Clay Clark Client Success Story | Music School | From Startup to Success Story, DulceSchoolOfMusic.com + “It Changes Everything. I Was Blown Away. The You Have Us On Is Just Bringing On Many Clients!” – Lowel Hohstadt

Audio Transcription

Transcribed with Cockatoo

(Speaker 2)
It, it’s, uh, it changes everything. I mean, uh, you’re dead in the water if you don’t have a flow of people coming in. And, uh, I, I was just blown away when we started working with you, this, uh, process that you have us on, it’s just bringing many clients. And, uh, I think last, last week we had eight, uh, leads that came in just in a week. And I I’m totally blown away with that. It’s wonderful.

(Speaker 2)
I mean, who knows what, where that’s going to lead. I mean, I guess in a year we’ll have a hundred or more. Well, I will tell anybody that wants to work with Clay Clark that he is a man of excellence. He is a man of integrity. He is a man of vision. And anything that he tells you, even if you feel like you don’t understand or you’re not quite on board with it, if you’ll just trust him, it’s going to work because this guy is a genius.

(Speaker 2)
And I totally applaud everything about Clay Clark. He’s helping us grow and I’m just totally honored to be working with Clay. One of the best things you can have is objectivity. Objectivity is a total gift. When I reached out to Clay, I didn’t know I didn’t know what direction I needed to go. I actually said these words, I says, I don’t know what I have is marketable.

(Speaker 2)
And so we started in a certain direction. And then the more, you know, the more I gave him about who I was, you know, he came back with me and he says, Hey, have you ever considered starting a music school? I said, well, no, but you know, But the objectivity that he was able to give me caused me to come back home to Kathy. And so we started augmenting basically what she had developed over the course of several years, several decades, actually. And so now we’re working together as a team. And I had never even considered that that would be a possibility.

(Speaker 2)
I saw myself doing something entirely different. And so having having a coach give you objectivity is enormously important. It’s so valuable. It’s more valuable than I can even articulate.

(Speaker 1)
Now, Kathy and Lola, I mean this sincerely, you guys are changing the lives of kids. And I encourage everybody out there, check out that website, dualchaseschoolofmusic .

(Speaker 2)
com. And I actually tell students this, you will get out of what you get out of something what you put into it. And that’s just a process of music making. You have to understand the value of discipline, self -discipline. And that’s something that I’ve always appreciated. I actually now enjoy doing scales and doing the basics.

(Speaker 2)
I enjoy that as a musician. And I’ve learned with working with you, there’s these processes. And I knew that it was going to be a little bit I’m gonna have to slap my head, slap my head, you know, okay, you got to get this done today, you know, but I’ve come to make it a part of, you know, the habit of life, just like I do other things, you know, just the habit of life, because, you know, first thing, get up and do this, that, and then start working on these other things that Clay wants and, you know, and just put it, build it into my schedule. And now it’s starting to become kind of a routine. And I don’t think about it as being distasteful. I just, I like the journey.

(Speaker 2)
I like the process and I’m seeing the results. And I knew that the results would be there because I trust you.

(Speaker 31)
So.

(Speaker 2)
I did see some of the testimonials. Really, I just jumped off of that one Mel K interview that I saw and just called you point blank. I went to your website and found the information I needed. I think whoever I talked to, I said something like, I really need to talk to Clay Clark. This is an emergency.

(Speaker 4)
You did not.

(Speaker 30)
Something of that nature.

(Speaker 2)
Like I wanted to get in the door and, you know, and, and I can’t remember what I did, but I, I, I really made it, you know, a point that I really wanted to contact and speak directly with, with Clay. And you called me back and, and we started connecting and you led me through the, you know, the assessment of everything.

(Speaker 1)
Well, Thrive Nation, more and more, week after week, year after year, I keep running into wonderful people that tell me, they say, Clay, I’m a dentist, I’m a doctor, I’m a lawyer. I might not be able to solve every geopolitical issue facing this nation, but I’d like to build a business that can provide for my family and I, so that my wife and I, my husband and I, our family and I, we can use our talents and skills to honor God and perhaps produce a sustainable profit. And so on today’s show, I’m interviewing a couple, of birds. They took a time out from their public display of affection, and they decided to join us on today’s show. Lowell, welcome onto the Thrive Time Show. How are you, sir?

(Speaker 2)
I’m great, Clay. How are you?

(Speaker 1)
Well, I’m excited to talk to you. Now, Lowell, who’s this incredible person next to you there, sir?

(Speaker 2)
This is my wife, Kathy, and she’s a fantastic musician. We both met in New York City playing in an orchestra for one day. And I knew that I was supposed to marry her on that day. And we got married three months later.

(Speaker 1)
I have to ask you real quick, because I know our listeners are going to look you up. Where’s home for you guys, approximately? What city or state are you guys located in?

(Speaker 2)
We’re Odessa, Texas.

(Speaker 1)
And how did you first come in contact with the business coaching that I provide? Because I’ve been doing the same thing for 20 years. And so I’m always curious as to where people come from. Was it like a friend referred you or the podcast? Or how did you hear about us?

(Speaker 2)
So I followed you with your Reawaken America tour. And then, actually, for four years, I followed you very closely. And I noticed that there was a change in in my life that I could tell in my former occupation. And I saw you being interviewed by Mel K. And there was a pitch there that said, hey, if you have a dream in your heart and want to start your own business, reach out to Clay. And I thought, you know what?

(Speaker 2)
It’s a long shot, but I’m going to try to reach out and see what happens. And you got right back with me, and we started.

(Speaker 1)
Now, you and your wife are both classically trained. So I’m going to go with your wife there first. So ma ‘am, what kind of background do you have? Or what kind of training do you have in music? Or what kind of experience do you have in the world of music?

(Speaker 4)
Well, I started piano and viola in fourth grade. And then I went to University of Michigan. And then I went to New York City for a training orchestra. And that’s where I met Lowell, of course. And then his dad was the conductor of the symphony down here in Odessa. And so he invited me to come down and play in the symphony and start teaching private lessons.

(Speaker 4)
And so I’ve been doing that since, I guess I was 23. We won’t tell you how old I am now, but it’s been a long time.

(Speaker 1)
Happy 24th birthday, by the way. Now, Lowell, what instruments do you play? Or what kind of, I guess maybe a better way to, what is your background in music? What’s your experience like in music, whether it be formal education or experience? Just give our listeners a little bit of a look into your background.

(Speaker 2)
Okay, so my father and my mother met each other at Eastman School of Music and then I grew up in a musical home watching my dad mark his scores and prepare for the symphony orchestra. My mom would take my sister and I to the symphony orchestra every time they played and we would be sitting on the front row and I was like five years old and just expected to be quiet and watching. And then I started playing in the Midland Odessa Symphony when I was 13. And I started going to New York State at a summer music festival when I was 13. And actually started studying at Juilliard Pre -College when I was 15. Then I entered into Juilliard the bachelor’s degree program.

(Speaker 2)
And then I completed that. And then I went on to Eastman School of Music and got my master’s there. I had a career change. After doing a lot of things in classical music, I decided I wanted to serve God and in worship. And so I jumped into music ministry and did that for 37 years.

(Speaker 1)
Do you play the didgeridoo?

(Speaker 2)
Well, I can go, okay.

(Speaker 29)
Okay.

(Speaker 1)
So, uh, and again, for people out there that want to look you guys up and verify that you’re, you’re real, I’m going to pull up your website real quick here. And, uh, Kathy, do you offer music lessons for people that are in every state? I mean, if I’m watching this right now from Minnesota or from Michigan or from Oak, just, just today, I just got off the phone with one of our clients in New York. I have another client in Texas. I’ve got clients all over the country. Do you work with people just in Texas, or do you work with people all over the, all over the country?

(Speaker 1)
over the United States?

(Speaker 4)
I don’t do so well with online music teaching, kind of too tactile.

(Speaker 28)
I like to touch.

(Speaker 4)
And so no, I just teach whoever is willing to drive to me, I will teach them. So I’ve had students from about an hour away, but that’s the farthest.

(Speaker 1)
So for all the Michiganders who want to drive, what, 17 short hours to visit you in Odessa, you’d be willing to work with them. They just have to drive to you.

(Speaker 4)
Sorry, that is true. I, you know, during coven I did have to learn how to teach online, and that was that was hard, especially when you have these little kids and you’re trying to tell them, start an certain place and they don’t really understand measure three. So I have to teach them how to take my verbal instructions. And so, you know, with with with kids, it’s tricky. And and and again, I like to move them.

(Speaker 1)
Now, Lowell, when you reached out, I’m going to go to our website here so people can kind of follow this migration path here. But most people, they’ll go to Thrivetimeshow . com. This is what I find. People tell me all the time. They say, I go to Thrivetimeshow .

(Speaker 1)
com, and I looked at a bunch of your testimonials. And so I click that button. And then people will tell me, I watched a few of them. I did my research. And then I saw that I could schedule a free 13 -point assessment. And I thought, well, yeah.

(Speaker 1)
We’ll see if they even call me back. I’ll fill out the form. And away they went. What was your pattern or your path? Did you go to the website? Did you look at testimonials?

(Speaker 2)
How did you originally reach out to us? I did see some of the testimonials. Really, I just jumped off of that one Mel K interview that I saw and just called you, point blank. I went to your website and found the information I needed. And I just, I think, whoever I talked to, I said something like, I really need to talk to Clay Clark. This is an emergency, something of that nature.

(Speaker 2)
Like I wanted to get in the door and, uh, you know, and, and I can’t remember what I did, but I, I, I really made it, you know, a point that I really wanted to contact and speak directly with, with Clay.

(Speaker 1)
And you called me back and, and we started connecting and you led me through the, you know, the assessment of everything. Now, I’m going to pull up the path to growing a successful small business. And we’ll kind of go through this 90 miles an hour. And I want to get your thoughts on it. First off, I’m not asking you for the actual numbers. But everybody, if you’re watching this show, if you want to grow a successful company, you have to know your revenue goals.

(Speaker 1)
I mean, at some point, you have to know, OK, how many students do we want to train? And what are we going to charge those students? There’s got to be some sort of, and it could be like a lamppost in the fog. You don’t have to have it specifically. But Lowell, how has that helped you at least beginning to go, OK, this is how many students we can accommodate, or maybe this is our goal?

(Speaker 2)
Or how has defining your goals in some way helped you and Kathy down the path? Yeah, absolutely. you know, my whole background has been music focus only. And I have a lot of study in leadership, but not hardly any study in, uh, business. And, um, you know, having, uh, having you as a coach and having a plan laid out, like I like, I like to see the, the, the beginning and the end, I like to see the process. And I, you know, as I look through those blocks of progress that you have there, um, it really helps to get an over, an overall view and a picture that I can hold myself accountable to and that you as a coach can hold me accountable to in our business that helps us grow.

(Speaker 2)
Everything in life, you have to be intentional. You don’t just fall off the turnip truck and start playing the Tchaikovsky Violin Concerto.

(Speaker 1)
It takes intentionality and what you’re helping us do is intentional and purposeful and in a very focused way in terms of business establishment. Now, box number two is you have to know your break -even numbers. At the end of the day, what does it cost for your mortgage or your home or your lights or your utilities or paying your staff? Everybody needs to know the break -even point. Box number three, you’ve got to figure out how many hours per week you’re willing to work. I have some entrepreneurs who watch this show who say, listen, I’m willing to work six days a week.

(Speaker 1)
Some work four days a week. Some work five. I’m not here to judge. All I’m saying is it’s very important that you and your wife, the wife and the husband, anybody watching this, you’re on the same page with your significant other about your work. work schedule. It’s so important.

(Speaker 1)
Box number four, you have to figure out your unique value proposition. And this is where I want to go back to Kathy here. There’s a lot of music schools in your area, a lot of them, and there’s probably a lot of great ones. But at Dulce School of Music, you do things a little bit differently. And you have an approach to it, a methodology.

(Speaker 4)
Could you share with us, Kathy, what makes you guys different at Dulce School of Music? Well, I mean, I can’t speak for all everything that the other schools do. So I can’t, but we do have an emphasis on ensemble playing.

(Speaker 1)
So it’s really important to us that even though they’re taking private lessons, that they’re not going to be by themselves all the time, that they enjoy the benefits and the rewards of playing in community. Now, Lowell, part of this unique value proposition is you want to have a no -brainer. And the no -brainer, I’m just going to tell folks out there the no -brainer. You know, Kathy, I talked to a person yesterday who is probably one of the best people in the whole world. And I 100 % can’t help them with their business. They’ve got a business that isn’t really a business.

(Speaker 1)
It’s like a hobby. And I talked to them. We had a great conversation. I feel like it was a win -win. And I said, well, thank you so much. I’m so glad we connected.

(Speaker 1)
And it wasn’t a good fit. Well, then four or five hours later, I talked to a really, really nice person who will probably be able to help starting in December. And so we always do a free first consultation. You guys have a no -brainer offer of your schedule, your first lesson for a dollar. Lowell, I want to get your thoughts on this.

(Speaker 2)
Having a no -brainer, how important is it to have an offer where people can kind of try it before they buy it, especially in the music space? Yeah, absolutely. You know, a lot of people are tentative about going into somebody’s home or establishing a new relationship, doing something new. And especially if they have to pay for it themselves, you know, like, okay, I’m gonna have to pay blank to get there. But if it’s just $1, then it takes the pressure off of them, it takes the pressure off the teacher. It’s just basically you’re just getting to meet somebody for the first time.

(Speaker 1)
And I find it extremely helpful to get them in the door and to establish that first relationship point. Now, Kathy, I’m gonna ask you a question. I want to get your thoughts on this. Okay, there’s a client I worked with years ago. And he and his wife, we’ll blame him for it. They went to a trade show.

(Speaker 1)
They talked to some guru guy. And they came back. And they’re contractors. And I’d worked with them for years. And their business was growing. It was doing great.

(Speaker 1)
And he said, Clay. There’s so many shady contractors out there on the internet. And I’ve decided this year a new move I’m going to do is I’m going to charge people $500 for the first consultation. I’m going to put that on the site. So instead of doing a free quote or a free consultation to show that we’re different in the marketplace, and we’re the premium, we’re the best, we’re the ultra, I’m going to put $500 for the first consultation that goes towards the contract. I told my client, I said, I really think that could be perhaps one of the worst ideas I’ve ever heard, but I think you’re a great man and a great American and I don’t know where you’re getting this.

(Speaker 1)
And he says, I’m going to do it. And so we rolled it out and it was almost like an immediate, somebody erected a dam and stopped the flow of leads.

(Speaker 4)
Can you talk to me, Kathy, as a consumer, if you were hiring a music school, Why would you be hesitant to send your kids to a music school if you couldn’t try it out in some capacity before you committed to paying $500?

(Speaker 2)
I don’t know how to answer that. Well, to me, the first thing that they would do, in my mind, is like they’re looking for money. They’re just greedy, and they don’t care about me as a person.

(Speaker 1)
That would be my first thought. In Tulsa, there’s a lot of music schools, though, that make you pay up front. a couple hundred bucks to get started for your first lesson, and they’re awful. And so I, I, I hear people all the time. They go, Hey, I sent my kid to a kid to a music school and it was the worst thing ever. But since I’d already paid for three lessons, I wanted to go ahead and have them, you know, suffer through it.

(Speaker 1)
And now they hate the piano. They almost have like a shock. I mean, how often do you, I mean, Lowell, do you ever hear of people who have a, who had a horrible experience?

(Speaker 2)
Not with, not with one of your competitors necessarily, but have you ever heard people that have had a horrible experience with a music teacher of some kind? Oh, yeah. Yeah, it happens.

(Speaker 27)
Music teachers can be a real pain.

(Speaker 1)
So, yeah. If you’re watching this show, I’d encourage everybody to have a no -brainer offer, some kind of deal that’s a great deal that gives your consumer the chance to try it before you buy it. Now, we move on here to the next box. You have to have a three -legged marketing stool. What does that mean? You have to have a way in which you’re reaching your ideal and likely buyers in a consistent way that doesn’t require you to go viral It doesn’t require you to be a genius.

(Speaker 1)
It doesn’t require you to have a billion dollar ad budget. It doesn’t require you to do billboards all over town. There’s got to be a way for you to reach your ideal and likely buyers in a sustainable way. And Lowell, we were on the call this week, and I said, oh, Lowell, we have to get you on the show, because you are having now a large, I mean, I’m not exaggerating. I’ve worked with music schools before that have told me, Clay, I’ve been in business for 10 years, and I only get one new lead a week. one new inbound lead a week or two a week.

(Speaker 1)
And Lowell, you’re starting to get more than five a week.

(Speaker 2)
Could you talk about the importance for you and your family of having a turnkey marketing system? Oh, yeah. It changes everything. I mean, you’re dead in the water if you don’t have a flow of people coming in. And I was just blown away when we started working with you. This process that you have us on, it’s just bringing many clients.

(Speaker 2)
And I think last week we had eight leads that came in just in a week. And I’m totally blown away with that. It’s wonderful. I mean, who knows where that’s going to lead.

(Speaker 1)
I mean, I guess in a year we’ll have a 100 or more. You know Kathy you might enjoy this documentary or perhaps you hate it, but there’s a documentary done about one Republic years ago one Republic the the pop rock group one Republic led by Ryan Tedder and in the netflix documentary they ask they ask the guys the members of the band they say guys when you were growing up did you like playing music and all of them they interviewed them separately. And all of them said, no, I didn’t enjoy it all. I didn’t like it, didn’t enjoy it. And then they said, however, once I got really good at it, then I loved it. They said, but I didn’t like the tedious practicing.

(Speaker 1)
And all of them, it was a fascinating part of the interview. They interviewed them all separately. And then they came back together and they showed them what they had all said. And they go, you know, we had never talked about this before, but all of us basically didn’t enjoy the tedious practice until we became really great at what we do. And I think that’s a lot of growing a business, the marketing side. Lowell, every week we need to gather video testimonials.

(Speaker 1)
We need to write search engine content. We need to gather images. We need to gather objective reviews. Kathy, I want to get your thoughts on this. When you’re working with a child and teaching them how to play the piano at a high level, you’re teaching a child to play an instrument at a high level.

(Speaker 4)
how do you coach and or mentor the maybe the parents and the child through the part where it begins to become tedious or laborious or maybe less than fun during that messy middle before they become great at something? Well I do try to tell them that the the process is well I try to make it fun okay so but I say you know sometimes it’s like eating your vegetables, but you do it and and you’ll be. You’ll be reaping the benefit of it later, and so I try to motivate that way.

(Speaker 1)
I did that answer the question. No, it’s real. It was what you do is similar to what I do. I mean, there’s certain things lol you every week you have to get a video testimony or an objective review from somebody. We have to add. images of students performing or something that’s indicative of what you do.

(Speaker 1)
We have to write search engine content, and we need to get more objective Google reviews. And it is tedious, but it works. And you’re at that point now where you’re seeing the fruit lull.

(Speaker 2)
And what does that feel like to be on the receiving end of inbound leads from people that have actually experienced that which you’ve been writing and typing and videoing behind the scenes? Sure. Yeah, I mean, it totally makes it worth it. And I actually tell students this, you will get out of something what you put into it. And that’s just a process of music making. You have to understand the value of discipline, self -discipline.

(Speaker 2)
And that’s something that I’ve always appreciated. I actually now enjoy doing scales and doing the basics. I enjoy that as a musician. with working with you, there’s just, you know, these processes, and I knew that it was going to be a little bit, you know, I’m gonna have to slap my head, slap my head, you know, okay, you got to get this done today, you know, but I’ve come to make it a part of, you know, the habit of life, just like I do other things, you know, just the habit of life, because, you know, first thing, get up and do this, that, and then start working on these other things that Clay wants, and, you know, and just put it, built it into my schedule and now it’s starting to become kind of a routine and I don’t think about it as being distasteful. I just, I like the journey.

(Speaker 1)
I like the process and, uh, I’m seeing the results and I knew that the results would be there, um, because I trust you. So it’s just so fun to see you guys reap the harvest from that. And we’re just getting going. I mean, we’re just getting going a box number five. We got to nail down the branding. That’s making the website.

(Speaker 1)
You’re always making it better by the way, folks, you, you first step one, get it done. Then step two, keep iterating until it’s perfect, right? You perfect until it’s perfect. So get it done and then you perfect until it’s, you keep perfecting until it’s perfect. Box number six, you have to create a three -legged marketing stool that’s a stable stool of how you reach your ideal and likely buyers. Box number seven, you have to have sales scripts and sales documents and brochures and pricing models and these sorts of things.

(Speaker 1)
Box number eight, you have to figure out what does it cost you to gain a new customer. Box number nine, you have to to create repeatable systems. And this is probably where you guys are working right now is it’s, okay, we’re going to onboard a new student today, we’ll probably onboard a new student tomorrow, we’re probably going to onboard another new student two days from now. And it’s how do you do that in a repeatable way? Because to build an organization, you have to be organized. How are you processing Kathy, the influx of new people.

(Speaker 1)
You’ve been doing this a long time. You’ve been growing via word of mouth. People love what you do. And now you’re starting to have new people finding you on the internet that are not word of mouth, maybe.

(Speaker 4)
How are you processing the influx of new students? Well, it is a little bit different than what I’ve been doing because we’re sending students to other teachers. And so that adds more steps to the process. So I always enjoy meeting new people and talking to them on the phone is pretty much the same thing. But the actual ins and outs of, OK, what instrument do you play? So then I have to think, well, what teacher?

(Speaker 4)
And then I have to find when they can do that trial lesson. then I have to communicate. So there’s a lot more to it than just when I was teaching by myself.

(Speaker 24)
But it’s such a pleasure when I get a student and I know I get to send it to one of these wonderful people that are teaching with us.

(Speaker 1)
And anyway. On part two of today’s show, I’m going to air an interview we did with a gentleman who I met years ago. And when I met him, he was a home builder. He had been in business for 30 years. So 30 years, he’d been building homes. And he was always stuck at $14 million a year, which, by the way, folks, it’s like 45 houses a year.

(Speaker 1)
And we helped him grow from $14 million to $151 million in sales in three years. And the process that you’re going through is the same process that he went through. And he’s building houses, and you’re building people’s musical skill sets. And I encourage everybody out there to see the analogous, the parallel ideas here. This is how you grow a successful company. Box number 10, you have to manage people.

(Speaker 1)
This just in, you have to manage people. And this just in, people are going to people. That’s kind of a verb thing I do. People are going to people. What does that mean? Carl’s going to be late.

(Speaker 1)
And if you’re watching this show and your name’s Carl, I’m not attacking Carl’s. But Carl’s going to be late. Susan’s going to be early. And Eddie’s going to be upset about the hypocrisy in the office. Carl’s going to eat the food in the refrigerator. Sarah is going to catch him doing it.

(Speaker 1)
And Eddie’s going to believe. He can’t believe that Carl didn’t get fired. But Carl’s going to be your best salesperson. because your best person at sales has to be the Viking who’s eating everybody’s food. And Sarah, who follows all the rules, probably will never sell anything ever, but she follows the rules. And there’s dynamics, there’s humans, there’s a lot of personalities, and that’s what growing a company is, and we talk about that on other shows.

(Speaker 1)
Box number 11, you have to create a repeatable system, or maybe a rhythm, a cadence, a weekly flow, the way your business will operate. Box number 12, you gotta hire A players, folks. You gotta hire A players. You can’t afford to be around naysayers. What am I saying? You have to master how to hire, inspire, train, and retain great people.

(Speaker 1)
How do you hire, inspire, train, and retain great people? How do you find good people? We’ll talk more about that on future shows. And then box 13, it’s about accounting. And every week, we look at that tracking sheet, and at the end of the day, my desire, and I’ve told you this from the very first time I met you, my goal is for you to bring in more money than you’re paying me. That is my entire focus.

(Speaker 1)
That’s my utility. You say, if I bought a car, what’s the utility? I hope it gets me from point A to point B. You say, Clay, I’m on the ski lift. What’s the utility? I hope it takes you up to the mountain where you’re going to ski down without throwing you off to the side. You say, Clay, I have a bottle of water.

(Speaker 1)
What’s the utility? I hope you can drink it and it will help hydrate your body. So the utility of what I do as a coach is I want my highest desire is for you to bring in more money than you’re paying us.

(Speaker 2)
Lowell, what do you say to somebody out there that has yet to work with us and is maybe thinking about hiring my team and myself? Well, I will tell anybody that wants to work with Clay Clark that he is a man of excellence. He is a man of integrity. He is a man of vision. And anything that he tells you, even if you feel like you don’t understand or you’re not quite on board with it, if you’ll just trust him, it’s going to work because this guy is a genius. And I totally applaud everything about Clay Clark.

(Speaker 2)
He’s helping us grow and I’m just totally honored to be working with Clay. One of the best things you can have is objectivity. Objectivity is a total gift. When I reached out to Clay, I didn’t know I didn’t know what direction I needed to go. I actually said these words, I says, I don’t know what I have is marketable. And so we started in a certain direction.

(Speaker 2)
And then the more, you know, the more I gave him, about who I was, you know, he came back with me and he says, Hey, have you ever considered starting a music school? I said, Well, no, but you know, But the objectivity that he was able to give me caused me to come back home to Kathy. And so we started augmenting basically what she had developed over the course of several decades, actually. And so now we’re working together as a team. And I had never even considered that that would be a possibility.

(Speaker 2)
I saw myself doing something entirely different. And so actually having a coach give you objectivity is enormously important. It’s so valuable.

(Speaker 1)
It’s more valuable than I can even articulate. Now, Kathy and Lola, I mean this sincerely. You guys are changing the lives of kids. And I encourage everybody out there, check out that website, dualchaseschoolofmusic . com. And by the way, a little search engine tip.

(Speaker 1)
If everybody watching this show visits that website today, it helps the website rank higher in the search results. And so when people are out there doing a search on Google for Music School Odessa, Texas, my highest desire is that they’re going to find Dualchase School of Music. So if you enjoyed today’s show, if you learned something from today’s show, please go to Dulce School of Music. Visit the website. Also, if you share today’s show with anybody, that also helps the website to rank higher. So thank you guys so much for being on today’s show.

(Speaker 1)
Kathy, I’ll give you the final word. You’re married to this lullmeister.

(Speaker 26)
He’s been stuck with me for a few months now.

(Speaker 2)
How’s it going?

(Speaker 9)
Great. Do I have to say anything else?

(Speaker 4)
She likes having me around the house now.

(Speaker 1)
I do. I do. So good plan, Clay. It’s Cathy approved.

(Speaker 24)
Okay.

(Speaker 3)
Thank you guys so much. Hope you have a blessed day and we’ll talk to you soon. Thank you. Bye, Clay. So we’ve almost doubled. We went from 50 leads to 85 leads on average a week that we’re seeing.

(Speaker 3)
But I’ll tell you what, mentioning that, the branding and the website, I like that you pulled up at the beginning, Clay, our first suncoastpestmanagement . com and then the ca . com, because that was our first website and there was no traffic. Things weren’t happening. And we left that up while we transitioned over to the Thrive Time team and the website. And it’s been unbelievable the amount of traffic that we’re seeing and the difference between the two that we’re going live.

(Speaker 3)
So now we’re taking that website down this month and pointing that website to our new website. But what we’re finding is it’s a vism. I know if anyone doesn’t know what the vism is, it’s the video imaging images, search engine optimization, and then the more reviews. What we focus on is the video testimonies, the images and the reviews. We let you guys take care of the search engine stuff, but seeing the difference in the websites, we know it’s working. We know the pages and the content on the backend is working.

(Speaker 3)
You gotta take the step. You gotta step out there and experience it for yourself. That’s $1 ,700, it’s nothing. I mean, that’s a no -brainer deal, to be honest with you, Clay. I mean, the $1 ,700 that we pay from the coaching that I’ve got, the system implementation, things that work from group interviewing and getting the right people on our team, you can’t put a price on it. You just really can’t.

(Speaker 3)
I know what we paid for our website before, we’re paying less now than what we were paying before, and we’re getting better results now. So it really is just a no -brainer for anyone that’s really looking to grow their business.

(Speaker 1)
Call me, I’ll tell you. Give my number. You call me and I’ll tell you. You’re making the right decision. Interviewing a real person. I think so many people say, I want to become successful, but can I do it?

(Speaker 3)
I think that’s something that lingers in the minds of some people is, can I do it? So what I try to do on The Thrive Time Show is I try to bridge the gap from where you are to where you want to be and to show you that it’s 100 % possible, that it’s 100 % doable by introducing you to real clients that are really implementing their real systems that really work. And with that being said, Sean, welcome on to The Thrive Time Show.

(Speaker 1)
How are you, sir? Doing good.

(Speaker 3)
Thanks, Clay.

(Speaker 1)
Thanks for having me.

(Speaker 3)
Now, for anybody who might think that you’re a hologram or just a male model, tell us your first and last name.

(Speaker 1)
And what’s the name of your company? Sean McGough, and it’s Suncoast Pest Management. And for people who want to visit your website, where’s the best place people can go to find your website? It’s suncoastpestmanagementca . com. OK, so suncoastpestmanagement .

(Speaker 1)
com.

(Speaker 3)
Is that you right there, sir? It’s at ca .

(Speaker 1)
com. So SuncoastPestManagementCA . com.

(Speaker 3)
Sean, tell us about your company there. What exactly do you do at SuncoastPetManagementCA . com? Yeah, we take care of all pest control, from rodents to wildlife to termites to just general pests, from ants to roaches. And we take care of commercial, residential. And we take care of San Diego, Riverside, and the Orange County area.

(Speaker 3)
Now, for anybody out there that is watching this show, people hear about this show from a variety of sources, some from their friends, some from family, some from Spotify. How did you originally come in contact with The Thrive Time Show? That’s a good question, Clay. You know, I was invited by a friend of mine. He had had joined with you guys and has a drywall business. And he said, you got to come out here.

(Speaker 3)
And I was skeptical at first. I said, you know, I’ll go, but I’m just going to tell you, I’m not doing anything. I’m not joining anything.

(Speaker 1)
I’ll go and check it out. He said, well, come on. Oh, no. I knew within the first three hours I was looking for you guys. I was like, I got to join this. this.

(Speaker 1)
I want to belong to this. The excitement, the energy was just next level.

(Speaker 3)
And I just really knew that this was something that would benefit our company. Now, the thing I try to do, and I think you’ve been a great fit for our organization, it’s really a win -win, but I always tell great people like you, I say, listen, we want to have a shalom relationship with you. We want to have a win -win. A lot of relationships start with a weird contract. Somebody gives you a con, and they lock you on a weird track. How would you describe the nature of our relationship?

(Speaker 3)
It is month to month. We do charge you $1 ,700 a month. But how would you describe, as a business owner, what it’s like entering into a relationship with a business coach platform when you know it’s month to month. You know, it’s been awesome because I meet with Sean Lohman. He’s my business coach.

(Speaker 1)
And we look forward to it. It’s been exciting. He holds me accountable. It’s been fun. I know every week that he’s going to be wanting to better my business and helps me to better my business. And I just, again, just the excitement, the energy around it and the wanting to track the results, be on top of the numbers and to show the wins every week.

(Speaker 1)
I look forward to it. Let’s win. We got to win. Now, I’m going to pull up these steps that we teach. And for anybody out there who wants to follow along, you can go to thrivetimeshow . com forward slash free resources.

(Speaker 1)
Let me point that out again, folks. That’s thrivetimeshow . com forward slash free dash resources. So once you go to thrivetimeshow . com forward slash free dash resources, you can click on the book here, How to Build a Successful Business. It’s the orange covered book, How to Build a Successful Business.

(Speaker 1)
You can download and read along. But if you haven’t downloaded the book yet, here we go.

(Speaker 2)
We’re getting into page five. To grow a successful company, Sean, so many people say, how do I grow a successful company? And I tell them, well, you have to implement all 13 of these steps. And a lot of people say, yeah, yeah, yeah, but I just want to focus on accounting. Or I just want to focus on marketing.

(Speaker 3)
or I just want to focus on sales.

(Speaker 1)
So I want to go through each box on today’s show, rapid fire, 13 boxes, 20 minutes. I want to get your reaction to it. So box number one, how has knowing your revenue goals, how has knowing your revenue goals, again, step number one is establish your revenue goals, how has having a clarity about your revenue goals impacted your business? You know, that’s another good question, Clay. Even coming into the business and being in the management industry and restaurant for so long and being new to, I mean, a business owner, it’s been seven years, but really trying to be successful running it as a manager and not really knowing and tracking where my breakeven number was and what our revenue goals, what we really need to hit. every week.

(Speaker 1)
So that’s just been fun, exciting with the team, because everyone in our team now, the culture’s changed. Everyone knows what our break -even number is. Everyone knows and is thriving to get those numbers each week so we can continue to grow the business. I just, again, folks, you talk about who’s a good fit. It’s anybody out there willing to put in the work. And Sean and his team do a great job.

(Speaker 1)
And I encourage everyone to check out their website. Box number two, you have to determine the break -even numbers. That’s how much stuff do you have to sell just to break even, as you mentioned, you have to know that number.

(Speaker 3)
Box number three, you have to define how many hours per week you’re willing to work. And I know business owners out there, Sean, that aren’t, frankly, willing to work more than 40 hours a week. I also know business owners out there that aren’t willing to work 30 hours a week. I also know business owners out there that aren’t willing to work 20 hours a week. And you do have to put forth a certain amount of effort. I recommend working six days, resting on the seventh.

(Speaker 3)
And some of you watching this show, maybe your day off is a Thursday, your day off is a Saturday, your day off is a Sunday. But I recommend in that people have to be really honest with themselves that they’re willing to put in the work. Could you talk about that, just the willingness you have to put in the work? Yeah, and you know, if it’s a willingness to put in the work, I was always put in the work. I would work six or seven days. The difference now is I’m working on the business and not in the business.

(Speaker 3)
You could I would work around the clock and be willing to work around the clock. The difference is now is that I’ve stepped back. I’m looking at the business from a different perspective than just in the day to day grind.

(Speaker 1)
So, yes, I’m working the hours, but it’s it’s and I’ve always I’ve always been one to work. I love to work. I enjoy working. I’m still doing the same amount of hours. I’m still doing six six -day work weeks. I rest on the seventh, like you mentioned.

(Speaker 1)
But it’s just different now, because we’re seeing results.

(Speaker 3)
So the excitement and the energy is just fun. It’s just a good time.

(Speaker 2)
Let’s talk about that for a second.

(Speaker 3)
What kind of results have you seen? Again, most of the people we interview on this show, when I ask them how long they’ve worked with us, the clients will say, I’ve worked with you guys for 10 years, or eight years, or seven years. You’re kind of newer to the program. You’re somewhat newer to the program. So approximately how long have you worked with our team? And just what kind of results have you seen so far?

(Speaker 3)
It’s been amazing. It’s been three months now, and I’ll tell you what, just things like my business coach reaching out to me for the weekend saying, hey, have you listened to your phone calls? Have you listened to your recordings? No, not really. I think it’d be a good idea. And we had this auto receptionist answering, if you like this, select this, press one.

(Speaker 3)
If you want a movie with your pest control, press two. I mean, really, I thought that was legit. I thought, hey, this is a way to show we’re bigger, even bigger than what we are. And so I thought, how do we get it into the right hands? But we were watching the calls just rotate, rolling and rolling where it’s like, it’s like, go here and then go here.

(Speaker 1)
And then it got, the call center would take in and say, well, let me try to get ahold of this sales guy. Let me try. And it just was moving all over. We got rid of this auto receptionist deal and we got people answering the phones. We’re getting great feedback and our leads are converting. It’s just, I mean, I’m telling you, it’s simple stuff, but it’s things that I needed to see.

(Speaker 1)
for myself. And it’s just exciting to see those things actually unfold now. If I can hear the excitement in my voice, Clay, I’m just excited. This is a good time. You’re implementing everything, and I love it. Now, box number four, you have to figure out what makes you different.

(Speaker 1)
In this world, this clutter of commerce, there’s so many great businesses out there. Again, I’ll pull up your web address, suncoastpet .

(Speaker 3)
com. managementca . com, suncoastpetmanagementca . com. What is it that really sets you apart in the San Diego market? For anybody out there that doesn’t know, San Diego is a gorgeous area.

(Speaker 3)
The cost of living can be punishingly high. There are many service providers out there.

(Speaker 2)
And you are servicing, really, some of the nicest communities in San Diego.

(Speaker 3)
What is it that separates suncoastpetmanagementca . com from the competition? Good question, Clay. Really, it’s it’s we’re a one stop shop for everything. A lot of pest control companies will sell you on one thing, but they can’t do another thing. And so people and customers have to get multiple different companies to do different things.

(Speaker 3)
We do road improving.

(Speaker 1)
We do termite tanning. We do just a general pest day to day stuff. We do wildlife trapping and removal. So there’s that. And then we have we have a same day free inspection. We want people to see the Suncoast different.

(Speaker 1)
We want them to see our our staff and the culture that we’ve created and the quality of our work we stand by. So when we get out there, there’s nothing to lose. It’s a one, it’s a same day, free inspection. And then that first service we’re offering an 80 % off that first service. Now, folks, we move on here to the next box. Again, these are all the steps we need to implement here.

(Speaker 1)
There’s a lot of details that go into these steps, but I just want to give you a nice overview, folks, of the kind of impact you can truly have on your business if you’re willing to schedule a free consultation and implement the moves. Box number five, branding. You got to nail down your branding. folks. On a scale of 1 to 10, you’ve got to be honest.

(Speaker 3)
If 10 is the best and 1 is the worst, how highly is the branding of your business? How high quality is the branding of your company? If 10 is like Tiffany, the Tiffany Jewelry Company, and 10 is Nike, and then 1 is, I don’t know, maybe a disgruntled carny who’s pitching porta -potties at the state fair, that’s on a scale of 1 to 10. Where do you fall into that? And if you feel like you need to optimize your website, your print pieces, your branding, branding, I encourage you to take action in that regard. Box number six, you have to create a sustainable three -legged marketing stool.

(Speaker 3)
You have to create a turnkey way, Sean, to generate leads. In so many businesses, they’re excited, they’ve got great branding, but they have no leads. They’ve got a million followers on TikTok, but they have no leads. They’ve got a lot of people that follow them on Instagram, but they have no leads. Could you talk about the increase you’ve seen on the actual amount of leads that you’re now seeing of new customers, new lifeblood entering into your company? Yeah, so we’ve almost doubled.

(Speaker 3)
We went from 50 leads to 85 leads on average a week that we’re seeing. But I’ll tell you what, mentioning the branding and the website, I like that you pulled up at the beginning, Clay, our first suncoastpestmanagement . com and then the ca . com because that was our first website and there was no traffic. Things weren’t happening.

(Speaker 1)
And we left that up while we transitioned over to the Thrive Time team and the website. And it’s been unbelievable the amount of traffic that we’re seeing. and the difference between the two that we’re going live. So now we’re taking that website down this month and pointing that website to our new website. But what we’re finding is it’s a vism. I know if anyone doesn’t know what the vism is, it’s the video images, search engine optimization, and then the more reviews.

(Speaker 1)
What we focus on is the video testimonies, the images, and the reviews. We let you guys take care of the search engine stuff. But seeing the difference in the website,

(Speaker 3)
we know it’s working. We know the pages and the content on the back end’s working. There’s somebody out there, they’re watching this show, and this is how people think. I know how people think because I’m an entrepreneur, and you know how people think because you’re an entrepreneur. This is what someone’s saying. Someone’s saying, all right, come on, let’s be real.

(Speaker 3)
You’re paying this guy, you’re paying Clay’s team, you’re paying the Thrive Time Show $1 ,700 a month, $1 ,700 per month, $1 ,700 per month. And we know it’s month to month, you claim, and we know that it’s less money than it would be to hire a minimum wage employee. But how could you describe the return on investment? Or how could you describe the value you’re getting? How would you say to Sean, anybody out there who says, how would you describe the value or the return on investment that you’re experiencing as a newer Thrive Time Show business coaching client? You gotta take the step.

(Speaker 1)
You gotta step out there and experience it for yourself. That’s $1 ,700, it’s nothing. I mean, that’s a no -brainer deal to be honest with you, Clay. I mean, the $1 ,700 that we pay from the coaching that I’ve got, the system implementation, things that work from group interviewing and getting the right people on our team, you can’t put a price on it. You just really can’t. I know what we paid for our website before, we’re paying less now than what we were paying before.

(Speaker 1)
And we’re getting better results now. So it really is just a no brainer for anyone that’s really looking to grow their business. I’m telling you, call me, I’ll tell you. Give my number. You call me and I’ll tell you, you’re making the right decision. Now, you came to our workshop.

(Speaker 3)
And when you came to the workshop, it was so great to have you come to this most recent workshop. Eric Trump was there. We often have Tim Tebow at our conferences and Eric Trump. And you’re at the conference. And I just can’t tell you how encouraging your words were for the attendees. I ran into probably, let’s say, a half dozen people that came up to me personally and said, thank you for bringing up Mr. San Diego, Captain San Diego.

(Speaker 3)
People would say, thanks for bringing that bug guy up there. Thanks for bringing that pest control guy up there. Thanks for bringing that guy. They’re like, he actually really encouraged me. How would you describe the in -person, two -day interactive business workshops? They encouraged me the same.

(Speaker 1)
I had people tell me the same thing. I’d be in line getting a coffee and people say, hey, you really encouraged me. Does this stuff really work? I said, I’m telling you, give it a shot. Do it. It worked.

(Speaker 1)
But just being around other successful people and businesses, you can’t put a price on that. to interact with these people.

(Speaker 3)
There’s good people there and there’s a lot of people that have done it and they’re successful. And to mingle with that, to touch shoulders with people like that, it’s, you just, again, you just can’t, you can’t describe it.

(Speaker 24)
It’s, there’s so much you get out of it.

(Speaker 1)
Somebody is starting to not believe what you’re saying, because it’s too good. What’s your first and last name one more time? Someone’s going to look you up real quick. They’re going to look up your website. Is this guy real? One more time.

(Speaker 1)
What’s your first and last name, and what’s the name of your website? Someone’s looking at you now.

(Speaker 3)
It’s Sean McGough. It’s suncoastpestmanagementca . com. All right, again, folks, he’s not a hologram, not a male model. He could be, but he’s not. So we continue.

(Speaker 3)
Box number seven, you’ve got to create a sales conversion system. The sales scripts you touched on earlier, call recording, one sheets, pre -written emails, lead trackers. Every time I work with a client, every single time I work with a client, and they install call scripts and call recording, the moment they put in call recording, call scripts, and tracking, a series of very uncomfortable epiphanies occurs when people recognize how much money is being repelled by dysfunctional phone answering services, dysfunctional phone answering people, poorly written scripts, not tracking. What kind of epiphanies did you have the moment you started installing call tracking, call scripts, recording? What kind of epiphanies did you discover? Oh my goodness.

(Speaker 3)
It was sad. It was sad. As it is, I’m a person that I just don’t have very much patience. And a lot of us don’t. And as entrepreneurs, we want to get things done and move on.

(Speaker 3)
And there’s so, I mean, there’s 300 and some pest control companies in San Diego. It’s not hard to find somebody else. You don’t have time to be waiting two minutes to try to go through all this process of getting to someone and moving around. It was so bad. And I just won’t forget, Sean’s like, hey, have you listened to your calls yet? And my business coach and I said, no, I haven’t.

(Speaker 3)
Because Haibu, well, it was a website that we had before. They had it where you could hear some calls, but they would come through a tracker.

(Speaker 2)
And so we didn’t hear all calls.

(Speaker 1)
Now we’re with Clarity Voice, so we hear all calls. But just he said, are you listening to him? And I said, no, I haven’t. He goes, it’s painful. And that’s the honesty I love. I want to hear that.

(Speaker 1)
And so I took that night and listened to the calls. I said, oh, my goodness, why would anybody want to book with this? So yeah, it was, it definitely was a wake up call to see and know. And now we got scripts in place and we’ve coached and taught that, we listened to the calls and we’re teaching the people. And we’re only three months, Clay, I can’t wait to tell you what it looks like in another three months and in a year. I just couldn’t be more excited for you and for the people out there that are meeting you at the conferences because you’re encouraging so many people.

(Speaker 1)
And it really is contagious. Success is contagious. So is poverty, by the way. If you’ve ever grown up poor, poverty is contagious. I encourage everybody out there to run from poverty, to fight poverty, to become an enemy of average. Box number eight.

(Speaker 1)
Feeling great.

(Speaker 3)
Determine sustainable customer acquisition costs. You have to know how much money does it cost you. How much money does it cost you to acquire a new customer? As an example, if you’re paying my team $1 ,700 a month, and you’re saying you’ve almost doubled your amount of leads, you can track it and go, OK, this is how much I’m paying. This is what kind of lead flow I’m seeing. You need to know that number.

(Speaker 3)
You need to know how much does it cost you to acquire a new customer. Sean, Dr. Zellner has an entire podcast he’s recorded with me about this. idea. And it’s so important to know how much money it costs you to acquire a new customer.

(Speaker 1)
Why is that empowering for you to know how much it costs you to gain one new customer? That goes back to the breaking even number. Us knowing that has really helped us, even to look at our pricing and where we’re at with the rates and our guys and going out there. and managing that, because we know that now. We know exactly on the dollar what we need to make and what it’s going to cost us, $0 .38 per dollar. I can tell you, I didn’t know that before.

(Speaker 1)
But that’s what it takes us. It takes us $38 on $100. And so now we know what we need to do. That’s our conversion for our customers in order to make profit on the hour. That’s what we need to make. Folks, this is real stuff.

(Speaker 1)
This is real stuff. This is the stuff behind the stuff.

(Speaker 3)
This is how you grow a successful company. Beyond the motivation, folks, this is the activation that’s required. Box number eight. I mean, after you’re motivated, that’s great. After you’re caffeinated, that’s exciting. But what you have to do is you have to implement these systems.

(Speaker 3)
So box number nine, you’ve got to create repeatable systems and processes and checklists. So that way, you can scale your business. You’ve got to work on the business, not just in your business. Could you talk about how important it has been to begin to really take the time away from actually killing bugs, working in the business, and to focus on killing repetitive issues by building checklists, processes, workflows? Could you talk about the impact that that kind of thing has made on your business? Oh, yeah, it’s been it’s been unbelievable, even just like we implemented a system for backing up.

(Speaker 3)
We do group interviews now once a week, and we were not doing that. So I would waste time. And we all know you sit down with somebody, you know, within the first 10 seconds, like this guy or lady isn’t the right fit. They’re not going to fit my team. And I got to feel like I’m almost obligated to waste more time. And so so that our group interviews, we get it out there.

(Speaker 3)
We do it every Wednesday and at first. it was like, well, we didn’t need anybody. So what are we doing?

(Speaker 1)
But we realized that bringing these people in, we started, it had to be a hell yeah. We had to know we had the right people. And so when we got this, we just hired four people. And I’m telling you that the rest of the team, it’s almost like I got to step up or get out because the culture’s changing. But we’ve implemented systems now where we have simple checklists, we have the management checklist when they’re out in the field coaching the team. We’ve got performance -based pay now systems that we’ve put in place, but we’ve structured the phone calls that were coming in.

(Speaker 1)
So we just put all these different things in place that are simple. We like simple. Simple is easy. We don’t want to complicate it. So we put one -page systems in place to help everyone. Final two questions I have for you with the limited time we have.

(Speaker 1)
Again, folks, for anybody out there, if you want to know these systems, this is what we do. We do a free 13 -point assessment. And then if you want to become a client, our average client is with us for years and years. But what we do is we guide you down this proven path on a month -to -month basis. So box number 10, we’re going to teach you how to manage people effectively. You have to create effective management systems.

(Speaker 1)
Box number 11, you have to create a repetitive weekly schedule, kind of a theme, an anthem, a routine, a tradition, a way in which you work. Your team needs to know when the time the staff meetings are going to be, and how you follow up, and how you name things, the nomenclature, the language, the common culture, all that matters. Box 12, create human resources systems. It’s all about hiring, inspiring, training, and retaining. How do you do that? Hiring, inspiring, training, and retaining.

(Speaker 1)
We have entire shows dedicated to that. We’ll help you through every aspect of your company. And then Box 13, it’s all about accounting. It’s not about how much money you make. It’s about how much money you keep. I repeat, it’s not about how much money you make.

(Speaker 1)
It’s about how much money you keep. And we do work on that as well, Box 13. And you might say, well, what’s the point growing a successful company. The point of growing a successful company is so you can do what you believe God has called you to do. And so then you have the financial freedom to pursue goals for your faith and your family.

(Speaker 3)
and your finances, and your fitness, and your friendship, and your fun, and all those things cost money. So again, with a little bit of money, you have the money available to pursue your goals for your faith, your family, your finance, your fitness, your friendship, and your fun. The final two questions I have for you, Sean. One, for anybody out there watching this show right now, they’re thinking about going to thrivetimeshow . com. They’re thinking about scheduling a 13 -point assessment.

(Speaker 3)
They’re thinking about coming to an in -person workshop. They’re on the fence. They say, I know I can pay $250. or whatever price I want to pay for a conference ticket, I know that I get a free consultation, a free 13 -point assessment, but I don’t know. What do you say to them, Sean? What are you waiting for?

(Speaker 3)
We literally have our conversion, our percent conversion has gone up on our lead conversions. We were only converting 38%.

(Speaker 1)
We’re converting almost 70 % now of our leads.

(Speaker 3)
And it’s all proven systems that are in place. I’m telling you, it doesn’t make any sense not to do it. You’re investing in your business and the $1 ,700 is fair in all honesty to what we’re getting as a result in value. in return.

(Speaker 1)
So it’s, it’s, it really is play. I know you didn’t put me up to that, but what are we waiting for? What are you waiting for? Make the call, fix it, get it done. It works. They’re proven systems.

(Speaker 1)
They work. I can’t tell you. I’ve never, I’ve never experienced anything like this. It’s just, it’s, it’s, it’s like, it’s like unreal. You can’t fathom. You got to get out there and do it and feel it for yourself.

(Speaker 1)
Well, the final question I have for you is, you know, I designed Thrivetimeshow . com to be for me. You know, I designed what I do. I designed the business coaching services that I’ve done for 20 years for myself. Because I had companies, and I thought, man, if, because people kept telling me, Clay, your businesses are rocking and rolling. Could you help me grow my company?

(Speaker 1)
They said, man, your company, DJconnection . com, it’s rocking.

(Speaker 3)
Man, your company, Epic Photos, is rocking. Man, your party rental company, Party Perfect, it is rocking. Man, that dentistry you work with, that thing is rocking.

(Speaker 2)
Man, the businesses that you touch are working.

(Speaker 25)
You guys have the Midas touch over there.

(Speaker 1)
Could you help me? And I always would tell people, well, I’d like to, but you’re going to need a photographer, videographer, web developer, search engine team, a coach, an implementer, someone to follow up. You’re going to need to have a conference you come to to stay supercharged. You’re going to need to have best practice systems for everything. And there wasn’t anything out there like it. What’s it like knowing that you have a flat monthly rate that you’re paying and you get all that support included with the program?

(Speaker 1)
Again, now my business is rocking. Let’s just say that. I’ve watched it. I’ve seen and I’ve heard in these meetings and the conference, other people talking about their business and the success and seeing it and feeling it for myself now. It’s just, it’s incredible. Sean, thank you so much for your time.

(Speaker 1)
I really do appreciate you.

(Speaker 3)
I encourage everyone to check out that website. Let’s bring some clarity to that website again here.

(Speaker 24)
I’m going to pull it up one more time.

(Speaker 23)
Everybody out there, if you enjoyed this show, maybe you didn’t.

(Speaker 5)
Maybe you said, this show, Clay, I liked the guest, but I didn’t like you. And that’s fine. But I would encourage you to check out suncoastpestmanagementca . com. I’ll put a link on the show notes so you can get there easily. And again, folks, we really do appreciate you taking time to enjoy today’s show.

(Speaker 5)
And Sean, thank you so much for encouraging our listeners. And we’ll talk to you soon. Oh, thanks for having me, Clay.

(Speaker 8)
Good time. Appreciate it.

(Speaker 6)
Take care. Bye -bye. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees and now we have a little over 300 employees.

(Speaker 22)
Before, We got involved with Thrive Time.

(Speaker 6)
We didn’t really have any systems or processes. in place.

(Speaker 1)
I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences.

(Speaker 12)
And amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement.

(Speaker 1)
Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens.

(Speaker 10)
I saw his compound.

(Speaker 1)
He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is, is, is marketing. Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th, 2025 Thrive Time Show Business Growth Workshop. Santa Claus?

(Speaker 1)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th President of these United States. And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel Kaye in the house. Pastor Phil and Tammy Hotsenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember.

(Speaker 1)
He’s fresh.

(Speaker 21)
Make this a December to remember and join us at the two -day interactive business growth workshops.

(Speaker 1)
For over 20 years, folks, I’ve been hosting business growth workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets? Go to thrivetimeshow . com. Again, how do you get tickets? Go to thrivetimeshow .

(Speaker 1)
com. and request tickets now. Trump, people Trump, people don’t know this, but the Trump organization has thousands of employees. There’s not 50 employees. The Trump organization, again, most people don’t know this, but the Trump organization has thousands of employees.

(Speaker 1)
And while Donald J. Trump was the 45th president of these United States, and this just in from our home office, President Donald J. Trump is now the 47th president of these United States as well.

(Speaker 19)
I’m Ron Burgundy. He needed someone to run the companies for him.

(Speaker 20)
And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump.

(Speaker 15)
So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

(Speaker 5)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 19)
You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 1)
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into 10 years of him running it. And we get to tap into that knowledge.

(Speaker 1)
That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? German? Forget it.

(Speaker 1)
He’s rolling.

(Speaker 18)
And it ain’t over now.

(Speaker 1)
The lineup continues to grow, and this is how we do our tickets here at the Thrive Time Show.

(Speaker 17)
If you want to get a VIP ticket, you can absolutely do it.

(Speaker 1)
It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250, or whatever price you want to pay. And the reason why I do that, and the reason why we do that, is because we want to make our events affordable for everybody. I grew up without money.

(Speaker 1)
I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. There’s a lot of togetherness and closeness, camaraderie.

(Speaker 16)
So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow .

(Speaker 1)
com. Go to Thrivetimeshow .

(Speaker 15)
com.

(Speaker 7)
When you go to Thrivetimeshow . com, you’ll go there, you’ll request a ticket, boom.

(Speaker 1)
Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number, my personal cell phone number. We’ll keep that in mind. Private between you, between you, me, everybody. We’ll keep that private.

(Speaker 1)
And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102.

(Speaker 1)
Zero tip. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this.

(Speaker 1)
Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK. You’re going to learn marketing, marketing and branding.

(Speaker 1)
What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand? It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that.

(Speaker 1)
You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engineering. how to come up top in the search engine results.

(Speaker 1)
We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck. be a challenge.

(Speaker 1)
You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting.

(Speaker 1)
We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization?

(Speaker 1)
How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now, let me tell you how the format is set up here. Again, folks, this is a two -day interactive 15. Think about this, folks. It’s two days.

(Speaker 1)
Each day it starts at 7 a . m. and it goes until 5 p . m. So from 7 a . m.

(Speaker 1)
to 5 p . m. , two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question and answer session. So, Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session.

(Speaker 7)
I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years, I’ve paid many thousands of dollars for

(Speaker 1)
go to them.

(Speaker 14)
And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership.

(Speaker 1)
And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you’re stretching.

(Speaker 1)
true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just you had a crocodile one time. That was pretty interesting.

(Speaker 13)
You know, I I should write that down and I feel sorry for that one guy that we lost.

(Speaker 1)
The crocodile, we duct taped its face so that, right? We duct taped.

(Speaker 7)
It was a baby crocodile.

(Speaker 1)
And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around. I should do that. It’s a good idea.

(Speaker 12)
That means you have less than 3 % of our population that’s even self -employed.

(Speaker 1)
So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, by default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole. No exaggeration.

(Speaker 1)
I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double. And you say double.

(Speaker 1)
Yeah. There’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see at Thrivetimeshow . com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 1)
add to that eric trump the man that runs the trump organization you say clay i still i’m not gonna get a ticket unless you give me more okay fine we’re gonna serve you the same meal both days true story we have we cater in the food and because i keep it simple i literally bring him the same food both days for lunch who’s with me is an incredible Mexican restaurant. That’s going to happen. I want more. Give me more.

(Speaker 11)
OK, I’m not going to mention their names right now because I’m working on it behind the scenes here. We just continue to add more and more success stories.

(Speaker 3)
So if you’re out there today and you want to change your life, you want to give yourself a incredible gift, You want a life -changing experience. You want to learn how to start and grow a company.

(Speaker 10)
Go to Thrivetimeshow .

(Speaker 1)
com. Go there right now. Thrivetimeshow . com.

(Speaker 3)
Request a ticket for the two -day interactive event.

(Speaker 1)
Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember. Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells.

(Speaker 1)
Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now. You’re watching and you’re like, but I already signed up for this incredible other program called smoke your way to thin. I think that’s going to change your life. I promise you this will be 10 times

better than that. It’s like I picked the wrong week. Quit smoking. Don’t do the smoke your way to thin conference. That is I’ve tried it. Don’t do it.

Yeah. Chainsmoking is not a viable. I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. Best weight loss program though.

Right? Not really. So if you’re looking to have life changing, results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com. Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma.

I promise you it will be a life -changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

Transcribed with Cockatoo