step one, OK? Yes. You buy a copy of the book, Pop Quiz. What book? Under Siege. You buy a copy of Under Siege, and then you screenshot a picture of that, and you text my phone number.

(Speaker 3)
It’s 918 -851 -0102. Folks, that’s under siege. my cell phone number. So we’ll keep that private between you and me and everybody. And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump in Anaheim, California.

(Speaker 3)
and you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago. Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK? So your birthday was hijacked. January 6th is this man’s birthday. He now has to switch his birthday, because no one wants to talk about his birthday on January 6th anymore.

(Speaker 3)
So we’re going to run this promotion until November 5th. That’s my birthday. No, no. So we’re going to run it until October 14th. October 14th. It has to be a pre -sale.

(Speaker 3)
This just in. It has to be between October 14th. That’s why we’re clarifying.

(Speaker 1)
So between now and October October 14th. Now, folks, let me just clarify this real quick here.

(Speaker 35)
So make sure I’m leaving you with some good clarity here.

(Speaker 1)
One, you buy a copy of Under Siege on Amazon. That’s the step one. Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102. Three, you have to do that before October 14th. Before October 14th, this just in, it has to be before October 14th. And you have a chance to win a backstage pass to the upcoming business workshop.

(Speaker 3)
You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book.

(Speaker 10)
One, I’ve read the book.

(Speaker 18)
It’s incredible.

(Speaker 20)
father out there and you want to learn about mentoring your kids, it’s a great book.

(Speaker 10)
If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book. It’s a book you got to have. Now here is just a quick editor’s note. You do not have to buy a copy of Eric Trump’s book Under Siege to be entered into the drawing. Just text the number.

(Speaker 10)
All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book, Under Siege, and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark.

(Speaker 20)
Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow .com com two -day interactive business workshop. Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book because that would make sense.

(Speaker 10)
However, that is all, and now back to the interview. Also, Eric, a final question here for you.

(Speaker 34)
You are donating a portion of the proceeds to support Charlie Kirk in his continued mission there.

(Speaker 10)
Could you tell us about that briefly there, and then we’ll let you get back to what you’re doing today, sir? Yeah. Well, I was on with Benny Johnson.

(Speaker 20)
Benny Johnson was a great friend of Charlie Kirk’s, as you know.

(Speaker 21)
And you know Benny, and Benny’s a very good friend of mine. And Kash Patel is a very good friend of mine and was a very good friend of Charlie’s.

(Speaker 3)
You watch everybody that’s up on that stage every single day as they got to the bottom of exactly what happened, and they brought justice to what happened, or are trying to bring justice to what happened. And it’s kind of unthinkable. But you know St. Jude, and I talk a lot about St. Jude in this book, because fighting pediatric cancer has always been a cornerstone of my life. But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, But obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination.

(Speaker 32)
You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost.

(Speaker 33)
to try and win because it’s who they are.

(Speaker 3)
It’s the not -so -tolerant left. And we can never let our voices be extinguished, Clay.

(Speaker 9)
You stood on that stage as well as anybody I’ve ever seen stand on a stage. You did our reawaken events all across the country, which you funded out of your back pocket because you believed in America. You believed in a greater country. And you were on that stage every single day. You know I was on that stage with you every single day. And I was on the turning point stage with you.

(Speaker 9)
with Charlie all the time.

(Speaker 8)
And I was on stages across the country in three campaigns. I’ve stood on thousands of them. And honestly, they don’t want us to stand on that stage. That’s why they’re sending bullets from rooftops. They don’t want us to go out there with a bullhorn and have loud, independent thought. When they see these beautiful, Arenas full of kids and they’re cheering.

(Speaker 8)
They’re celebrating. They’re holding American flags They don’t want that and so they want to silence us. They want to silence our voice. That’s why they killed Charlie That’s why they tried to kill my father. That’s why they sent 112 subpoenas to me That’s why they wanted me in jail and my father in jail and Don in jail That’s why they made up the hoaxes. They wanted to see us Destroyed and gone with no voice with no money with no company with no political aspirations gone.

(Speaker 8)
And we can’t allow that to happen. And so we need to make sure that Turning Point continues. We need to make sure incredible patriots like you continue to spread sensical speech, pro -American values, pro -religious, pro -constitutional values. And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win. And we can’t allow voices to be deleted.

(Speaker 8)
And we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us. Pastor Jackson, thank you so much for joining us. Absolutely. Eric, have a great day.

(Speaker 30)
We really do appreciate you.

(Speaker 8)
Everybody go out there and buy that book, Undersea. Just not too early to buy your Christmas gifts. And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care. Thanks, guys. See you later.

(Speaker 8)
But Clay Clark, man, he is one character. That’s a good word for him, character. Yeah, that is it. driven, smart, and I’ve never met a guy like him. so hyper all the time. He’s doing so much good.

(Speaker 8)
And then I met his mother and she just says, she just lets him be Clay Clark. I mean, so, you know, he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with.

(Speaker 32)
His Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 8)
Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine. But his, you know, I have problems with my company starting at nine o ‘clock. He has hundreds of people showing up at 5 a .

(Speaker 8)
m. in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. Clay Clark is here somewhere.

(Speaker 13)
Where’s my buddy Clay?

(Speaker 31)
Clay’s the greatest.

(Speaker 8)
I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

(Speaker 8)
So this guy’s like the greatest marketer you’ve ever seen, right?

(Speaker 27)
His entire life, Clay Clark, his entire life is marketing.

(Speaker 30)
4 ,000 % from February to February.

(Speaker 15)
Now I can better that.

(Speaker 8)
Okay, Clay, I don’t think you know this.

(Speaker 29)
I don’t think you know this.

(Speaker 13)
I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. so and the phone’s blowing up everything’s just blowing up blowing you’re right it is like a rocket ship so we’re pinching ourselves actually i learned at the academy king’s point in new york octa non -verba watch what a person does not what they say hey i’m ryan wimpy i’m originally from tulsa born born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important.

(Speaker 8)
We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards, It’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating.

(Speaker 13)
The walls are super.

(Speaker 28)
It’s just very cool.

(Speaker 4)
The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Hilarious.

(Speaker 4)
I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot, and so the humor definitely helps, it breaks it up. But the content is awesome, off the charts, and it’s very interactive, you can raise your hand, it’s not like you’re just listening to the professor speak, you know? The wizard teaches, but the wizard interacts and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. You’re definitely.

(Speaker 4)
. It’s probably worth a couple thousand dollars. So, you’re missing the thought process of someone that’s already started like nine profitable businesses. So, not only is it a lot of good information but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in the thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here.

(Speaker 4)
My wife and I have a great time. conferences where it was great information, and then they upsold us like half the conference. And I don’t want to like bang my head into a wall. And she’s like banging her head into the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for.

(Speaker 4)
And that’s not here. There’s no upsells or anything. So that’s awesome. I hate that. It makes me angry. So glad that’s not happening.

(Speaker 4)
So the cost. of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years.

(Speaker 4)
So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. The information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get, that you’re going to leave with, is just absolutely worth the price of a little bit of money and a few days worth of your time. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark.

(Speaker 4)
Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us.

(Speaker 4)
This is our old house, right? This is where we used to live years ago. This is our old neighborhood. See? Right? So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy.

(Speaker 4)
This is our new house with our new neighborhood. This is our new van. with our new marketing, and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team.

(Speaker 4)
So now that we have systems in place, we’ve gone from 1 to 10 locations in only a year. In October 2016, we grossed $13 ,000 for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month, and we still have time to go.

(Speaker 27)
We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us.

(Speaker 2)
Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017.

(Speaker 2)
He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockrell, head of Disney with the 40 ,000 cast members.

(Speaker 2)
He’s friends with like Mike Lindell. He does reawaken America tours where he does these tours all across the country where 10 ,000 or more people show up to some of these tours on the day. -to -day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers, and they run 160 companies every single week.

(Speaker 2)
So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up, and he teaches people a 13 -step proven system that he’s done and worked with billionaires, grow their companies. So I’ve seen guys from startups go from startup to being multi -millionaires, teaching people how to get time freedom and financial freedom through the system. critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business.

(Speaker 2)
Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, like, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go.

(Speaker 2)
And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that, we became friends.

(Speaker 2)
I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal. And they were super excited about working with him.

(Speaker 6)
And he told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man.

(Speaker 6)
So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve got nervous or worried about how to run the company or, you know, navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months. And you have $350 ,000 of bills you’ve got to pay, and we have no accounts receivable. He helped us navigate that.

(Speaker 6)
And of course, we were conservative enough that we could afford to take that on for a period of time. It was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t worked with Clay, work with Clay. He’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does.

(Speaker 6)
He probably sleeps four, maybe six hours a day. And literally the rest of the time he’s working and he can outwork everybody in the room every single day. And he loves it. So anyways, this is Charles Kolaw with Kolaw Fitness.

(Speaker 5)
Thank you, Clay. And anybody out there that’s wanting to with Clay, it’s a great, great opportunity to ever work with him. So, you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye -bye.

(Speaker 5)
dollars in real estate. So honestly I thought I kind of knew everything about marketing and homes. Then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes.

(Speaker 5)
And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four -month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience.

(Speaker 5)
I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry.

But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do.

I came in skeptical because I’m very pragmatic. And as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing.

And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with clay

with Clay is I would have missed out on literally an 1800 % increase in our internet leads going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma.

After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people.

I love the building relationships. But one thing that was really difficult for me was the business side of things. the processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents. the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.

We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge.

It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient.

I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school.

I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with a specific written business plan.

He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

Transcribed with Cockatoo