Rich Habits | Best-Selling Author, Tom Corley | Daily Success Habits of the Wealth & How to Adapt These Habits + 2 Clay Clark Client Success Stories + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow.com Business Conf.

Audio Transcription

Transcribed with Cockatoo

(Speaker 12)
Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co -created by two different women, 13 multi -million dollar businesses. Ladies and gentlemen, welcome to The Thriving Time Show.

(Speaker 3)
Welcome back on to the Thrive Time show on your radio and podcast download. For those of you who have helped us to reach number two on the iTunes charts, a very special thank you for you. And Z, as a gift, I don’t know if it’s proper to give a guest as a gift without their permission.

(Speaker 8)
I think sometimes it is.

(Speaker 3)
He answered the phone.

(Speaker 53)
Here’s the deal.

(Speaker 3)
I was listening to Dave Ramsey years ago. I love listening to Dave Ramsey. I love reading his stuff. And he had this guest on the show by the name of Thomas C. Corley. Now, see, you’ve been having a hard time pronouncing his name. You think it’s Corleone?

(Speaker 3)
Is that what you thought it was?

(Speaker 4)
I think he probably was born that way and you just changed it because, you know, connotation, connotation, people thought, I mean, he’s in financial.

(Speaker 3)
This guy is a very successful author. He is a guy who’s run an accounting practice and he has distilled this thing called the habits of the rich. If you’ve never checked out Thomas C. Corley, check him out today online at C -O -R -L -E -Y. Thomas Corley, his book, The Habits of the Rich is an incredible book filled with intense research about what makes people successful and what makes people stay perpetually stuck. Mr. Tom Corley, welcome on to The Thrive Time Show. How are you, sir?

(Speaker 4)
I’m doing great, Clay. Hello, Tom. Z. Hey, you know, I just figured since you were from New York and that name, you probably changed it.

(Speaker 46)
See, just forget about it.

(Speaker 8)
Forget about it.

(Speaker 4)
Hey, listen, I used to shovel Mr. Castellano’s driveway, I’m not kidding, for about three years.

(Speaker 41)
Oh, well, there you go.

(Speaker 4)
I thought he was a Wall Street broker.

(Speaker 3)
Z, let me try this again here. Let me try this again here.

(Speaker 7)
All right, Thrive Nation, welcome on to the show.

(Speaker 3)
On today’s show, we’re going to introduce to you Thomas C. Corleone.

(Speaker 2)
Make your deal. You can’t refuse.

(Speaker 45)
You’ve got to listen to the show.

(Speaker 3)
You either implement the habits of the rich, or you’ll get out of that pipe.

(Speaker 8)
Or you want to be poor, we’re going to make you a deal you can’t forget.

(Speaker 36)
Consider this a favor.

(Speaker 3)
You don’t wear concrete shoes.

(Speaker 42)
No, you don’t.

(Speaker 49)
One day, I may ask for one in return.

(Speaker 3)
All right, so, Tom, your book, Rich Habits, The Daily Success Habits of Wealthy Individuals. When I read the book, it blew my mind, but it’s based off of your actual interviews with 233 rich people and 128 poor people.

(Speaker 1)
Tell us about when you were first inspired to write this book.

(Speaker 4)
So here’s what happened. I had a small business client. I had just taken over the helm of my CPA firm. A small business client had demanded to meet with me almost within i guess two months of my taking over so i met with them uh… at night and uh… he was kind of a big burly guy intimidating uh… but he uh… became into the office that i’ve i need you to get me a line of credit by this friday And he sat down and I said, there’s absolutely no way I’m going to be able to do that. It might take me months to get you a line of credit. And the guy almost immediately broke down and started crying because his bank had shut down his line of credit, determined it.

(Speaker 4)
and he had payroll that Friday, and he wasn’t going to make payroll, and he didn’t, and he ended up going bankrupt. But he sat there and he said, look, what am I doing wrong? What is it that your successful clients are doing that I’m not doing? And I started trying to research it on the internet. I couldn’t find anything other than the millionaire next door, but that didn’t really help us. So I started doing my own research and it evolved into what became a five -year rich habits study.

(Speaker 3)
And what you have discovered is that, you know, you might not be able to change your results today, but rich people change their habits. Rich people have changed their habits. And then when you do those habits over time, that allows people to earn real wealth. And these habits are things you can immediately implement. I mean, maybe you can’t immediately become successful, but you can immediately implement these habits. And so what I want to do is spend a lot of time breaking down the research and the habits that you found.

(Speaker 3)
And I’ve heard you say that 40 % of the actions that we take during the day are habitual. Is that correct, Tom?

(Speaker 1)
You’re saying 40 % of the actions that most people take during the day are habitual?

(Speaker 4)
Yeah, and it’s not just me saying it. It’s actually a 2006 Duke study that they had on habits, and they found that 40 to 45 % of all of your daily behaviors are habits, and habits are subconscious Things are subconscious behaviors thinking emotions decisions. So if you’re you got good habits clay and dr. Z You’re on autopilot for success.

(Speaker 3)
If you’ve got bad bad habits You’re you’re in a bit of trouble and you have in your book so many what I would call in the show We call them knowledge bombs, but it’s something that’s so powerful That you almost have to duct -tape your head back together after you read it and you have so many knowledge bombs But I want to have you break down ten of those them that I thought were very, very powerful. And I’m certainly, I don’t have time to get through all of them. Maybe on a future show we can have you on again because your book is so powerful. One is living below your means. You study that wealthy people, you observe that wealthy people spend no more than 25 % of their income on housing.

(Speaker 3)
Wealthy people spend no more than 15 % of their income on food. But that’s not normal for most people. Talk to me about living below our means.

(Speaker 4)
Yeah. So this is these are the habits that you primarily pick up from your parents. Most of our habits we pick up from parents or some mentor or influencer in our life. But you pick these habits up in early childhood. And what I found with the poor people in my study is they’re so used to spending 100 percent of their income. I mean, it becomes a habit.

(Speaker 4)
So if they have a year or two years, they get a promotion or a new job and their income doubles, guess what happens? They spend 100 % of their income. They never save. So the idea is to get into some type of savings regimen, some habit of saving, even if it’s just 5%. a paycheck, you’ve got to try and forge that habit, because then when you make more money, you can contribute more. You can increase it 10%, 15%, but if you don’t save, you can’t invest.

(Speaker 4)
When opportunities pop up and you have no money to take advantage of them, somebody else does. and they become successful down the road and you scratch your head.

(Speaker 2)
And how many people said, oh, you know, I could have bought that house if I only invested in that business.

(Speaker 3)
You know, everybody has these stories and they don’t do it because they don’t have the money and they don’t have the money because they don’t get into the habit of saving. One example in your book you talk about is that 94 percent of people live below their means by buying a vehicle and a used vehicle as opposed to leasing. So I’m going to pick on Dr. Zellner and myself. I drive an H2 Hummer.

(Speaker 2)
And Tom, if I’m really adding all the fuel additives and I’m really coming to a slow stop, I get about 7 to 8 miles per gallon.

(Speaker 3)
Which we know you’re not doing, so. Yeah. And that vehicle is paid for, though. The vehicle’s paid for, right? And I look at it as I’ve got about 15 miles to work, 15 miles back, so Bottom line, if I can’t afford $6 to get to work and $6 to get back, I got bigger life issues than the Hummer getting eight miles a gallon. But the vehicle’s paid for.

(Speaker 3)
I bought it used, and it’s been paid for.

(Speaker 1)
I don’t feel the need to constantly lease the newest make and model.

(Speaker 3)
Z, you drive a Porsche today.

(Speaker 8)
Did you show up in the Porsche today?

(Speaker 3)
I did, yeah. It’s a 2010 911. And now you own an auto auction, so it’s kind of not even a fair discussion, but you own an auto auction, so Tom, he could probably, he sells a thousand cars every Friday, so he could probably buy any car he wants, but it’s a nice vehicle. But why do you not, Z, always get the 2018 brand new, the 2019 brand new?

(Speaker 8)
Why do you always not upgrading, upgrading, upgrading? It’s a very nice car, but why are you not one of these people that’s always leasing the newest make and model?

(Speaker 3)
Well, just like what Tom was saying, I mean, I think that’s a habit of people that are successful, and that is living below your means. And for me, I always drive out a car.

(Speaker 50)
I buy a car, use typically, you know, recently used and because you know you buy one new as soon as you drive it off the lot it’s guess what it’s used yep and so you know and then I drive it out I drive it for many many years the car I had before this was a really fun cars a BMW and I drove it for 11 12 years and then finally was like okay it’s costing more to maintain it I could go get another car so you’ve seen Oprah’s car you saw Oprah of Oprah’s vehicles I think I think a Bentley come to your auto auction exactly it is it amazing to you how much

(Speaker 4)
money the person who repurchases Oprah’s Bentley is going to pay than maybe when the car was originally purchased? Oh, absolutely.

(Speaker 2)
I mean, it’s a wholesale value of cars and the way they go down in value.

(Speaker 3)
And it’s one investment, it’s a large investment for most people, but it’s one investment that almost always goes down in investment. You know, homes, homes in some parts of the country go up more than others, but homes typically go up, you know, in value. Tom, I want to get your take on this. Do not habitually gamble. You notice that 77 % of poor people play the lottery consistently.

(Speaker 4)
This is what they do. 77%, that’s a huge number. Yeah, so here’s the deal with that. So poor people uh… they believe you because they’re raised in poverty that uh… they can’t break free to have these limiting negative beliefs that basically uh… which if you born poor you can stay poor and the only way the only equalizer in their mind is playing the lottery because they don’t think that they’re gonna be able to work their way out of poverty they don’t think you’re gonna have any of that good luck and success that uh… you know by starting a business so they look at the lottery as the great equalizer. I had one individual in my study who owned a couple businesses, and he said it made him sick every Friday when he would pay the people who were working in one of his businesses.

(Speaker 3)
Almost all of them would run right to the deli to get some lottery tickets. They’d spend about 20 % of their income within five minutes on lottery tickets. And I’ll tell you that, one time I went to a, I used to own a company called DJConnection . com, Tom, we were one of the nation’s largest entertainment companies for weddings. And one of my employees, his car didn’t work, and he said, could I ride with you down to the trade show at the Dallas Market Hall in Dallas, Texas? And so Z, I thought, okay, sure.

(Speaker 3)
So we stopped at the first gas station.

(Speaker 1)
Now, this guy’s making about $70 ,000 a year, upper 60s, lower 70s.

(Speaker 3)
We stop, and I go to the bathroom. Now, Tom, this is one of these places where they have a place you can shower, a place you can buy a Subway sandwich, and a place you can buy gas, all in one multiplex. It’s called American Truck Stop.

(Speaker 4)
Tom, you know what I’m talking about? You have those kind of beautiful things out there.

(Speaker 3)
Yeah, we have them in New Jersey. We have the same thing. OK, so I pull in. I go to the restroom. I come back. I notice the guy has purchased a lot of lottery tickets.

(Speaker 44)
And just kind of casual, I said, hey, how much money did you spend there?

(Speaker 50)
He goes, oh, like $60.

(Speaker 3)
But you know. But it’s how much am I going to win? No, we go to the next gas station on the way back home, and another $60. And I asked him, I said, hey, typically when you go into the great state of Texas and you have the ability to buy lottery tickets, so this is before the Oklahoma lottery was a thing, do you buy tickets every time you stop for gas? He goes, yeah. I mean, I look at it, I kind of cap it at $60 every time.

(Speaker 3)
I’m like, so every time you fill up a car with gas, when you DJ in Dallas, which is every other weekend, you spend 60 bucks. He goes, well, yeah, yeah. I mean, 60 is my limit. I mean, that’s my limit. Now, Z, if somebody’s making $65 ,000 a year, and they’re spending $60 every time they fill up with gas, which is half the time they fill up with gas, in your mind, is that over the limit?

(Speaker 4)
Is that OK?

(Speaker 8)
Is that too much? What do you think? You know, I just want to take that young man right now and just throat punch him. And say, stop it. Stop the idiocracy because it’s a, you know what it is, it’s a poor man’s tax.

(Speaker 2)
It’s a volunteer tax.

(Speaker 5)
I mean, that’s really what it is. I mean, the odds of you winning are, I mean, you’re more likely to be bitten by a shark while you’re in Iowa.

(Speaker 2)
I mean, come on.

(Speaker 3)
While struck by lightning. While struck by lightning, riding a tornado. No, Tom, we’re going fast for these final seven here, OK? Read every day. You’ve studied wealthy people. The statistics show that 50 %

(Speaker 3)
% of wealthy people read biographies or autobiographies of successful people.

(Speaker 1)
79 % of wealthy people choose to read educational career related material.

(Speaker 4)
But just 11 % of of wealthy people are reading for entertainment purposes only and poor people almost never read at all unless it’s merely for pleasure. Can you talk to me about the absolutely, it’s a huge disparity between wealthy people reading and poor people reading? Yeah, so what’s going on here, really, is they… A perfect example is one of the questions I asked in my… I added 144 questions is, what do you do at the end of the day when you’re done with your regular job? What do you do when you get home?

(Speaker 4)
So the rich people answered, oh, I’m on this board of directors. I’m coaching this team. I teach at night. I do speaking engagements. They had 100 different things that they did at night. Poor people said, oh, I’m so tired from working.

(Speaker 4)
I had a hard, long, hard day. So I eat dinner. Maybe I have a glass of wine or a beer. I sit down, and because I’m tired, I watch TV to kind of relax. So they’re wasting their time, is my point. They have a routine in which They waste their time.

(Speaker 4)
So reading isn’t part of their routine. TV is a big part of their routine. So they’re just not doing the things that you need to be doing. They don’t have the habits like reading to educate yourself, to gain knowledge, to learn a little bit more.

(Speaker 2)
The rich people or the people who are pursuing wealth or pursuing success, They have the routine of reading every day.

(Speaker 3)
They read, on average, between 30 minutes to 60 minutes every day. It’s typically about their career or their industry, and the poor people don’t. I have not yet to publish a book like yours, but I have personally coached Chuck with nearly a thousand business coaching clients over the years, and I’m 37. I’ve been doing this for 12 years, and one thing I’ve discovered is that poor people tend to mindlessly watch TV. Tom, they tend to mindlessly surf the internet, Tom, and they tend to mindlessly play video games. And I talked to a guy, this is about six months ago, Z, he’s in his late 40s, and the guy tells me, he said, I did not, now this is a guy who has a business, I won’t give any of the information so no one can guess who he is, okay, it’s been about six months ago.

(Speaker 3)
Z, this is a guy whose business is stuck at about $300 ,000 to $400 ,000 a year.

(Speaker 8)
of gross revenue, he can barely pay himself $70 ,000 a year, $80 ,000 a year.

(Speaker 3)
And he said the reason why he could not call his leads is he said, I’m just so tired, and I was playing this video game, and I was trying to go to that next level, and I just, I was right at the, and Z, if you’re a 45 -year -old man, and you’re an entrepreneur, you can’t just be spending two hours a night, three hours a night, four hours a night playing video games, can you?

(Speaker 8)
Oh, you can. Oh, you can? Wow. But, you know, through all of our actions, we have consequences.

(Speaker 1)
And I love it that Tom has called them out as habits. In other words, these are things that you should just be doing automatic.

(Speaker 49)
And at first, you know, in order for a habit, Tom, you’ve probably done a lot of research on this, if you do something for two weeks, and if you’re continuously like, okay, I’m not going to do this, or I’m going to do this, and two weeks pass, then you can kind of start to make it more of a habit.

(Speaker 8)
Is it a month, Tom?

(Speaker 4)
How long do we need to do this to make it a habit?

(Speaker 36)
What is that timeframe?

(Speaker 52)
You probably researched that, Tom.

(Speaker 2)
Yeah.

(Speaker 4)
So according to my research, it’s About 90 days.

(Speaker 3)
90 days?

(Speaker 11)
Oh, 90 days. Wow. Yeah, so there was a great study on this where they looked at about 100 people.

(Speaker 3)
and uh… it took an average of eighteen to two hundred and fifty four days with sixty six days being the average to forge a habit uh… that was uh… philip a lolly from the university college of london so she she she fact she was really one of these trailblazers on these happen trying to understand how habits are forged but what i found in my research is it takes about thirty days for uh… the moral infrastructure that’s the neurons that are talking to each other to create a synapse it takes another thirty days for it to get the attention of the basal ganglia which is the command and control center for habits and then it takes uh… another thirty days for the basal ganglia to decide that that is a habit uh… and it marks it as a habit and once the uh… basal ganglia marks as synapse as a habit it stays a habit for life this is an important thing you never lose your habits because it’s like building a house uh… you you the house is built it doesn’t go away it’s still there uh… and with habits it’s the same thing the neural infrastructures they are the only way to really change a habit uh… is to forge either forge a new habit or to take an existing habit and what i call habit stacking you kind of uh… you know leverage that that synapse and you you stack another habit on top of it like uh… if you if you exercise on the stairmaster i do that i did this i put a book up there as so i could read while i’m doing the stairmaster well guess what that’s habit stacking Tom, we had a listener who tried to call through while you were talking, and Chup, our call screener, he wanted to cut, he said, this is a very rude caller, I cannot let this caller call in, but you did get an audio of what he had to say.

(Speaker 4)
Chup, this is one of the callers, he tried to call in while you were talking, this is what he said.

(Speaker 3)
It’s like I picked the wrong week to quit smoking.

(Speaker 41)
It’s like I picked the wrong week to quit drinking.

(Speaker 8)
It’s like I picked the wrong week to quit amphetamines.

(Speaker 44)
Dr. Z, why not me?

(Speaker 8)
Okay, so I’m gonna be basal ganglia.

(Speaker 3)
You be a neurosynapse, okay?

(Speaker 8)
Yeah.

(Speaker 51)
So, hey, there, NeuroSynapse, you’ve kind of started changing your ways a little bit there.

(Speaker 3)
Yes, I have, absolutely. It’s only been a week or two, so what direction are we going here? We’re going gluten -free all the time, baby.

(Speaker 8)
Well, okay, now we’re three weeks into this thing, and I’m kind of starting to get a little, you know, I’m sure you’re coming on my radar. I’m starting to kind of pay attention.

(Speaker 3)
I’m gluten -free all the time. I exfoliate my skin. I eat kale all the time.

(Speaker 50)
We’re being a basil gangly, and I’m like, you know what?

(Speaker 33)
You’re kind of getting on my radar now, and you’re kind of looking a little sexy there, NeuroSynapse.

(Speaker 2)
Organic bison.

(Speaker 29)
That’s what I do.

(Speaker 3)
No extra carb.

(Speaker 45)
That’s what I…

(Speaker 8)
You’re firing, firing, firing.

(Speaker 5)
Now we’re 30 days in.

(Speaker 3)
You know what?

(Speaker 8)
I know the Uncle Gamble. No, no, uh -huh. I think I’m ready to go on a date with you. Let’s go out. That’s great, because that’s what I wanted.

(Speaker 4)
I mean, you know, steak and shrimp. But that’s good for people to know. It doesn’t happen overnight. These are things that are conscious efforts, and you have to be purposeful, and it takes, yeah, anywhere from a month to three months, right?

(Speaker 8)
Is that what I heard from you?

(Speaker 3)
Tom?

(Speaker 1)
Yeah, it’s gonna, I mean the 30 days gets the synapse in place and then the other 30 days it kind of gets the attention of the business plan clear.

(Speaker 49)
Romance.

(Speaker 3)
30 more days and we got a marriage. 90 days is a good number. Yeah, and then we got marriage.

(Speaker 1)
I have five final hot questions for Tom, see if we can fit them in here.

(Speaker 48)
Here we go.

(Speaker 4)
We can. Habit number five. You want to bite your tongue and control your emotions. Only 6 % of wealthies say what’s on their mind. Wow, Tom, break that down. All right.

(Speaker 4)
So here’s the problem with emotions. Emotions are primarily directed by the amygdala. That’s where fear, anger, all the negative emotions anyway. And there’s a lot of studies and research on

(Speaker 3)
the fact, there’s a Broaden and Build study that says, look, when you allow negative emotions to take over, it shuts down your prefrontal cortex to some extent. Prefrontal cortex is the command and control center. That’s how you make a logical decision. So imagine you’re allowing your emotions to take over. Well, you’re not making, you lose the ability to make good decisions, you’re making poor choices, and so this is all bad. You want to be able to work, you want your whole brain to be working, especially if you’re an entrepreneur and you’ve got all these hurdles and these obstacles and these pitfalls.

(Speaker 3)
If you’re losing your cool all the time, you’re never going to be able to solve those problems. Tom, I used to travel around as a business comedian back in the day after I sold DJ Connection, doing comedic business speeches.

(Speaker 8)
And one thing I told people about the amygdala is don’t let an almond -sized part of your body control your whole body.

(Speaker 46)
I think a lot of people let the almond -sized part of their mind control their entire body.

(Speaker 8)
You see this all the time. The amygdala. It’s an almond -sized part of the mind.

(Speaker 2)
And people are letting it control their entire body.

(Speaker 19)
Which is unfortunate.

(Speaker 8)
It’s sad.

(Speaker 4)
And that’s a very good point.

(Speaker 3)
Tom’s throwing out some pretty big words, but he’s really talking about parts of the brain and what their purpose is.

(Speaker 8)
And to understand that gives you wisdom into how you operate. And so, if you are an emotional person and you let those emotionals dictate, then you can’t use the frontal part, which is your, I love that, command and control center, that really allows you to make those logical, good decisions, you know, without all the, well, they hurt my feelings, kind of feelings. Nothing more than feelings. This is good stuff.

(Speaker 4)
I’m loving this because, Tom, I have a quick question for you as we’re going into the final four here. Yeah, this is hot.

(Speaker 2)
What was your threshold for someone being rich, and what was your threshold for someone being poor?

(Speaker 3)
Because you said you interviewed 240 -some -odd rich and 100 -some -odd poor. What was your cutoff? What was your threshold? Yes. So the wealthy was $3 .2 million in net liquid wealth, that’s investable assets, plus $160 ,000 or more in income. So it was a two -part test.

(Speaker 1)
And poor people were less than $35 ,000 in net income and less than $5 ,000, basically, in the bank.

(Speaker 4)
My amygdala is calling for me to reference point number six, which is the Ocho minus two. Develop the habit of doing more than paid for.

(Speaker 2)
Some people call this the golden rule, poor people call it being a workaholic.

(Speaker 3)
Some people call this the golden rule. Poor people call this, is this my job? Tom, talk to me about how wealthy people have developed the habit of doing more than paid for. It sounds very Napoleon Hill -esque. Yeah, so, and there’s a lot more to this onion. So, when I peeled this, I found out that there’s a lot of psychology going on with the wealthy people.

(Speaker 3)
What they would do is they would manage the expectations of whoever it was, their customers, their clients, or the patients, so they would under -promise and over -deliver, whereas the poor people would over -promise and then set themselves up for under -delivering, so the smart, wealthy people were teeing it up just perfectly. This is a powerful concept, and Tom, I’m not trying to paint you into a corner to have you on the iTunes No. 2 podcast, but I would love to have you on again to talk more about this, because this is so good. There’s so much here.

(Speaker 4)
I wish I had more time with you. Move No. 7 here. Habit No. 7. Choose to set concrete and specific goals.

(Speaker 1)
According to your research, 80 % of wealthy people are focused on accomplishing one single goal every day, but only 12 % of poor people are focused on accomplishing a goal.

(Speaker 3)
Break that down, my friend.

(Speaker 8)
Yes, again, this goes to the psyche. Poor people, they have the negative limiting belief that they’re never going to be able to break out of poverty, so why the hell should I try and set goals or pursue dreams? Wealthy people, in my study, because they had parents that pretty much raised them as success mentors, they were success mentors to the kids. They said, you can be anything, you could do anything, and so they had this belief system, hey, I’m going to pursue dreams and I’m going to pursue goals. This is a powerful concept right there.

(Speaker 2)
You have the capacity and the tenacity to change your life.

(Speaker 3)
Z, did you grow up rich? No, I grew up poor, but I grew up with a mother that spoke that over us. And she said, listen, you guys, you’re smart. You can do whatever you want to do. You’re going to do it. And she just gave us unconditional love.

(Speaker 3)
She was very strict, but we grew up, you know, very…

(Speaker 1)
But you and I both grew up in the same environment.

(Speaker 4)
People say, well, did you know you’re poor? Yeah, because we were there. Oh, yeah. OK, so move number eight. You want to get up earlier. Forty four percent of wealthy people wake up three hours before work starts.

(Speaker 2)
Now, I also know very wealthy people that stay up three hours after people go to bed to work on their to -do list.

(Speaker 3)
But at the end of the day, Tom, talk to me about why waking up earlier has been proven to be statistically better for most entrepreneurs struggling to find the time to get things done. Yeah, so I use this strategy because I was running my CPA firm, my financial planning practice, and I decided, hey, I’m going to write a book. So the only time I had because I had three kids and a wife and a daughter to get divorced, was I had to get up at 4 .30 in the morning. So 4 .30 to 7 in the morning is when I did my writing. I just took a page out of the wealthy people, the self -made millionaires in my study, and lo and behold, I’ve been using that routine ever since.

(Speaker 3)
And since then, I’ve written five books. and done a whole host of other things so uh… that morning routine uh… is been paying off uh… like crazy for me i and i think that’s why wealthy people do it because they know that the first thing in the morning they won’t be interrupted nobody’s up anyway uh… they can get a lot done and it’s called uh… block time blocking so they can focus their mind through this time blocking strategy and get things done That’s a move. That’s a move.

(Speaker 4)
If you’re struggling to find time to get things done, wake up earlier. The final move I want to talk to you about today, Mr. Tom Corley, is getting a mentor, getting a coach. Eric Schmidt, the most successful CEO, some would argue, of the modern generation, the former CEO of Google, said the most important advice he ever received was from John Doerr, the venture capitalist, who said, you need a coach. Bill Gates says everyone needs a coach. Let’s go with Steve Jobs said, you need to hire a coach. All these people hired a coach.

(Speaker 4)
It is so important that you have a coach or a mentor in your life. 93 % of people, according to your research, 93 % of wealthy people that had a mentor attributed their achievement and success in the world to their mentor.

(Speaker 3)
Tom, break it down. Yeah, so mentors I found in my research were the fast track to accumulating an enormous amount of wealth because mentors tell you what to do and what not to do. They tell you what to read, what not to read. They tell you what skills to develop, what skills you don’t need to develop. They basically like a pinpoint, they identify exactly what you need to do in this large circle that you call your career.

(Speaker 3)
They said, now just focus on this thing here and you’re going to be wildly successful. So they help you avoid making a lot of mistakes, wasting time, and that saves you time and money.

(Speaker 4)
Tom, if the listeners out there want to learn more about you or want to purchase a book, what’s the best place you would direct them? Do you want to direct them to Amazon? Do you want them to go to your website? What’s the best place? Because our listeners are voracious readers.

(Speaker 47)
They love to take action.

(Speaker 4)
They love to buy books. What’s the best way they can learn more about Mr. Tom Corley and the things that you offer?

(Speaker 2)
Yeah, so they can get my book just about anywhere.

(Speaker 3)
Amazon’s a good place to go, but I also, my Rich Habits website is also a blog, and I have my tip of the morning to you, and it’s based on, it’s only my content. So I don’t have any advertising, any of that crap on there. And I get that every day. Somebody asked me every day, can we advertise on your website?

(Speaker 4)
And I said, nope.

(Speaker 46)
And so you’re going to get a tip of the morning to you.

(Speaker 1)
And sometimes I post blogs and I have my tip of the week, which is usually a video with my friend in Australia, who’s the top real estate expert in Australia.

(Speaker 3)
So I got a lot of good content on there that’s based on my research.

(Speaker 45)
Tom, we like to end this show with a boom, which stands for big, overwhelming, optimistic momentum for our millions of listeners all around the world.

(Speaker 1)
So if it’s OK, we’re going to kind of time it out here.

(Speaker 29)
We’re going to say 3, 2, 1, and then, Tom, if you’re feeling it, if you can kind of give us a boom.

(Speaker 1)
Tom, are you OK with giving us a boom? I’ll give you a big boom.

(Speaker 3)
Oh, yeah. OK, Z, are you ready for a boom? Are you ready for the boom? I’m always ready. Chuck, are you ready for the boom? Let’s boom it.

(Speaker 3)
Here we go.

(Speaker 44)
3, 2, 1, boom!

(Speaker 4)
Tom, I appreciate you so much. This show is going to go out on, I believe, Monday. And as soon as it goes out, we’ll send you a link to it. And right now, we’re number two on iTunes.

(Speaker 3)
And hopefully, we’ll see you there.

(Speaker 8)
you get hundreds of thousands of downloads.

(Speaker 26)
And I love your energy, man. I love your research.

(Speaker 3)
It was awesome.

(Speaker 4)
Thank you.

(Speaker 43)
Thanks for having me on.

(Speaker 2)
I appreciate it. I really do. Hey, take care. Well done, buddy. Well done. Have a great day.

(Speaker 2)
OK, you too. Bye -bye. I’m Glenn Shaw, owner of Shaw Homes in Tulsa, Oklahoma. Started the company in 1985. At that time, it was one employee doing everything, me. I met Aaron Antus in 2007. The top three things that Aaron did for Shaw Homes was he brought in processes that helped us be able to repeat over and over.

(Speaker 2)
He brought in unique hiring skills. He was able to find the right people for the right seat on the bus. And Aaron brought sales techniques that we weren’t familiar with up until that time. When Aaron came, we were selling about 80, 85 houses a year. And during the 16 -year period, we saw sales get up over 400. Before I met Aaron, the only sales manager we had was myself.

(Speaker 2)
And I was completely unable to perform that job. And so Aaron brought major changes and great results with him. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy, but they had to be knocking on my door asking me to sell them a house before I could actually make that sell. I had no sales techniques and no ability to generate sales. Aaron coming in as a natural salesperson just absolutely transformed that and made the sales experience better for the company and better for our buyers.

(Speaker 2)
Prior to Aaron, I would work all week for the company. I’d sit in a model home over the weekend. And I had a salesperson or two, but I was actually out there all week and working that. Since hiring Aaron, I was able to take my weekends off, even reduce my workload during the week. I went from working 60, 70 hours a week to almost a normal workload. So I’ve been a member of the Builder 20 program in the National Association of Home Builders for 25 years, 20 years.

(Speaker 2)
And during that time, I’ve seen a lot of sales managers with the other companies that have been involved. And in my opinion, Aaron is smarter and sharper than any sales manager of any builder that’s ever been in our group. Now, some markets, they don’t have to try to sell, they just sell themselves. But with the ability to sell and to train and hire, Aaron was better than any of those sales managers. that were in my program. Well, I remember when I considered hiring Aaron many years ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I’ve ever done.

(Speaker 3)
It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations. Years ago, I was concerned that if I didn’t do whatever a customer asked me to do, it might be the last house I sold. And so over time, we were able to move away from unlimited customization to pre -design options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn’t really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn’t be happy with it. So as we became more standardized, we give lots of options, but we don’t customize.

(Speaker 3)
In the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process. We get weekly reports on sales, on profitability, on production, and it provides all the manageable tools that I need to review the company from a 10 ,000 foot level. And so if you go to thrivetimeshow . com forward slash millionaire, you can download a book that I have written called a millionaire’s guide, how to become sustainably rich. You can download it for free at thrivetimeshow . com forward slash millionaire, but you have to actually implement that which is in the book.

(Speaker 5)
And so on today’s show, we’re joined by a very successful person in the home building business. A great friend of mine, a man by the name of Aaron Antus. Aaron Antus, welcome onto the Thrive Time Show. How are you, sir? I’m doing great, Clay.

(Speaker 3)
Thanks for having me on. Hey, so I got to ask you this for people out there that want to prove you’re not a hologram. First off, what’s the website for your company so people can verify that you are, in fact, a real business? You bet. It’s shaholmes . com.

(Speaker 3)
S -H -A -W -H -O -M -E -S dot com. shahomes com. shahomes . com. I’m pulling it up.

(Speaker 3)
shahomes . com. Pulling it up. That’s the website, shahomes .

(Speaker 19)
com.

(Speaker 42)
And when you and I met, before we met, you had been already very successful as a home builder.

(Speaker 3)
You turned your dream of being a home builder guy into reality. Yeah. And so how many homes had you sold, or what kind of sales had you done in your career as a home builder guy before you and I even met? probably about 750 million in sales prior to meeting you. And then you did, the year we first started working together, what were the sales totals that year? We were at like $19 million.

(Speaker 3)
$19 million. And then when you ended 2022, obviously we’re in 2023, and so we’ll see how this year ends. But as far as ending 2022, how much sales did you do last year at the end of 2022? 2022, we were at like $84 million. OK, so from $19 million to? $84 million.

(Speaker 3)
$84 million. So you’re doing some things right here. And what we’re going to try to do is kind of demystify the plan here. OK, so here we go. You were establishing revenue goals. Yep.

(Speaker 3)
Um, when you and I first started working together, we started off with a 13 point assessment. We, we went over, um, your goals. I’m not going to ask you to share your goals on the air, but why is it important that you have goals? Well, I mean, goals are sort of your guideposts that, you know, you set something out there in front of you and you start chasing after it. And without that, you’re just kind of floundering in mediocrity. You don’t have any reason to get up in the morning and really get after it.

(Speaker 3)
And so, you know, I think goals are, you know, it’s, it’s, You can have lots of different types of goals. And we’ve talked about a lot of this. We’ve talked about, you know, having financial goals and having, you know, fitness goals and having friendship goals and just all these different areas. I know you’ve got the F6, you know, so that’s kind of something that, you know, we touched on. very early on. You asked me like, is the goal is one of your goals more income or is it more time?

(Speaker 3)
And so I said, well, really, at this point, it’s more income. And then later, it became more time. So, you know, it’s changed over the time I’ve known you since 2016. We’re going on seven years, and the income went up considerably. So now it’s, you know, turned in the last couple of years towards more time. Now, the break -even numbers, again, I’m not asking you for the numbers on the show, but you guys have a lot of fixed costs.

(Speaker 3)
I mean, if you go to shawhomes . com, you’ve got framers, you have plumbers, you have tile people, you have so many skilled people, you have a full -time salesman. team, you have an admin staff, and if you don’t sell a house, you still have the service of the land, you still have all the overhead. Why is it important for every listener out there to know their break -even point, how many deals they need per month just to break even? Well, yeah, because you’re going backwards real quick and it doesn’t take very long if you’re at the beginning of your businesses, doesn’t take very long for you to be in a place where, you know, the creditors are knocking at your door and you’re, you know, you can’t pay your bills and all of a sudden you’re going to lose all your, for us, all of our trades, all of our suppliers are going to start backing out. So, you know, you’ve got to know what that number is that lets you tread water so that You know, okay, this is the worst case scenario.

(Speaker 3)
Everything above that, at least I’m into the profit zone. So, you know, you go out of business pretty quick.

(Speaker 5)
Most businesses don’t last more than just a few months if they get below that breakeven number.

(Speaker 41)
Now, folks, again, these might seem like simple steps, but they’re all the linear steps you have to take to create time, freedom, and financial freedom.

(Speaker 5)
And if you want to grow your company, this is how you do it. Box number three, though, is you have to know the hours you’re willing to work. Now, your incredible wife is here off camera for accountability. So at any point, she could yell like, amen or boo. But you guys are on the same page with the hours you’re willing to work, and you guys

(Speaker 3)
as a couple, I want to brag on both of you, you guys both committed to sacrificing time and energy and a lot of things to get to where you’re at in life. And then as you had your children, you raised them, you decided to vote. time to raising said kids. And now that your kids are older, you’re devoting time to raising these kids. So it’s not like you advocated being a parent while also growing a company.

(Speaker 5)
You did both well.

(Speaker 3)
I’d love to get your thoughts on sitting down with your spouse, if you’re watching this today, or your significant other, and making sure you’re on the same page about how many hours per week you’re willing to work. Well, yeah, I mean, you don’t want to grow a business to make a whole bunch of money just so you can split it in half later. Oh. Because that’s kind of what happens when you don’t work out those details ahead of time. And so my wife and I have been married 25 years.

(Speaker 5)
We’ve been together for four before that.

(Speaker 14)
And so yeah, sorry, 26.

(Speaker 3)
Did I just say 25? 26. I hate to do this to you. I just got in trouble. Your wife just turned 27 on Thursday, and what you said is 100 % false.

(Speaker 5)
OK, so the unique value proposition Now, let’s talk about this.

(Speaker 3)
Whether it’s growing a home building company or a dog training business or a haircut chain or a carpet cleaning franchise or whatever business we’re involved in helping to grow, you have to sit down as a listener out there, as a business owner, and you’ve got to figure out what makes your company unique. Absolutely. So I want to ask you, what makes Shaw Homes unique in the marketplace with other home builders? Yeah, we have more furnished and decorated model homes than any other builder in the market. So a lot of times people, when they walk into a home and they’re trying to decide if they like the floor plan, the layout, whatever, They usually most builders in our market have an empty house that they walk into. It’s just kind of echoes when you walk through it, there’s no furniture or anything.

(Speaker 3)
And we completely, as you can see in this little video here, we completely furnish and decorate it, make it beautiful. We are the most award -winning builder in the state of Oklahoma. That’s true.

(Speaker 5)
We’ve won like five times as many awards as any other builder in the market.

(Speaker 3)
So definitely that is one of our big, you know, you know, takeaways. I’m going to throw you under the bus real quick, and I don’t mean to do this super passively aggressively. It’ll just be more of a subtle passive aggressive.

(Speaker 5)
When I met you, you guys had all these awards, but no one knew. That’s true. It was like this weird, bizarre thing where you had all these awards. I remember talking to you and I’m like, what makes you guys different? And you’re like, you know, we do a good job and you’re going to be nice about it.

(Speaker 3)
You’re a good salesperson. But I said, well, I mean, tell me about the awards. And you’re like, well, we got this award, that award, this award, like 45 minutes later, it’s like that award. this award, I need to shave now, this award, that award, I need to go brush my teeth, this award, that award, I want to go mow the lawn now, this award, that award, I’m thinking about retiring, this award, my kids are turning 18, I can see it, this award, you’re just going, and this award, and that award. And so we put those on the website and that helped. And the other thing you guys were, we needed to change was all these people were saying great things, but we didn’t have video reviews of them saying it on camera.

(Speaker 3)
Right. So it was like your online reputation didn’t match your real world reputation. You had so much good momentum there, and so many people loved you guys. And now you guys have, would you say, 100 video reviews? Oh, gosh. I would say more than that.

(Speaker 3)
We’ve got, yeah, we have a lot. You can just keep scrolling and scrolling and scrolling. And this is actually all that’s on this page. If you go to our YouTube channel, we have way more than this. So again, and this is all the stuff. You’re going to grow a successful company, folks.

(Speaker 3)
Step one, you’ve got to figure out your revenue goals. Step two, you’ve got to figure out your breakeven goals. Step three, sit down for an hour of power. Sit down with your spouse. Make sure that you guys are on the same page of your hours you’re willing to work.

(Speaker 24)
Step four, unique value proposition.

(Speaker 3)
Figure out what it is that makes you unique.

(Speaker 35)
And we have an in -depth guide that you can download for free at thrivetimeshow .

(Speaker 3)
com if you get stuck. Next box, you got to improve your branding, your website, your one sheet, and your case, model home presentations, business cards, social media branding. Everything that a customer sees needs to be first class.

(Speaker 5)
And I was talking to a guy named Ronnie Morales today, and it’s Morales Brothers.

(Speaker 37)
I think you met him at a conference.

(Speaker 3)
He told me this, and I’m not slamming Ronnie. Ronnie, if you’re listening, I’m not slamming you. This is the real thing. Ronnie said he listened to our show for seven consecutive years. before ever reaching out. And now he’s reached out, and he’s up 57 % in about eight months.

(Speaker 3)
That’s awesome. And we’re going to put his story on part two of today’s show, because he’s in Texas, and he’s seven years behind you. Yeah. But he’s doing a great job. What do you think that thing is where people have bad branding, and we’re not aware of it? Someone hasn’t brought it to our attention?

(Speaker 3)
What causes bad branding? You know, the number one thing I hear business owners say is, well, you know, I don’t really need good branding because I sell everything by word of mouth. Oh, yeah, baby. I’ve got such an incredible reputation that everybody just comes to me by word of mouth. Yeah. And then it’s like, okay, yeah, but how much business did you do last year?

(Speaker 3)
Well, not very much. And I’m really unprofitable, but I’ve got great reputation out there and I get a lot of word of mouth. So when people switch over to starting to improve branding, I know you helped us a lot with that in just creating a lot better looking website, creating a, you know, we’ve got an office environment now that is when people walk into our model home, they are blown away. We truly wow our customers when they come to our model homes. It’s a one of a kind experience in the state of Oklahoma. And the process of that, you know, just going through branding it so that it looks really top -notch.

(Speaker 3)
And, you know, that includes everything from, you know, marketing to all of your senses and everything else.

(Speaker 40)
So it just really brought us to another level.

(Speaker 3)
And when the customer comes in and experiences us after having walked through other builders’ homes, they usually come in and go, you guys are just on a whole nother level. It’s sights, sounds, smells, experiences, everything that your customer sees, they’re grading you on. And you might not know that they are even judging you because they’re not filling out the form.

(Speaker 5)
And I have a funny story to share with you that’s kind of sad.

(Speaker 3)
I was working with a fitness guy years ago, and I’m not going to tell you what studies he’s in or what study folks. I know you want to know, but I’m not going to tell you. And he filled out the form because his wife wanted him to schedule a 13 -point assessment.

(Speaker 5)
He did not want to.

(Speaker 3)
And he tells me, Clay, honestly, I’m just doing the call because my wife wants me on the phone. I don’t really get leads from social media. I don’t get leads from marketing. I get all my leads word of mouth, like you were saying. And I said, well, let me just do this. Let’s just, um, this first month working together, let me get all the passwords for your Facebook, your Google, your YouTube.

(Speaker 3)
And I’m just as the first month we are, we just, with every single client, we optimize your YouTube, your Facebook, your Instagram, your Twitter, your all that.

(Speaker 5)
Yep.

(Speaker 3)
We log on. This is a fitness guy. He was spending like 400 bucks a week, every week on ads.

(Speaker 5)
Yeah.

(Speaker 3)
And he hadn’t known, he wasn’t aware, that every time a lead came in, it got stuck in Facebook and went to an email address that he wasn’t checking. So think about this. And it’s like 15 to 20 leads a week for years this guy had. That’s not good. And so I’m going, you’re spending $20 ,000 a year on ads that you’re not getting anything from. And are you aware that the phone number on your site rings to a phone that’s no longer a real phone?

(Speaker 3)
And I’m serious, this was real. And then he had before and after photos where somebody had had the idea of let’s get before and after photos. You know where you interview someone before they start working out? Yeah. But then they never completed the thought. You know what I’m saying?

(Speaker 3)
I do. Where it’s like they interview him about getting in shape. Yeah. But then they never completed the thought.

(Speaker 5)
like aired the part where they’re in shape.

(Speaker 3)
Oh, no. So it’s just sort of like an interview with people that are not in shape. And I’m like, and again, he’s a busy guy, busy entrepreneur, that kind of stuff is very common. It’s kind of laughable if it’s not your company. But OK, next box, you’ve got to determine your customer acquisition costs. How much does it cost you to get a customer?

(Speaker 3)
So Aaron, you guys run ads on Google, on Facebook, on retargeting ads. You have massive signage. There’s a lot of stuff you do.

(Speaker 39)
Why is it important to know how much it costs you, at the end of the day, to get an actual new buyer of a shawl home?

(Speaker 3)
Well, because if you want more of those, you know what it costs to go generate more of those. And it’s… you know, it’s a cost where it’s like, okay, well, you know, I’m down in sales this month or this quarter or whatever, and I need four more sales to make it a good quarter here before the end of the quarter. And it’s like, I know I can go put money into that and it’s going to cost me X number of dollars per customer to get there. And so then it’s just a matter of, do I want to spend that money to get to that point? So, you know, for us, it’s, you know, a pretty high number because it’s a lot, it’s a big ticket item, but for some people, it might be, you know, very small to get that you know, each customer, but for us. You’ve got to know what the number is, because ultimately, that goes into the price of your product and whatever you sell.

(Speaker 3)
We’re doing homes. That is one of our line item costs in our homes.

(Speaker 19)
That’s a cost.

(Speaker 3)
Yeah. Now, if you go to any of the businesses that I’m involved in, you go to eitrlounge . com forward slash staff. I put in the password here. Once I put in the password, I have all of the documents needed to run the company. And they’re all saved.

(Speaker 3)
So the checklist for the manager, The opening checklist for the assistant manager, the bathroom cleaning checklist, everything needed to grow the companies all in one place. And therefore, the business, everybody who works there knows where to go to find those people. This is the kind of stuff that fires me up, and it makes other people crazy. Oh, yeah. So with the conferences we do, if we ever do a conference that’s out of town, I have a checklist of stuff I print out. I know it seems kind of crazy for people, but this is real.

(Speaker 3)
I print it out, and it’s like, OK, socks. I’m gone for four days. I want to have 12 pairs of socks. Why? Because it could be hot. I don’t know.

(Speaker 3)
could get wet. I don’t know. I have a list of deodorant and socks and shaving, and I have a laptop and a backup laptop, and I have patch cables and XLR cables.

(Speaker 5)
You’ve seen all this stuff, but it’s multiple monitors, backup monitors.

(Speaker 3)
Backups for everything. When you guys build a Shaw home, you’re not moving off a guesswork. There’s blueprints, there’s plans, there’s systems, so houses don’t fall down. There’s somebody out here listening right now that doesn’t have systems in place. They don’t have checklists. They don’t have it.

(Speaker 3)
And so they have to think about everything all the time, because if not, they forget a step. What would you say is the importance of having taken the time to have built these systems now? It is the night and day difference between running around like your hair is on fire every day, constantly playing firefighter, or you hear people say, I’m up to my armpits in alligators. It’s because you don’t have systems and processes. And every time at Shaw Homes, every time that we have a problem come up, we automatically go, okay, what step in our system did this fall apart in? And what’s broken in that step?

(Speaker 3)
And how can we fix it so it never happens again? So we go fix the process. We address the problem for the customer, but then we go back after that and we go, how do we fix the process so we don’t repeat this problem?

(Speaker 38)
And the business owners that are running around with their hair on fire all the time, it’s because there’s no systems, no processes.

(Speaker 3)
Everything is urgent. Everything is hair on fire. And it is a case chaos world that you live in. And if you’re going to build homes for a living and build a lot of them, you cannot live in that chaos world. Now, this next box, I get excited about all these boxes. This is what I get excited about.

(Speaker 3)
This right here is what I care about. OK, the next box is management and execution. You have people on your team, and I’m just going to give some examples. And I hope this benefits somebody out there listening. You have people on your team. It’s their responsibility every time that you do a new house, they go out there and they design or they get the blueprint on the website.

(Speaker 3)
They get the new design of the home, because people want to see floor plans. So somebody’s job is to get those up there. Somebody gets photos of every house that you guys are building. Somebody gets videos of every house. Somebody puts them all up for sale. Somebody answers the phone every day.

(Speaker 3)
Somebody calls the leads every day. Every day. Somebody cleans the bathroom every day. Somebody builds the houses every day. Now, this is what I find, and I’m sure none of our listeners can relate to this. Some of our listeners fire people, and then nothing happens.

(Speaker 3)
So work with me on this. There’s listeners out there that I talk to every day because we do free 13 -point assessments. So I talked to two or three people a day who go to thrivetimeshow . com. They want to schedule a consultation. And the other day, you heard me talking to Jordan.

(Speaker 3)
I said, Jordan, go ahead and keep setting those. He set an appointment with someone who’s definitely not a good fit. And you could tell he had a little question if that was OK. And I said, I would rather you set an appointment with somebody than not, because I don’t know if who’s a good fit or not. But the idea, though, is I sit down.

(Speaker 5)
I was talking to a guy the other day.

(Speaker 3)
And he was like, the reason why my team did not get Google reviews or videos that reviews this week is because we fired a guy. And I go, cause I’m just asking him, you know, where are we stuck? What’s your biggest limiting factor? I have a big process. I go through my evaluation. I said, who calls the leads?

(Speaker 3)
He’s like, well, normally I have a person that calls the leads, but we just fired her. And I mean, this, I’m going, how long have you been in business? This guy’s been in business for over 10 years and he’s reaching out for help.

(Speaker 5)
Good person.

(Speaker 3)
We’re trying to help him. I think it’s going to be a good fit. But so I said, so basically everybody’s in business. systems until they don’t work there anymore. And then no one does the systems. And you go back and forth vacillating from things being done to not being done.

(Speaker 3)
And one of my favorite things about working with you guys is that you’re honest people. What does that mean? You do your best to do what you say you’re going to do. And you hold yourself and the employees accountable. Absolutely. But what would happen if every week, you, uh, if somebody wasn’t performing, you remove them from the position.

(Speaker 3)
And then the houses weren’t built for the week because something wasn’t going well, or because maybe a salesperson wasn’t performing at the peak, you let them go.

(Speaker 5)
And the next thing you know, what would happen if you manage your company that way? It would be a disaster. I mean, I can’t just fire my superintendent without having somebody already ready to take over all of those responsibilities because I’ve got materials showing up at the job site today, tomorrow, and the next day.

(Speaker 3)
I’ve got trades showing up who need some supervision, need to know what they’re supposed to be doing.

(Speaker 37)
If I fire that guy with no supervision, warning, somebody else has to come fill in that position.

(Speaker 3)
So for us, we try to never have that gap happen. And sometimes it’s like you know that you’re going to need to fire somebody, and you can see the writing on the wall.

(Speaker 26)
But you want to get the next person up and ready to go before that happens.

(Speaker 3)
And you guys have a weekly meeting. So we talk a lot on this show from an employer perspective. But how frustrating would it be to be an A -player employee, and you’re working for a C -player boss? You know, a boss that doesn’t have a staff meeting, that’s not organized, that doesn’t pay people on time, that’s constantly emotional. I see that a lot. And so management is a learned skill.

(Speaker 3)
And thankfully, you know, when I first met with you, you’d already really mastered, in my opinion, managing people. But this next box is where we, I thought we needed some help, was to build a system for constantly recruiting new people. Because certain people work for Shaw Homes for three years or four years, and then they have to go back want to go move, they want to have a baby, they want to stay home, they want to get a new job. And even though you have low turnover at Shaw, certain people get to their expiration date and it’s time for them to move on to something else. And because we didn’t have a process in place at Shaw at that time to consistently bring in a pipeline of new people, it made it difficult to do the management that was needed.

(Speaker 3)
Can you talk about the importance of implementing a human resources program for hiring, inspiring, training and retaining good people. It’s huge. I mean, that was definitely an Achilles heel for us. And you helped, you helped us a lot with that. You know, putting in a, you know, where every single week I’m seeing, you know, potential candidates that could come work for us and their job shadowing and seeing what it’s like to work in our company every single week. Yep.

(Speaker 3)
It does multiple things. It helps the people who work there to know, hey, there’s other people who desire to come work here. Here we go. And if I’m not doing my job, I might get replaced. So there’s a little bit of that. And then it’s also a thing of the people who are shadowing get to see the job being done by people who are happy doing their job.

(Speaker 3)
And it helps them to want to come be a part of Shaw Homes. I’ve got a very long list of people right now in every single position. that would be excited to come work for us. If I did all of a sudden find myself with an opening, you know, because occasionally people leave with no notice or whatever, you know, something happens, family emergency, whatever. Right. And you have that, oh, I need to replace somebody immediately.

(Speaker 3)
And the great thing about it is I have a whole bunch of people that I could plug into that position very quickly because every single week I am interviewing. Now, the next box here is you’ve got to do your accounting. In order to earn millions, you have to automate your accounting. What does that mean? You have to have a system in place for making sure you price your products and services correctly and that you pay yourself first, that you set aside a set amount of money to pay yourself and your staff. And all these things work together.

(Speaker 3)
And what I find is people ask me, often just not knowing, they come from a place of a good heart, they don’t know, they say to me, Clay, what is the most important step in growing Shaw Homes? I’ve heard Aaron on the show, he’s a great guy. Clay, I’ve heard PMHOKC on the show. Clay, I’ve seen OxiFresh on the show. What was the most important thing they did? And to me, that’s like asking a hiker, what was the most important step you took to get to the top of that mountain?

(Speaker 3)
Well, it was the one we took there an hour ago. I took a left step. So it’s like asking a baker, what’s the most important ingredient? Is it milk? Is it sugar? Is it eggs?

(Speaker 3)
It’s like asking a farmer, what’s the most important thing, feeding the animals or watering them?

(Speaker 5)
What’s the key to your success?

(Speaker 3)
There’s just certain questions that I understand people want to know, but all of this has to work together, and nothing works unless you do. So I have three final questions for you. For anybody out there that’s thinking about scheduling a consultation, a free consultation with thrivetimeshow . com and myself, obviously, they’re stuck with me if they fill out the form. I’m the only person that does 13 -point assessments. I believe we, I’ve seen it since 2005, we help people decrease their costs, increase their time, freedom, and profits.

(Speaker 3)
What would you say is the benefit of scheduling that 13 -point assessment? Well, actually, the 13 -point assessment was very eye -opening for me. You asked me a lot of tough questions that I probably should have been asking myself and wasn’t. And so as we went through the questions, I was like, I think at every question you asked me, I was like, oh, that’s a good question. I was like, hang on. Let me think about that for a minute.

(Speaker 5)
So I find that it kind of helps open your eyes to, you know, These are some things that I know I have some areas of weakness. And then there were, I think, a couple of the questions where I was like, oh, I know the answer to this one. I got this one. No problem. But it helps you sort of identify. I walked away having identified areas of strength and weakness.

(Speaker 5)
weakness, even though that really wasn’t the purpose of the phone call necessarily, it helped me to see that. And then I was like, Hmm. I think I have a need in a couple of these areas, and I didn’t really know what to do for myself. I didn’t have the answers. You know, in part three of today’s show, part two, we’re going to show the Ronnie Morales story. On part three, we’re going to do a testimony with Myron.

(Speaker 5)
And Myron just bought his first Lamborghini today, and he’s super fired up.

(Speaker 10)
And so Myron’s about six years down the path. We’ve been working with you for about eight years, whereas Ronnie’s been with us for less than a year.

(Speaker 3)
And it’s at a certain point that we have to take action. Knowledge without application is meaningless.

(Speaker 5)
What would you say to somebody who’s like, you know, it’s $1 ,700 a month. And, you know, I’m spending that much right now on random ads and that much money on, uh, random regrettable purchases at the gas station. And, you know, a lot of iTunes I’m downloading, I’m spending $1 ,700 a month on various things. And I don’t know if I can afford it because I’ve just bought another vehicle that I can’t afford, but I’m leasing it. You know, what would you say to anybody who’s kind of on that fence? I mean, I would say you need to do it.

(Speaker 5)
I mean, it has been a game changer for us. I don’t know why you would sit there and think $1 ,700 a month is too much money to spend. Go find the money somewhere.

(Speaker 3)
Go empty out your sofa cushions.

(Speaker 5)
Go sell the stuff that you have in your house that you’re not using.

(Speaker 3)
I mean, go get whatever you need to do to get to that place. You need to find that $1 ,700. And I will say this. That cost was very quickly replaced with the extra money we were making. And I’ve actually seen, because I’ve been around you for a long time, I’ve seen a lot of your clients come in and right off the bat, they’re real nervous about, am I going to be able to, you know, because maybe they’re a smaller company or whatever. And they’re like, I’m wondering if I’m going to be able to handle this $1 ,700 a month.

(Speaker 3)
And then I see them six months later, and I’m like, how’s it going now?

(Speaker 5)
And they’re like, man, we’re just hitting record highs.

(Speaker 3)
record. I have referred several business owners to you. And they’re doing great. That are killing it. And that, you know, I’ll give one example. I won’t name the person, but I did send one of my very good friends to you who was on the verge of losing his business because he just wasn’t able.

(Speaker 3)
He had bought another one of the shops of what he does. He opened it, and it was not profitable, and it was going to take under both of his shops. And I sent him over to you. And I remember about three months later, I asked him, how’s it going? And he goes, man, we just had a record -breaking month. This was amazing.

(Speaker 3)
And by the way, he said, first, he just hit another record -breaking month, just so you know. Yeah. And I know right now, not only does he have way more income, but he has a lot more time freedom because he’s been working with you for many years now.

(Speaker 5)
And so it changed his life just like it changed my life.

(Speaker 3)
I would say, if you’re thinking about doing a 13 -point assessment, stop thinking. Dial the phones. Pause this video. Make the phone call. Reach out to Clay. Get it started right now.

(Speaker 3)
Now, final question I have is, I think people look at oxyfresh . com, and they go in. 500 locations now. Yeah. And they look at elephant in the room and they go, there’s five brick and mortar locations. Now they look at Shaw homes and they go, you know, this, these are big success stories.

(Speaker 3)
I don’t know that I can do it. What would you say to somebody out there that just feel like they might not have the, like all this stuff they’re going to learn is going to be over their head, too complicated. What would you say?

(Speaker 36)
I would say the information, the ideas are easy.

(Speaker 3)
It’s the application that is difficult for people.

(Speaker 1)
The ideas that you share, there’s nothing that’s like, oh my God, I don’t have a PhD, therefore I can’t do it.

(Speaker 35)
I feel like it’s all very, very simple stuff.

(Speaker 3)
But it is a lot of action to get traction and you got to get the action going.

(Speaker 34)
And I think if somebody has diligence and discipline or can learn diligence or discipline, they’re going to do extremely well.

(Speaker 3)
And it’s not about education. It’s about action. Now, Aaron, I got one thing I want to say. to say, and then we’ll kind of wrap up today’s show with a boom, because boom stands for big, overwhelming, optimistic momentum, and that’s what’s required to have success. People watching this, they’re going, Aaron, he looks like a normal guy. Well, that’s true.

(Speaker 3)
They say, well, he sounds like a normal guy. Sounds like an all right guy. That’s true. But the one thing you can’t quite picture on the show, and I want to just give that gift to you folks who are watching, is Aaron smells tremendous. It’s like a, it’s a, it’s like a, if you had smell -o -vision, if you could just get up there and just smell that, it’s incredible. And it’s really, it’s, it’s his aroma that allows him to achieve massive success.

(Speaker 3)
So unless, so if you’re out there and you’re going, what’s the secret sauce? It’s not a sauce. It’s more of just a smell. So, uh, I don’t know if you qualify to have the kind of success he has, unless you smell like he smells. It’s a really tremendous smell. Okay.

(Speaker 33)
Let’s do this thing with a boom.

(Speaker 3)
Here we go. Three, two, one. Boom. Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th 2025 Thrive Time Show Business Growth Workshop. Ooh, Santa Claus? No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States.

(Speaker 3)
And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel K in the house. Pastor Phil and Tammy Hodson -Piller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. Make this a December to remember and join us at the two -day interactive business growth workshops.

(Speaker 3)
For over 20 years, folks, I’ve been hosting business growth workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more.

(Speaker 20)
How do you get tickets?

(Speaker 32)
Go to thrivetimeshow .

(Speaker 24)
com.

(Speaker 31)
Again, how do you get tickets?

(Speaker 3)
Go to Thrivetimeshow . com and request tickets today. Now, Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States, This just in from our home office.

(Speaker 3)
President Donald J. Trump is now the 47th president of these United States as well. I’m Ron Burgundy. He needs someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump.

(Speaker 30)
Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

(Speaker 3)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 29)
You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 3)
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into 10 years of him running it. And we get to tap into that knowledge.

(Speaker 3)
That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? German? Forget it, he’s rolling.

(Speaker 28)
And it ain’t over now!

(Speaker 3)
for a VIP ticket. We’ve always done it that way.

(Speaker 27)
Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

(Speaker 5)
And the reason why I do that, and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money.

(Speaker 3)
I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. There’s a lot of togetherness and closeness, camaraderie.

(Speaker 3)
So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow . com. Go to Thrivetimeshow . com. When you go to Thrivetimeshow . com, you’ll go there, you’ll request a ticket, boom.

(Speaker 3)
Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number, my personal cell phone number. We’ll keep that in mind. private between you, between you, me, everybody. We’ll keep that private.

(Speaker 3)
And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102.

(Speaker 3)
Zero tip. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this.

(Speaker 3)
Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK. You’re going to learn marketing, marketing and branding.

(Speaker 3)
What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand? It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that.

(Speaker 3)
You’re going to learn sales. So many people struggle to sell something. This just in, your business will grow.

(Speaker 26)
hell if you can’t sell.

(Speaker 3)
So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people?

(Speaker 3)
Well, because, first of all, you either have great people or you have people who suck. And so it can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

(Speaker 3)
We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized?

(Speaker 3)
How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two day interactive 15.

(Speaker 25)
Think about this, folks.

(Speaker 3)
It’s two days. Each day, it starts at 7 a . m. and it goes until 5 p . m. So from 7 a .

(Speaker 3)
m. to 5 p . m. , two days, it’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session?

(Speaker 3)
I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is.

(Speaker 3)
And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch. And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel.

(Speaker 3)
You could just grab a coffee. You could find some alone time. You could get lost in the bathroom. You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys.

(Speaker 3)
Now that’s a good idea. That means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, by default, you have a 1 out of 1 ,000 chance of succeeding in the game of business.

(Speaker 1)
But yet the average client that you and I work with

(Speaker 3)
we can typically double this. I’m just no, no, no hyperbole, no exaggeration. And I have thousands of testimonials to back this up. We have thousands of testimonials to back it up.

(Speaker 5)
But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months.

(Speaker 11)
Yeah.

(Speaker 3)
Double. And you say double. Yeah. There’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see at thrive timeshow .

(Speaker 5)
com.

(Speaker 3)
But again, This is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 24)
Add to that Eric Trump, the man that runs the Trump organization.

(Speaker 3)
You say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine.

(Speaker 22)
We’re going to serve you the same meal both days.

(Speaker 23)
True story.

(Speaker 22)
We have, we cater in the food and because I keep it simple, I literally bring him the same food both days for lunch.

(Speaker 21)
Who’s with me?

(Speaker 20)
Let’s go, come on! You want a life -changing experience.

(Speaker 7)
You want to learn how to start and grow a company. Go to Thrivetimeshow .

(Speaker 9)
com. Go there right now.

(Speaker 7)
Thrivetimeshow . com. Request a ticket for the two -day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember.

(Speaker 9)
Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells.

(Speaker 7)
Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s gonna change your life? I promise you this’ll be 10 times better than that.

(Speaker 19)
Looks like I picked the wrong week to quit smoking.

(Speaker 1)
Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it. Yeah, chain smoking is not a viable, I mean, it is life -changing. It is life -changing. If you become a jade smoker, it is life -changing. It’s not the best weight loss program though.

(Speaker 1)
Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com. Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California.

(Speaker 18)
I’m Vince Suzuki, also from Sarasota, Florida.

(Speaker 17)
He dragged me here.

(Speaker 1)
Yep, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business. I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really There’s the strategic, step -by -step, real -life implementation that we can do to our business, and I’m super excited to be here, and very excited that Eric Camp is here, and that is going to be epic.

(Speaker 6)
My name is Erica, and it has been amazing being here at the conference. I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character. That’s a good word for him, character. Yeah, that is it.

(Speaker 6)
He’s good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His, Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 7)
Oh, it’s incredible. Yeah.

(Speaker 3)
He’s, he’s like, he’s, he’s a machine. He’s a machine. But his, you know, I have problems with my company starting at nine o ‘clock.

(Speaker 16)
He has hundreds of people showing up at five a .

(Speaker 15)
m.

(Speaker 3)
in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. And the greatest thing that will come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second. Was an everlasting friendship between clay and I because I’m telling you there’s not too many people in the world that have this man’s Backbone and his tenaciousness and his perseverance and so buddy.

(Speaker 3)
I love you and to General Flynn Thank you. You guys are incredible. You guys are incredible warriors. You guys are incredible incredible warrior So thank you my friend plate Clark is here somewhere. Where’s my buddy play plays the greatest? I met his goats today.

(Speaker 3)
I met his dogs.

(Speaker 1)
I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 1)
4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, We have bettered our entire month of February.

(Speaker 1)
in the last two and a half days. So, and the phone’s blowing up. Everything’s just blowing up.

(Speaker 3)
You’re right. It is like a rocket ship. So, we’re pinching ourselves, actually. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say.

(Speaker 14)
We’re going to move into action mode here.

(Speaker 3)
So for anybody out there, if you say, I would like to go to Mar -a -Lago. Now, Jackson, you know, this just in, they raided Mar -a -Lago. You know about this? This just in. And so some people say, you know, that wasn’t cool. I didn’t like that.

(Speaker 3)
But, you know, so a lot of people out there, we want to kind of stick it to the New York Times. We want Eric to become the number one best selling author in America. And we also, we kind of also want to go to Mar -a -Lago and check it out. We’ve never been there before. So what we’re going to do is for anybody right now, if you go to Amazon right now and you buy a copy of Eric Trump’s book, Under Siege, My Family’s Fighter, to save our nation. So you go to Amazon right now, you buy a copy of the book.

(Speaker 3)
and you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102. So text my number, 918 -851 -0102. So again, step one, you go here to amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102. You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more.

(Speaker 1)
to go right there just for your viewers.

(Speaker 13)
It’s the most exclusive private club in the world.

(Speaker 1)
$2 million to get into, just base membership fee.

(Speaker 3)
And I promise we’re going to make your night absolutely incredible.

(Speaker 1)
Clay goes, listen, why don’t we do this?

(Speaker 3)
Why don’t we put it out to all the amazing Reawaken people, all the people who supported us all around the country, all around at every one of these conferences who adore your family. We’ve got to beat the New York Times. The New York Times is going to do everything they can. Even though we’re number one on Amazon right now, we just hit number one this morning, New York Times is going to do everything they can to keep you from being number one bestseller. You know that, I know that, you know the games that they’re willing to play.

(Speaker 3)
But Clay goes, why don’t we do a couple things? First of all, I’m And we’ll set up a dinner. I’ll make sure you guys have the absolute time of your life. I want to pull this up again one more time here, Jackson. Because I think sometimes I’m a poor communicator. And I need to work on communicating more effectively.

(Speaker 3)
So you go to Amazon. That’s step one, OK? Yes. You buy a copy of the book, Pop Quiz. What book? Under Siege.

(Speaker 3)
You buy a copy of Under Siege. And then you screenshot a picture of that. And you text my phone number. It’s 918 -851 -0102. Folks, that is my cell phone number. So we’ll keep that private between you and me and everybody.

(Speaker 3)
And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump at Anaheim, California. and you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago. Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK? So your birthday was hijacked.

(Speaker 1)
January 6th is this man’s birthday. He now has to switch his birthday, because no one wants to talk about his birthday on January 6th anymore. So we’re going to run this promotion until November 5th. That’s my birthday. No, no. So we’re going to run it until October 14th.

(Speaker 1)
October 14th. It has to be pre -sale. This just in. It has to be between October 14th. That’s why we’re clarifying. So between now and October October 14th.

(Speaker 1)
Now, folks, let me just clarify this real quick here, so make sure I’m leaving you with some good clarity here. One, you buy a copy of Under Siege on Amazon. That’s the step one. Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102. Three, you have to do that before October 14th. Before October 14th,

(Speaker 1)
And you have a chance to win a backstage pass to the upcoming business workshop. You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book. One, I’ve read the book. It’s incredible. If you’re a father out there and you want to learn about mentoring your kids, it’s a great book.

(Speaker 1)
If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book. It’s a book you got to have. Now here is just a quick editor’s note. You do not have to buy a copy of Eric Trump’s book Under Siege to be entered into the drawing. Just text the number.

(Speaker 1)
All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book Under Siege. and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow . com two -day interactive business workshop. Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book because that would make sense. However, that is all, and now back to the interview. Also, Eric, a final question here for you.

(Speaker 1)
You are donating a portion of the proceeds to support Charlie Kirk and his continued mission there.

(Speaker 3)
Could you tell us about that briefly there? And then we’ll let you get back to what you’re doing today, sir. Yeah, well I was on with Benny Johnson. Benny Johnson was a great friend of Charlie Kirk’s as you know, and you know Benny, and Benny’s a very good friend of mine, and you know, Cash Patel is a very good friend of mine, and was a very good friend of Charlie’s. I mean, you watch everybody that’s up on that stage every single day as they got to the bottom of exactly what happened, and they brought justice to what happened, or are trying to bring justice to what happened, and it’s kind of unthinkable. You know St. Jude, and I talk a lot about St. Jude in this book, because fighting pediatric cancer has always been a cornerstone of my life.

(Speaker 3)
But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, but obviously in how his life was savagely taken.

(Speaker 1)
My book came out three days, two and a half days before Charlie’s assassination. You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost to try and win, because it’s who they are. It’s the not -so -tolerant left. And we can never let our voices be extinguished, Clay. You stood on that stage, as well as anybody I’ve ever seen stand on a stage. You did our Reawaken events all across the country, which you funded out of your back pocket, because you believed in America.

You believed in a greater country. And you were on that stage every single day. You know I was on that stage with you every single day. And I was on the turning point stage with Charlie all the time. And I was on that stage. on stages across the country and three campaigns.

I’ve stood on thousands of them. And honestly, they don’t want us to stand on that stage. That’s why they’re sending bullets from rooftops. They don’t want us to go out there with a bullhorn and have loud, independent thought. When they see these beautiful arenas full of kids and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that. And so they want to silence us.

They want to silence our voice. That’s why they killed Charlie. That’s why they tried to kill my father. That’s why they sent 112 subpoenas to me. That’s why they wanted me in jail and my father in jail and Don in jail. That’s why they made up the hoaxes.

They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations, gone. And we can’t allow that to happen. And so we need to make sure that turning point continues. We need to make sure incredible patriots like you continue to spread you know, the sensical use. pro -American values, pro -religious, pro -constitutional values. And that’s why I want to donate the funds to Turning Point.

I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win, and we can’t allow voices to be deleted, and we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us. Pastor Jackson, thank you so much for joining us. Absolutely. Eric, have a great day. We really do appreciate you.

Everybody go out there and buy that book, Undersea, just not too early to buy your Christmas gifts. And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care. Thanks, guys. See you later.

Transcribed with Cockatoo